Effective LEAD GENERATION For Business (Magnets & Funnels) | Scott D Clary | Skillshare

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Effective LEAD GENERATION For Business (Magnets & Funnels)

teacher avatar Scott D Clary, Teaching sales, marketing & startups

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (1h 7m)
    • 1. Introduction

    • 2. Lead Gen Basics - Lead Magnets

    • 3. Lead Gen Basics - Landing Page Design

    • 4. Lead Basics - Traffic and Optimization

    • 5. Bridge Pages - The Overall Page Page Concept

    • 6. Bridge Pages - Determining The Offer and Angle

    • 7. Bridge Pages - How To Actually Build The Bridge Page

    • 8. Sales Funnels - Planning And Choosing Funnel Type

    • 9. Sales Funnels - Crafting Your Offers

    • 10. Sales Funnels - Creating Different Kinds of Funnel Pages

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About This Class


  • Desire to use Lead Generation to promote & grow your business


  • Effective Lead Generation to get you more leads, demos, sales and conversions so you can grow your business.

You've built a couple of websites. 

You've spent thousands, if not tens of thousands of dollars on AdWords, Facebook Ads and other marketing tech. 

You've built your lists, you're getting traffic, but for some reason the phone is still not ringing. 

Your inbox is looking depressingly empty.

This course will teach you everything you need to know to get those prospects reaching out to you 24/7 with no extra work on your part.

You’re here because you want to know how to get the flood of leads and sales to start pouring in? 

You just need one more piece of the puzzle. That's where we come in… This course has taken years of experience and compiled it into step-by-step videos so you can get everything you need to build your own lead generation machine! 

At the end, you'll build a lead generation system that will automatically build leads for your business while you sleep.



I built this course for people like you. 

People who are frustrated with their Lead Generation efforts. Spending tons of time, money and energy trying to capture leads that want to buy their product or service, but are continuously falling flat and not seeing the results they want. 

It's not easy to learn how to generate Leads effectively. 

I've been there myself. 

So let me help you get the business results you're looking for.

Successful Lead Generation is one of the most important things you need to understand and leverage effectively in order to grow your business.

But learning how to do this effectively can be a challenge. 

That's why we created this course. 

With this course you’ll learn how to build out various types of funnels, how to create pages, write copy that converts and target and drive traffic towards your funnels, ultimately ending up with new leads, customers and sales.



This course is for anyone who wants to do Lead Generation l for themselves or their clients. 

This course will teach you everything from the technical to the content, to various formats and strategies surrounding Lead Generation and funnels.

After finishing the course, you'll be able to run highly successful Lead Generation campaigns for yourself, your clients and/or your business.



The course first gives you an overview of a basic Lead Generation process. After that  we discuss bridge pages and sales funnels, both of which can be used for inbound lead generation. 

Lastly we’ll discuss 30 different sales funnel options that you can use for different business opportunities, products or customer types.


  1. Lead magnets
  2. Landing page design
  3. Traffic and optimization

Bridge Pages

  1. The overall page page concept
  2. Determining the offer and angle
  3. How to actually build the bridge page

Funnel Building

  1. Planning and choosing funnel type
  2. Crafting your offers
  3. Creating different kinds of funnel pages

30 Funnel Examples & Definitions



  • Identify which funnel will work best for your customer/product.
  • Use clickfunnels to build out a sample funnel.
  • Create a lead magnet.
  • Launch your funnel and set up a paid ad (one one of the platforms discussed, to drive traffic to your funnel.)

Goal: Identify an ideal customer profile, prospect this customer, prepare and call them and book a demo.



As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.

I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.

I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary

Meet Your Teacher

Teacher Profile Image

Scott D Clary

Teaching sales, marketing & startups


Long story short, I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community, Newsletter, Publication & Startup Resource, as well as a career Sales & Marketing exec.

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary


The Long Version:

