Ecommerce SEO Master Class for Shopify stores 2021 | Rihab Seb | Skillshare

Ecommerce SEO Master Class for Shopify stores 2021

Rihab Seb, Digital Markter

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42 Lessons (5h 29m)
    • 1. S1L1 Introduction

      6:15
    • 2. S1L2 What is SEO and why you should even care

      3:49
    • 3. S1L3 The SEO workflow

      6:04
    • 4. S1L4 Creating your competitor list

      10:53
    • 5. S2L1 What is SERP  and where you should rank in there

      4:19
    • 6. S2L2 What are SERP Attributes and again why should you care!

      7:14
    • 7. S2L3 What are the different search intent

      2:29
    • 8. S2L4 How google search results vary depending of the search intent

      4:33
    • 9. S2L5 Google algorithm, how it works

      5:13
    • 10. S3L1 What are keywords

      4:42
    • 11. S3L2 What is the difference between long tail keywords and keywords

      18:17
    • 12. S3L3 What are semantically related keywords

      7:48
    • 13. S3L4 The sales funnel and how to reflected in your work

      13:20
    • 14. S3L5 Keyword variants how to find them

      9:57
    • 15. S3L6 How to create our list of keywords and semantically related keywords (Bonus Lecture)

      7:02
    • 16. S3L7 How to evaluate your keywords

      10:27
    • 17. S3L8 Finalizing your Keyword list

      8:02
    • 18. S3L9 Real example

      28:49
    • 19. S4L1 On Page Optimization What does this means

      4:22
    • 20. S4L2 what is Website Architecture and why is it important

      3:26
    • 21. S4L3 How to organize your store architecture

      4:50
    • 22. S4L4 Website speed and why it is important

      8:30
    • 23. S4L5 How to increase your CTR on google

      5:35
    • 24. S5L4 How to organize your site navigation

      8:16
    • 25. S5L5 How to optimize your home page How to optimize your home page

      11:31
    • 26. S5L6 How to optimize your collection pages

      7:12
    • 27. S5L7 How to optimize your product pages

      7:11
    • 28. S5L9 How shopify url structure is build and is it bad

      15:08
    • 29. S5L10 How to fix duplicated content issues

      17:41
    • 30. S5L11 Use internal links to boost your product and category pages

      4:12
    • 31. S6L1 What is link building and why it is important

      4:39
    • 32. S6L2 Link building method 1 Resource pages

      13:17
    • 33. S6L3 Link building method 2 Broken links

      3:00
    • 34. S6L4 Link building method 3 Partnering with Influencers

      2:20
    • 35. S7L1 What is content marketing and why it is important

      6:48
    • 36. S7L2 How to pick up the topics of your blog posts

      15:18
    • 37. S7L3 How to write your blog posts

      3:41
    • 38. S7L4 Best tips for blog post writing

      8:33
    • 39. S7L5 Ways to promote your content

      3:21
    • 40. S8L1 SEO Technical Audit

      7:02
    • 41. S8L2 Audit Manual checklist

      4:18
    • 42. S8L3 Over optimization

      6:57
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About This Class

The Ultimate Guide to Master SEO for eCommerce stores. 

SEO is a long-term procedure, that needs time and effort but it is totally worth it BECAUSE has the highest return on investment compared to any other eCommerce marketing strategies!

The soonest you start to work on your SEO the better!

Now let's see what are the things you will learn thru this course:

How to do your keyword research, what tools and platforms to use, and most importantly how to evaluate these keywords and choose between them!

Then we will move to your store, to do our on-site optimization.

Here we will explore:

- How to structure your store and collections
- How to optimize your store different pages: what keywords to include and where
- How to optimize your store to run fast both on mobile and desktop
- How to link between your different store pages in a way that suits your customers and google robots at the same time
- How to deal with Shopify's disadvantage when it comes to SEO optimization, what are the things you must fix, and how to fix them 

Then we will move to the off-site optimization and this will include:

- How to work on your backlinks profile: This means how you get other websites to link back to your store which makes google trust your store more!

- What are the different backlinks building strategies and how to adapt to each one of them!

Then we will explore what is content marketing and how to use it to increase your store traffic and your brand awareness!


We will cover, everything related to this starting with how to pick your topics, how to write your posts, how to write their tiles, and what are the best tips to create content that will keep your audience engaged and lead them to your products!

And our job is not finished yet, in this course you will learn as well, how to perform a manual and technical SEO audit to your store so you know where do you stand and what are the things you should start fixing.

All of this and a lot more will be discussed in this course!

