Effective email marketing: create brilliant emails that people open, read and click | Sue Keogh | Skillshare

Effective email marketing: create brilliant emails that people open, read and click

Sue Keogh, Director and agency owner, Sookio

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8 Lessons (53m)
    • 1. Introduction to effective email marketing

      1:18
    • 2. What makes a killer subject line?

      3:54
    • 3. Killer subject lines - in practice!

      11:11
    • 4. Clever copy and calls to action

      11:15
    • 5. The power of images in your emails

      8:13
    • 6. Get results through a better layout

      5:10
    • 7. Test and measure to build on your success

      8:07
    • 8. Project: Bring it all together!

      3:27

About This Class

Email marketing. It’s the tried and tested way of staying front of mind with your customers. But are people reading the emails you send? Or even opening them at all?

In this new course we’re sharing essential tips to give your email marketing a boost – so more people open, read and click through to your website.

Get ready to learn about…

The importance of subject lines and the difference they make in people opening your email – or just scrolling past!

Easy ways to sharpen your subject lines and the formats to try to mix things up a bit!

The power of images to reinforce your message.

Clever copy and calls to action to get people clicking through.

How a better layout can get you results.

Measuring success so you can see what’s working – and what’s not!

As always with my courses there's a stream of best practice examples to inspire you, fun activities to help it sink in, and a project at the end so you can pull it all together and be on your way to effective email marketing. Let's go!