As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some... See full profile

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1. Introduction: Hey everyone, Scott declared here and welcome to my course on lead generation. I'm a career long sales and marketing executive. Over the course of my career, I've sold and marketed to some of the most iconic Fortune 514100 companies. I currently host the success story podcasts where I break down the stories of highly successful entrepreneurs. And I'm also the founder of ROI overload, a sales and marketing publication. Both myself and my team of trained thousands of individuals on various sales marketing tools, tactics, and strategies. Today, we're going to be breaking down and to end inbound lead generation. This course will teach you how to drive traffic build-out landing pages that convert and turn that traffic into leads through various types of landing pages and funnel. The course is broken down into three components. The first component speaks about leads, what our lead magnet. What type of landing page design should you think about when you're trying to capture leads? And lastly, what is a basic landing page look like? We're going to design one with you so that you can actually capture leads. Then we'll speak a little bit about traffic and optimization to drive people to take a look at that landing page. Then we're going to go a little bit deeper. We're going to speak about funnels. We're going to plan and choose what type of funnel works best for your business. We're going to speak about different offers that you can offer potential clients and traffic to convert them into leads. And then we're going to actually be creating different types of funnel pages with you. So you can see what works for different types of businesses. And last but certainly not least, we're going to speak about another lead tool, bridge pages. We're going to talk about the bridge page concept. What is it, what is it for, What does it not? Four, we're going to speak about the offer and the angle you can use on bridge pages. And then again, we're going to walk through how to actually build a bridge page to capture leads. This class is created for marketers, entrepreneurs, anybody who wants to optimize their inbound lead generation strategy. It could be for individuals that don't have the capacity or the budget to hire somebody to go outbound, or the business model just works better with an inbound lead gen model. If you are trying to drive traffic, if you are trying to get more leads and ultimately get more sales. This class is for you. There's not much knowledge that you have to have before going into this class because he will speak through all the different tools and technologies and strategies from scratch. It would really help if you have a business concept in mind or an existing business, either or so that you can test out some of the things that you're gonna learn in this class. The true value prop in this class is that you are getting a full inbound masterclass. The strategies, the tech driving traffic, capturing leads, optimization, conversion, and the project might ask that you should take on at the end of this class is to build out a lead capture page. Or if you already have lead capture pages for your product or service, built out one based on the information you learned in this course and AB test against what you already have so you can learn and optimize. I really hope you enjoy the course. Let's jump right into it. 2. Lead Gen Basics - Lead Magnets: So in this lesson we're going to go over the different types of lead magnets you can use for lead generation. So I'm gonna walk through some examples of possible lead magnets, and then we're gonna go create our own little example for this course. So starting at the least expensive end of the spectrum, as some might say, we have a little PDF report. These are really common and I'm sure you've seen about a million of them online. If you're on a tight budget or a tight schedule, these are a great way to deliver a little bit of value in return for some options. Here we have another PDF guide or e-book. And the great thing about these is that you can literally outsource the content writing to a freelancer or licensed pre-written materials elsewhere. If you'd just can't be bothered to make your own from scratch. One downside of the old e-book slash pdf model, of course, is that they have low perceived value, which can sometimes mean lower opt-in rates and less excited prospects. The next step up could be something like a video course. Here we see a bundle of two video courses being offered as a lead magnet. For a lot of people, this will have more perceived value than a PDF file. So if there's a simple way for you to obtain or create video content or even repurpose your textual content into video form that might help raise your perceived value. Moving even further in that direction, we have a full membership and academy with a ton of video lessons and courses. As you can imagine, this will be seen as pretty valuable for a free lead magnet. And finally, here we have sort of a bundle, three video courses plus a membership. This is really pushing the perceived value of a lead magnet to the max. So let's go ahead and start crafting our own lead magnet. Now, obviously this lesson isn't going to teach you how to create the actual content. That's something you or your company have to do. So I'm not going to show you how to write a book. What we are going to do is assume that you've already created the content itself, either by you or outsourcing it to someone or acquiring it and licensing it. And we're going to package it into an attractive lead magnet. So let's come on over here to my E cover maker.com. And let's say we want to offer a guide on do it yourself, home improvement. So let's choose one of the tablet options weigh down here. That's always a cool way to represent an e-book or a PDF guide. And let's set our background on this to black. Let's take a little title in here. Maybe DIY home repair guide. Let's resize that a little bit and move it around. Ok, and now we need a compelling image. So let's come over here and let's type in construction. This will give us a ton of results to choose from. And let's go with this one right here. We'll bring that into our E cover and reposition it a little bit. Once we're happy with the way it looks, We'll hit finalize and we'll give it a few moments to render that for us. All right, Not bad. So you've got an attractive lead magnet created here. And the next step is going to be to present it in an attractive way on actual landing page, which is what we'll cover in the next lesson. 3. Lead Gen Basics - Landing Page Design: So here we are. We're going to create our actual landing page. Now these are sometimes referred to as lead pages, landing pages, opt-in pages, signup pages, squeeze pages. They're called a whole lot of things we're going to be using instead page for this process. But the principles apply to any landing page software and the process will be more or less the same regardless of which one you choose. So we'll start by choosing a template. Your best bet is to keep things pretty minimalist, as minimalist as possible to encourage options. So we're looking for something with a headline, maybe a sub-headline, and of course a form. That's pretty much it. Now this one down here with a picture of a house, looks pretty good and it seems to fit our topic pretty well, which is home repair, if you'll recall. Let's go with this one. So inside the editor here, I'm going to start by deleting all the extra parts that we don't need. Now let's get to work changing the copy. Let's say finally mastered the art of DIY, home improvement and repair. That sounds good to me. Let's move that up a little bit. And we're going to want some space to insert our E cover from the previous lesson right below that. Once the E covers in there, we'll change the button text. I think get the guide should be good. And we'll up, That's pretty much it. Our pages looking pretty good. Before we finish though, we'll want to connect it to our auto responder software. So we can actually start building our e-mail list. Once that's done, our page is ready to start handling some traffic, which is what we'll be covering in the next lesson. 