Reference Sheet link

Transcripts

1. S1L1 Introduction: Hello there and welcome to this course. I am very happy that you decided to take this course with me, and I'm very grateful for your trust in this course. I promise you, I will teach you a lot of things that will help you to improve your business and to rank better on Google. But before proceeding with our course and our lecture, I want to invite you to follow me on Instagram, to add me on Facebook, and to subscribe to my YouTube channel because that I shed a lot of free content that will help you in your e-commerce or in your drop shipping business. So the goal of any e-commerce store is to increase sales and to be able to increases, you have to increase your traffic or to increase your conversion rate, or you have to do both. Well, in this course we are going to see how to bring more traffic Judy store. But before seeing how to do that, you should know something first. Not all traffic is born equal. And let's take a small example. Let's say, for example, you have a story that says make-up products. And your marketing strategy is bringing traffic to your store that's mostly made of men. In this case, your marketing is not doing you any good. A good marketing strategy should bring you traffic made of woman or of men who want to buy a gift for their wise. So C, It's not enough to bring any traffic. You should bring the right traffic. Now, I know many of you will be telling me bus rehab, how on earth would I be able to bring traffic to my store with all their competition out there? Well, if you want to bring traffic to your store, you have to choose between three things. First, you can run paid ads like Facebook ads, Instagram ads, Pinterest ads. Or you can try to optimize your stored for SEO, which means you rank higher or Google and you get free traffic through Google. And this is the topic of this course. Or you do both. You run paid ads and at the same time, you optimize your stored to rank higher on Google. If you want my advice, I highly recommend you to do both. To run Facebook ads and Instagram ads or any kind of paid ads. And at the same time, to optimize your store for SEO. And this is the topic of this course. You know me before. You know that I love Facebook ads. My Facebook ads masterclass for e-commerce and the drop shipping as the highest rated course in this topic on Udemy. Facebook ads are awesome. You can use Facebook ads to exactly target your potential customers. It's exactly like you're taking your product and you are putting your product in front of your potential customers. And Facebook ads are scalable, which means that sky is your limit. However, Facebook ads are costly and not all products can be sold on Facebook. So in this course, I'm going to show you how to bring traffic jewelry store on a monthly basis. And let's take a small example. Let's say I want to buy a yoga mat. I go to Google and I type yoga mat. The first results that's showing in here, our ads, I'm going to skip them. If we scroll down in here, we find the organic results. Most probably I'm going to click on one of these results. Let's say for example, your stored is in here. Let's imagine, for example, that you restored is ranking for the word yoga mat. So you store, we be in here. Most probably I will be clicking on one of these results. A portion of people who are searching for your gum at will be clicking on your stall. Thus, you will be getting free traffic, and this traffic will be converting into customers. So what does our goal from this course through this course, we are going to learn how to optimize your store so you can rank for keywords related to your niche. So in this case, when people go to Google and type keywords that are related to your niche, your store will be ranking and thus you will be getting free traffic every month. However, before proceeding with this course, you should know that SEO is a long-term procedure. If you are thinking that you will be doing some tweaks here and there, that tomorrow you will be ranking on Google. Well, I am sad to tell you that this is not going to happen as the o is. They're very long-term procedure. It needs time, it needs that vacation, and it's a continuous procedure, which means when you start optimizing Gustaf with SEO, you should continue doing that for all your store lifetime. Because if you don't work on SEO or the time, you will lose your ranks and you will lose their free traffic, you're getting. To succeed in this, you need to be committed. Seo is a long-term procedure, which means you should always be working on it. In this course, I did my best to cover everything related to SEO for eCommerce and especially for Shopify. I love to say that I didn't left any stone unturned, but in case there is any topic that you want me to discuss in details, please let me know and I will be more than happy to add new lecture dedicated to that topic you want to ask about. I am pretty sure you will not find any course heat and sketchpad that covers this topic with the same level as this course. This course has a lot of lectures, a lot of sections. I have explained everything in detail, and I have worked with you step-by-step, starting from the beginning up until the end. So I recommend you to watch all the lectures. Don't skip anyone. Each lecture is very important. I tried to do my best to keep the lectures very compacted so you don't lose your time while watching this course. So prepare your pen and pencil and let's start. 2. S1L2 What is SEO and why you should even care: Hi there and welcome to this lecture. So what the heck is SEO and why should you even care? Well, SEO stands for search engine optimization, or in my simple language, it stands for how to please Google. So why would you care about pleasing Google? I'm going to give you some numbers that will most probably answer your questions. Seo has the highest return on investment compared to any other e-commerce marketing strategy. For those of you who doesn't know return on investment or ROI, is the ratio between the net profit you make and the cost of a certain investment multiplied by 100 to get a percentage. So if you paid $100 on a certain marketing strategy that generated you won $1000 in profit. This means that your return on investment is equal to 1, $1000 divided by $100, and multiplied by 100. So your return on investment in this case is 100%. I know this is to watch, but this is just an example to let you understand what I am talking about. Now, let's move to the second fact. 29% of customers begin product discovery with a search engine. What does this means? It means that 29% of people go to Google and start searching that for the products they need. Which means that 29% of people on Google, our war audiences, are people who have an intent to purchase. And these are very valuable audiences because they are ready to pull their credit cards and pay. Now let's move to the third fact. Eighty-five percent of consumers click on organic results when they search for a certain thing. So as I showed you in my previous lecture and their first search page results, there is an area dedicated for paid ads, for Google ads. And under it, you will find organic results. So most of people skip the ads and go down to the organic results. So imagine how much free traffic you can get your story if you've stored, was listed in the first page of the search result? Well, these were the facts, but you know me well. And do you know how much I insist on treating your business as a long-term business. And here we're SEO can be very helpful because in order to optimize your store to SEO, you are forced to do many things that will help you create a business, a long-term business out of fuel storage. So when you optimize to SEO, you find yourself forced to improve your performance, to improve your customers experience, to provide value for your clients instead of only trying to sell them products. And most importantly, you will find yourself taking care of your brand presence and you rebrand authority. Through this course, we will discuss how to do all of that. And I promise you, I did my best to treat every aspect of your store optimization precisely and in details. In the next lecture, I will break down the SEO workflow. So stayed with me because things are becoming more and more interesting. 3. S1L3 The SEO workflow: Hi there and welcome to this lecture. In this lecture, we are going to talk about the SEO work flow, and we are going to break down this workflow and 23 steps. First, research, second othered, and third implementation. So let's start. The research phase is one of the most time-consuming steps of the SEO workflow. However, it is the most important one and everything else we will be doing through this course will be related to this step. So it's the foundation and the most important one. In this phase of your work, you will be doing the following. The first thing, you will be defining your competitors. I'm pretty sure that if you ask any of my clients, what is the thing that they have, repeats the most? It would be find your competitors. Well, yeah, I always start a project by requesting a list of competitors, followed by requesting my clients to create one. Y. Simply because if you want to win, you should know with whom you are competing. But here there is something very important you should be taking into consideration. If you have a Shoe Store, please don't assume that Adidas or Nike or Amazon will be your competitors. Unless you are a genius or a marketing beast, you will never win a competition with these stores. So instead of going to big names like Amazon, Nike, or Adidas, and consider them as your competitors because this is not realistic, I recommend you to think about how, what you offer as different, why people would buy from you. So for example, Do you often handmade tools, maybe eco-friendly shoes, or maybe offer 100% through leather shoes. When you answer these questions, you will be able to define your competitors because you will be able to see and feel why your story is special. And this is exactly how you start to create viewed competitors list. Anyway, don't worry, there is a lecture in this course where I show you how to find your competitors. Now, let's move to the second. So after you created your competitors list, now, it is time to see what your competitors are doing and where do they stand for. In this part, we are going to see how your competitors are optimizing their stores and how they are performing when it comes to SEO. Because and here I have a good news. If you discover that your competitors are not doing any optimizations. For SEO, this is a good sign because it means that you can easily kick in and rank in Google for certain keywords, which is something very awesome. So in this part, we will focus on seeing what is going on your market and how we will be better than them. Now, after creating your competitors list, knowing where you stand and where your competitors stand at this time. To start with keyword research, this is the most important point in here and the biggest section of this course is a precisely dedicated to this point in a few words. And this is the process of finding out which keywords you will be working on. We will see how we will carefully and smartly pick our keywords and associate them to our pages. Then we will be moving to the next step where we will be auditing your star. Obviously, if you store it as brand new, there is elected to be done here. But if you are stored as already live and it's been running for years or maybe months. And you have already products and pages and everything in that, then this stat is extremely important for you because it will give you an idea about where do you stand and how much effort you should be doing to optimize your story. Then we will move to the third step, which is the most juicy one, and it is implementations. This step will be divided into two parts. The first one is the on-site optimization, and the second one is the upside optimizations. The on-site optimization covers everything you do on your own store. So it covers optimizing your pages, infrastructure, creating your marketing strategy, and a lot more. The off-site optimization, on the other hand, will cover everything you do outside of Utah to improve your Google rank. As I told you before, everything will be explained in detail through the lectures of this course. So if anything now felt unclear or an precised, don't worry, I got your back and you will understand everything. Just watch this course. Watch all the lectures. Be careful, and you will understand how to optimize it oh, in the best way possible, and most importantly, in the easiest way possible. Because there is a lot, a lot of complicated SEO courses out that this course is not like them. I did my best to break this course into four lectures, very clear and very precise. So you don't get lost. Anyway. Stay with me and left me in the next lecture where I will show you how to find your competitors. Well, I'll see you then. 4. S1L4 Creating your competitor list: Hi there. In this lecture we are going to talk about a scary topic. You will come pastors. While it's not that scary, in this lecture, we are going to see how to create the list of your competitors and why this list is very important if you have a niche stored, Finally, your competitors is super easy. However, if you have a general store, things might be a little bit more complicated. If you are just starting with your business and you are not yet sure if you want to go with an each store or with a giant store, I recommend you to watch my youtube video where I discussed the difference between initial storage and the general store and the pros and cons of each one of these business types. So if you want to watch this video, I'm going to leave the link in the resources of this lecture or in the description of this course. So just click on the link and watch the video and make your decision. So now getting back to our topic and let's see how to find your competitors lists and why this is extremely important. The first thing I do to find my competitors is to use this website. It's called My IP dot ANS. It's totally free and I'm going to leave the link of this website and their resources, this lecture. So you go in here and in here, you choose Shopify. So you make sure that the results that's showing they are all stores and not random websites in. You put your keyword, let's say for example, I have a yoga outlet store. I'm going in here to put yoga. And I click on search. So these are the results I get and they are organized by traffic numbers. So this website is getting the more traffic than most traffic. And this one, the last one, is getting the lowest number of traffic. And as well you have different pages. You can explore. Well, you guys have a very big niche and it's very trendy. That's why it's very normal to have many websites that have the word yoga on them. So let's go up there and try if we can't find any interesting store. So allow yoga is a very famous store. It says yoga outfits, it's very, very famous. Let's go and check it out. So this is a yoga stored. Now let's move and try to find a smaller store. Let's try this one. While checking your competitors store, you should make sure that these tours are live. So you have to go to Instagram, to Facebook, see if they are running any ad, see if they are posting lately, see what kind of products they are added to their collections lately to make sure that the stores you are adding are running and they are making money. So this is also a story. It's also a yoga store. And if we complete exploiting and British rule, we will find a lot of interesting yoga stores. So let's say I want, I landed on the story and I want to check if this store is valid. I'm going in here to see their Instagram page and their Facebook page. And this way I see if there are legit while they have 90 k followers, this is good. If I go in here to Facebook, they have the same number of followers, which is very good. Now let's see when they have posted last. So they have posted last and 23 January. That's that means that there are not that active on Facebook. Let's go to Instagram and see when they have posted last. So they have posted this like a few hours ago. This is good. This mean they are active on, on Instagram while their engagement is not that high, but this is okay. This is a story that's running. Now I'm going back in here and I use this Chrome extension. It's called Shopify inspected to see when they have their last product. So I'm going in here to new products. So I like a few days ago they have added this product, this good. This means that the stored, this is good. This means that the store is running and it's live whenever you want to add a new story to your competitor list, make sure that you check the stored and that it is still alive and it is working. So I'm going to close this and I'm going to move to the second method I use to find my competitors list. And the second one is obviously Google. So as simple as that, you go to google.com. Let me close this. You go to google.com and in here you type your keyword plus my Shopify. We're going to return all the Shopify stores with this keyword. I used yoga as my keyword, but if I want to be more specific, I can use, for example, u gamma yoga mattresses, yoga Oils. I'm not sure what I can add more specific keywords. So for this example in here, I'm using the word yoga. It's a key word that expresses my niche. But for each niche you might have several keywords that expressed, but you are selling. Tried to play around with them. Don't stick to only one keyword, because if you try several keywords, you might get more and more results. So here's, for example, a yoga shop. I'm going to click on it. Let's go to this one. This one as well. So this is a yoga shop, Etsy Shopify shop. So as well I have to check how it's going. Now. I go back in here. So this is as well and other yoga store, I have to check its performance on Instagram and Facebook and see that the story is still alive. And if it is, I can add that to my collection at my competitors list. Now, I'm going to show you that third method and it is using Facebook. So you simply go to facebook.com. On Facebook, it's better if you can use your product name because in this way you will make good search more valuable. So for example, let's say I want to search for massage gun, which is a very famous product nowadays. I write something like that. And I usually like to check out videos because usually they are ads. So as you can see, these are all ads. I can go in here, for example, to this one. And I can check the stored and see if it is selling my same items epsilon, I can add that to my competitors list. Now. The same way you use Facebook, you can use Instagram, so he simply go to Instagram and you type your keyword and you see what you will get as well on Instagram, it's better if you can use your product name because in this way you will get more adequate results. So for example, I'm going to write as well and see what you will get. So let's go to the hashtag and see the results. So some of these might be add, some of these might be influential Adds. Let's try this one. It's not getting any engagement. Let's try this one for example. This is an influential, Let's try a different one. You keep on trying until you find a store. For example, this is a store, I guess. So this is a stored, it's new, it's not working well, but this is a story. This is how you do it. You keep on searching until you find stores in your niche. So in addition off using my IP, Google, Facebook, and Instagram to find your competitors, there is a trick that I love the most and it is the following. It's very simple. I just go to Facebook and I searched for stores and my niche. Let's say for example, I went to find the, let's go back to the same example. Let's hope that we find some kind of a famous story in this selling this product. Let's try this one. This one is getting a lot of engagement. Let's try this one. Let's go to the store. So what I do is the following. I go to that page and I like it. And when I like it, Facebook's starts suggesting other pages that they are related to this one. Stores that they are similar to this one. So in this way, I have new suggestions of stores in my niche that might be in my niche. And I can explore them and add them to my competitors list. If you can do almost the same on Instagram whenever you follow a page, Instagram will suggest other pages very related, so you can as well explored them. So as I told you before creating your competitors, this is extremely important because in this way, you will be able to understand how your competitors are performing and see how you can better than them. As I told you before, you guys are very broad niche. That's why we came out with a lot of results. But if your niche is more specific and your products are more specific, your results would be less and your work, your job will be less complicated. So you would only have to vet some stores until you find your competitors list. So that's it for this lecture. I hope it will help you find your competitors list. And the next lecture, we are going to talk about the search engine results page. And we are going to see where you should be ranking in this page. So stay tuned and me and let's meet in the next lecture. See you that. 5. S2L1 What is SERP  and where you should rank in there: Hi there and welcome to this lecture. In this lecture we are going to talk about sir, and you are going to talk about where you should be ranking on it. Survey simply search engine results page as simple as that. So for example, when you type any keyword on Google, and Google returns several pages for results. These are syrup, the most important page between all these pages is the first one because it's where most people stay and it's where most clicks happens. So if you want to rank on Google, you should make sure to rank in the first page. And not only that, you should make sure to rank in the first five results. And I'm going to show you why. Now, let's jump to my PC and let's check out together 1 third page and see where you should be ranking and y. So here I am on Google and now I'm going to type anything just to show you what is the SERP. So i'm going, for example, to type new iPhone covers. So this is the third page. This is the search results page. If we scroll down in here, we can see that Google suggested several other pages. But to be honest, no one click on these pages. The most important one is the first page, and this is where you should be ranking. The first results you get in here. The first 35 results exactly are the ones that get the most traffic, because simply they are the first to be shown. So if you want to get traffic on Google, it's not even enough to rank in the first page of the search results. It's also important to rank in the first five results. Well, I know many of you Now we'll be thinking, but how on Earth am going to rank on the first page and on the first results. Well, if you're thinking that you might be looking for a word like yoga. Well, well, yeah, this is very difficult. But if you choose long-tail keywords and you know how to choose them in a smart way. And you optimize your store and you worked on it, you will be able to rank for long-term keywords and you will be able to get traffic from these key words. So through this course, I'm going to show you the difference between keywords and long-term keywords. And I'm going to show you how to pick the keywords you should be optimizing to in order to rank higher and in order to be in this stage, in the first stage of the search results, and in order to be in the first results in this space. Before finishing up this lecture, I want to show you this graph. It shows the organic click-through rate by search position, which means it shows how much people click on the first one, the first results, the second result, that fourth is arts and so on. So for the first result, between 3540% of people click on this on the first result. If we go to the second one, between 10, 15% of people click on the second result, see that huge difference between the first result and the second result. It's a huge drop. If we move to the third result, that 10% of people click on it. If me move to the ninth result, it's lower than 5%. So see the difference. If you rank in the first position, you will be getting between 35 to 45% of the total people who search for the keyword. But if you ranked in the third position, you will only get 10%. If you ranked in the seventh position, you will get lower than 5%. So this is it for this lecture. I hope it will help you understand why ranking in the first stage is very important and why ranking in their first five results is extremely important. So stay tuned me and let's meet in the next lecture where we are going to talk about the src attributes and believe me, you are going to love them. So see you there. 6. S2L2 What are SERP Attributes and again why should you care!: Hi there and welcome to this lecture. Googler processes more than 80,731 queries per second, which is equivalent to 2.5 trillion search per year. I know this is a huge. And not only that, Google accounts for more than 95.7% of total mobile search traffic worldwide. And Google accounts as well of 87, 0.35% of total desktop search worldwide. This should give you an idea about how much Google as big. And if you want to store all your business to have a Stand Here, you should get more familiar with Google search engine and the results it returns. And this would be the topic of this lecture. In this lecture, we will discuss the Serb attributes. So you can understand more what Google does and how you can profit from it. In addition to the normal search results, Google shows different attributes and vast syrup. Let's start by exploiting them and seeing that difference between all of them. The first one is the answer box. It's either direct answers for simple queries that usually need short quick answers or a few lines to answer the question. Here is an example. So for example, here I searched for who is we need a CPU, and here are the results. Google showed me the answer of my question inside of an Ansel box. Here is another example of what is weighted the blanket. And as well here Google is exactly giving me the answer for my question. Now, let's move to the second attribute, which is list form snippet. Use whene we see them when the query is about a process. Or reflect really implies comparison between different items. Let's check some examples. The first one is the best smartphone for graphic designers. And here we'll get as listing the different answers that different options. Let's check another example, how to format a laptop. And here as well, Google showing me that process of formatting a laptop list form snippets are very plenty on Google, and I bet you have seen them many times before. Now let's move to the third attribute type, which is people also ask. So whenever we ask a question on Google or search for a query that imply that you are asking a question, Google suggests other questions that might be related. And when you click on any of these questions, Google will show you the answer. Should he will be linking to a page to answer this question. Now, let's move to the fourth attribute type, which is Google Ads. These are paid ads. Then locations and recurrence depend on the type of query you made. And we are going to see that in one of the upcoming lectures, because depending on the type of query you made, Google shows you different results. Now let's move to the fifth attribute, which is table. Usually that table is generated when the query is asking for data or prices. So let's check out this example. Now let's move to the videos. Usually these are coming from YouTube, because as you know, YouTube as a Google product. So usually these are coming from YouTube. So if you have a strong YouTube channel that's linked to store, it might be very good to be ranking for some kind of keyword inside of a video attribute. Now, let's move to the rich snippets. And those are very important. And we are going to talk about them in details through this course and we are going to see how to implement them on your story as well. And these are the ratings than number of reviews, the price, and the availability. And we see them some from time to time on Google, whenever you search for something that you want to buy, you might be seeing them and Amazon as well use them. Now, let's move to the local pack. This is that kind of attributes Google shows when we searched for something that required locations. So for example, in here, I want to buy an LCD monitor, Google showing me the available places to buy my product. Now let's move to the oil expansion. And this is the area we see in here on the right side of the screen. And there is still some other attributes that I didn't talk about, but these are the most important ones. So why I am talking about all these attributes? First, it's because you should know how Google shows the results. Second, because if you were able to link in one of these attributes, that would be extremely helpful and this will bring you a lot of traffic. Let me give you a small example. Let's say for example, I have a weighted blanket store, okay, I sell with the blankets, but at the same time, I have a blog and inside of this blog I have an article with the title, what is way to the blanket. So imagine now that when someone in here type what is wake the blanket my article shows in here. So this means that each time someone types this keyword in here, this question in here, my article will be showing, and I will be getting that traffic because attributes have a special look on Google and people usually go directly to them because they exactly answered question. So this means that at least 40% of people who will be typing this question and Google will be visiting my article. And from that, they will be going to my store. And some of them will most probably buy my product. So attributes are very important and understanding them is very important as well. So this is it for this lecture and the next lecture, we are going to talk about what are the different search intent on login. So stay tuned with me and let's meet in the next lecture. 7. S2L3 What are the different search intent: Hello there and welcome to this lecture. In this lecture, we are going to talk about what are the different search intent. And this lecture is extremely important because when you understand the different search intents, you will be understanding how your audience think and you will be able to talk to your audience in the right way. So every time you had to Google to search for something, there is some kind of intent behind your search, right? Maybe you heard someone talking about Tesla cars and you want to know more about them. Or maybe you are actually considering buying a Tesla car and you want to know how to buy it and which model to pick. Or maybe you decided to buy a Tesla car and you just need to locate where they sell Tesla cars in your country. And each of these three different cases, you had a different intent. And the first case, our intent was to get more information and to learn more about Tesla cars. In the second case, viewer intent was to know more about the prices of Tesla, which model is better and which one provides more options. So your intention is related to buying a Tesla car. And the third case, you decided to buy your test archive, so you just need to know where to buy it. Your intention is very clear. You want to visit that Tesla shops. So anyone searching on Google has one of the three different search intent. First, informational, second transactional, third, navigation. And the next video, I'm going to show you how Google search results differ based on your search intent. And we are going to see some real examples. You will be surprised to know how much Google is smart and how much he knows exactly what you want and how he provides this and the best way possible. So stay tuned and me, and let's meet in the next lecture to see the real example and to explain this further. 8. S2L4 How google search results vary depending of the search intent: Hello there and welcome to this lecture. So in the previous lecture, we have seen that different search intents. And now we are going to see how the results change depending on the intent. So the first intent was informational. 