Elementive Technical SEO Training - Implementing & Fixing URL Structure

Matthew Edgar, Web Analytics Consultant

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6 Lessons (20m)
    • 1. URL Pieces

      3:57
    • 2. Domain and Protocol

      6:05
    • 3. Subdomain Subdirectory

      2:40
    • 4. Path and Slash

      2:42
    • 5. Query Strings

      1:50
    • 6. Take Action

      2:30

About This Class

Learn how to get the most out of your website with Tech SEO expert Matthew Edgar in this new, cutting-edge class.

Tech SEO is the ongoing process of optimizing a website’s code and server configuration to better earn higher rankings in organic search results and drive more visitors to your website. Poor and inconsistent URL structure can negatively impact your site, ensure you're following the best practices as explained by Matthew.

Key takeaways include:

  • Identify key URL pieces and their impact on your website
  • Understand the ranking implications of choosing/changing protocol 
  • Learn best practices for writing URL paths

After taking this class, you’ll be able to expertly navigate technical aspects of SEO, further your understanding of data, and transform your knowledge into actionable insights, therefore improving the effectiveness of your website.

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