4. Lead Basics - Traffic and Optimization: All right guys. So we're just going to briefly touch on two of the most common traffic sources, namely Google and Facebook ads. And then we're going to get into the meat and potatoes of analyzing and optimizing your campaign performance. So first off, Facebook ads are obviously a very well-known form of advertising. And they're regularly used by companies for lead generation. There's a variety of formats to choose from, many of which you've probably seen yourself from a consumer perspective many times. There's photo or image ads, there's video ads, there's carousel ads. They contain multiple images or videos. Their slideshow as collection ads which can be used to showcase multiple products and even Messenger ads, what you're getting super popular these days. The keyword to keep in mind here is native. This is what has made Facebook ads so effective. They found a way to make your ads look and feel as though they're just part of the organic Facebook experience. The look and feel more or less like personal posts, like things that belong on Facebook, hence, the word native. Now right up there with Facebook is Google AdWords. And the cornerstone of AdWords is their search ads. How would you like to put your ads right in front of people at the exact moment, they're actually actively searching for your solution. Yep, that's what you're doing here. You're essentially paying to have your search result placed right at the top of Google's results pages. These are incredibly powerful, powerful ads and a great way to drive traffic. Once you've got that traffic coming in though, you need to be able to gauge and understand your lead pages performance. So let's talk about how to do that. Here we've got an analytics page inside of our landing page software. We're able to monitor all the basic info would want to know about our page. Like how many visitors are we getting? How many of those visitors or opting in and becoming leads? What's the conversion rate? What's the performance look like over time or on certain days? Are there any trends? So for this one, we've got a great conversion rate. We've had 281 visitors who have come to the page and out of that, 177 have opted in through that opt-in form, which gives us a whopping conversion rate of 63%. That 63 percent of visitors who come to the page and opt in and join our list. That's fantastic. This is important data because it makes our advertising campaigns predictable. When we're determining how much money to spend on driving traffic, we've got an approximate idea of how many leads each dollar of Ad Spent will get us, would just hugely beneficial when running campaigns. This data is especially useful down here if your split testing multiple landing pages. Let me show you what I mean. Have a look at this golfing lead page and now have a look at this one. See, they're almost exactly the same. You can run the same amount of traffic to each page and then use those stats we were just looking at to determine which one converts better. And believe it or not, a simple change of the background image, or even words in the headline or the color of a button, can cause a huge difference in performance. Split testing, things like that can save you a ton on advertising. Here's an example of a lead page with a three-way split test where the only thing that changed was the background image. Have a look at the difference here. Now, even the lowest performing page still has a pretty respectable conversion rate here. But goodness, look at the top-performing variation, almost 80%. What we can do at this point is just start funneling most or even all of our traffic to that variations as we know, it's performing great. And we're going to be getting better bang for our advertising buck. And now we know of a certain element, in this case a background image that appears to encourage high convergence, which might come in handy for future lead pages and even sales pages. So that's it guys. We've successfully gone through the whole process of setting up and optimizing a lead generation apparatus. 5. Bridge Pages - The Overall Page Page Concept: All right folks, so let's lay the groundwork for what a bridge page is and why you might want to use one. So with traditional non e-mail affiliate marketing, you generally be doing something like the following. You'd go out there and you choose an affiliate offer. You get your link for it. And then you go create content on the web or you pay for ads, all with the intention of driving traffic to your affiliate link and to that offer, right? And then you'd sit back in hopes of making some sales and commissions from at least a small percentage of that traffic, traffic that you worked really hard and really long for or that you spent a good chunk of money on. And that, that last part there is the concern that led to the development of the bridge page concept. You see if you're sending traffic directly from your traffic sources. And remember, this is non e-mail traffic we're talking about. If you're sending traffic directly to the offer, you're basically wasting a ton of effort or money. Even if you're making sales and even if you're profitable with those campaigns, there's still so much left on the table that you can never get back. Because the vast majority of that traffic that you worked so hard to produce and to drive will not buy. We already know that the vast majority of people will go to a sales page and leave without buying. They'll leave the offer page and you'll never see them again. And the idea behind the bridge page is that's your traffic. You worked hard for it. You put in the hours or the effort creating content to drive it, or you invested your money to pay for that traffic. So it's not right that 97 percent of it should just disappear off into the ether. Now with a bridge page, you maintain that positive control of that traffic initially. And you capture a large percentage of those people, of those visitors as leads before redirecting them to the offer. Okay, You add them to your email list, to your tribe so that you can then market to them later market to them with follow-up emails. You know, sort of re, encouraging them to buy that particular offer that you are promoting in that campaign. And market to them forever with as many relevant offers as you want for as long as they stay on your list. Does that kinda makes sense? It's your traffic paid for either with money or effort. And you deserve to have more chances later on to monetize it. So that's why this whole bridge page concept exists and your list is arguably your most important asset. And if you invested to drive traffic than a good chunk of that traffic should end up on your list. So let's see what a bridge page operation actually looks like when you map it out. So here's your traffic. Let's say it's from paid ads or YouTube videos or whatever. And over here is the affiliate offer that you've chosen to promote and that you have an affiliate link for. And rather than sending your traffic directly to that link. And to then offer, you stick this page in the middle. This is the page that you send your traffic to. And on this page, you basically offer something of value in return for them typing in their email address. And