50% to 80% of total Google queries are informational queries. People who are doing this search are not aiming to why? That's why it's very normal that the number of ads in the CRB for this kind of queries will be very limited or minimal. So now we are going to see an example of an informational search intent. In here, for example, I searched for the word veganism. And as you can notice, I then get any ad and thus serve all these ads I see in year our information and results. They are articles, information, videos about what is veganism. So this is how the Serb of an informational search intent look like. Now let's move to our second search intent, which is transactional. For the second intent, which is transactional, we see mod ads and shopping results here. And a big part of the page is dedicated for the SERP features. People who search for this type of queries are considering buying the item, but they are not 100% there. So let's move to my PC and let's see an example of this kind of search intent in heat. I'm searching for vegan shoes. And as you can see, I am seeing a lot of ads and not only that, all the results that they are showing our shops. So for this kind of search intent, I'm seeing ads and subs. Now let's move to the third search intent and see how the Serb change with it. And navigation and ten cert features are taking the whole space. We have locations suggestions in here because the query is asking to visit a location. So now instead of only searching for bigger shoes, I am searching for vegan shoes shops. And Google is giving me exactly what I asked for. His giving me a navigation tab to show me all the available sharps that they are near my location. So I can go and pick one of the shops. And as well, we'll showing me some ads of vegan shoes if I want to shop online and below Google showing me results of different aligned socks. So now you see how Google analyze people equities and return results based on the intention behind each query. So before finishing, I still want to tell you about one remaining search intent, which is the branded one. It's when their brand name is included in the search. And a brand will most probably rank for this. If this is not the case, this is actually a big problem. If you are not showing for your brand name. This is actually a big problem. I know many of you might be thinking why the hub is teaching me all of this. Why we didn't start with the keyword research while because I want to make sure that you understand well Google and you understand well how it works. Because if you do that, you will be able to follow up with all that process. If you tried to skip lectures and go directly to the keyword, you will not understand what kind of keywords you should be searching for. See in this lecture, we have seen that different search intent. So depending on the search intent, the keywords chains. So you have to ask yourself four, which search intent I want to show which keywords I would be using, what kind of keywords I should be ranking for an optimizing for. So stay with me and don't skip any lecture. We are almost there and everything you are learning here is extremely important for the coming juicy parts. So stay with me and meet me that. 9. S2L5 Google algorithm, how it works: Hi there and welcome to this lecture. So in this lecture, we are going to talk about Google algorithm and how it works. I know this topic might be scary to many people, but wait, when you finish this lecture, you will know exactly how the algorithm works. So let's start. Google aim to give his audience the best experience ever. And this actually should be the main goal of any business. Because when you build your business, thinking that your main goal is to help your customers and make them satisfied, your customers will appreciate that and be loyal to you. That's how you become successful. So wiggle aims to remain the best search engine in the world. And to achieve this goal, Google's must keep his audience happy with his search results. So if someone went to Google and search for vegetarian recipes and Google return non-related topics. This person will feel frustrated and he will not trust Google anymore and he will not use it anymore. So providing the best and most relevant results to the users is what Google algorithm tries to do. And whenever a new update comes out, be 100% sure that it will improve the search experience. If you provide spammy or unauthentic content, at some point, Google will know and we'll kick you out. But if you provide good and relevant content, Google will know and appreciate. Don't try to outsmart Google. Your titles, content, images, everything on your store or on your website should be relevant and related. You install should be optimized and it should be built to insure a good user experience. Slow and spammy websites are never appreciated by Google and they will not rank. Now, I'm going to talk about the most important points you should know about Google before starting optimizing for SEO. Point number one, Google Chrome websites and read texts. Tell now Google doesn't read images. He reads that title of images. They're all texts, but not the images themselves. So to let go and understand what your website is about, you have to add relevant text. If you're selling pet accessories, that text included in your story should be containing related words to your topic. So Google can read this text and figured out that this story is telling pet accessories. Point number two, Google rot to make sure that his users are satisfied with the results. So if you are stored is not friendly user on both desktop or mobile, Google will consider this as a negative point. You'll store should load fast because users considered their loading speed as a very important factor while evaluating their experience with a certain website. You store should be organized and well-designed so your visitors can easily find what they need. That's why your navigation should be very organized and clear. Point number three, Google will trust your mode if well established websites or social profiles trusted you and link to your store. Let's say for example, use L began shoes and peta.com listed your website and one of the articles link back to you. Peta.com is a very well established website. When moving, see that beta link back to you. Google will know that your store is trustworthy. The more pages link back to you, the more authority you will store will get, and the higher it will rank. Don't worry. We are going to discuss all of this through this course and we will see together how to work in order to let Google cluster stored and to rank it higher. By watching this lecture, you now know how Google algorithm work and how Google thinks. This is very important. So you can understand everything we are going to do through this course. Statute with me and let's meet in the next section of this course where we will be talking about keyword research. Finally, we are going to apply all of this into action. So stay tuned and me and less meat. And the next lecture. 10. S3L1 What are keywords: Hi there and welcome to this lecture. So finally, we are going to talk about keywords. Let's start by defining what our keywords. Well, in the simplest way possible keywords are topics or ideas translated into single words, or maybe phrases that express and reflect what a certain content is about. So for SEO, keywords are the exact words you type when you search for something on Google. As simple as that, Let's say you want to buy a new smart phone, for example, you go to Google and type things like best smartphone for entrepreneurs, or best and cheapest smartphone, or maybe top ten best smartphones, or maybe best smartphones deals. Well, these are the kinds of things you might be typing on Google and there are many other options and many other different keywords and phrases that people might be using. So all these queries are what we call keywords. Keywords are important because let's say for example, you have a yoga accessories shop. Do you want to sell your yoga mats? So it's very important for you to be showing for when someone types things like yoga mats on Google. But because there's a limited number of words, people might be typing on Google while searching for the same exact thing. It's impossible for you to rank for all keywords. Instead, you focus only on one keyword per page, and you aim to rank for this exact keyword. So for example, if we go back to our yoga store example for the homepage, you might be using a keyword like yoga affordable accessories. And for the yoga mats collection, you might be using a keyword like yoga flexible nets. And for a specific yoga mat product page, you might be using a keyword like yoga black flexible Matt. Please don't go and do these keywords and start optimizing for them. These are random keywords, either intestine, I'm only giving you some examples. So these are random keywords. Later on in this course, I'm going to show you how to find your keywords and how to evaluate them. So take your time and don't rush things out. Now after finding your keywords and after doing your research, you start by associating one keyword for each page and you optimize each page for the keyword you have chosen for this specific page. Seems easy, right? Well, no, it's not easy. And before reaching to the point where we will start picking keywords and testing them and evaluating them. There is some few more things that you need to be familiar with and they will be discussed in the coming lectures. Now, before wrapping up this lecture, let me talk about it a bit. Before wrapping up this lecture, let me talk a little bit about how to evaluate your keywords. So later on, when we start with this process, you will be familiar with it and you will have some previous ideas about it. So a keyword is evaluated by the following criteria. First, relevance, how much your keyword is relevant to your content. Second, search volume. How many times a keyword is searched on Google. Third, competition. How many stores are trying to rank for this exact keyword and how strong they are. Fourth, intent, which means what a searcher is intending to do when he types this keyword on Google. So in this lecture, you have learned about keywords. In the next lecture, I'm going to talk about the difference between keywords and long tail keywords. And we are going to see why long tail keywords are very important and you should be focusing on. So stay with me and let's meet in the next lecture, I promise you it's gonna be very interesting. See you that. 11. S3L2 What is the difference between long tail keywords and keywords : Hi there and welcome to this lecture. So as I promised you in this lecture, we are going to see that difference between long tail keywords, keywords. So keywords can be brought, can be very general and can be short. We call these had keywords. And they can be specific, detailed with a beggar WordCount. And we call these long tail keywords a head keyword, something like yoga or yoga mat. A long-tail keyword, something like thickest Jagannath or even more narrowed like extra thick yoga mat. Ranking forehead keywords is very difficult and it might not be even worth the effort. For example, a few cellular organelles and you ranked for your gametes. This would be awesome because people who search for your gun that's on Google are most probably interested in buying yoga mats. However, if you ranked for yoga, this doesn't mean that you're gonna see a huge increase in your sales. Because people who search for yoga on Google are not necessarily searching to buy a yoga mat. So there is a difference between writing for your gum ads, which is a keyword that expresses buying intents. And between ranking for yoga, which is a broad keyword that might not be expressing buying intents. Broad keywords might not reflect buying intent. However, long tail keywords are more specific and can reflect a buying intent. People who searched for a broad keyword might only be searching out of curiosity. While people who search for long-tail keywords usually have a kind of buying intent. That's why you should always focus on finding long-tail keywords to rank. For. Now, let's move to my PC and let us see some examples. So here we are on my PC to see some examples of blood keywords and long-tail keywords and see the difference between them. Then this lecture, I am going to use a tool, it's 100% v, it's called Google Keyword planner. This tool is very good at, gives you a lot of options. However, through this course, we are going to use a different tool, which is a paid tool, because the options given by Google Keyword Planner a little bit limited because at some point we would need to know more about our keywords and be able to explore more options, advanced options a little bit. So that's why through this course I'm going to use a different tool other than this one, but I'm going to use this one as well and many lectures. So this is a free tool and you can use it. And here you go to discover new keywords after accessing the Keyword Planner. And here you type your keyword. So I'm going first to change the location and the language. And he's I'm willing to change this to United States. And I'm going to click Save. Then I'm going in here and I'm going to say that I wish to English. Here you put any keyword as long as it's related to your niche, I'm going to put yoga as this is the example we were working on in this lecture. So I'm going to click here and get results. So now Google is giving me keyword ideas. This is my main keyword. And here you can see that the average monthly searches for this keyword as between 100 k and 1 million, which is huge, the competition is low. This is the top of page breaks, which means how much people are paying today for this word on Google ads and this is that top page. If we scroll down in here, we can find more longer keywords. These are the long-tail keywords, as long as I have several words on them. So for example, here you have your gun with abelian at a very famous yoga coach. Here we have, for example, yoga for back pain. Nothing that can express products. Let me be more specific and add in year yoga mat and see what results I will get. So for your demands, that search is between 100 k and 1 million, and these are the bids, bid surprises. If we scroll down in here, we have best yoga mat, which has a lower average monthly search, but it has the same competition as this one. It has a higher bid, which means that this one expresses a bigger buying intent. The more the bed is bigger, the more this represents that this word expresses a buying intent because people are paying more to bid for this keyword. This means that this keyword leads to sales. I'm going to scroll down here and see what other keywords I might be finding here. For example, this is a keyword is sheep, yoga mats. It has a lower search, a high competition. It has a high competition. It's better if we can get a medium competition. But as I told you before, we are not going to use keyword planner to evaluate keywords. We are going to use a different software which gives, gives us more detailed information about each keyword. But for now, let's scroll further to see what we can get. E, for example, eco-friendly yoga mat. This might be a good keyword for someone who sells this kind of product. If we go further, we have Bassett Ravel, your gamma. It has a low search volume, but it's a very specific targeted keyword. If we scroll down further, we have cotton yoga mat. Who thought about something like that? We have round yoga mat. Let me check something with a low competition. Them at yoga, it's not exactly a keyword or keywords you can use. Let me scroll, scroll further. What do I get in here? This is the one we talked about. Let me try to organize this by low to high. So here we have no competition scrolling down, okay? So this hablo competition doesn't reflect a keyword, but you might be using this keyword for a blog post, for example, should chaining the year, it's an old keyword. Same for this one. What? The best yoga mat. Best yoga accessories 2019. Let me go to the second page. Best dugata. Well, these are all ideas. This one can, can work for a page, for a product page because it has a low competition, but a very small monthly search. But still it's a long-term at the keyword that you might be using in a blog post or anywhere you find. You find a Fitz. I'm going to scroll, scroll further in hoping to find a keyboard with a good monthly average surge and a low competition for, for example, this one, but it doesn't make sense. Let me go further. This one. I'm not sure what this is. Wild gutted best Gilgamesh, let me search for this to see if it makes sense. It's a kind of of a brand, I guess. So. No, it's not a event. Let me see what we get. Ok. What does this exactly? So that's how you explore things. So why a gutter is kind of a, a, a website that is reviewing the yoga mat so we can't use bad. Let me go further down searching for one. They yoga man but doesn't make centers well, let me go further down. What else you can find? So yoga mat, Black Friday, not that much. Yoga mat washing machine, that might be a good idea for a product to sell. Let me scroll further. Where do I get cleaning your yoga mat. This is good for an article, but the search volume is low. And let's move to the second page to see if he might find better results. And here we have the competition is medium, but the third volume, ILP bit better. Okay, he removed to the high competition. So this is how you search. You keep on going further. And to see what keywords Google suggested to you, you can start with the keyword in need. You can even start with a website, maybe your competitors website, see what keywords they are using and so on. Don't worry in the coming lectures I'm going to show you more how to find your keywords and how to evaluate them. But this one is small example about how to find keywords and which ones are short. An octane, which ones are good or bad? Because you know, if halo effect keyword has a low search volume with a high competition and doesn't make sense to work on this keyword. But if a keyword Has a good search volume and a low competition. It does make sense to work on this keyword. So as I told you before, all of this will be discussed in the upcoming lectures. For now, you just been introduced to the Google keyword planet and it's a good tool to start with if you want to get an idea about what keywords to use and where and how to find your keywords. I'm going in here and I'm going to try to add a yoga mat store to show you what kind of keywords show up. So your max, I'm going to see what shops they get. So I'm getting this website cells, yoga max. I'm going to copy this link and I'm going to go back in here and put the domain and puts yoga mat in here. So now we are searching for your gum ads and you are faking that designs for this exact u at L. So now I'm seeing the keywords and he, For example, I have thick yoga met. This keyword is longer than our keyword, more precise, it has a high search volume and the high competition, and it's a very big keyword. Let's say, let's see if we can't find a related keyword that's more specific than this one. With high, with acceptable a volume Search and an acceptable competition. Somebody in here and I'm going to put thick yoga mats to see what I get. So yoga mat ten millimeters and this is a keyword with a high competition. Okay, standard yoga mat thickness. This is, this might be a topic for a blog post, for example. Thicker them at Target. Pick non slip your gamma and they all have high competition. Stand the yoga mat thickness. It's not a keyword you can use for a product page. It doesn't express your product or your collection. This could be used for a local shop and Canada. Let me see what you can find as in here. So now I removed the filtering by the website and I have a new keyword which is extra thick yoga mat. This one has a, an acceptable monthly cert which is very good then k one, k, 210 K and ten, high competition. However, you should keep in mind that everything you've seen here inside of Google Keyword Planner and ease their results related to boogie ads. So these are the results we see, but we will add the competition is for Google, ad is not the organic competition. So when we use a different software, the one I told you about that paid won, that competition will be more specific because it will be. There's a competition when it comes to ranking in Google. So this competition you are seeing here is the one related to Google ads. That's why it's not that specific and it's not that accurate. And that's why we are going to use a different software to evaluate keywords. But still Google keyword plenary can give you a lot of idea about good keywords or good collection that you can add your store on. Maybe you can notice that there is some kind of products that you don't have, but your audience is actually interested about, like for example, extra thick yoga mat. I wouldn't think about that before going in here and searching for this. Okay. People are interested about getting an XL take yoga mat, maybe a six millimeter yoga mat. So you can see that this torque and gives you an idea not about only about keywords, but also about products and collections you can add about the blog posts you can write about, and many other things. So, so for example, this keyword and I have talked about before can be very suitable for a blog post. It has a good monk Research and a medium competition. We can take this keyword and book Our other software and tested and evaluated and see if we can actually write a blog post about it and maybe ranked on Google for this blog post. And elite people tower store through this blog post by, for example, talking about a standard yoga mat thickness. Then at the end of our blog post, we can recommend some products we sell and that they are actually good yoga, thick yoga mat. Pick your gametes. Now I'm going to give you another example, a totally different example, which is weighted blanket. You don't know at this weight, the blanket, it say a blanket that helps people to sleep because it's very heavy. And I'm going to click here on get results. And we are going to see what kind of keywords we find in here. So this is now weighted a blanket. It has a very huge monthly search and it's very competitive. Let me scroll down. So for example, here I have this keyword, best weighted blanket, Cooney with the blanket. This one has immediate competition which is weighted the blanket Black Friday. It doesn't make sense or skip it. So this one let me see if we can't find one that's suitable for an article. So this one, for example, best weighted blanket for adults, but it had high competition. So for example, this is a keyword that you can't use because it doesn't make sense even though this keyword has a high or a low competition and a good month this search, but it doesn't make sense, it's not relevant, so you can't use it. Don't just use keyword because it fits that criteria. It should be relevant as well. So let me check this one. What else we can find in near? So watching a weighted blanket, This is a topic that people are very interested about and at the same time that competition is low. So if I have a website that sells With the blanket, this might be a topic that I would be write about in my blog post about how to wash. You would break the blanket. Because actually people are interested about knowing how to wash their blankets and they don't, they don't know how and the competition is though. So I have a chance of being named for this topic. So I would take this keyword and save it on a separate sheet to make sure that when I start planning my content, my blog post, I have this idea in mind to write a blog post about it, to write a blog post about something people want to know about. And at the same time, it's not that competitive. So this is another keyword that is very good and that you can use it for YouTube blog posts. So as you can see, it's a research phase. You put keywords, you see what Google's suggested. You take the keywords you find good and relevant for your store and you save them somewhere. Because later on you will be writing blog posts about or maybe evaluating these keywords in case you want to use them to any of your products or any of your collection pages. So this is it for the Google keyword planet. I hope now you have a better idea about the difference between a small keyword and a long-tail keyword or a broad keyword and along the keyword. So this is it for this lecture. I hope you enjoyed it. Stay tuned with me and let's meet in the next lecture. 12. S3L3 What are semantically related keywords: Hi there and welcome to this lecture, still in that keyword section. And in this lecture we are going to see what are semantically related keywords and how to use them. So semantically related keywords are keywords that are related to each other in term of meaning, Google is very smart and Google is working so that the results match the search intent, not the surge language, including semantically related keywords within your content comes naturally, in my opinion, because during that process of optimizing for SEO, refocused on adding content to your pages. And this content must be related to the topic. So semantically related keywords come naturally in here. From the SEO point of view, having more semantically related keywords means that your pages provides more relevant content to that topic, and therefore, they can perform better in search results. Google will analyze your texts and find the relation between your main keywords and you would semantically related keywords. Then Google will understand the ideas of your content and figure out how your content answers the questions of the public. So let's say, for example, you sell a PC on your store. So it's very normal that inside of this product page, Google will find keywords related to the motherboard, may be to the aspects of the PC, related to the screen, to the chord, to the speed, to the memory space. All of these things, they are related to the main topic. So whenever you want to write a content to a specific page of yours, you have to make sure that you are including the related keywords. As I told you before, I believe that they come naturally. But anyway, we have to make sure that we are doing our job and the right way. So now I'm going to jump to my PC and I am going to show you how to find your semantically related keywords so you can include them within your content. Stay with me and let's move to my PC. So here we are on my PC and now I'm going to show you how to find you will related keywords. I recommend you to create a big list of related keywords. So later on, when you are writing your content or your product description, you can use these keywords to get inspired about what to write inside of your content. And at the same time, include these keywords inside of your content. I'm going to give a general example. Let's say, for example, I have a story that says the SLR cameras and going in here to write canon, the SLR, that website I'm going to use is called LSI graph. And you have three attempts for free each day. So you can use it to explore three different keywords, birthday. I'm going to click here on Generate. So now this website return their results and gave me a lot of keywords that are related to my main keyword. What I should be doing now is to explore these keywords and see which ones I can add to my content I can use in my content, which ones can inspire me about ideas to add the content? What are people interested to know about exactly? So I can use all these keywords to drive my content and make sure that inside of my content I have the needed keywords. So, so Google can understand the topic of my text. Now I'm going to show you a different tool that you can use, which has, as was well googled. And here I'm going to write another example. Let's say for example, let's go back to yoga, yoga mat. So when you type your gametes in, Yeager gives you a lot of suggestions about things people are interested in, like your gmail, target, your element size, Gilgamesh, thickness, and these are all keywords that you might be inspired from. If we scroll further down in here, we can see as well that we will suggested different keywords in here that you can explore and see if you, if you might be using any of these inside of your content. Now I'm going to go to Amazon, which is another option that you can use to find related keywords. So I'm going to Amazon and I'm going to put yoga mat. So here I can see what Amazon suggested to me. I can check out this and see if anyone of them can be used inside of my content. Or I can simply go to one of these products and see what people are writing inside of this content to see what ideas I can add to my content as well. So let's say for example, I went in here, I0 the description, I get ideas and I get inspired. The same thing we did with Amazon, you can do with YouTube, for example, if you want, if you go to YouTube and you write yoga mat, you can see that ideas about what people are interested about. So as well, you see suggestions, you see if anyone of these can be included inside of your content and you do include the keywords you find suitable. There is still one tool that I'm going to show you to find semantically related keywords. And this one is a Chrome extension and it's called keywords everywhere. This is the extension. You just have to install it in your Chrome. It's free, it has paid virgins, but for this exact job, you just need that free virgin. So after installing it, your Grom, whenever you search for a certain keyword and you scroll down in here. And this extension gives you a lot of related keywords, of suggested related keywords that you can inspired from. So this is how you find semantically related keywords. One of the things I recommend my clients to always do is to use the competitors list we have created. And one of the lectures before in one of the previous lectures. So use this list. You go to competitors, you see what kind of content do they put? What kind of characteristics they put about a product? What people want to know about this product. You can go to Amazon, go to the frequently asked the questions, see what people are asking about, get inspired about ideas you can add to the products. And as I told you before, as long as you provide content, as long as you reply to people typically needs, as long as you reply to the questions you'll, content will be irrelevant and you are semantically related. Keywords will be included in that in a natural way without a lot of effort. But anyway, these are tools that you can use to get inspired and to refresh your mind about what kind of content you can write and what kind of ideas you can put inside of your content. So this is it for this lecture. I hope you liked it, stayed with me and let's meet in the next lecture when we are going to talk about a very important topic, so.me and meet me there. 