you set up the page in the email opt-in form in a way that it then redirect them after they filled out the form. Okay. It redirects them to your affiliate link for that affiliate offer. So boom, you've captured leads and you're instantly monetizing those leads by directing them to the affiliate link, because I kinda makes sense. Now there's a couple of different ways to do this. Varying opinions on the best way. Uh, number one is the totally minimal hands off less friction method. That's what we'll call it for our purposes here. And in this method you do and say barely anything on the bridge page. You have like one headline maybe about what you're sending them to. Like, let's say the affiliate offer is for a video creation software. And the headlight and might say, want to see the easiest video creator ever made. And then there's the e-mail address or the form or the button which brings up the email address and a light box or a pop up, which is probably the more common type of landing page that you see today. Not a lot of words not allowed to images, not a lot of branding, right? And that's it. They, they, they, they see that headline and they click the button, submit their email address, and then boom, you send them off to the offer. And the argument here is that the less you do and show and say on that page, the higher your opt-in rate will be, the more likely people are to convert and join your list. And there is some truth to that. Generally speaking, the less friction there is on a page, you know, the less things to read and look at, the more simple it is, the higher your conversion rate will be. That's, that's a general rule, but it doesn't always apply, but it applies in many cases. However, you have to ask yourself, what have you just done? When someone does in fact go through that process? You've just added someone to your email list who has no idea who you or your company are, no idea about your brand or anything. And probably doesn't realize that they joined to your list. Meaning when they get to that affiliate offer page, they probably assume that the email format they just fill it out was for the same guy or company who's making the offer. Which makes logical sense, right? So when you send them a marketing email after that, if you'd, if you use this method, the minimalist approach, when you send them a marketing email later, what, what are they going to think? They'll have no idea who you are. They'll have no idea that they joined your list or why you're bugging them. And what are you going to say in that welcome sequence? Thanks for putting in your email and letting me forward you to another business. Thanks for giving me your e-mail and return for nothing from me. You see what I mean? There's no context for it. It doesn't make any logical sense. And in fact, it's, it's likely to make people angry and irritated. As a result, it's likely that your open rates will be low. Your click-throughs. Low, your affinity and your trust with this list are going to be low. Your spam rate and your unsubscribe rate will be high. Which all together, all that stuff combined will lead generally to a lower deliverability. Not to mention a potentially bad reputation. In other words, you could be creating a much less profitable list this way, a list that might be numerically superior because of a higher conversion rate. So more emails, but less profitable. And that's just one of many opinions. There. There are people out there who really like this method and people who don't like it. Arguably the more profitable method would be method number 2, which is what we call the relevant angle method. And what this means is you do put yourself or your brand out there a little on your bridge page and you do a little bit of talking and messaging on that bridge page. Specifically, not too much, but specifically you come up with some sort of relevant free offer that directly ties into your affiliate offer that you're sending them to, you would tie whatever this is, it has to be tied in with the offer that you're about to redirect them to it in a reasonable and coherent way. And it's important to clearly mentioned on that page that you're going to be sending them this gift via email right now. And then you ensure obviously that you have an initial auto responder email sequence. Welcome emails that effectively remind them about when they signed up. Because you see after they opt in and get redirected from your bridge page, they're going to be going through that affiliate offer funnel. They're going to be going through someone else's funnel. They're going to be exposed to someone else's brand, someone else's name and face, and story and videos and message and you get the idea, they're gonna be exposed to all that. And it's probably gonna be lengthy, which means they're going to have forgotten about you at least a little bit and you need to refresh their memory in that initial email. They need to be reminded of that moment when they were on your page, your bridge page, they don't know that it's a bridge page obviously. But when they were on your page and they need to be made conscious of the fact that there's a distinction between you and the other person or company that they saw afterwards, the affiliate offer that you send them to. And that they're also getting value from you separately. Value which they chose to say yes to and which as you promise your now delivering in this initial email. So all that's very important to do in those initially most, and then that makes sure that you've got a solid sequence of at least two or three more emails designed to sort of welcome indoctrinate, and solidify that relationship between you and your list. This method stands a much higher chance of building a list of leads who will actually expect your emails, open your emails, and know like and trust you, which means less spam complaints, less unsubscribes, healthier deliverability and so on and so forth. So some would argue that even if method number one, you know, the, the minimalist less friction method, even if that does in fact have a higher conversion rate than the relevant angle method that we just got done talking about. It's still better to go with the latter because it'll likely far makeup in lead quality, what it lacks in initial conversion rates. Okay. Because the quality of the list and the relationship and the trust and the open rates and all that stuff really matters. You know, it'll still cause a slightly smaller list to outperform a slightly larger list that lacks all of those important elements. So now that we understand that the idea, the overall concept and the intricacies of the bridge page method. Let's move on to the next lesson, which will cover actually finding a product to promote and brainstorming an angle for our bridge page. 6. Bridge Pages - Determining The Offer and Angle: So like we discussed at the end of the last video, the relevant angle approach to a bridge pages is arguably the superior way because he get the higher-quality list and more trust and affinity with your audience and so on and so forth. And so what we're gonna do in this video, it'll be pretty short. We're just gonna go through and look at a bunch of different offers, affiliate offers that we could promote. And we're going to try and come up with, we're going to brainstorm and hypothesize and just sort of come up with an idea of an angle that we could create for a bridge page for that product. Okay, so let's jump right into, let's say the e-business, e marketing niche here on the click bank marketplace. And let's just see what we've got going on here. So we've got let's see, perpetual income, 365 Home business offer. Sounds interesting, but I'm looking for something that jumps out at us right away. You know, being very, very clear how we could create an angle for us. I don't really know what that product is based on the name of it. So just for brevity sake, let's look at the, the obvious ones. Let's see the 12 minute affiliate system hot offer. Who else wants to make 50 percent commissions, et cetera, et cetera. Okay. Let's just use this one as an example here. Okay, Just, just off the top my head, let's say that this is obviously a product that includes a special system or method for how to do affiliate marketing. So let's say that we came up with and created a list of existing affiliate offers on click bank where your plus JV zoo that have good solid sales history and performance, right? And we compiled those into a PDF document listing, let's say 10, 10 top products that you can be an affiliate for, that you have good conversion rates, right? That would be actually pretty easy to do. We could create that and that would be a useful little resource for people, a useful little PDF. And let's say the headline was. So remember a bridge page, relatively minimalist, right? But we put our message and our branding out there a little bit. So maybe a picture of you. And in the headline says, let me show you here the hottest 12 minute affiliate system of 2020 or whatever, right? So one headline obviously refers to the offer that you're about to redirect them to. And then underneath that, plus, let me hand you the top ten most lucrative affiliate products to promote right now. You know something along those lines now I just made that up off the top, my head on the spot. So that's not going to be your best copy to use on the sales page per se, but you get the idea, right? So you've got the product. We've got something that we could easily create that is our own, that we could give to them a value so that they opt into our list on the bridge page and we can deliver that via e-mail. And they remember, you know, why they received it from us and why they're on our email list. While at the same time remaining totally relevant. Right. And coherence with the offer, this offer here. We're going to redirect them to afterwards, right? So that's just one example. Let's see here, scribble. Scribble is the world's number one, the e-book creator. This, if I recall, is just a software that makes it really quick and easy to format and crank out e-books. So an easy one here would be if we have PLR, PLR where we acquired the PLR license, but rather PLR of our own, where we give other people the PLR license. We could add that here, easy. So how about we show you the top headline on the bridge page could be something along the lines of, we're going to show you the world's number one e-book creator. Or you get creative with your copy, you know, something along the lines of, you've never seen an ebook created this fast, right? And you're kind of teasing it because they, they got to opt into go see the video, right? But relevant angle method, we could also say plus will literally hand you, you know, ten fully written eBooks to use with this software and make yourself the author, you know, something along those lines. So that's said there'll be irrelevant offer to put on a bridge page for scribble. And you could easily do that in a very coherent, relevant, smooth way and gain some, some quality leads that way. Let's see here, sail who wholesale drop ship, directory. Extremely high number of niche keywords. You can promote this with Sierra funding, etc, etc. So it's a drop ship wholesale directory. So this presumably as a product where if you want to stock your Shopify store with drop shippable products, well, there's a directory where you can just go right in and grab them. So that sounds pretty cool. So an angle for this one might be, let's say, maybe a PDF report of the top 10 physical products to drop ship. The top 10, drop shipping or most profitable drop shipping products of 2020, something along those lines, right? So you're getting the idea here, Commission hero, same thing I think as the affiliate system up here, 12 minute affiliate system, you could create something really quick, really easy that it doesn't take a whole lot of time or expertise or money on your part to create it, but it does provide some value. And you can hand that to people on the bridge page. You having to do with the top affiliate offers that they can promote or something along those lines. Same story for a lot of these things. So you know, it's, it's relatively easy to come up with an, a small free gift type informational product that you can hand over on the bridge page and make your marketing relatively irrelevant and coherent. Let's head over to Google.com real quick. And let's stick with, I like this idea just for our example, let's stick with the drop shipping idea. Okay, so let's head over to Google.com. Let's see if we can find the some type of, say, drop shipping right there at first result. Product. And what we're looking for here is content, publicly available, content that we could utilize to sort of, you know, curates or compile into a report. So this looks like an interesting article here over at sprocket. Let's look at that by Rosie. Differentiate standard products from drop shipping. I want to say, okay, so lumens shape where there's some trends here and some data that proved that that is a happening and trending product. Animal slash novelty socks. Okay, Very cool. So data there, right? Baby hips seats. That's interesting right there. Let's see some data sheet because you wouldn't want to just create like a random conjecture or opinion piece that you offer as a gift because that's not as valuable, right? So this is, this is good stuff here because we actually see numbers backing it up. So we know that we're actually handing over some actual truthful and useful information, right? Interactive pet toys, very cool. So we could go out there and find a few blog posts like this, write articles like this that talk about, you know, the, the top trending e-commerce drop shipping products, right? And compile those into our own list and a PDF, a very short minimalist list that hits all the main points of all these and combines maybe a handful of each of the products from each of these blog posts and articles into our top 10 list, right? And we, we could do that relatively easily. It might take half an hour, right now we've created something that's valuable that we can give away for free to potential leads who come to our bridge page before we send them off to the affiliate offer, right? Obviously, you know, if you're going to be curating content and content ideas and never actually copy and paste and then take someone else's intellectual property. We're talking about coming in here and just using this as research and inspiration. And obviously throughout your report, make sure you're citing and referencing the original sources in the appropriate ways, right guys, stay ethical with your content creation, but we could easily slap that onto a PDF and then upload and host that somewhere, and then create our bridge page and set it up so that remember, once they opt in and say yes, we immediately do two things. First, we redirect them to the affiliate offer, which in this case was that that drop shipping offer here, sail who wholesale and drop ship directory. And at the same time in the background, we're sending them the email. Again, an auto responder sequence. We're sending them an e-mail. And in that e-mail we remind them of that moment when they just dropped it in half so that they don't forget about us. And we welcome them to the tribe and we deliver the product as promised and that sort of thing. And you start nurturing that lead. Okay? But first we got to create the actual page that we're going to stick between your traffic and the affiliate offer, right? We gotta create that bridge page and that's what we're gonna do. Moving on to the next lesson. 