13. S3L4 The sales funnel and how to reflected in your work: Hello there and welcome to this lecture. In this lecture we are going to talk about a topic that at this moment you might think that it's not important. However, once you finish this lecture, you will know that it's a very important topic and you must know about it in order to be able to pick your keywords in the right way. In this lecture, we are going to talk about the sales funnel and how to reflected in your work. So let's start. And one of our previous lectures, we have talked about the search intent and we have seen the difference between them. People who use Google have different intent. Some of them might be searching to get more info about a certain topic. Others might be trying to discover products or services, and others might be searching to buy something. From the point of view of a seller, a customer behavior change depending on his current position inside of the essays, funny, the sales funnel is each step that someone has to take in order to become your customer. The sales funnel is usually divided into three or four stages. In this lecture, I'm going to explain it to you while dividing it into three different stages. So let's start with the first level. And it is awareness. At this level, people are still exploring. They have general questions or queries that are not yet familiar with the technical terms or details. At this stage, people, you was long-tail keywords or question based queries. To find these queries, you can use several online tools that I'm going to show you in a few seconds. But before that, you should know that keywords at this level are less competitive. So it's easier to win here and to rank for these keywords. And there is something very important that you must keep in mind. At this stage, you are not offering essays, you are offering content and value. At this stage, you are establishing your first contact with your prospects. You are trying to wind up prospect. So he returns back to distort and engage more with your business. Now, let's move to my PC and let's see that tools that will help you find this kind of keywords. As you have seen before. At this stage of our sales funnel, we are searching for long-tail keywords or question based keywords. For to find these keywords, I'm going to use different websites and different tools. Some of them I offered free. One of them is paid. Feel free to use any tool you want. But the ones I recommend are the best ones and the market I guess if you find any point that's better, let me know. But these are the ones I use. An addition to forswear Qu, Google keyword planet, which we have seen in a previous lecture. That's why I'm not going to show you again this Google keyword planet. So I'm going to show you a different websites. The first one, the first tool I use, it's Uber's suggests. It's a paid tool, but I guess with the free version, you can still do some keyword research may be three or 53 attempts per day. So you can use it for fee if you want and if you want to invest on it, it's not that expensive. That's why I actually use this one, this tool inside of this course because it's less expensive than other tools. So I'm coming in here and I'm going to type my one keyword. I'm going to pick this one. This product is a product that helps people sleep. I'm going now to click on insert, and I'm going to see what Uber's suggests, Give me in return. So now I'm going to see the overview of the keyword, which means how many search volume at gets the SEO difficulty, the difficulty, and the cost per click. But what I want to explore it, our keywords ideas, some going in here to keyword ideas. And I'm going to see what the story give me as ideas for my, for my product, new ideas related to my product. In here you have the suggestions related questions that prepositions and comparisons. And I want you to go directly to that questions because as I told you before, at this stage of your sales one and this is where you want to be. So these are the questions related to your product. This first question catches my attention. Why? Because it has a good volume Search and a very low competition. This factored in here, this factor in Year is measured over 100. So 100 is very competitive, 0 as 0 competetive. So 11 is a very good fat and number and it has a good volume search. So if I have, I have a story that says white noise machine. This would be a topic I would write about in my blog or maybe I would create a video on my YouTube channel about it depends on what kind of content you provide. If you have a blog post, you can write an article about this topic. If you have a YouTube channel, you can create a video about this topic or you can do both. So this is a good keywords, for example, this is also another question that you can think about. It has less volume search, but it's, the competition is very low. So these are ideas about content. I can create a, you can play around here trying different keywords. See what kind of long-tail keywords and the question based keywords you can get. Now I'm going to show you a second tool I use, which so the public. This tool is free for the first attempt, I guess. So you can stick with it with a free plan. Or this guy is very, very red. Anyway, I'm going to write my keyword and heat, and I'm going to click on search. This Q, this tool returns, returns results in the form of questions. If you want a form of, of prepositions and solid. So let's start with the questions and years of for this product. And here you have all these questions that people are asking on Google. So for example, does white noise machine work? Why white noise machine? Can white noise machine damage heating. A lot of ideas that you can be inspired from to write content and create content. You can pick any of these questions and go back indeed and test trick question in here to make sure it has a good volume Search and unacceptable competition. So this is how you find topic. There are infinite, infinite of suggestions in here that you can work on. If we, for example, check in here, here we don't have a comparison, things like vs or, and, and like, and you can as well explore these four different states. For the second stage, for example, of the sales funnel, we can use these keywords and right content about these keywords. Now I'm going to show you the third, the third tool I am going to use, and it's called infinite suggests you just have to write your keyword in here and click add and you will get a lot of topics and related keywords that you might explore. And you might find many keywords that can fit for a content. Contents may be questions, maybe queries. I'm not sure what you will find, but you will definitely find a lot of ideas. What I usually do is that I start with this tool that paid toll. I find content ideas, question, question based queries, and then I would create my content plan. My ideas I could write about in my blog. And then when I'm stuck like I don't find any other ideas. I can go back in here, explore different options, and I can go back in here and expert as well, different options. Well, in this course I have showed you this tool, but you can use any other keyword research tool. I use, really use modes and this one. But in this course I'm only going to show you this tool because it's less expensive than modes. And I thought that, that would be more suitable to many of you. Most might be giving more detailed results, may be more options. But if you are starting out, this tool is very good and you can use it to plan out your keyword and find ideas and everything else. If you have a budget you can use to keyword planners and this way you can like verify the results and tore into different tools. And that's what I do, usually identified by these two different tools. So this is it for how to find long-tail keywords for your first level of the sales funnel. Now, let's move back to our lecture and let's explore the second level of the sales funnel. See you there. Now let's move to the second level, which is interest and decision. When people reach this stage, they are becoming more serious about their needs. They know that they need to buy something and that they need to buy some kind of product. But they are not sure get which product to buy, which brand and from where. So you can say that this phase is a research phase. People at this stage are very valuable and you have to treat them in the proper way. You simply push your products in front of them. Because customer, at this stage I want to explore the different options they have. They want to compare prices and specs. They want to know that they are making the right choice and the right decision. So at this stage, you should put your SEO plan into two directions. First, you should provide content and second, you should optimize your product pages and make your best offer about content. You should target relevant long-tail keywords like comparison between some kind of a brand and your brand. The goal in here is to offer your expertise and to help your customers to make an informed decision and to offer to help them in any way you can. Concerning your offer, here, you should try to be better than your competitors when it comes to compare the R O I ratio, which means you should make your customers feel that they are going to make a very good deal by buying your product. That's how you convert them and you kill any suspicion and you push them to buy from your store, not from one of your competitors. Now, let's move to the third stage, which is conversion. And this is the level everyone likes. People at this stage are the most valuable because there are considering buying from you, they know you, and they are ready to buy. So this is perfect. The best thing you can do to them here is to help them take the decision. To ensure this, you have to include some kind of specific content inside of your stores. This content is very valuable when people are about to make a purchase. And these are some examples frequently asked questions related to each of your products reviews because we all know how much social proof is important. How to use guides, because they can help people to use their product and understand it more and how to maintain guides. So this kind of content is very valuable for people who are about to buy. So these were the three different stages of the sales funnel. Your keywords will change depending on where your customers are at this sales funnel. So when you target people who are still at the stage one, you use different keywords. Then when you target people who are at the stage three, That's it for this lecture. So I hope you liked this lecture and you find that interesting and important. I actually do find it interesting and important. I want to make sure that you feel the same. So stay tuned with me and let's meet in the next lecture where we are going to talk about keyword variance and how to find them. See you there. 14. S3L5 Keyword variants how to find them: Hi there and welcome to this lecture. I know at this moment you might be feeling like finding keywords is easy because you can, in one moment thing about many keywords that express your nice and that they are related Tunisia. And you can start with these keywords. Well, this is true, but this is not 100% true. Because through the process of optimizing your store for SEO, you would need to pick a keyword for each of your pages, for each of your collections, of your products, of your blog posts and so on. That's why sometimes you find yourself stuck. Like you don't, you don't find anymore keywords. Let's say for example, you have a shop that sells some kind of handmade bags. At some point you find yourself stuck with the same keywords for all of your bags. Like, what else can I say about this bag? Why it's different from the other one, and so on. So it might feel a little bit different to find one specific keyword for each of your bags. That's why doing your research, trying to find variance for your keywords is extremely important. And it's a very time consuming thing because you would need time to find different keywords. Then test these keywords, then decide which keywords you want to associate for each of your pages. So in this lecture, I did my best to sum up some of the most important tools you can use to find different variants related to your keywords. I'm not going to evaluate keywords at this lecture. I'm going to show you only how to find these keywords and how to start a planning what keywords you are going to test. Most of the tools I'm going to use and here are free or have a free virgin so you can work with them. So let's start the first one I'm going to use as Google Keyword Planner. And we have seen this one before and we have used it. This tool is very simple. You just go in here and you write your keywords. Let's for example, say I want to try the hiking is I'm going to put hiking products and see what ideas do I get. I'm first going to change the allocation to the United States. And I'm going to click on Save. Then I'm going to change the language to English. And I'm going to click on get results and see what ideas Google returns to me. So here you have hiking backpack. This is an idea about a product. Here you have hiking GL campaign backpack, hiking bags. These are all keywords that you might be using inside of your product. Maybe this might be, you might get inspired about products that you don't have and you should be adding to your store through this research in here. For example, hiking shirts. You have hiking shirts on your store. Do you have small hiking backpacks? Do you have leather walking woods? Do you have a backpack tent? You have hiking, RAC seq. I'm not sure what is this. These are all ideas about new keywords that you can be using inside of your story. And as I told you before, this process is very important because you might end up finding a lot of ideas about collections and the products that you don't have on your store, but that you should actually have. Now, after Google keyword planning, I'm going to use YouTube. I know it's very obvious and I have, I guess I have showed you before how to use YouTube. You just go in here and you put hiking products and you see what ideas, what things will come up. So these are, these are details about hiking products. You can explore them, see what ideas you can get, and so on. If we go now to the third tool I use, which is Google, as I told you before, you just drive through a keyword in he'd hiking products. And you see what Google suggests to you in here. And as well with Google suggests you inside of the surface, which are the topics in here. If you go searching for a more specific thing like hiking mistake, for example, you might be seeing different results. So if we go back in here, here you can see different results about related keywords. So these are keywords that you might be considering. Now I'm going to show you my fourth tool, which is also a Google tool, which is Google trends. I'm going in here and I'm going to write hiking stick. And I'm going to see what kind of results do I get. So here we have the results and in here you can find the latest queries. In this case, we only find one deleted query, but let's try to choose a different keyword. Let's say only hiking and see what you will get. If we scroll down, we will see the, okay, there is no related query for this one. Let's try a different one. Let's try fishing. So these are related queries that you might get inspired from or you might be using. So you simply click in here and you download all of these queries and you start thinking about them and testing them. So now after checking this tool, I'm going to move to Facebook and I'm going to show you how to find related topics, Tunisia and related ideas to your niche using Facebook as you, as you all know, there are many Facebook groups out there, and many of them are related to specific niches and specific topics. So let's say for example, you have a store that sells sleeping products. So one of the ways is to go to Facebook and to go to sleeping Facebook groups and see that what people are asking about, what they are interested to know about what kinds of things they need. And in this way, I will get a better idea about my audience and how to satisfy this audience. So for example, this is a sleeping group. I just have to join this group. I go over the posts, see what people are asking about. Get inspired, maybe see how I can provide better solutions for those people and so on. Now, after doing this with Facebook, you can go to read it and do exactly the same thing. Find the red, it's newer knees go in there either posts, see what people are asking about, tried to get inspired about ideas for your content, for your product, and so on. So the tool I'm going to show you now it's more professional and it gives you block posts related to your topic. It's called Buzzsumo. And I'm coming in here to type my keyword. Let's lay sleeping product. When I left my keyword in here. And this tool returns famous blog posts, famous content pieces, and my niche. And it shows me how much engagement these topics get from the engagement numbers in here or from the engagements you see on Facebook groups on unleaded, you can know how much a certain topic is actually viral and people are interested to know about. For example, this first article had three k likes on Facebook. This means that people are interested to know about this topic. This is how you evaluate if a topic is better than another. Not you see the engagement. You see how much people are liking, sharing, commenting, all of this stuff. So you can judge if this topic is better than another topic or if it's not good at all. After using this tool, you can go back to Google and you can search for blogs in your niche. You can go through these blogs and see what kind of content do they share. And you can evaluate each type of content. For example, let's say in a blog that's related to sleeping products or to sleeping depths, you find that people like topic a, topic B, because they are engaging more with topic a, you will get inspired and you know that topic a as much. It's more, it's more important. So you should be considering topic a for your piece of content. You can do the same thing on a YouTube channel. Let's say there's a YouTube channel that talks about sleeping problems. You can go and see what kind of videos are getting more views. They are more vital. So you can know what this audience is interested about more and you can plan your content according to this findings. So these are some methods that you can use to find your keywords. In addition to these methods, you can use many other paid softwares like you were suggests MOS on any software you want to use. This step, as I told you before, is very time-consuming, but it's very important because it helps you know your audience better. It helps you plan your keywords better and it gives you better ideas and better suggestions for the future, whether for products, collections or content ideas. So this is it for this lecture and the next lecture, we are going to talk more about how to create your keywords list. So stay tuned with me and let's meet in the next lecture. 15. S3L6 How to create our list of keywords and semantically related keywords (Bonus Lecture): Hello and welcome to this lecture. What you are going to learn in this lecture is something that you don't have to do. It's something that you can do. Means that if you are just starting out finding keywords for your collection pages and your product pages and your homepage. Maybe you don't want to go that deep into your keyword research. So you can simply not do that at this stage. You can wait later on when you are like more into SEO and when you finish optimized your product pages and you collection pages, and you started with optimizing your content and like creating content pieces that covers all the aspects or many of the topics that your audience is interested in. However, if you add well established, if you reach a point where your website is already optimized, but you want to focus more on covering a lot of content pieces. This lecture is very, very helpful and it will help you organize your work. And most importantly, it will help you covered a lot of ideas that you usually don't cover because in here everything will be organized and it will be in front of you. So, and one of the previous lectures we have talked about the sales funnel and the front three levels of this sales funnel. So based on what we talked before, I'm going now to divide our audience into three different kinds of people. The first type is the people who are defining the problem. The second type are people who are searching for different solutions and comparing different solutions before purchasing. The third part are people who are ready decided to purchase. To proceed with creating our keyword list, we are going to create a table like this one. In that column in here you have the topics and the first row in here, you have the three different levels of the sales funnel. Inside of the topics column, you should add topics that In your opinion, will lead people to enter your sales funnel. So what are the things that bring people to you? What are the things that push people into searching for something related to store or to your product. And inside of each of these cells, you put the ideas of what kind of, what kind of content you can have in here to catch people at this stage for this exact topic. I know it seems a little bit complicated. Let me jump into an example to explain everything to you in a very clear and precise way. So here for example, I am giving an example of a mobile storage. So in here I have added three topics. The first one is mobile broken, which means someone broke his mobile and he's searching for a solution. The second topic is someone is searching for a mobile gift for his wife. That third topic as someone is searching to by a mobile for his work. So these are three different topics that might lead people to my store. And for these three topics, I want to make sure that I'm covering the keywords for all of that three different stages of the sales funnel. So let's start with the first topic and the first stage. So for someone who just broke his mobile and he's still at the first stage of the sales funnel, which is awareness. It means he is tell defining that problem and he wants to find a solution. So in here, for example, he might be searching for things like cost to repair or iPhone warranty. Now, if the same person is moved to the second level, now who would be searching for something difficult? Like, for example, Can he said his broken form online? Is that possible? This is something that people might be considering at this stage. And when the same customer is moved to the third level, the sales funnel, now he is more aware of the problem and he knows what he wants to do. He wants to fix his broken phone. So he searching for places to fix his broken mobile. Now let's move to the second topic, which is the wife gift. As a first level of that sales funnel, someone might be asking about, is mobile a good gift for wives? Or maybe what are the best gifts for wives? Now I remove the same customer to the second level of the seas finance, he would be asking more precise questions like, what are the best mobilize in 2020, or what is the best mobile for woman? Now the same person, move to that third level of the sales funnel. We'll be asking about mobile prices and where to buy the mobile. So now he is ready to purchase. Moving to the third topic, which is someone is needing a worldwide for his work. At the first level of the sales funnel, he might be asking something like, how can a mobile help me organize my work? At the second level of the sales funnel, he might be asking a much more precise questions, like, for example, what is method for work, iPhone or Samsung? Now if we move the same person to the third level, now he knows exactly that he wants to buy them mobile, and he knows which mobile to buy. So now he would be asking about where to buy them or by or maybe mobile sharps near me or maybe online mobile sharps, anything or anywhere that he can actually proceed with purchase. So you can add as many topics as you want and you can fill as many cells as you want. This is how you proceed. At some point you might find yourself stuck. You're not finding any more keywords anymore content ideas. And this is how you explored new content ideas by creating a matrix of the topics and at different stages of the sales finance and how the topics and the keywords change between the different stages of the sales funnel. If you want to speed up this process, you can go back always to set up public or any other tools we have seen before and see what people are asking about and use this inside of this table. So this is it for this lecture and the next lecture I'm going to show you how to evaluate your keywords so you can know which keywords you should be working with. I know you might end up with tens and thousands of keywords, but not oil keywords are born equal. So stay tuned with me and let's meet in the next lecture to see how to pick your keywords and how to evaluate them. See you there. 16. S3L7 How to evaluate your keywords: Hello there and welcome to this lecture. When you optimize your store for SEO, you do that by associating one keyword for each of your pages. So let's say you have ten product pages. You associate one keyword per-page, which means that you need ten keywords for your product pages. If you have three collections, you need to associate three keywords for these collections. One keyword, bird collection. So you need three keywords for your collections and one for your homepage. It's very normal that the search volume of your keywords go down starting from the homepage to the collections, then to the product pages. So the search volume of a keyword you pick for a certain product is logically lower than that surge volume you pick for a keyword that you associated to a collection page, which is very normal because the collection page is more broad. It has many products that they are not exactly the same, while one product specific, so it's keyword as specific as well. So in order to show you how to evaluate your keywords and how to pick them, I'm going to give you a real example and we are going to find the keyword to associate with this example. So let's say I sell this goods and my store, the sports is an ankle boots. It has high years. It's funny. And what else? It's not black, so maybe we can't recall it. Brown and it's not leather as well and it has laced up. So these are the characteristics of this boots. Now I'm going to move to my tool to see which keywords I can pick for this moods. Before starting this lecture, I have prepared several keywords that all described this foods. And I'm going to show you how to compare them. So starting by the first one, the first one is anchored boots, which describe my inscribes my boots because it is going back in here, the second keyword I picked, it's laced up boots, which as well describes my product. Then I chose laced up boots with his as well. It describes my product. Here I went further laced up ankle boots, and here I chose high heels, ankle boots. Then I tried laced up high heels boots. Then I tried lace up boots with nosy. And here I tried fully lays up boots. And this is the key word I'm actually going to associate to my product and I am going to show you why. Let's go back to the first keyword, which is the broadest one. This one is the ankle boots. So it has 90 k. What search volume, which is awesome, but it is highly competitive. Score is 75. This is a huge, This one is highly competitive. So I'm definitely going to skip it. It's very broad. Attests high-volume search, and it's almost impossible to rank for this keyword. Now I'm going to the second keyword I pick, which is laced up boots. So this one has a, a good, so this one has a high search volume, lower than this one, but still it's huge search volume and it is, it has a 52 as SEO difficulty to construct a keyword as not competitive or as something we can work with. It should have in here a score lower than 40. The most ideal thing is to have an even lower than 30, but sometimes we don't find this keyword. So between 40 and below, this could be ultimate acceptable, but 52 is too much, 75, it's impossible. So these two keywords are keywords that I can't work with. They are very broad and very difficult. Now moving to the third keyword I picked, which is laced upwards with his. This one has as well a high search volume of a k. It's way easier come when it comes to SEO, which is something good. And it has, it has a good cost-per-click. So now let's move. Now let's move to my third keyword which is laced up boots with his. This one has a good search volume. It has an acceptable difficulty. So this one I'm gonna keep, maybe, maybe I work with it, but most probably I will go deeper and I will find an easier keyword to rank for. Now I'm going to the fourth keyword which is laced up ankle boots. Comparing these two together, OK, this one has five k, almost more than 5K of average search volume. This one has a k, so this one has a score, a difficulty score of 37, and this one of 30-30, eight. If I want to choose between this one and this one, I would definitely choose this one because there is only 1 and difference between the competition. But the third one in here is almost double the one in here. So if you have to pick between these two things, you should be picking this one, because as I told you before, the competition is almost the same, but the third volume in here is way better. So now let's move to this keyword which is high heels, ankle boots. So this have 3.6 K search volume and SEO of 37. And if we compare it with the previous one, guess what? We have to pick this one because it has higher search volume. And if we even compare it with this one, we should be picking this one because it has the highest search volume while maintaining almost the same difficulty lab. And now let's move to this keyword. It's laced up high his goods. So it has a search volume of 1.6 and the SUR difficulty is 36 as well. If I want to pick between these two, I would pick this one with the highest search volume and almost the same competition score, competition level. Now I'm going to move to my last keywords. This one is laced up boards knows appeared, it has 30 search volume with a score, was a difficulty score of 36. This keyword is very bad. It doesn't have volume, good volume Search, and at the same time, it's competitive. So I would never go with this keyword because I can simply go with this one which is which has a higher sales volume with the same SEO score as he or difficulty score. Now, going back to my left keyword, which is the key word I would use, it is 40, lays up moods. I know the search volume as small. It's only 720 per month, but it's difficulty is only 17. If I optimize my product page to this exact keyword, it would be way easier for me to rank because the competition score as low and I would be easily able to rank and the first page in Google and in the first three results. So even though the search volume is low, but this keyword is easy. So I would get, for example, 400 visitors per month on this page for three. And this is very good because if you optimize for a keyword that's very broad or very difficult, he will not be ranking on Google and you will be getting 0 traffic. The perfect case scenario is to find a keyword with a high-volume search, with a low difficulty. But to be honest, and sometimes it's very difficult to find such a keyword. And that's why sometimes we have to compromise a little bit and to pick a keyword with lower search volume on maybe sometimes with higher competition. There is one additional thing that you can be checking while deciding which keyword work with, and it is to check out the pages there are currently ranking for this exact keyword. So going back to this keyword, for example, which is anchored Woods, if we scroll down in here, this website gives us the links or the pages that are already ranking for this keywords. So these other pages. And here we can see how much backlinks each one of them have. And here we can see how much time they shared on social media and they were viewed on social media. So if you want to rank for this exact keyword, it would be very useful to have a look in here because you will get an idea about how many backlinks you would need in order to rank and thus serve. So it will give you an average idea because let's say you have 0 backlinks. You can see it would be difficult to rank in the first place with 0 backlinks. If you don't know what backlinks are, it's okay, I'm going to explain them later in this course. But as a quick idea, backlinks that inks when someone another website on another page link back to us. These are the backlinks. So this means for example, if we have five backlinks to this product page, it means five different websites include our link within their content or somewhere in their websites and link back to us. Backlinks are important because they give Google an idea that you are trustworthy and that our stored is actually popular and other websites are linking back to it. So that's why having more backlinks is important. And this course I'm going to talk about backlinks and how to get them and why they are very important. So this is it for this lecture. I hope it will help you choosing and finding the right keywords for your pages state wounded me and let's meet in the next lecture. 17. S3L8 Finalizing your Keyword list: Hi there and welcome to this lecture, and this is the final lecture in this section. And in this lecture I just want to make sure that everything is super clear. So when you want to start optimizing your store for SEO, view should be picking keywords. You should be picking a keyword for each of your page. So you have to pick one keywords for your homepage. You have to pick a keyword for each of your collection pages and you have to pick one keyword for each of your product pages. Uh, during the process of finding keywords, it's very important to be very organized. So each time you choose or you associate one keyword to one of your pages, make sure that you are writing this inside of a, an Excel sheet or a drive or somewhere. So you have, you should have a list of all your pages with the list of all of your keywords. And this way, you make sure that you don't use the same keyword for two or fewer products, or maybe more than two of your products, because you should not pick the same keyword more than once. Otherwise, your pages will be competing between each other to rank in Google. So each keyword you pick should be a new and specific. I know if you have many products and medical election pages, you might be thinking that this is difficult. You will not be able to find these keywords. But believe me, it's easier than you guess because the tools we use will guide you and will help you to find related keywords. Now after choosing your list of keywords and finalizing all of that, we move on into optimizing each of our pages, the associated keyword. And I'm going to show you on details, how to do that and the next lecture. And we are going to see how to do that inside of Shopify. During this phase, you might come up with a lot of keywords and long tail keywords that might be very valuable for content pieces. So save them and keep them in a separate sheet. So you make sure that once you start creating content and publishing blogposts or maybe videos, you have this idea registered and you can directly access them and use them. As you recall, in the first lectures of this course, I have showed you how to create your competitors list. Now I'm going to show you how to use this list in order to see where do you stand and where your competitors they stand in terms of SEO. So let's say for example, you are optimizing your store to rank for a keyword like yoga outfits for women. And let me pick one of your competitors. This, this is the first, the first results. This is the second one. Let me pick this one. So I'm going to copy this stay collection page and I'm going in here to put the collection page and to click here on search. So now this tool is showing me how much this website as strong and when it does stand. So it's ranking for 99 K keywords. This is awesome. It has 209 KX of free traffic per month. And this is the domain score that reflects the domain authority. And in here we have the backlinks visit stored has no 87 K backlinks. The stall is very well optimized for SEO and it's almost impossible to be the story and to rank in here before the store in Golden. So getting back to here, let's check the first result. We, we had this one and I'm going back and test this one. So this website is 19 for more keywords. Then the second one, it has more organic monthly traffic. It has a higher domain score and it has a higher backlinks number of backlinks. That's why this one is showing for the first result. This one is showing for the second results. So this one is way stronger than this one. And that's why this one is showing for the first results. If we scroll down in here, we can find different results like in here we can see the traffic for the most viewed pages. In here we can see the keywords this stored is lacking for its 19 for yoga pants, for your Gmail ads for yoga pants as well. This one pole yoga pants and this one through yoga pants. It's linking to adhere to and for the yoga mats, Wow, it's linking three for yoga pants and thanking for, for yoga mat. The ranking and the first results for many of the huge keywords, the broad keywords that they have, a lot of search volume. That's why this website is getting a lot of free traffic if they go to the first Google results, which is this website in here, let's see four which keywords at this store is ranking. It's lacking that the first for the keyword leggings. So this is a huge, this keyword is very broad and this website is lagging one for it. It's ranking one for sports bra, it's ranking one for lagging. Thanking 2-4 yoga pants to first ports brands. One for lagging Woman, one for leggings woman, and one for a woman's lagging. So this stall as killing it. And thank you for, for many very big keywords and on the first three results and most of the time as the first result. So this is how you examine your competitors. I know this example might seem a little bit scary, but remember these websites at very strong and they are ranking for growth keywords. But as we have seen before, we are not aiming to rank for broad keywords. We are aiming to rank for long-tail keywords because they are way easier and they still can get us a lot of free traffic. And we have seen before as well how we can use the content on your story, meaning, meaning your block to bring traffic to your store. And there is a section, a whole section in this course that teaches you everything you need to know about how to start a blog on your store, how to optimize it, and how to use it to bring traffic and to increase your sales. So this is it for this lecture. I'm pretty sure that when you start working on your competitors list and you start examining your competitors, you will get different results because we'll be working on smaller niches, smaller scale, and things will be a little bit less scary and less competitive. Thank you for watching this lecture and congratulations, you just finished that keyword section. And the next section I'm going to show you how you are going to optimize your pages to the associated keywords. I'm going to show you how to optimize your homepage or collection pages and your product pages. And we are going to go deeper inside of Shopify and see everything you need to know in order to be able to do that job yourself. So stay tuned money and let's meet in the next section. See you there. 18. S3L9 Real example: Hi there and welcome to this lecture. In this lecture we are going to do a live example about how to pick the keywords for a certain store. In this lecture, I'm going to take a cross shady things taught as an example. And I'm going to try to find out the keywords I'm going to associate to the homepage, to the collection pages, to the product pages, and some of the topics I will be targeting and my blog posts. The first thing I'm going to show you is to crushing and knitting stores. We are going to use them for inspiration to get an idea about what type of collections usually we have inside of a crochet and knitting story. So the first thing I usually do is to go to my twitter in here and to write my name keyword. So in this way I will get a deeper idea about what kind of topics people search for this exactness. So in this case, for example, I'm starting with crushing. I can see that this word is highly searched, but it is very difficult and it has a DOE cost-per-click. So let me move down and let me see the related keywords. In here we have the crochet one. I'm going to compare between the CPC to see if it is then all multi policy for this niche. So if we scroll down and here we can notice that the CPC for this niche never exceeds $1 and yet it's one, but usually it's around maximum, it's around $1. So this word has a, an acceptable CPC at might reflect some buying intent. So let me scroll in need and try to find a keyword that can't fit my homepage. So we are going to pick now a keyword for the homepage. But at the same time, we are keeping our eyes open to see what kind of ideas and inspirations we can get out of our search in here on Uber's OK, just so this is a crush shake Russia hair doesn't mean anything to us. These are about the crashy hairstyle with skip it, crochet patterns as a topic that we might be interested in and you might even sell crochet patterns. As you can see in this stores in Heal, they style patterns. But as you can see, the volume is huge, but the competition is huge as well. So we are going to skip this one. Crushes stitch. The crushes the cheese is as well a very searched topic, but this competitive, it's less competitive than this one, but it's as well competitive if we scroll down and it doesn't actually fit for a homepage, but we are still figuring out the things here. It crushes ties as well, doesn't work for a homepage and it's very competitive. Crochet patterns of free, very competitive doesn't fit for a homepage. Crochet blanket. It doesn't fit out for a homepage and at the same time it's very competitive. Let's scroll down to see what other better results we can get. So here for example, we have this topic. It's a crochet magic circle. The volume search is huge and the competition is very low. So it is very easy to rank for this topic. If I have a crusher website, I would definitely write a blog article or create a YouTube video. And at the same time, embedded inside of my article talking about crashy Magic Circle, which isn't some kind of stitch in crushing. And here we have crushed a magic ring, which is the same idea, the same search, actually the same idea for both keywords. Here you have crochet beats, knitting as well. This is a highly search topic that competition is very low. So this is something you should be considering as a blog post on your store. Scrolling down further, we find crochet hook sizes. It's atopic, doesn't fit a homepage, not, not even a collection page. Crochet hat. This can fit for a collection page, but it has very competitive. Let's scroll down to find less competitive keywords. So crushing granny squared, it's less competitive with the high volume Search For those of you who don't know what our crushing granny squares. I'm going to show you it's something very famous and crushing. These are the granny squares. I bet you have seen them before. So this is a topic that's very famous and crochet and at the same time, it's very, the competition is very low. So if I have a grocery store, I will definitely either include a collection about crochet granny squares, or I can write articles patterns related to this topic. If we scroll further down, we have in here to crochet blanket and he should be how to crochet blanket. I guess we will find the exact keyword later on. So how crochet blanket This is as well a topic that you can write an article about. Okay, how to crochet granny square as well. In some niches, like a crunchy, it's difficult to directly target people. And the third level of sales funnel, because most of the time people who searched for things on Google for a crusader are searching to learn or to find a new pattern, or to find a new stitch, or to design something new or to find a new project to do so usually they are not people who are searching for something to buy. That's why in this kind of niches, it's very important to attract people at the first level of the sales funnel, which is where they are still learning and they are still searching for information. Initials lackey crochet, content marketing is very important. And the creating blog posts and providing value is very important because people who are actually interested in crusher are people who want to learn and who keep learning all the time because they want to learn how to crushing new things, how to learn new patterns, all the stuff. So crashy is a niche where you can excel creating content. Here we have how to crush a granny square. If we scroll further, how to crush a scarf. In here. As well. This is how crashy ahead as well. A lot of topics that you can write, articles about Andy, create videos about hypocrisy. Cloud is a brand I guess. Crush she-wolf, still stitch. Wow, this one is highly search and the competition is very low. Crushed a granny square pattern. This could be one of my collections because people buy patterns that they pay for them together. So this can be one of my collections, selling, crushing a granny square patterns. So the volume Search is a huge and competition is very low. Crochet patterns for beginner as well. This could be a topic for one of my collections because many people are just beginning with the crashes and they want to buy easy patterns to apply. And that this topic is very low when it comes to competition. If you scroll further down, for example, here in crochet, stitch doesn't make a sense. More crushing headband pattern as well, a very important topic. And even this could be a product keyword because you can sell the pattern of a crashy had bend. If we scroll further down, how Chris chez baby blanket a topic, crushes, spatters. She hard cliche, ageing, crush. She, I'm not sure what this, this cross-shaped videos, this can be as well a topic, how to crochet flour as well. You can keep scrolling until you know more your niche. So as you can see, we have find out a lot of products, idea of blog posts, idea of patterns to sell, of collections to add. Just by scrolling these results in here and finding out what people search about. If you move further down, what else we can find? Here, for example, we have crochet, granny square blanket, crusher, infinity scarf, russia, ageing patterns, oil, oil, very important things to sell. Cross arrows, pattern, crochet, lace pattern, all of these important things. So the more you move down, the more the search volume is lower, generally would pick a big keywords for the homepage because we want to make our homepage keyword the broadest possible. However, as you can see that whenever we came across a broad a broad keyword for advocates of crashy in a desert volume is low, like for this case, crushing and knitting, the volume is low and the competition is acceptable. But if you go up there for the abroad keywords like cache, I'm going to try crochet yards as well. We can notice that the volume Search is a huge about that competition is huge. So I still need to go deeper and to try to find a keyword for the homepage that's broad, but at the same time that competition is low. So I'm moving in here and I'm going to try crushing yarns. So this one is, has a good voice volume surge that can fit for a homepage, but it is very competitive. If we move crochet yarn, cotton, ketonic or shy or might be a collection, crochet yarn and hooks, but it's very low when it comes to volume search. So I still need to search to find a better keyword. I'm doing this with you alive now. I've never tried before to optimize for the crushing 0s. So we are exploiting things together. Let me try now to move to anything to see maybe I would find something better. It's very competitive. These can fit for a homepage that he casts on how to. I'm not sure where this this knitting patterns, it's very competitive. Knitting casting off. I'm not sure what this means. And knitting VCE crushing, we have seen this before. The thing stitches knitting as well. Letting mind of knitting head knitting factory that could be, that could be a homepage. That could be a key word, but I'm not sure. It expresses blemish and the best way possible. So no knitting factory know-nothing store near me. All of them doesn't work. Knitting yarn over within classes near me, as you can see, you can sally classes teach, teaching, knitting as well. It's very subtopic that people search for it. King bag, what else? Knitting Paradise. I'm still not finding a keyword that fits for the homepage. Eating patterns for beginners, a topic for a homepage, for a product page recollection page that for a homepage. Let me try something different. Let me try knitting and crochet as a keyword. So the volume Search is low, but the competition is low. We still need to find a keyword with the higher volume Search. Okay, none of these work. Let's try Crush setting as well. We are going to skip these and we are going to move down to something less competitive. So this topic is showing up again. What else we can find? As you can see whenever we find a keyword that's broad enough to fit for a homepage, that competition is becoming higher, which is something very normal. But we want to keep this number below 40 at least to be on the safe side. So until now i'm not being able to find a keyword with an acceptable volume Search and at the same time with an acceptable difficulty. Now that we didn't find our first keyword data one we want to associate for the homepage. Let's try to search whether different approach I'm going to write to copy the URL of fun of my competitors. And I'm going to paste it in here to see what keywords I'm going to find for this exact websites. What kind of keywords this website as ranking for. You can see that this website is ranking for too many keywords and it has a huge organic monthly traffic and has a very good domain score. If we scroll down here to explore the keywords, we can find that crochet patterns, they are ranking one, red heart yarns, red heart yarns. Let's see all the keywords to get inspired. So as you can see, this Web site is ranking for too many keywords. Some of them are not that competitive. Some of them are very competitive. So for example, it's thanking for crushing pattern, red heart yarn. If we scroll down and we have this one dot, well, it's very competitive, but it's highly search. What else we can find close shape, blanket patterns as well. So we can squat in here and, and try to find a keyword that might work for our put our homepage. After checking out many of these keywords, I didn't find until this moment a keyword that fits for a homepage. The only keywords, keywords that I have found previously and that can work for a homepage is this one. So for the sake of going forward with this example, I'm going to pick this keyword as my keyword for the homepage. However, if you are, if you are, this is your store and you are optimizing for SEO, I recommend you to still do a lot of research trying out that second competitors. If you can still find a better keywords with the highest search volume and a low difficulty. So for this example, I'm going to pick this one and the keyword of my homepage to move forward with my lectures. So for the sake, for the sake of this example, I'm going to stick, for the sake of this example, I'm going to stick with this keyword. I'm, I'm going to choose it for my homepage. However, if you are actually doing this, if this is your store, I recommend you to go deeper and to search other competitors and see if you might find a better keywords for your homepage, which has a higher search volume. And Estelle, unacceptable SEO difficulty. So just to move forward with our work, I'm going to accept this keyword, but I would usually do a lot of more research. I would take my time more and more digging deeper, researching other competitors, going to Google and using all the tools I have showed you through this course until I find the perfect keyword. And sometimes it's just the, sometimes I can't find a better keyword. So I work with what I have. Now. I'm going to move forward and to pick a keyword for one of my collections. So let's say for example, I'm going to pick a keyword for my cotton yarn collection. So I am going in here and I'm going to write cotton yarn collection, cotton yarn crush, gotten crashy yarns. And I'm going to see what kind of results would I get. So this, this keyword is highly search, but it is very difficult. Let me scroll down and see what the other suggestions Universe suggests give me. So the first one is gotten crochet yarns. It is the one with which is difficult. The other ones have a very low search volume. Let me try a different, different keyword. Let me try in here they're related, it's the same. Let me try a different keyword. I can't see the finance Augustine's, but I'm not sure they fit for a collection page. For example, chrissy with cotton yarn doesn't fit crochet cotton yarn patterns, not for a cotton yarn correction. Let me try to remove crochet and keep the cotton eons and see if this work, if this works. So this one is highly search and very competitive. Cotton yarn Walmart, we can use this one, cotton yarn, 100, cotton yarn, organic cotton yarn, sugar and cream. Chrissy with cotton yarn. Cotton yarn. None of these work actually. Let me go to Google and dry cotton yarn and see what suggestions do I have? Let me try cotton yarns for cushy. Up's. Gotten yards for crushing. It has a 0 volume surge. Gotten yards for crochet. So the cotton yours for cache has a good volume surge, but an acceptable difficulty. So it might be our choice. If we scroll down in here, we might find a better keyword, but until now I am not actually finding one. These are very long keywords. So, and here, and the volume Search is 0 in here. So. I have to go to Google and try to find something better. But I would write this down as an, as a suggestion for my keyword. Let me go and eat and see what suggestions do I get. Thick cotton yarn. Maybe if I'm sending thick cotton yarn, the speed Good. So in this topic is not highly searched and at this competitive, so I'm going to pick it. Let me see what else do I have in here? As you can see. So there and sugar and cream cotton yarn is something that's coming up too much. Let me try to see the search volume of this one. And this one has a good search volume and the competition is acceptable somehow. So if you have a lot of sugar Eddy Kim, cotton yarns, you might be considering adding a collection for this exact type of URLs, or maybe you add a sub collection and I'm going to show you how to do it, because as I told you before, you can't create directly sub-collections inside our Shopify. So we are going to play around us to create this feeling of subcategories. But this might work as a good subcategory under the cotton yarn category. So I'm still finding, trying to find a better, a better keyword, but nothing is showing up. Let me go back and try with cotton yarn. Say cotton yarn, sugar and cream. It's showing up again. Cotton yarn for cross-shaped. This one is for now the best keyword we have, have stumbled upon. So we can go for it. If you go to the Related to see what are the keywords we can find. Let's try to put cotton yarn knitting to see if we get better ideas. So this one, it's not that soda volume search of this one is not that big, and at the same time, it is very competitive. I would not pick this keyword, this one in here as well. So for the cotton yarn collection, and based on the small Search we have did so far, we can pick one of the two keywords. Either we pick, we pick cotton yarn, but it is very competitive and volume search is huge. Or do we go with a lower search volume and lower competition? We go for cotton yarn, for crashy, odd if you think that your cotton yarn collection has something special, maybe it's organic, maybe it is handmade. Maybe it is sugar and cream. I'm not sure what whatever you think is making good collection unique. Tried to add this word to your keyword. In this way, you will be narrowing down your audience mode and you will have more chance of finding a better, less competitive keywords. Now let's say I move to my patterns collection and I want to explore what kind of collections and sub-collections I can create and what kind of keywords I will be associating. So I would go in here and write cotton. I would died crochet patterns and see what I will have as results. So this is the first result is very broad, very competetive are going to skip it. Courtship, crochet patterns for blanket is a very important topic. It's very low when it comes to competition. So this might be one of your collections. Blankets, cross-shaped patters, and I'm going to try it for now. You can, for example, aim for scarf crochet patterns. As you can see, there are a lot of ideas about sub-collections and keywords for them. And they are easy and they have a huge search volume and at the same time they have low competition. So what else we can find? So crochet patterns, hearts as well can be one of your products. You are setting the patterns of hearts, that crochet patterns for hearts. Let me go back to the blanket example. I'm going to try blanket cruise ship letters. This might actually be one of your sub-collections under the patterns collection. This one is very searchable, it's very competitive. I'm going to try a, some kind of a twist of the keyword so it will be less competitive. We have here blanket crochet patterns for free. We have crochet blanket parameters free as well. We have blanket crochet patterns, easy. It's a long tail keyword. What else we can find? We can find in here to crochet patterns. African free. I guess this is something famous and crushing. We have crochet patterns for blankets. Let me try crochet patterns for blankets to see if this is going well. So crusher blood patterns for blankets. This one is, wow, it's highly, it's highly searchable and the competition is very low. So I would definitely have a sub category subcategory about crochet patterns afforded blankets. So as you can see when you do your keyword research, you are not only finding the keywords for your, for your collections and your homepage and your products you are as well getting new ideas about what your audience want and what your audience is asking for. So you can go back to your store and organize your collections based on what people want. And you can as well put your content to plan what you are going to provide as new products and new collections based on what people are asking for. And this is exactly what will make you first place, satisfy your customers. And then the second place, it will give you a push for that SEO optimizations. So this is how you do keyword research for a certain niche. As I told you before, that Christianity has a special niche because huge part of the marketing for this niche would be through providing content and learning material to people because it's a, it's a niche that acquired people to learn. However, for other niches, things would be different because this type of learning and of providing learning material will not be as strong as well. Niche. And as well you have to keep in mind that this niche is small, it's limited, very limited people search about this news. It's NEH, where the audience is very passionate. So you can do very well on Instagram. Was this kind of niche, or maybe as well on Facebook. And as long as you provide good content would be those and good learning material, I'm pretty sure that you will be able to create a base of followers out of the content you are making, especially if you are using the keyword research phase to find out what your audience needs. So this is it for this lecture. I hope it will give you a better idea about how to find keywords for your niche. As I told you before, if I'm actually creating the store, I would give myself more and more time into x uploading different competitors, finding out different keywords, creating my list of keywords with that difficulty as a search volume. And like I write every suggestions in a table to see which one is better for each case. And in this way, at the end of my work, I can pick the keywords for each of my pages. So this is it for this lecture. I hope it will help you stay tuned with me and less need. And the next lecture. 19. S4L1 On Page Optimization What does this means: Hello guys and welcome to this lecture. And this lecture we are going to talk about on-page optimization. And what does this means? In the simplest way possible on-page optimization is everything you do within your restored to optimize your SEO rank. Years ago, on-site SEO was only about stuffing keywords on pages. Well, nowadays Google is way smarter. Today, onside CEO is less about keyword repetition or placement, and it's more about understanding who your users are, what they are looking for, what is their search intent, and how much sugar stored is built to satisfy their needs. Whenever anyone typed any new query on Google, Google wants to make sure that their return results are the best and most satisfying for the user's. Google now reads your texts, understand the topics, and don't only count the exact matching keywords. Making sure that your content is SEO friendly is extremely important and it's one of the most important aspects of your on-site optimization. That's why your content must respect the following criteria. First, content length, the average word counts for top-ranking results in Google is around 100000900 words. So this should give you an idea. If you want to make high-end, your content should be big. But this is not enough. Your content should be in depth. It's not about stuffing words. So you need that 2 thousand words count. It's about providing value. Your content should reply to your customers questions, even questions they didn't consider yet. It should help them and it should try to make their lives. The easiest possible. One smart tip I like to do is to search for products on Google and see what people think would love to know about by-products. Deeply questions, reviews and feedbacks will greatly help you crafting better content as well. You should make sure that your text is readable. Organizer text divided into paragraphs, make it easier for customers to navigate the content and get the profit from it. Then make sure that your content is unique, not duplicated from other websites or duplicated inside of your store. Then you have to make sure that your text is authoritative and trustworthy. Make your customers feel that you know what you are talking about. Help them. Do you researched deeply so you make sure that what you offer is good for them. And don't forget to make sure that your content is relevant. And this is actually something you should never miss. In addition to focusing on your content, on-page optimization includes organizing your page structure or websites structured, improving your page loading speed, adding rich snippets to improve your Google CTR. Adding the right metadata and description. Improving your customer's user experience, improving your URL structure. And last but not least, improving your mobile experience. Don't worry, we are going to discuss each of these points in a separate lecture. And I'm going to show you how to do everything the right way and how to apply all these points. So the physics part of this lecture take 200 V and let's meet in the next lecture where we are going to talk about website architecture and why it is important. 20. S4L2 what is Website Architecture and why is it important: Hi there and welcome to this lecture. In this lecture we are going to talk about website architecture and why it is important. And the simplest way possible website architecture is how website pages are structured and link together. So what does it mean to have a great site architecture? It means making products and categories findable on your website. So both your users and the search engines can reach them as easy as possible. To have a grid site architecture uses build your categories, collections, navigation, and all your store elements in a way to put the most important and relevant content in front of users while working on reducing the amount of clicks a user have to do in order to find what he needs. Think about your site structure as a roadmap with different destinations. Your job is to create a map, easy to read, easy to follow, and that provides the shortest routes. Both users and search engines will appreciate this. Now, let's move to the second question. Why website architecture is important? As I said before, it is important to help search engines, spiders, find and indexed older pages on your website and to send link authority around your website. Your homepage had the most authority on your stored. When you move further the IP from this stage, the authority is moving further deep and it's spreading across the different stall pages. And it is important to make it easier for visitors to find while they need on your story. Now, I know this might seem a little bit easy, but it's not as easy as you guess. Many people fail at creating a good architecture for the app stores. That's why I'm going to give you some simple guidelines for the storage structures. First, simple is always better. Don't complicate your structural because this will make your customers experience on your stone. Complicated. Second, make sure each of your pages is reachable by a maximum of three or four clicks. Third, create relevant names for your categories, your pages, and your URLs. The more your names relevant to them, or you can make it easier for your customers to understand where to click. So in this lecture, we have learned what is website architecture and why it is important. And the second lecture, I'm going to show you how to organize your store architecture state towards me and let's meet that. 21. S4L3 How to organize your store architecture: Hi there and welcome to this lecture. And this lecture we are going to see how to organize your stored architecture. Let's start this lecture by talking a bit about the difference between a flat architecture and a deep architectures. A-flat architecture is a design where users can go from the homepage to the product page while doing as few clicks as possible. Usually three to four clicks as what we considered as good. And at the architecture, you need more clicks to reach the deepest page level. For SEO purposes, we prefer to stick with the flat architecture because first, it is better for users experience. Second, your product page will get more link juice because Dow 30 would pass from your homepage, which is the strongest stage on your story, to the product pages, which are your deepest pages. The more authority you pass your product pages, the batter. And in addition to that, you should keep in mind that your story should be arranged in hierarchy of importance. Moving from homepage to category pages, subcategory pages to product pages. So it would help if you can think about your restored as a three homepage is that truck and all the category pages are the branches and your product pages are the leaves. Your homepage is your strongest page. So the further up page is from the homepage, the harder it is for it to rank. If you are starting your store from 0, ensuring that your restructured as flat and organized is easy. However, with time and why you are adding more and more pages, keeping a flat structure becomes more and more challenging. That's why I'm going to give you some tips to help you out. So let's start the number-one. Your homepage should link to all your major categories and potentially even some of your best product pages as well. Tip number two, use categories to organize your pages. When you want to add a new page, make sure you are adding it under a category. And if you want to add several related pages, create a new category and nbsp Pages under this category. Tip number three, linked to all your category pages from your navigation menu. Tip number four, include link to your sitemap in the footer. And I'm going to show you how to find the length of your sitemap and how to edit your footage. Tip number five, be sure to include related products, feature inside of your product pages. Tip number six, add a search bar on the storage. Tip number seven in your homepage, link two, bestseller products. That number eight inside of your category pages organized products from the strongest, moving down. Now let's jump to my PC and let me show you how to add a link for your sitemap inside of your footer. Now I'm going to show you how to find out your sitemap and how to add a link to your sitemap inside of your footer. So for example, let's take the Shopify store. And here you just have to type the following, and this would be your sitemap. So in here you will have your domain name, your domain u r l plus slash sitemap dot xml. So you just copy this link from here and you go back to Shopify admin. You go to online store, you go to navigation. And inside of your footer menu, you simply add a new menu item. You type it, you type in here sitemap. And below you put the link and you click on Save. And this is it. So this is it for this lecture, guys. They too will be at, let's meet in the next lecture where we are going to talk about websites speed, and why it is important to see you there. 