7. Bridge Pages - How To Actually Build The Bridge Page: All right, So here we are, the third and final piece of the puzzle, creating the actual bridge page. Okay, so we're going to be using instead page to create this page. Nice and drag and drop simple. We'll go ahead and start with a blank page and create this from scratch. We'll call this bridge. And here where you fuck off. And here we are in the editor. So what we can do here is first we'll pick a background color. So let's maybe make this more of a darker variety. Black won't grab a background image. And let's say maybe here we go. Good old stereotypical training image doesn't really matter what the details of the image are, because we're going to be adding an overlay that will make it barely visible. Really, the main point of this is just to make it look like it's not just 100% solid black, just adds another layer of, you know, interesting this to the, to the page. For the visitors, there we go. 91%. That should work just fine. And we can, if we'd like, we can set a parallax effect so it stays stationary as the page scrolls up and down. And let's see, let's start with a headline. Your headline, I'll make that a White. If you'll recall. What we are ultimately promoting. What we are ultimately promoting is a drop shipping Directory product. Okay, So let's see if we can craft a clever headline here. How about something along the lines of what if you instantly had hundreds of the world's drop shipping suppliers at your fingertips. Let's try that. Just go all caps for the headline. Instantly. So pretty short, sweet to the point headline. Let's go ahead and stretch that out a little bit bigger and let's increase that. Text size. Okay, so there's our main headline. And then, well, we can stick under that is literally just a plus sign, or put the word plus. And let's say bright red to bring their attention to the additional gift that we're going to be adding, red. Plus. And the gift that we were going to be adding was basically a PDF report that details the top 10 drop shipping, the top 10 most profitable drop shipping products based on current trends at this time. So let's say Control C, Control V. I'll make this one a little bit smaller. Let's see how about plus. We select that there. I'm going to hand you the top ten most profitable products. Drop ship. Right. Now. Let's make this a little bit smaller. Because we're laying right now. It's for right now. And bright red. Let's put a hand you. Bright red and underline that, oops, didn't mean to do that. There we go. All right. So what if you instantly have the world's drop ship suppliers at your fingertips and you don't want second thought. I hate to go back and forth in this lesson here, but yeah, it's good idea to brainstorm different ideas and stuff. And this was looking at a little bit wordy. I say let's change it up. How about access? Number one? Dropped on shipping database. Question mark. There we go. That I think is a little bit more appropriate. And next step is going to be to add a form. Okay, now let's get rid of this section up here. Now, typically these days where you see more often is people will have a button by itself with no form. And that leads into a light box, a light box or a, a a pop-up. So that's what we'll do here. Let's go ahead and make our button red. And the hover color for when the mouse is over it make that kind of a darker red. Can't see it here. It only happens in the preview. And let's see here text is white and let's go ahead and make the button text. How about yes. Send it to me. Summation what actually what we want on their mind. We want, we want them to be focusing on this one here, since the sending is actually going to be emailing that to them via their auto, auto responder sequence. And we want them to remember that they're going to be getting something from us, right. There'll be redirected to the main offer after this. But we really want to make sure they remember that w getting something in their inbox from us. So we've got the button there. And let's go ahead and delete this here. And you can expand the page a little bit. Okay, Now the next step here would be to create that light box that we talked about. And the whole point behind this is basically a principle called micro commitment, right? The idea is when people will show up to a page if the first thing they see is E-mail address form, they're gonna get spooked. You know, they're they're not going to like the fact that they have to put in their email address on the page. Whereas if they don't see that when they show up, they're still intrigued and they'll read the headline and stick around for a few seconds. And then once they click the button, they've already said yes to something. Would you like this report on drop shipping? They're clicking yes. And psychologically that kind of commits them towards this at its them convincing themselves that they want this. And they've already gone one step clicking. So they might as well fill out the email form. Sounds goofy, but it really does work that way. It's, it's been proven time and time again in many, many split tests that, that, that phenomenon works. It doesn't necessarily mean that it will always work better than having a form on the page. Know you've always got split test things, things change, people's behavior and psychology changes. But it certainly seems as though the lightbox approach, the micro commitment approach usually wins out. Okay, let's go ahead and drop a form here. And I want to make sure everything looks congruent with the rest of the page. So we'll go ahead and change the color here to a red. Just like our other button. Same thing here. And the button text we'll say. Send. And we'll make that nice and bold email and name. Above that laugh a little headline that says, before we show the direct call it super directory, just to make it sound a little bit more interesting, Is directory is not a very exciting word. We'll email your top 10. Drop shipping. Okay, so that's the text now it's formatted a little better. See color to white. And make that center. All right there. Let's go ahead and put, we'll email you in a red because we want them to remember that later because they're expecting us. And we can have that healthier, more trusting relationship with our list. So that is that the headline here, form here. That's about it now is come over here, test submission. And this is where we figure out what you wanna do after they hit submit on the form, right? This is very important. What we wanna do is we'll come back over here to click bank, come over here to sail who wholesale and drop shipped directory. We're going to click Promote, right? 