22. S4L4 Website speed and why it is important: Hello there. Hope you are doing well. So what the hell is website speed and why should you care? Well, to make an less than plus possible a PageSpeed is the measurement of how fast that content on your page loads. Whenever someone landed on your stored use to do your best to keep him on your story, even if he didn't covert from the first time. But at least you need him to browse your store, get familiar with your brand, and maybe leave you has lead. However, bouncing is never, ever an option. Nowadays, people expect websites to load fast. A few seconds of delay can have a big negative effect on your business. 47% of e-commerce users expect stores to load a less than two seconds and 40% of users would abundant the side at the third, second of waiting. And because your customers wants your store to load fast, this is exactly what Google wants. That's why Google favorite websites with higher speed and directing. If your page slower than your competitors is speed, you will not be them easily in the first page on Google. As well, making goods store load fast will decrease your bouncing rape. And it will improve your store user experience and thus increase your conversion rate. So it is a win-win situation. You make sure your stall loads test so you keep your customers happy and you keep Google happy. Now that we know what is website speed and why it is important, let see how to test the speed of your store. Your loading speed should be less than two seconds. Let's go to see that. We can test to check out the speed of your stores. See you there. Now, let's move on to my screen to see that we can use to test the speed of a certain store. So now that we know what is website speed and why it is important, let see how to test the speed of your store. Before starting, you should keep in mind that you're loading speed should be less than two seconds. To test your stall speed, I recommended to you was that three following tools. Let's start with the first tool. For this video. I'm going to use the suitable theme demo stored as an example, and I'm going to test the speed of this demo. Chinois theme is a very famous Shopify theme. It's an expensive theme. It's professional and usually it loads fast. So let's try to make sure that this is actually right. I'm going to copy the URL from year and I'm heading to my first tool. And I'm going to paste that URL in here. And I'm going to change dedication to yes a. And I'm going to click on Start test, testing the speed. It takes few seconds. So we just need to wait. So these are my results. This team is performing well in terms of loading time. It's loading in less than 1.12, but the performance is not that great. It's only 79. And see if we scroll down and here we can find what kind of problems this store is having. If this is your store, you can copy the error from here and go to Google and search for a fixed for this problem. Or you can simply hire a developer to fix these problems for you. You can find developers on fiber or on Upwork. I, I like to work with people from Upward. I find them more professional, but it's up to you. You can find a developer and you can hire him on like monthly basis to help you fix things on your store, or maybe you can create some kind of contact with him so he can help you from time to time when when you have a problem in your store. So this is the first tool I use. Now I'm going to jump to the stack and tool. The second tool is one provided by Google and at Tesla speed on for mobiles. So I'm going to copy the URL from here again. And I'm going to this tool, it's called think with Google. And I'm, and I'm going to type my domain name in here as well. It takes few seconds to run the test and the results will be showing after that. So now we are seeing a mobile page speed of this stored and it's not looking good. It's very huge, 3.7 seconds on 4G connection. So the rating of the store is slow. If you scroll down in here, you can ask Google to send you their problem, so you can send them to a developer. Once you click in here, you would need to, to fill, fill in your email and your company name. And you didn't need to subscribe if you want. And you will get that report and you can send it to your developer to fix the errors. But this loading speed is bad, usually to load fast on mobile unit to use AMP pages. And there is elected and discourse that shows you how to build AMP pages for your stored. It's very simple and you just use a very user-friendly app to do that. And I'm going to show you how to do it. So dont already. Now I'm going to move to the third tool, which is that PageSpeed Insights, which tool provided by Google. This tool is very harsh. I have tested many like famous stores in here and they were performing very bad. From the point of view of this tool. However, the S1 is provided by Google, so we must respect the results we get in here, and we must try to contact our developer and ask him or her to help out to fix the errors we are getting from here. So when it comes to this historic, we can notice that the desktop experience is way better than the mobile one. So the desktop score is very good at 97. Well, yeah, we aim to something from unhealed and like liens on 97, but 87 is good. On mobile, that results are very bad. So as well here we can find the suggestions, the things you need to fix. You can check them out, served them on Google, or contact your developers to fix them. So these are the three tools are used to test out my websites. I know some of you might not want to contact developers, but in my experience and after years of working online, I believe that when it comes to coding, when it comes to fix things that you don't know about, it's better to contact someone and to hire someone to do that for you. Even if this means that you will have to pay some dollars. Don't be frustrated by that because playing around with their codes and maybe ruining them will cost you more because you will not be exactly aware of what you are doing. That's why don't, don't hesitate to contact a developer to fix these errors for you. So this is it for this lecture. I hope it helped you to understand more what is web site speed and why it is important. And the next lecture we are going to talk about how to increase your city are on Google. It's a very important topic. So stay tuned with me and let's meet that. 23. S4L5 How to increase your CTR on google: Hi there and welcome to this lecture. I'm very happy you are still watching this course and I'm very happy you are enjoying it. In this lecture, we are going to talk about how to increase your CTR on Google. I know you want to rank higher in Google. You are actually watching all this to rank higher. However, I have some newest ranking hired is not enough. You have to rank higher and you have to convince people to click on your website. Let's say I went to Google now and typed yoga mat. Well, for this example, I didn't change my location, so I am not seeing any ads. So I typed yoga mat and these are the results. Most people will go to the first five results. So let's check them out and let's try to find some kind of pattern in here. As we can notice, all the five organic results have the keyword yoga mat in there tightens. And not only that, four of them have the keyword at the beginning of the title. For these results have the word chop. And two of them pointed out that they offer free shipping. People will have tendency to click the first results in desert. However, if your title and description stand out, people will click mode on them. And this will increase your traffic and will tell Google to favor you more. And with time, you will start moving up in that ranking. That's why increasing your city either on Google page results is important. And I will try to elicit some of the things that can help you. First do your research and see what others are doing. Whenever you want to rank for a keyword, you have to had to google and see how the results are showing for that top ranking pages. If you're located in a different location than your audience, use this website to check out how the results look like for you to artists. By checking these results, you can see what is working for others and you can get inspired. But most importantly, you can see how to be better. Second, Work on your titles, your title as done. Most important part of your CTR improvement, including your keyword in here, is essential. And although many people might not agree with me, but I always advise to add your brand name as possible. Especially if you have a well established brand. As you can see, an older results we got from the yoga mat search that brand name was always there. Many people advice on making that title emotional. As people are more triggered this way, emotions are the best, most proven way to lead people into taking action. When it comes to your products or collection pages, I find that difficult to add an emotional trigger. However, when it comes to the blog posts, things are different. And we will discuss how to write your blog post headline deeply and thoroughly. Now after writing your title and description, you have to check out how do they look on Google? And you can use this link to check this out. And you have to make sure that you are adding modifiers to your titles. Modifiers are words like buy and stock, free, shipping, deal, save, save 10%, offers, shop. These are the kinds of modifiers you should be adding. And if we go back to our yoga example, weekend, notice that four of the first five results added the word shop to that description. After writing your title, we should move on to working on your meta descriptions. Think about your descriptions as if they are your ad copies. The easiest way would be to go to Google and see the ads that show for you to query search. So use AdWords to know what your competitors are doing. Also in here, use modifiers to increase impulsively clicks and buyers intense by using words like this, shipping and affordable. And so now the last thing I'm going to talk about is to you with rich snippets. Rich snippets are the stars ratings priced and installed that appears under the search results. And I'm going to show you an example. So stay tuned with me and less meat. And our next section where I'm going to show you how to apply everything we talked about in this section and listened to many other things that we didn't discuss yet. So see you there. Bye bye. 24. S5L4 How to organize your site navigation: Hi there and welcome to this lecture. So in this lecture we are going to see how to organize your site navigation means your header and footer. As I said before, the more you make it easier for Google to understand your stall, the batter. So after planning out your site architecture and deciding what categories you are going to have in your store. Now, at test time, to lead google toward these categories. The menu header section as the first spotted by customers, and it's the first place they looked at to explore your store. Aside from SEO purposes, organizing your navigation is extremely important to improve your customers experience on your story and to empower the professional look of your brand, the more you make it easier for your customers and for Google to navigate your install the battery. So in your header menu, link to all your collections, all of them should be there. They can be included in the drop-down menu to ensure that you'd had there will not be too stuffed for the footer section. It's actually up to you, however experienced proved that Google like fat footers. So what I recommend you to do is to include your most important collections. By important, I mean, you're most the traffic or monetary collections include links to social profile. Include links to your static pages like about us and contact us. Include a newsletter subscription form, and link to your sitemap. And I showed you before how to link to your sitemap inside of your footer. Now, let's dive in and let's see some examples. If you have taken my latest drop shipping e-commerce course, you would know how much I focused on designing and on optimizing your homepage. In my opinion, this is very important for your brand and it's very important to improve your user's experience. And when it comes to SEO, this page is very important because most of your Backlinks will be coming to this page. So you should be taking care of this page. So whenever you want to design this page, you have to keep in mind that you want your customer to be satisfied. You want him or her to be able to find what they need and few clicks without getting frustrated or without getting lost. That's why providing good navigation is essentially, let's, for example, see this homepage by Adidas. If we look in here, we have the logo and the header, and we have our menu. We have them in women and kids collection. It's divided by this x because most people will go directly in here because they want to buy an outfit for them or for someone else, but they know exactly where to go between these collections. Now when we are on men, we have all these different collections. We have that trending than you arrive at the best sellers. We have the exclusive Adidas collection and here you have the shoe. Is that closing the accessories, the sale, the collections. So if I am MN and I want to buy a phone case and added AS point case. It's very easy to find that I go in here to Man, and I go to, I go in here toxicities, and I go in here to foreign cases. If I am a mother and I want to buy a an outfit for my kid, I would go in here to kids. I would go to the aid of my children child, let's say in here. And I will pick the closing size and I will go to the collection as easy as that. If I am a woman and I want to buy running shoes, I would go in here to woman and I will go directly to running. So it's very easy for me to find what I want. In addition to these May 3 collections, we have the sports, the brands, and the release dates because some people will be searching based on these criteria, not based on DESX. So first pores, we have the running, their soccer, the outdoor basketball, that golf, and we have the other sports. If you go to brands, and here you have the different brands provided by Adidas. And if you go in here, you will find the new collections that it is days of the new collections. So new items. So as you can see, I didn't make it very simple for the customers to find what they need by providing a very well organized menu. And this is exactly what you should be doing. You should be organizing your navigation to make it easier for our customers and for Google to understand what you are selling and to find what you are selling. So if you are selling, for example, and this stall bags and didn't include a Bag Collection in here or a backup collection. This is bad because you are not pointing out your customers or to Google that you are actually selling this. If you scroll down in here, you will find as well that added has included the then collections in here, more links to the collections. And in here they have the, what's trending which the bestseller collection or the bestseller items. If we scroll down and here we find the footer. And then here you have the sign up form. And then here you have the products that sports, the collections, the support, and the company NFO, as I told you before, you can link in here to your most trafficked collection or most famous collections. And you can link to your static pages, to your social media profile pages, or to anything if you think it is important. So this is it for it added us. Now let's try to check out. I did ask competitor, which is Nike. So this is Nike and at the same with the same logic here we have the new releases, the main collection that woman collection gets collection Back to School collection, let's say. And the collections, in my opinion, adding the Back to School collection in here as something not permanent because now it's time for kids to go back to school. That's why it's now included in here to make it like most more more shown, but I'm not sure if they keep this collection or the year. I don't think so. Anyway, these are the main collections and they have included everything in here. If we scroll down further, we can find that as where they have included that trending products, the collections, and in here they have the footer. Therefore, there is a bed a little bit smaller than Adidas, but they haven't here. This section that leads to collections, if you can see all the collections and then the footer, indeed, they have the social media profiles that static pages, the newsletter sign up, and all the infos. So these were two examples of how you should be organizing your navigation. Well, I know most of you don't have stores as big as editors or Nike. So you wouldn't need to have all these collections and sub-collections. However, this is dialogic you should be working with. You should be trying your best to make your navigation the easiest, civil and to link to all your categories in there to make sure that your customers and Google can easily reach what you are selling. So this is it for this lecture. I'm pretty sure it's gonna help you to create awesome navigation for your stored. And as I told you before, if you want to know more about how to organize your homepage, you can check out my newest e-commerce structure because I'm going to show you to give the link of this course and the description of this lecture so you can check it out. Now stay tuned with me and less meat. And the next lecture. 25. S5L5 How to optimize your home page How to optimize your home page: Hi there and welcome to this lecture. And this lecture we are going to talk about how to optimize your homepage. Whenever you are optimizing a page for SEO, you have to keep in mind that until this moment, Google only understands words, words, and only words. So if you want to tell Google that you restore cells, yoga related products that text to include in your stall homepage should reflect what you store says. Let's take the store as an example. This story Length, first for the keyword yoga shop. Let's type control F and see how many times the word Yoga is existing in here. So as you can see, 23 times the word yoga appears in this page. Okay, I'm not telling you to suck your keyword in here, but when you are selling yoga accessories and then you are including good collections, it's very normal to have the yoga keyword many times included in here. Yoga is a very broad keyword and I'm pretty sure this website is not optimizing for the keyword yoga. However, it's there to make google understand what is the topic of the store. So now if we go a little bit deeper and we tried to find out that title, the H1 and the H2 of this page, we will get a better understanding about what keyword this page is optimized for. If I right click in here and I click on view page source, I can see the page source of this page. This is the code behind the stage. If I click as well control f and I tried to find H1, let's see what we get. So this is our H1. As you can see, it's inhere in yellow and this is the H1 yoga chocolate.com, their webs newest yoga shop. So the keyword, this website is showing foil was there yoga shop was ranking, first-world was yoga shop. And here we can find the keyword inside of the H1. H1 title is very important because Google reads H one title first. To understand what this page is about. In this title, they told Google that this store is about yoga, Yoga outlet and it's a yoga soap. So it's very clear that topic and then each of this story is very clear. You should only have one H1 in your page if you include two different H 1s, will, will, will be lost. Google will not be able to decide what is exactly the topic of your page. So we keep scrolling, seeing F, we might find a different H1, but I don't think so as I told you before, because the story is very well known and I don't think they would be making this mistake. So No, there is only one H one. It's very common in new websites or in stores that they are not optimized for SEO to have several H 1s. And this is something that if you want to check your H1 and a different way, you can use this tool. You simply include your URL in here and you click on perform check and it will give you the H1, the H2S and every and all the h's or the headings in your link. So here we have one H1, which is a perfect solution, that perfect case, we have ten H2O NH3. H2s are important as well because Google look at them to define more that topic of your page. But the H1 is the most important one. So this is our H1, these are our h twos and these are the eight 3's. So whenever you want to optimize your page, you have to make sure that you only have one h one. Now, going back to our page in here, we are going to see how this page looks on Google. So I'm going to check their meta title and the description of this page. I'm going to copy that I linked from here, and I'm going to this tool in here. I just paste my Lincoln here and generate preview. So this is how the speech looks. And Google yoga outer.com, the leading yogas year plus clothing retailer. This is the title and this is the description. As you can see here, you have the sharp, which is the modifier we have talked about. And in here they are breaking down what kind of election though they said. So these are the meta, meta description and the title of this page. So whenever you want to optimize your page for a certain keyword or for a precise keywords, you have to make sure that this keyword exists in the most important places. You have. You should have your keyword in the title and the one in the end attacks. If you have attacks and set of your homepage and I highly recommend you to have, you should be including your title. I get this website is actually optimizing for that keyword yoga outlet. And I'm going to show you that in 1 second. So when I typed yoga outlet and here the story showed up because it is optimized for this keyword. And there's an aching first. If I go back in here, I can notice that the keyword is included in the title. It's actually u at L. It's actually the brand name, which is something very smart to have a brand name that makes sense. Anyway, we find that yoga bucket and here we find that in the title in here. And I'm pretty sure we find that in the alt text of the images as well. Anyway, you can see that they have braked here. They're popular products, their collections, and they have put their blog posts, and they have a kind of a fad food. So now let's head to Shopify and let's see how we are going to optimize our own homepage. So I'm going to a store I use like a demo store. It's called Hoechst and needles.com. And now I'm inside my theme modifier. This this store is not actually live or nothing. It's just a demonstrated that I use. So it's not that well-designed. So let's say for example, so let's say for example, I'm optimizing this page for a specific keyword which is crushing and knitting. The first thing I should be doing is to include my keyword and the H1. And usually this is the h one. So what I do is I go to the section in here and inside of the heading, highlight my keyword. You can add accessories or anything you find appropriate, but usually you have, you should have your keyword inside of your H1, the exact keyword you are using here, you can add a text if you want, and this text should be irrelevant, something like here we offer the best crushing, unwitting accessories on anything that's related to your niche. And that expresses what kind of products you are selling. Then you will have the button label, which could be shocked now. And inside of it, you might be leading to all products or to ascertain collection if you want to. Okay. I'm not optimizing here for anything. I'm just showing you where you should be including your keyword. To write this text, you have to search for semantically related keywords and write them down in here. And as I told you before, you can always check out your competitors, see what keywords they are using if you feel stuck or you don't know what keywords to include. Anyway, if you are familiar with NEH, it's very, it's very easy for you to be, very easy for you to write these lines. Something else I'd always recommend is to include a bestseller collection in here because it will make your customers life better and you make Google's life better because you are directly showing Google what are your most selling products and you are showing your customers that same thing. Below this section in here, you include a small section with a small text section where you include your keywords and semantically related keyword and express your brand mission. You restore mission, whatever you think you are offering and makes you special, as I told you before, Google understand bags. So in order to make a Google understand your store more, we have to add text. That's why I recommend you in here to add a section which has a text section. It might be something like from here. And you just added in here and you add some few lines talking about your mission. Now scrolling down in here, I recommend you to have all your collections clear and I recommend you for their collections in here, each of the collection name should be exactly the same title. You are the same keyword you are optimizing for. So therefore they aren't collection. You are optimizing for the keyword crushing yarns. He, that item should be crochet ions. If for this collection you are optimizing for Bamboo collection. That text in here should be bamboo collection because these are used when the H2S and this, this, having this title exactly as your collection name will help in SEO optimizations. Yeah, well, yeah, you can add a little bit of tweak, maybe add a word or something, but keep the keyword and that. So in here in the footer, as I told you before, you have to add your longings, your sitemap. You can lecture links, everything we discussed before and before. Now, and you finish this and you save it, we have to head back to Shopify. And in here, we need to change the meta tags and meta description of our page. And we have talked so much about these two things. You just have to go in here to write your title in here, and to write your meta-description in here. And you will be done. Still one more thing concerning the images. If we go back in here for your main image or any image you want to add inside of your homepage, you must change the alt text. To do that, you click here on added, and you change the alt tags for SEO, and you add your keywords, your keyword or something very related, something very similar to keyword. So this is it for the homepage optimization. And the next lecture I'm going to show you how to optimize your collection page. So stay tuned and meet me there. 26. S5L6 How to optimize your collection pages: Hello there and welcome to this lecture. And this lecture we are going to see how to optimize your collection pages. I'm going to start by telling you that category pages or collection pages are super important. And if you take good care of them, you can boost your ranking using them. So let's start. Most of the modifications that we will be doing in here will be text-based. Many people debate upon how much text you should include in here. Many says that the same rules that applies to any page applies here, meaning that because Google favors page with more than 2 thousand words, we should include the same amount in here. Others refuse this assumption, waiting their opinion on the intelligence of login search engine, and they assume that Google knows the difference between collection pages and the rest of pages. Thus, Google knows that collection pages can't include as much tax as product pages, for example, or blogposts. Thus, Google treat collection pages accordingly. I tend to support the second option, not only because I believe Google is super smart, but also because I have never seen a collection page with 2 thousand words, if you find any, let me know, but I personally didn't see any. So I'm going to tell you exactly what I do for collection pages and I highly recommend you to follow my lead. Including 2 thousand words in our collection page is insane. Even if you include the text below the product, the grid, the overall look is unfamiliar and unprofessional. So let me show you what I do after deciding the keyword that I will be associating with a certain collection. I go to Google, type my keyword and checked out the first ten organic results. I check each of these results and I do the following. I registered that text length of each one. Then I start by these results, one after the other. Copy the text within the first page and I paste it inside Google Natural Language API. Then I look for entities with high salience, collect them from the ten organic results, and I keep them in a separate sheet. Salience represents how much an entity is important to the text. Strongest relevant is equal to one. So after doing that, I know how much contents to direct. You can do the average of all these ten pages, or you can simply decide to make your texts longer than all of them. Now as well, I have a list of keywords that I should be structuring my content around. The more entities with high salience you have inside of your texts, the battery. So that's why I have collected the keywords so I can include them later on and my content. If their first ten results were not satisfying, use that will I showed you before to find related semantically keywords and include them in your text. For each topic, we will expect to find certain keywords. That's why you must make sure that you are including the Esc key words. And your excitement to start writing your content. Don't forget that in addition of containing related keywords, your content should be engaging, relevant, and written to help out your clients. One more thing inside of this text, you can link to other collections, all to specific products. And this is what we call internal linking. And we are going to discuss this topic in a separate lecture, but keep this idea in your mind. Now, let's jump to Shopify and see how to optimize your category pages. So here I am inside of my Shopify dashboard and now I'm going to collections and I'm going to pick a random collection 2A equals, let's say I pick this one. I would go in here and inside of that title, I would add my keyword. And inside of the description in here, I should be adding my content. I'm going to grab any random text and paste it in here. Show you how you should be optimizing this text. So I'm going to my netbook. Let me type this text and here, what I need to do usually is to modify the formatting, make it look better at spacing, something like that. It's a large text, usually too small paragraphs with two lines when do the thing. So let's say it's something like that. You can inherit, for example, link to a certain page by doing the following, you put like that and you link for a certain collection and your stored or for a certain product, trump your store. While moving forward from here inside of your content, you must make sure that you have included your main keyword. So if you'll make your this bamboo collection, you must be including this in this text in here in addition to the related keywords. Now we scroll down from here, and in here we change the page title and description and the URL or the handle. So for the page title we have seen before how to choose the page title, there's a lecture for this one. You apply the same in here. I always recommend you And I always recommend you to go to Google to check out the pages that they are ranking for your same keyword. See what title and descriptions they have included, and see how you can do better. So in here you put your page title and you include modifiers in that description. Don't forget that. And inside of you and you as well include your keyword. And this is it. You just click here on safe. You can as well. If you want add an image for your collection. Some themes doesn't support collection images, but even if the theme doesn't support it, do that. You just add an image from here. And after adding the image, you change the alt text of this image by as we have seen before. So you click in here and you change the alt text and this is it, as simple as that. So this was for the collection page. In the next lecture, I'm going to show you how to modify the product pages. So stay tuned with me and meet me there. 