50 percent commission generate Hop links. Copy our hop link there. Good, good, good. Come back over here and write over here in the right-hand side a form submission results in a redirect, not a download that or redirect to an outside URL. And that's where we paste our affiliate link. Okay, I hit Save and boom, done, and it done. So here's our quite cool looking minimalists, still minimalist page, but the page and it makes it very clear, big idea, big deal out of the fact that we are going to be handing them the top 10 most profitable products to drop ship. And you could personalize this further, right? You could stick your, your, your face or removing background PNG image of you somewhere on here are your logo at the top, you know, that sort of thing. So there, there's that don't be afraid to incorporate your branding a little bit so that you're fighting, yeah, you're fighting for that real estate in their memory in their mind so that they remember you when you start emailing them. Okay? So don't be afraid to do that. You don't have to too much. The really important thing here is that you make it clear that you are going to be emailing them something so that they're expecting something from you and you get that a higher-quality list, okay. But that's our bridge page. That's how you set it up. That's how we redirect it, and that's how we give those folks and value while adding them to our list before we monetize them. And we make sure that we get to retain and benefit from the traffic that we spent time, effort and money providing and driving. All right, guys, I hope that was useful to you guys and I wish you the best of luck. 8. Sales Funnels - Planning And Choosing Funnel Type: We'll be using click funnels for this training, since it's arguably the most well-known and widely used platform out there. The first thing we're gonna do is have a look at all the different kinds of funnels there are to choose from. And then we'll plan our own. As you can see, that there's no shortage of types of funnels you can build. We've got invisible funnels, which consists of content being delivered first and then asking for payment on the next page if they liked it. Not many have heard of that one. We've got video sales letter phones that are heavily reliant on sales videos. We've got lead magnet funnels where you're offering something for free in return for an email opt-in. We've got reversed squeeze page funnels which deliver content first and then ask for an email opt-in. Yet another unique type. We've got the two-step trip wire that allows you to pitch a low ticket offer, followed by upsells. We've got the bridge funnel where you collect a lead and then move them onto another funnel like an affiliate offer, we've got a sales letter funnel, a more traditional funnel consisting of long-form sales pages. We've got auto webinar and a live webinar registration and attendance funnels. Great, if you're selling high ticket items. We've got hero funnels that really stress your personal brand. Survey funnels where you can learn more about your visitors and then redirect them to an offer based on their answers. Ask campaign funnels, a trending type that helps you figure out what your audience wants. Homepage funnels, which are meant to sort of mimic the role of traditional websites, but funneled people into your offers. Application funnels are great for qualifying potential coaching or high ticket service clients. Daily deal funnels are all about getting new customers with irresistible offers. Membership funnels designed to sell products and get people into your Members areas. The product launch funnel, a series of video pages designed to prep people for a big launch by the end, pioneered by Jeff Walker. Of course, live demo funnels are great for showcasing and demoing your products or services. Store front funnels designed to mimic the look and feel of an e-commerce store before funneling people through to your core offers. Some at funnels, perfect for getting big names together in one online event. Cancellation funnels a great way to try and keep people from jumping ship, as well as learning why they wanted to. And the squeeze page funnel and opt-in funnel that leverages the power of ultra minimalism and curiosity to get options. Now, if you're overwhelmed, don't worry. You don't need to worry about the vast majority of these yet. If you're just starting out with funnels or just starting out with business online in general, there's only a handful you really need to worry about. At the end of the day, it depends on what you have and how you want to give it to the world. So do you have a book, an e-book? Do you have a video course? Do you have knowledge that could easily be turned into a book or a video course. Do you have a high ticket offer that you want to sell via long webinar presentation. Of the things you have. Do you want to give one of them away for free for the sake of lead generation. Which one? For our purposes, I think we'll say we're going after the most accessible and common scenario. We have a free gift and we have a product we want to charge money for. Now for that type of funnel, I'm actually going to click up here on classic funnel builder. I'll click sell my product and I'll choose the good old-fashioned sales funnel. I'll give it a name and I'll hit build funnel. But before we actually get into that, before we start designing the funnel, we need to start figuring out of the things we have. What do we want to give away for free? And what do we want to sell? That's all part of crafting and splintering, which is what we're going to cover in the next module. 9. Sales Funnels - Crafting Your Offers: So this is going to be a little bit on the fly. There's a lot of brainstorming going on here. We're taking stock of what we have. And we want to figure out how we can craft an offer or a funnel of multiple offers based on what we have at our disposal. You have to get a little bit creative here. Sometimes in our case we want one thing to give away and one thing to sell. We've got a bunch of e-books here that cover several topics, product launches, team management, low-cost start-up. We've got video courses here which have high perceived value and would likely be a good thing to sell at a low to mid ticket price as our upsell after somebody opposite. We've also got a few miscellaneous things here that we've categorized as other landing page templates. Those can be useful. People might pay for those that also may be something good to give away for free as a lead magnet. Sales page critiques, that's a good one, a valuable one, sort of a one-on-one thing. So that's probably something we would charge a premium price for. The same thing with coaching. Now this is what we've got at our disposal. And one thing that I happen to have right here on my hard drive is this one right here. A video course called high level mastermind. Now I'll actually pull that onto this slide down here just so we can see it and visualize it. And it is exactly what it says. Okay, It's a long video course that talks about higher-level strategies. I can sort of take your business to the next level. It's a very useful video course. Now, here's the question. Do we have to go into our bag of things and find a lower ticket item to give away for free that is relevant. We probably could use some of these might be relevant or we could go out and buy or license something else. However, I remember, this one includes a little PDF guide that sort of outlines the course and sort of hits the main points. Now it's not advertise here as part of it. It's sort of just a afterthought, I guess. However, it is a useful PDF guide. So the question is, do we need to necessarily in order to craft an offer for this funnel, okay, a two part offer, something for free and something to sell. Do we need to necessarily go and grab something else to add to this? Or can we do something called splintering? If we already have a component of this offer that is relevant to this offer, would it be better to take that component out and stick it here as the entry point, as the free giveaway? In many cases, yes. And that is called product splintering or offer splintering. Now we don't have a way to advertise that PDF. So what we're gonna do is get a little bit creative here, and we're going to create an E cover, okay, So that we actually have something to put on our sales page in our funnel that makes it look kind of nice. So let's come over here to my E cover maker.com. Great tool for creating graphics. To give your info products or of a tangible feel. And we're going to grab this iPad right here. So it's good for representing e-books and PDFs. And let's go ahead and search images. And let's look for entrepreneur. All right, couple of good ones here. I like this one with a guy writing something on a white board that sounds sort of mastermind dish doesn't. All right, so we'll get that situated there. Actually might make that a little bit smaller. And then let's put a title up top and let's just sort of call it something similar. Okay, it doesn't have to be the exact same tunnel, but we'll call it high level strategies. And resize that a little bit. And that looks fine. Okay, that looks like a good e-book or a good free report to give away. We'll click finalize. We'll give it a couple of moments to render that. And there you go. That's not a bad looking e-book or a bad looking PDF. Okay. We probably could've made it look a little bit prettier. Okay. This could be a little bit more flesh, I guess. But you get the idea. Okay. We took something that already exists within the assets that we have within the offer, the main core thing that we're going to sell. We took a component and we splintered it away from it and made it sort of its own self-sufficient thing. Okay, and we're going to utilize this. Let's go ahead and download this dot PNG file. We're going to utilize this in our funnel. Let's come back over here. Drag this right in here just to be able to visualize or talking about what we're going to end up doing is sending traffic to an entry point where we offer this for free. After we offer that for free, we're going to send them to this where we charge a certain price we haven't decided yet for this video course, okay? What we collected here when we gave this away for free, however, was e-mails. Okay, so we're going to be sending people into a sequence of automated emails. Presumably. It's one of the most basic funnels. So even if nobody buys the product that you end up selling here, at least you ended up getting a lead added to your email list. Okay? So this is pretty much it guys. This is what it comes down to when you're thinking about either crafting offers or splintering offers that you have into multiple components that can make up various steps inside of a sales funnel. So now that we've got the idea, this is what we're going for our free component and are paid component. Let's go ahead and take this. Let's go back into click funnels. And let's actually go through the funnel designing process where we actually create the pages and make this happen and come to life. 10. Sales Funnels - Creating Different Kinds of Funnel Pages: Okay, so as you'll recall a couple lessons ago, we had just chosen a funnel type and it hit the button. Build my full. Well, this is where we left off. We chose this basic sales funnel with a free offer at the entry point, followed by a sales page with a paid product. Now that we've finished crafting and splintering our offer, we can get started actually designing the pages. So first we'll need to choose a template for our lead page. There's a ton of awesome ones here, but I'm kind of a minimalist guy. So I'm going to choose this simple one right here. Alright, now that that's ads in the funnel will hit Edit page right here, all we need to do is plug in our image and our copy. So let's click on this book here. I'll go ahead and delete that. I love this little arrow thing here, but I don't think it'll jive well with our E cover. So I'm going to delete this as well. I'll click this plus button to add an element. And I'll choose image. Then I'll click the image placeholder. And I'll come over here and click on this image button over on the right. And I'll grab our little eBook graphic that we made in the previous lesson. Okay, so far, so good. Now let's just add our copy a little bit. I'll double-click the headline and let's replace that with this headline for our lead magnet. And we could use this sub-headline here, but I don't think we'll need it, so I'll delete that as well. And I'd say we're all set. Let's hit Save and Exit. And move on to the next step. So our next step is our sales page. Now, I don't have a lot of copy for a long form sales letter, nor do I have a video. So I'm gonna jump down to the bottom and select this nice short form minimalist one. Note that's loaded in our funnel. I'll hit Edit page. And the first thing we'll do is we'll start replacing all of this copy. So I've got a few lines prepared here. I'll insert this one here. And this one here. And this one here. And this one down here. Next, I'll go ahead and start deleting some of the elements we don't need for the purpose of this example. This section, this paragraph can go this paragraph, this top menu bar. And we'll go ahead and leave our friend Bill Newsome there and just pretend it's an actual quote from a real person. We'll click on our image placeholder here. We'll click the image button on the right. And we'll replace it with our main table top image. We'll do the same down here with this one. Click Image button and double-click this one. And we'll do the same down here with this one. Click on an image button on the right and double click this one. And the very last thing to do here is get our button ready. I'll change the button text to buy now. And for set action, we have to actually tell click funnels what the buttons gonna do. Since the order form is the next hard-coded step in our funnel, we can literally just choose go to next step in funnel, right down here. And we're all set. I'll hit Save. And sometimes it'll ask you for SEO metadata. So I'll just paste whatever was last in the clipboard right here for now. And we'll hit Exit. And let's come back to our funnel overview. The next step is the order form. We'll click here and select a template. There's tons of really good ones to choose from here. I personally appreciate the old-fashion skinny order form. So we'll choose that one. Once that's ready, we'll click Edit page. And there's not really much to change on this one. I think I'll get rid of the logo. And we'll insert some new copy in this headline here. Now that item name says dynamically updated because it is when we specify the product name elsewhere inside of click funnels, it'll be updated and reflected on this form automatically. So there's really nothing else to do here. Let's hit Save and Exit. Next, we'll click on order confirmation. Once again, plenty of cool templates to choose from. I'm going to choose this blue mother funnel one here. And once that's added, we'll click Edit page. And really the only thing to do here on this one is delete this logo. This is where people can see a confirmation of what they just bought. And there's an access purchase link which will take them to the thank you page, which is the last step in the funnel. So let's click Save and Exit. And finally, let's click on Thank You page. Now this is the final step and it'll usually include a download link or a registration page or something like that. We'll use this blue. Thanks, Check your e-mail one down here on the left. We'll click Edit page. And this is pretty much good to go as is. I'll just delete this one extra line here because I don't have any copy for that and I don't think we need any. And then we'll need to tell click funnels what we want this button to do. So we'll click SET action. And we would just put the access URL here, whether it be a direct download link or a registration form for people to create a login to access a member's area or anything like that. I'm just going to put click funnels.com here for grins. Let's hit Save and Exit one final time. And there you have it. We've just created our entire sales funnel from entry point, which was a free offer through a sales page for a paid offer. And then the order form, order confirmation and thank you page where we can finally deliver that product to our new customers. And when array the sudden traffic into this, we'll just click on sales page, which is the first page in our funnel. And we can send them into this URL right here.