27. S5L7 How to optimize your product pages: Hi there and welcome to this lecture. And this lecture we are going to see how to optimize your product pages. If you own a brand new stored, your mission is easy. You have to optimize the product pages each time you are adding a new product. On the other hand, if you have a running stored and you have tens and tens of published products, things might be more difficult. I'm sorry to tell you that regardless of how many products you already have, you must and you should optimize all of them. So what I recommend you to do and what I usually do to all my clients. I start by the bestsellers items and I start optimizing them. After finishing my best headers items, then I start optimizing the other remaining products. And like I said before, SEO is a long process and all of your story should be optimized for SEO to get the best results. So we know by now that Google favors pages with more than 2 thousand words and our product pages, we will be working on providing these 2 thousand words by doing the following. First, we write a long product description around 100 words. Then we include a review section. Third, we include a frequently asked questions section. And then this way, we can reach a text long of somehow 2 thousand words in your product description, you have to do the following. First, you have to focus on your product's benefits. Second, you have to talk about the emotional reasons behind buying this product. Third, you have to make your customers feel that they will be doing a great deal by buying your product. Fourth, you have to focus on your selling points. And first, you must include related, semantically related keywords. And six, you have to use good formatting. This means you have to break down your text into paragraphs and you have to boil some texts, maybe add bullet points, work around your text to make it look better in this way, it will be easily readable to your customers and at the same time to Google to get a better idea about what to write in your product description. Search for your product on Google and see what people think or would love to know about your product and include these ideas in your description. For the frequently asked questions, either guess what your clients will ask about or use the Questions from the keyword research we have done, or use answered that public, or go to Amazon and see what people are asking about in the Frequently Asked Questions sections for YouTube product or a similar product. And finally, check out your email and see what people ask you usually. Whenever you are writing your frequently asked the question sections, you have to keep in mind that this section should be helpful to your clients. For reviews, you can use any app on the store and make sure to ask you to clients to review your products. Now, let's jump to Shopify and see how to optimize the product page. Many of the things we are going to see now are similar to what we have done to the collection page. But anyway, let's jump and let me show you what to do. So this is a product page and I'm going to optimize this product page. Let's say that keyword I'm going to use for this product pages, bamboo circular knitting needles. So this is my keyword and it should be in here and myTitle. Inside of the description, we should be adding a related texts and the content we have discussed before. Now for images you have just to click in here and to change the alt text, you don't need to include the same exact keyword you can be including, relate related keywords or keywords that expresses the same meaning as your keyword. But you should tell Google exactly what you are optimizing for. Now, in here, you do the same as we have done with the collection page. You add your page title, description and you change your URL. If you are just starting out with defining, everything is very simple. You can modify the titles, they are L's and you don't care. However, if you are ready, if your thought is already live, changing you are as might be a little bit tricky. However, Shopify allows you to duty direct. So let's say I'm changing they are l of this product. Shopify do redirects, but this is not recommended because redirects are usually bad for website speed. So whenever I want to change a URL for a certain page, are usually duty directs. Then maybe after few months when the oil u at L is not being used anymore, I would change I would remove the redirects. Usually that good thing is that backlinks don't like point out two products. They usually point out two collections or to to the main homepage. That's why changing the product pages you are as can be, can be acceptable in some cases. But however you want to make sure that you are keeping URI directs and you want to make sure that you are, you are changing is not already ranking. So let's say for example, if I have a product and it's already ranking, it's very bad to change. They add l of this product. However, a few products are not ranking or your collections are not ranking. It's okay to change at that, at the end you are modifying everything to rank better on Google. So by modifying a collection or a product that are not showing in Google ranking, you will not be harming yourself, but instead, you will be enforcing your store. So just whenever you want to change u at L, makes sure that this URL is not ranking. And the other section we are going to see how to know what are the URLs in your store that are ranking so you can preserve them and save them and don't touch them. So as you can see, this part is easy. Modifying things in Shopify is easy. The hardest part was when you add choosing keywords and you were planning out our store architecture and all of these details. These were the hardest part and the most time-consuming parts. In here we are just applying some tweaks here and there they are simple and they don't need as much time. So after optimizing your homepage, your collection pages, and your product pages, now it is the time to increase your Google city either by adding rich snippets. And this would be the topic of our next lecture. So stay tuned with me and meet me there. 28. S5L9 How shopify url structure is build and is it bad: Hi there and welcome to this lecture. In this lecture, we are going to talk about the URL structure in Shopify. I'm not sure if you have noticed this before, but the URLs and Shopify are different from URLs and other places. And we are going to start now exploiting what I am talking about. So let's jump to my PC and let's see together how Shopify structure that you or else, and why this might be a little bit bad and what we can't change about this. So here I am inside of an untouched Shopify store. I didn't modify anything in the store at the way it was built, I didn't modify anything in the code. So these are, so this is the way Shopify originally by default organized the URLs. So as you can see, this is a trial and store. I'm going in here to this collection which is called trial, and I'm going to click on it. As you can notice, once I clicked in here, Shopify opened in a folder called collections and inside of it, I have that trial. So here I have the folder which has a collections, then my collection. Now if I go to this product, so before I will open a new, a new folder which is products, then I will have my product inside of it. So can you see how much my u at L is now big? Long? However, the surprising thing is that if you remove these twos in here, if I remove the collection folder, I will still be able to access my product. So my product has first the URL of the URL coming from the folder of the product itself. And it has the previous or L with a collection and try it. This means that if I have the same product and several collections, I would have different URLs like this one, depending on the collection name. Let's say this product was added to do collections. One is one, it's called trial, and the second one is called plates. So in here I will have two different URLs for the same product, which one with that trial in heat and one with the plates in here instead of that trial under collections. And at the same time, I will have the original URL of that product, which is this one. Okay? So this means that for the same product, I can have different URLs and this could be bad. However, Shopify does something special and I'm going to show you what it is. It's changed that canonical URL of the product differential L's. So they all lead to the same one. So let me explain this further. So here I am inside of this u at L, which is the collection based one. I am going to right-click and I'm going to click on view page source. If I click on canonical. You can see that this product, this product in either side of the page source, this UL leads to the main one which is under Products and the title of my product. So this u at L, which was a like a copy of my original product, lead to the same product. So in this way, Shopify is telling Google that this u r l, the one with the collection folder opened, is the same one as this one. So in this way, Google will know where to read all the equity or the authority. And Google will understand that we don't have duplicated content on our stall, but these URLs are the same. Well, in the case of products pages, Shopify does this by default. So B5 provides canonical links by default to all of the product pages, which just something nice because we don't need to fix anything about that. But we are always left with the Sloan u at L that many people don't like. And I'm going to show you how to be able to skip these, these two words, which means to skip the collection folder and always, always have the one they had L without the collection for the end, just few seconds. So now I'm going to show you some different examples from different Shopify stores to see what we have. What options do we have, what Shopify does by default, and what we are going to fix, and what are the things that we can even fixed? So for example, getting rid of the products from here, It's not something we can do, at least, at least it's not something I can do. If you know any developer who can do that, let me know. But I have asked around about this many times and I didn't get any response. So I'm always act with a product further in here. So now we are going to check this Shopify store. It, it's a very famous Shopify store. And we are going to make sure together that this is a Shopify store. I'm going to click on my Chrome extension from here. And as you can see, this is a Shopify store. Fermi and I'm going to pick any collection and I'm going to visit the collection page. Let's say I'm going to fled booties. So as you can see, it's opening like that, the folder, the collection folder than the collection name. Now let's go to another product type product. And we can see this is that same structure we have seen in my default stored. Now, let's say for example, I'm changing between these, these variants. I'm changing the color. So as you can see, once I changed the color, this URL from here, this small text from here was. Because there's a variant, variant. If I choose this color there variant change. So in this case, this is a problem because Shopify doesn't by default create canonical links for the variant pages. But don't worry in the coming lecture, I'm going to show you how to fix this. So this page with this URL is different in the eyes of Google is totally different from this page with this URL. Okay, so we have two different URLs leading to the same page. And this is what we call duplicated content problem, because in the eyes of Google, our stored has the same page twice, the same exact page, twice, but each time we have different URL. And this is a problem. And at the same time, this might be a problem for you because let's say for example, you want to optimize this page to a specific keyword, which is flat, woody, let's say, for example, flat booty. This means that Google will not know from where he should be leading people when they ask about flood booties. Because instead of having one year Al optimized for this keyword, you have multiple URLs optimized for the same keywords. And these URLs are, they are as of your variance. And at the same time, if you are doing a very detailed SEO optimization, let's say you want to target keyword based on color. It would be difficult to do that in this case because you don't have a specific URL for each color. So let's say for example, you want to optimize for a specific keyword which has gray flat booty. In this case, you can do that because this page is not only about a flat gray booty, it's about Buddhism, different A-flat booties and different colors. So if you want to optimize a precisely to gray flat booties, you need to have a special page for this optimized for this keyword, not a page optimized for flat booties alone. So, and in this case you would have only two options. Either you create a specific product for each color, like you have a good day, flat booty, a wide flat booty, and they are two different products, not variance or you do that trick. I'm going to show you in the next lecture where you use an app to make each variant page different. But you can't do that without an app or without at least a developer to fix that. So now we have seen that a variant as a variant page. Now let's try to, to see something different. I'm going back to the homepage and I'm going for example to the waterproof collection in here. Ok. And as you can see here, we have the collection for the append and inside of it, a collection name. And here we have the filters. Now, let's say I'm picking a different color. Let's say I'm picking this color. So now I have a differential R L. So as you can see, I have a problem. I have differentiated as leading to the same page. So I have that replicated content problem, as I told you before, we are going to see in the next lecture how to fix this. But in this lecture I'm going to, I'm showing you the problem and why we should be fixing it. So now let's move from this, from this store, and I'm going to this store. This is also a famous sacrifice stored. And we are going to check the structure in here. So we are going to this collection, for example. As you can see, that collection folder is open when they are going to this one in here. So as you can see when I skipped from the collection page, the product page, I didn't see the collection the collection folder. Let me go back. So the collection folder in here was opened when I went to a specific product. I didn't see that. I so the product URL. And this is something simple that you can do yourself. And I'm going to show you how to do it and just few seconds. But before that, I'm going to show you a story where that was not created by Shopify. And I'm going to show you the difference between the URLs of VCE of this stored and URLs of Shopify stores. So here I am on the store, and this is not a Shopify store. And I'm going to show you the URLs. So I'm here on the woman's collection. I'm going to click on it. So as you can see, there is no collection folder. We have directly the collection name. And now if I go to sneakers, for example, from here, as you can see, we have some collection. This is something we don't have on Shopify. We don't have sub-collections. We can't open a collection folder inside of another folder. So here I am inside of the sub collection, which is the sneakers. And now I'm going to pick a random product. And now you can see that I don't have the product folder. So as you can see, the EU allies here are very short or very organized. There is no folders. You don't have the collections and the products folders and you can create sub-collections. And all of these are things that you can't do with Shopify because this is how Shopify is structured. So going back to my original non-modified Shopify store, as we have seen now, if I access the product from the collection page, that collection for their opens and the products for there's a folder opens. Now let's see together how to get rid of this part, which is the collection folder. I'm going back to my Shopify dashboard here under Theme, you go to action and you go to edit code. We are going to search for this code in here and we are going to replace it from this one in here. Okay, so I'm going to copy this item to see where it exists at modify it. Usually it depends on the theme, but usually it exists under that product grid. So here we have product guard the grid. I'm going to search for it. So this is the code in here. I'm going to remove this part. Oops, I'm going to remove the sport. Okay, and I'm going to click on save. Now I'm moving to the second one, which is product called list. And I'm going to remove this one from him. Let's see if we fixed our problem. I'm going to refresh this. Going to trial. Now the collection is opening going to products. As you can see, I don't have the collection folder anymore. So this is how you get rid of the collection folder. So as I told you, a depends on the theme you are using, but usually you find the code you need to modify inside of your product grid and your product list, and you just remove that within collection texts. And so in this lecture we have seen that URL structure given by Shopify. In the next lecture, I'm going to show you how to fix that duplicated content problem than extraction is a very important lecture that you should never mess. So stay tuned with me and let's meet in the next lecture. 29. S5L10 How to fix duplicated content issues: Hi there and welcome to this lecture. In this lecture, we are going to talk about how to fix the duplicated content problem in Shopify stores. Well, replicated content is a huge problem for e-commerce stores. And the probability of having them happening in any e-commerce store is very high. And at the same time, Google doesn't like them. So let's start by discussing what is duplicated content. In the previous lecture, we have talked about duplicated content a little bit. In this lecture, I want to make sure that you understand this concept very well so you can be able to fix it. So what is duplicated content? A duplicated content issue from an SEO perspective, happens when two pages have best aimed content appeared in two different locations on the internet. So easily said, if two pages have the same content but different URL, this is considered as a duplicated content issue. There is no exact rule of how much original texts is required for a page to peak considered unique. However, based on different tests done by Page Optimizer pro, there needs to be at least 5050 ratio for a page to be determined as unique. Google, until this moment, doesn't have a duplicated content penalty. But Google always favors unique content and having the same content across different URLs will force Google to only choose one version and consider this virgin as the best result. And at the same time, link metrics and equity will be as well divided between these different URLs. So shortly said, duplicated content are not good Jewish store and we must find a solution for them. As we have seen in the previous lecture, duplicated content are mostly created with filtered pages, collection second pages, and product pages. And we are going to discuss these three different topics. And we are going to see that there are solutions for each type of pages. Let's start with the filtered pages. Duplicated content happens when two roads lead to the same result. And let's take this example to understand this more. So he and I am inside of a Shopify store that sells closing handbags through with and many other things. And let's say I want to check their clutches collection. If I go in here to handbags and directly to clutches, I would land on the clutches collection. As you can see that u at L is very clear and this page can easily be optimized for a specific keyword related to clutches. So now let's say I am on this same store, but this time I decided to go from a different route. So instead, instead of going directly to clutches, I went to handbags. And I filtered the results by touches, by default on Shopify when we apply a filter that u r l in year changes. But in this toy, they have fixed this and they didn't change the u. And if I go to Google and I search for Rebecca Mankoff clutches, one result only shows. Let me show you. So as you can see when I search for this brand name plus my keyword, the first result that showed up as the clutches collection, I didn't see a filtered page. I saw directly that collection page. So if this store owner was not aware of the duplicated content problem, he might end up with two pages competing with the same keyword. First one would be the clutches collection and the second one would be the filtered page, handbags coiled election. So having duplicated content caused by filtered pages as something very common and it's a problem that you can easily have, and that's why we should be fixing it. So how to solve this problem? Shopify only allows to create one set of categories. So you cannot, for example, and Shopify, create a category called Woman shoes. And the breakdown this category into subcategories like sneakers, boots, or high his. And in many industries, especially clothing, shoes and bags, including filters, is very important to improve the user experience, to improve the store conversion. So saying that in no way you are going to use filters or tags in order to avoid that obligated content problem is not realistic. First, because you will make it harder for your customers to find what they need. And second, because if you have a sous toy for example, and you have a boots collection, ranking for a keyword like boots for women is very difficult. However, ranking for a keyword like black boots for woman, way easier. So let's say you decided to limit your collections for boots and to include filters inside of this collection. So the black boots filtered page will be that page that logically should compete for a keyword like black boots for women. But if this page has the same title, same Al description, same H1 as your moods collection. This means that the word the black, which is the word we are adding to reach long-tail keyword is not showing any where in your page, it's not showing in any of the key places. Which setting that happens by default as we have seen before. So in soapy five by default, when we filter at page nothing changed because we will have the same title, same H1, scene description, theme, everything. And this is bad if we are aiming to target the black boots for woman keyword, a long tail keyword. So ranking for the black boots for woman keyword will be almost impossible if we use that default filtered pays giving by Shopify. If you want to take higher for something like black boots for woman, you should have a page with the appropriate optimization for this same keyword. So what are the proposed solutions? Solution number one, when two paths leads to the same location, choose one URL that you want to rank for. Let's say you have chosen the first one and the second one, you add a canonical tag that leads Google to the first URL. Canonical tags are a way of telling the search engines that a specific URL is domestic copy of a page. Unfortunately, doing so is not that easy in sacrifice, you need a developer to do that for you. So going back to our previous example, you will have to or else the first one would be for the boots collection and the second one would be for the filtered page of that black boots collection. So if you apply this solution, you should be adding a canonical tag for the filtered page Leading Google to the first URL. However, this would mean that you are not optimizing any page for the long-tail keyword, which is the black boots for women. And this would mean that you are losing an opportunity to be ranking for long tail keyword. So the second solution, it is the one I recommend you to do. And it is to simply avoid this from happening. So to solve this problem, I will do the following. I will create a collection coiled boots for women. And I will create other collection called black boots for woman, white boots for women, etc. Then inside of the collection page, which is the main collection page, the boots for women, I will add a navigation menu that I created myself and has inside of it the links of all my sub-collections. And these, the black woods for women and white women, boots for women and etcetera. So now I have the look of filtered pages, but actually I don't have filtered pages. Actually. I have many collections, many small collections that I am linking to inside of my navigation menu. So in this case, all of my collection pages can be optimized. I can choose a keyword, specific keyword for each one of them, and I will not have that problem of the filtered pages. You are as fabricated content and at the same time, I will be able to target. Long tail keywords. So this is the solution I recommend and it's actually very easy. But it means that you will need to create a lot of collections. And in our case, for example, if you decided to target colored based keywords, you would need to create collections for each color class type. So you would have black boots for Roman, red boots for women, white sneakers for a woman. This would be a little bit overwhelming if you have a lot of color based items. But this can be a solution for your problem. Now movie that third solution, which would be to keep your collections abroad and to you vectors. But this time you will need to modify each of your filtered collection pages. Let's say I am on your boots for woman collection and I filtered by red, all the following enforced should be updated. The title, the meta-description that you are al the H1, that collection description. If you have one to do this, you need an app like this one to do that job for you. This app allows you to change that title and meta description of a filtered page, or you can hire a developer to do that for you. Now moving to the solution number four, and it would be to create older collections, like in solution number 32, non-indexed, all you've filtered pages. If you do that, this means you are telling Google to ignore all your filtered pages. So we will have the same problem we had in the solution. Number one, we, because we will not be able to target Long Tail keyword and our example, we will be telling Google to ignore the boots, that black boots for woman collection. This means that will not be able to rank for this long tail keyword. That's why I don't recommend you to use a solution number for all the solution number one, because they will, and they will limit your keyword targeting and they will not allow you to target long tail keywords. And at the same time it's not very recommended to tell Google to non-indexed alot of pages. However, for some stores, in some cases, maybe you don't need to target for long-tail keywords may be you don't have a lot of filters to apply. The solution might be good. And if you want to do it, this is how you apply it in your store. So for our filtered pages problem, we have four different solutions. The solution number one would be to apply a canonical tag for the black boots for a woman filtered pages. And to lead this canonical tag for our main, which is the boots for woman collection. The second solution would be to create two collections. One coiled boots for women and one called black boots for women. And to add a navigation menu inside of the boots for woman collection. And to link to my sub collection, which is the boots, black boots for women. And in this way, I'm kind of creating the look of filtered pages that look of sub-collections without actually having sub-collections or filtered pages. The solution number three would be to use an app that allows us to modify the inputs of the filtered pages like that title and meta description. The first solution is to non-indexed oil filtered pages. As I told you before, the first solution and the fourth solution will not allow you to target long-tail keyword. The second solution, in my opinion, is the best solution. However, it would mean that you need to create a lot of sub-collections. So these were the four solutions that are applicable solutions you have to think about your store niche, see what works best for you, and go with the option that fits better your business. Now moving to the collection pages, in the collection pages, we have a very similar problem. So let's take this as stored as an example. This is a store that I have created for this course. So this is the collection where showing older products. Here I am on this collection. If I move you to the second page, as you can see, the URL is changing. So the URL is changing. But the title, the description, everything in this page is remaining the same. So the collection pagination is also a place where duplicated content happens because I have the same content but different URL. To fix this, you need to add a specific code to your theme, liquid, and I'm going to show you how to do that. So after fixing that obligated content of the Filter1 pages and the collection pages. Now, let's talk a bit about the product pages, as we have seen in the previous lecture, for the product pages, that obligated content problem happens when we change the variance of a product or when we access a product through different collections. However, as I told you before, Shopify provides by default canonical links to all the variant pages of the products and for the collection based URL's, collection based pages. So for the product pages, you don't actually need to do anything because the duplicated content problem is already solved by Shopify. So this is it for this lecture. I know it's my to be a little bit complicated. We have talked about a lot of problems and how to fix them. That's why I recommend you to watch it again, because avoiding duplicated content and your story is very, very important for your SEO and it's something you should never miss. So if you think that you need to watch this lecture, please do not hesitate. This lecture is extremely important. So this is it for this lecture, I hope it will help you to avoid any duplicated content problem on your soil state you must be and let's meet in the next lecture. See you there. 30. S5L11 Use internal links to boost your product and category pages: Hi there and welcome to this lecture. And this lecture we are going to talk about internet links and how to use them to boost your product and category pages. Before moving on to the off-site optimization, it is good to shed some light on this. We have talked before about you're such structure and which structure you should be adapting on your store. In this lecture, we will talk about how to link between the different layers of your site. It's very logical that you would homepage would be your strongest page. That's why it's very important to link from this page to other pages. And at the same time, it's very important to link between your product pages and your blog posts and your product pages and so on. Because in this way, you will be spreading equity and authority between all your pages and at the same time, you will be improving your customers experience. So let's start with the first thing. First, you should be using your navigation to create and ternary links to all your collections and all your sub-collections. And we have talked about navigation on a separate lecture. Now the second thing you should be doing is to link your product pages together. You do that using related products feature or any product recommendation options. And this way, when someone is viewing your product page, he will be able to explore the front pages directly from this page. The second thing you should be doing is to a link from your blog posts to your products and your category pages. But remember to keep in mind that your blog posts shall be written to provide real value to your customers. So whenever you want to link for something, you should be making sure that you are doing it smoothly. So for example, let's say I have a store that sells cell phones. Can you create, for example, a blog post about the top five cheapest smart phones on the market. I will be providing value inside of this post. And at the same time, I will be linking to some of the products I have on my store. So I will be doing internally linking without harming my visitor user experience. The fourth thing you should be doing is to use the text content of your category page to link to other pages. So let's say for example, I have a collection where I sell goods. I can write a small texts for the boots collection inside of it. What example? I name my top three boots and I link to these top three roots inside of the text. And tonal linking is very important for SEO, for your users experience and for your store conversion. That's why you should be applying it in your store. And at the same time, it's very easy. You just need to link between your products, your blog posts or collection pages. And you need to organize your homepage and away to include alot of your important collections and products. And that is lectures in this course when we have talked about the Homepage and the navigation menu and how you should be working on them to provide internal links to your other pages. So that's it for this lecture and the next lecture we are going to start to talk about link building and why it is very important for SEO. Now we have finished the on-site optimization and we are moving to the off-site optimization. These are the things we do outside of our store. So stay tuned with me. The next section is extremely important and you should be watching it carefully. So meet me there. 31. S6L1 What is link building and why it is important: Hello there and welcome to one of the most important sections of this course. Backlinks are one of the major factors of your Google rank. Up to this lecture. Everything with it to optimized for SEO was happening on your store, so you have full control over it. Now in this lecture, we are moving to talk about your off-site optimization. So what is link building and why it is very important? Link building is the process of getting other websites to link back to your store. So let's say you have a store that sells golf equipment's, a famous golf magazine published an article of the top five online stores to shop golf equipments and suggested you are stored as one of the top five stores. So now you have a backlink to store originated by the Gulf magazine website. Now, this link will benefit you in two different ways. First, it will bring you more organic traffic because people who would read this article are interested about your product and about golf stores. And there is a greater probability of them checking out that top five golf stores. Second, that will increase your site authority. If trustworthy web sites are linking back to you, this means you should be trustworthy as well. Google weight link building seriously. So if two stores a and B are exactly similar in everything, but stirred, a has five backlinks, while stole B has ten backlinks, stored, B will definitely rank higher than store a. This example is a very flat example and I'm just giving it to let you understand the idea. However, Google takes many factors into consideration why ranking websites and the number of backlinks is just one of them. Well, yeah, the number of backlinks is very important, but Derek quality is very important as valid, not the oil backlinks are born equal. And this is 100% logical. Imagine yourself visiting Rome for a vacation. You want to eat the best me is that. So you went to Google and typed tough best restaurants in Rome. The following two links discussed the best restaurants in Rome and what to eat and them. The first one is a Forbes link, and the second one is a blogger link. Most people will go with a 4B suggestions as Forbes is a big name that we all know and trust. The same exact thing happens with Google. When these two websites link back to you. Google doesn't treat their backlinks equally. Form. Slings has much authority. Thus, it will transfer more authority to your store. So getting backlinks, important, but you should get good backlinks. I'm not saying that they're bloggers link are bad. Not at all. I will explain to you in a second what I considered as bad backlinks. When it comes to getting backlinks, There is the wrong way and the right way. Their own way would be, you're going to fiber buying unworthy backlinks that will only do one thing harm your long-term performance. The right way would be to work slowly and steadily on building your links profile. This takes time and effort, but it is absolutely worth it. And the following lecture, I'm going to show you how to start building your link profile. And in the following section of this course, we will be talking about how to create content or how to create your blog. Blog posts can be extremely helpful to get people to link back to you. And at the same time, they help you to interlink between your pages. So this is it for this lecture and next lecture we are going to discuss the first method of link building. So stay tuned. Let me admit me that. 32. S6L2 Link building method 1 Resource pages: Hi there and welcome to this lecture. In this lecture we are going to talk about the first method of link building a test to use resource pages. Resource pages are pages full of resources around your industry or your niche. Resource pages are designed to link two awesome content on other websites. If your pages or your blog posts or your story often and addition to a certain resource page, you don't need a lot of effort to convince the resource page owner to add your link as well. That process is very simple. You find resource pages and do email them and ask them to add your link inside of their pages. And that's it. That positive response rate of your emails will be big. Don't worry. These pages, I want to add more useful links. So if you link is useful, they will not say no to your request. Now let's see how to find these resource pages. First, find the resource stages with search strings. A large number of resource pages use almost the same set of words, like resources and links. So search on Google using the following variations. When you do that, check that results, checked up pages and copy that you add l of the pages you think you can be contacting and add the contact info of each of these pages. Second, find additional resources pages. These are the sources pages that are not that difficult. So we need to search for them in a different way. And we use the following variations to find them. And we do the same. We check the results, we save the URLs and the contact. And for the third way would be to find resource pages by spying on your competitors. So you use a software like Huber suggests or moles to research for your competitors backlinks and filter their results using words like keyword or link. And you copy the URL and the contact. And four, because we are going to contact them soon. The fourth thing to do is to find many resources sections. These sections we find at the end of certain articles, the whole article wouldn't be a resource page, but it will contain a small resources section at the end. Finding those as a little bit tricky. But here are some suggestions for you. You can use that different valuations to try and find the speeches. After building your resources links, list and listing the contact information of all of them and before contacting them, let me give you some useful tips. First, whenever you want to contact at page contact that person that manages that page itself. First, you will be making the contact personal. Second, you will be making sure that the owner will be checking the images and reading them. Second, if you want to expand your reach more, don't only stick to basic keywords explored a lot of different road and niche ones. Let's say you store, sells yoga accessories. Don't only use keywords like yoga and yoga mat. Tried to think outside of the box. Third, Delta page, honor, who you are, what your links offered, and at which section of his page he should include your link. The easiest to make it for him or her debater. For personalized, you'd emails. I know this might be very time-consuming. If you want to get better results. That's how you should be proceeding. And here is a small template that you can follow to contact these resources pages owners. I'm going to the valley for this template in the description of this course, all the resources of this lecture. Now, let's move to my screen and let's see a live example about how to find the resources pages for your niche. So now we are going to see a live example about how to find resources pages, your niche. Let's say for example, I am selling eco-friendly products and I am searching for the resources pages for this niche. So let's start with a list of keywords we are going to use. I'm going to copy the first one. And I'm going to put my keyword First. Let's put eco friendly. So as you can see, I am seeing resources pages four minus. Let me check the first three reasons. So this first result is eight eco-friendly websites and resources. And if I have an eco-friendly stored, I can easily be included in here. So what I do is usually to search for the owner name. For example, this is the website. Either I search for the owner name, all I tried to contact him or her from here or I can reach out through social media profiles. I'm not seeing any social media icon and heal. So I will stick with the contact contact and four in here, and I will contact us toward the website owner. So now let's move to the second result, which is this article. And it shows as well links to eco-friendly stores. And I can contact this page owner and ask him or her to add my stored in here. So let me see where I find the contact. And for this website, I can contact them. Let me see if they have any social media I can adhere or pages in here so I can contact them or maybe they have a Contact Us section. No. There is no there is there are any I am not finding any way to contact these. Let me try contact us. Okay. So for this case, for example, I'm not being able to find their contact and four of this article, so I would simply skip it. And now I will move to the third result. So this is the third page, but it's not exactly what I want. It doesn't show resources, so I'm going to skip it. Now. I'm going in here and I'm going to check out new results and so on. So this is, for example, a resource page. And I can contact them from here and ask them to add me inside of this, of this article, of this page. Now for this result in here, they have as well the same idea. I can't contact them and ask them to add my stored in heat and to contact them. I should be finding anyway to those. So here I can conduct them on the social media profiles. If I can find the owner contact details, I will be contacting him or her directly or I will stick with contact contacting that page if I don't have any other option. So now let's move to, to trying a different keyword. Whenever you find a link that works, you should be adding the link to your, to an Excel sheet and adding the contact and full of this link, owner of all of this link page. So later on, when you start writing good emails, you focus on the antennae image. You would have your list and you just need to start sending images. So I'm now searching for other resources. So for example, here's a resources page as well. I would be saving this URL and I would be saving the contact and four of this page. So I will be opening an excel sheet like this. Very simple. I would be copying the pager l from here. And I will be putting the contact and for near of it. So I related know how to directly contact this page. So for example, this is their Facebook page. I would be checking their different social media profiles, see which one is the most active at contact, one that they were, they are active on the most or maybe contact all of them. So this is the year and this is the contact info. And I built all my resources pages list. Now going back in here. So we have also this result in yield this article in heat and B as well can contact this. A page on it and ask him or hurt us in here. So you keep on doing the same thing with all the keyword variation I have showed you. And you start collecting URLs and you start collecting contact. And so later on we contact all of these people and ask them to add our page to that, to add our link to that page to use a different method other than searching on Google. I'm going to my Hubert suggests profile. I will be signing in. So this is an eco-friendly stored that I'm going to spy on. It's very, it's a very well-designed stored. I actually love it a lot. So I'm going to copy telling from here and I'm going to my account and here to overview, I'm going to paste the domain, search for it and see what kind of backlinks the store has. Seguing for a lot of organic keyword. It has a good organic monthly traffic, a good, unacceptable domain store, and a high number of backlinks. Okay, now let's click in here to check out that backlinks profile. Now let's scroll down to see their backlinks profile. They have a lot of backlinks. We are not quick to check all of them, but we are going to see if we might find any resources pages in here. I'm going to search for the resources or you can do it manually if you wish. So these are the resources pages and you can check them and see a few store fits and any of these pages and as well Contact owners. Or you can remove the source from here and check out the backlinks list one by one and see where you can fit. Maybe you can fit in here. And the 70 great eco-friendly products for Earth day. Maybe you have a product for Earth Day that can be, can be, can be a plus for this article. Or maybe you go in here for the 21 wedding gift ideas. And maybe you have an awesome gift ideas in your eco-friendly products collection that you can add and so on. You keep on checking the backlinks list and see where you are. Links can fit so you can contact the owners and ask them to add you to that page's. While this procedure is very simple, but it is a little bit time consuming, but it is worth it. So if you want to build a strong backlinks profile, this is how you should be doing this. I hope this lecture will help you to find your resources pages and you will be able to start building your backlinks profile. In the next lecture, we are going to see a different method that will help you to build your backlink profile. So stay tuned with me and meet me there. 33. S6L3 Link building method 2 Broken links: Hi there and welcome to this lecture. And this lecture, we are going to see the second method you can use to create your backlinks and this as the broken links. And this is actually a part of the Resources link building methods, but it requires some additional work and it gives better results. In the previous lecture, we have seen how to create your resources LinkedList. Here, you do the same. You find the resources pages, but before contacting them, you do one additional step. You check their pages for any broken links. Broken links are links that don't work anymore. So why we searched for them? Let's put into consideration two cases. Case number one, you contacted a page owner asking him or her to add your link inside of his or her resources pages. Case number two, you contacted a page owner. You pointed out that some of the links and the article are broken and you ask him or her to add your link inside of the resources page. With the second case, the probability of getting a positive reply is much higher than from the first case. While, because people feel intrigued to be nice to people who were nice to them, it's a very important marketing psychology effect called reciprocity. Now, let's move to my screen to see how to find the broken links on a certain page. But to find out that broken links on a certain page, you just need to use this simple Chrome extension and it is called Check My Links. You add this extension to Chrome, then you go to that page you want to test. And in here you click on Check My Links. And it runs in here and shows you all the broken links. It takes few seconds to finish that job, so we have to wait. So now that the test is done and I can see that I have only one and valid blink. Let's check it out. It should be here and read somewhere here in red. So this link is not working anymore. Let's try it out. And as you can see, it's not working anymore. So as you can see using this tool, you can easily find the broken links. So in this way, you can contact the owner of this page and ask him to add your link in here while pointing out that one of his links is already broken. And here is a small template that you can follow. So I relieve this template and the description of this course, all the resources of this lecture. So please don't forget to check it out. 34. S6L4 Link building method 3 Partnering with Influencers: Hi there and welcome to this lecture and this lecture we are going to see that third method you can use to create backlinks to store. And this method is partnering with influentials. Influencers are people on your niece who have a big number of followers, or they are websites on your niche who have good domain authority. But whether those influential people on websites in your news, they should not be directly competing with you. So how to find them? First? You search on Instagram, Twitter, and Facebook for pages and profiles on your knees. Second, you search on Google for bloggers in your niche. Third, UCI, what influences are marketing to your competitors? Now after finding them, we move on to how to reach out for them. Well, here you have two options. Either you directly reach out for I peed contribution, or you try out some of the following three strategies. First, you said them client's, let's say you have a baby shoe store. You can reach out to a baby milk bottle, a brand, and send them some of your clients. Second, you send them gifts. Let's say you have a woman shoe store. You can send a makeup artists influential a pair of shoes from yours. Hopefully, she will take a photo of your gift and post a photo on her profile. Third, you reach out for them, suggests some kind of mutual collaboration's. Fourth, you engage on that posts so they notice you and maybe they contact you back. So finding influentials and contacting them something not that complicated and you can easily do it. And it can greatly help you to build strong backlinks that will help you improve your SEO ranking. So this is it for this lecture and the next lecture we are going to talk about one more method that you can use to create backlinks to your store. 35. S7L1 What is content marketing and why it is important: Hi there and welcome to this lecture. In this lecture, we are going to talk about content marketing and why it is important. So let's start by what is content marketing? Content marketing is a content plan that focuses on creating valuable content, that replies to your audience needs or help them. Content marketing is educational, not emotionally, with one and only direct purpose, and it is to serve your audience. Content marketing is more and more about your audience and what they care for. It's not about you, not about your brand. Definitely not a channeled to make direct sales. So now let's take things more serious and let's dig deeper into why you should use Content Marketing. And let's start with the first reason. It is way easier to rank in Google with your blog posts. As we have assigned specific keywords for each of your pages and collections. Many keywords where left uncovered. The long-tail keywords, and specially that questions for Matt ones are the ones you will be targeting with your blog posts. And as we have seen before, finding long-tail keywords, high volume Search and low competition is easier than finding keywords that expresses buying intent and have at the same time, high-volume search and low competition. So your chances of being ranked for a long-tail keyword is way higher than being ranked for a keyword with buying intent. Now moving to the second reason, it's easier to get people linking to a blog post, then to get them to link to a product page. We have talked about backlinks. So you know what I'm talking about? Let's take the example of our website. The first case, this website link to a blog post from your store. And then that second case, this website linked to a product page from your store. And the first case, this website is providing more value to its audience. And the second case, this website is driving its audience toward a new purchase. Well, yeah, there might be some value in here because your products are valuable. But in the first case, that value this website is giving to its audience is way bigger than the second case. So that's why it's way easier to get websites and people to link to your blog post then to get them to link to your product page. But how we are going to use your blog posts to enforce your product pages, because at the end you want to make sales. Well inside of your blog post, you link to some of your products. So you drive SEO Jews and equity to product pages. And let's take this example. Let's say I have a blog post linking to one of my products. This blog post has 20 backlinks and the product page I'm linking two has 0 backlinks. But because I internally linked between my blog post. My products page, my product page will get more SEO Jews, although it has 0 backlinks. So my blog post helped my product page to have more as you all Jews and enforced this page. Now let's move to the third reason, which is enforcing your store authority and your brand awareness. 70% of people prefer to learn about a company through an article, then an advert. Remember the reciprocity effect we have talked about before? When you reach out to your audience, helping them, instead of trying to sell them, you built a trust for relation with them. You become a reference and an authority on your niche. That's why creating good blog posts is extremely important to enforce your brand awareness. The fourth reason is to improve your customers experience. When you help out your customers by providing answers to their questions, they trust you more and visit your store mode and recommend you more. Now moving to the fifth reason, which is to generate leads. This is extremely important. When you create good content, your audience will appreciate this as a call to action, to capture their leads, invite them to subscribe to your newsletter so you can contact them in the future and send them content. And at the same time, targets down through your email marketing system to sell them some of your products. Now moving to the sixth reason, which is the final one and which is the one you will love the most, and it is to increase your sales. Although as I said before, content marketing main purpose is not making sales, but you can definitely increase your sales using it. Because contact marketing allows you to connect your audience, the engagement and the traffic on your store will increase, your brand loyalty will increase and your e-mail marketing system will flourish. That thus, your conversion rate will increase and your profit will follow. Because of all these reasons and much more, I highly recommend you to use content marketing for your business. Content marketing will not only help you, these were brand awareness and to target knocked a keyword and to increase your sales. But at the same time, it will give your story a very professional look and a very professional peer. And it will make you an authority and your niche. So that's why I highly recommend you to use it. So this is it for this lecture. Stay tuned with me and let's meet in the next lecture where we are going to see how we are going to find bloggers and influentials in our news and how we are going to pick that topics of our blog posts. 36. S7L2 How to pick up the topics of your blog posts: Hi there and welcome to this lecture. In this lecture we are going to see how to pick good topics for your blog posts. If you are going to use your blog posts to drive traffic to your store and to enforce your SEO. It's not enough to write about the topics you think are important or about the topics you are interested in. You have to talk about the topics you're audience is interested and, and about the topics you are just ask about. That's why in this lecture we are going to see different methods and different platforms that will help you to pick the right topics that affects your audience want to know about. We are going to start with the first tool, which is Uber's, suggest if you are using any different keyword research tool like Moore's or submerged, it's okay, they all work with the same logic in this course, I'm using humor suggest as an example. Let's say for example, I sell IPL hair removal machines, these small machines that, that help women to remove hair at home. So let's say I want to create a blog inside of my store. And I want to publish posts to help out women and help out men who are interested about my product. And he and I put my keyword and you have always to keep in mind that you should be testing several keywords, not only one for the sake of this example, I'm only, I'm only going to try one keyword. But whenever you are researching topics for your news, you have in year two, change variations and used several keywords and related keywords to see what new questions and topics came, come out. So for example, I have older suggests and suggestions. Here I have related the questions that prepositions and their comparison. You can go in here, scroll down and see if you can find topics for your pulse. This is for sure a good way to start with, or you can directly go in here to questions and see what Jude audience ask questions for about your product. For example, in here we have this topic which is, does IPL hair removal work and researched by 210 person, and it has a difficulty of 36. And here as well, the same rule applies. It's better to find a question with high volume Search and low competition. So you stick with this rule and you search, you're suggested keywords to find this kind of topics. Let's say for example, year if we have any questions that might be good for a blog post. Here, for example, this one has a very low competition. Can laser hair removal caused cancer? If if the IPL hair removal pose this question, we might be answering this, but we need to make sure that we have good resources for this kind of articles because it's related to people's alive. Let's try a different topic. A more safe one. Let me see. Here for example, we have Does laser hair removal hurt? I'm not sure if IPL as same as laser, I don't think so. So let's try to find a keyword that has IPL inside of it. So he, for example, does IPL hair removal work? This is the topic we have seen before. Let's scroll down to see if we have something else. How does IPL hair removal work? This also a topic but the volume Search is low. So and in this way you keep researching until you find a question or questions that have good volume Search and low competition, you don't need to have a huge volume Search because you will be publishing posts all the time. So it's okay to have a, an acceptable volume surge as long as the competition as low. Now going back to adhere to those aggressions and heat as well, you can try to find a long-tail keyword that might fit for a good blog posts idea. So this might be a topic which laser hair removal machine is best, but I think that IPL and Daisy are different. So let's skip this one. What else we can find? I'm not sure this is the best topic for research, let's say IPL hair removal before and after. We, we can do that if we have, if we have been running the store for quite a time and you have several reviews from our customers showing us the before and after results. This could be good. For example, here we can do that. We have seen that before. This is a good topic, for example, IPL hair removal as it permanent, This is a topic that we can talk about, SDA, IPL, hair removal as permanent or not. What else? Here, for example, another topic about the side-effects of the IPL. So you keep scrolling in here to find good topics to your nice as well. You can go to the comparison, see if any of the topics in here can work good for you and can't fit for blog posts. So for example, here we have IPL hair removal versus laser. So it's not very, doesn't have a huge volume search, but it is a topic that remains that we can write about three months after finishing from here, you can go to that comparison in here and tried to find a, you can find any comparison. A topic that you can use for your blog posts. As I told you before, the most important thing is to pick long-tail keyword that have low competition and acceptable volume Search. Now after finishing with this tool, we go to the second one, which is Buzzsumo. It's very easy to use this tool. You just have to copy your keyword and paste it here and click on Search. And this web sites will return a list of very famous blog posts and articles in your topic. So for example, here I have. These topics in my, in my niche, you can start exploiting them. See if any of these topics fit for your blog post and you go with it. Let's see, for example, this one, this article, What does it discuss? That this is a product page. Actually. This product page actually not a not a an article. But it was, it was like too much on Facebook and it has a lot of shares. So it's in here. Let me see if we can't find why should we try it. For example, this might be an article, this a YouTube channel actually, but this is as well a topic your audience is interested about. So this is also a topic that you can talk about. What else we can find. We are not finding a lot in here, but if you are searching for different product or different niche, you might find a lot of other ADD more results that you can explore. So after finishing with this tool, we move that third tool, which is Google Keyword Planner. We have seen this story before and now we are going to use it to find good topics for our blog posts. And here you go and utilize your keyword. I'm going to change their language and their location. And I'm going to click on get results to feel, to see what kind of results Google gives me. So these are the results. And in here we have to scroll down and search for any topic that might be good for, for our blog posts. For example, in here, what we can find, let's explore a little bit. Here we have IPL laser hair removal. We have best at home laser hair removal. But we have talked about behalf talk before that. We have mentioned before that laser and IPL are different. Here we have, for example, best at home laser hair removal. What else we can find? We can find best at home hair removal? This might be a very good topic to discuss. For example, what's the best home removal methods? And inside of this article weekend include the link for our IPL hair removal machine. So this is how you find topics from Google as well. Are you going to sell IPL hair removal? You can, for example, just try for at home hair removal to see what are the topics that might come up. So for example, best at home, laser hair removal, permanent hair removal at home. This is a topic that we can discuss. For example, we can take this topic from here, go back to Uber's suggest and see how it does work in here, for example, to make sure that competition is acceptable. So this topic has a good search volume, unacceptable competition. This might be a good topic for our blog post. Let's see if we have a question Virgin. We don't have one. It's the same. So we can, for example, use this topic as one of our blog post topic. It has good volume Search and a very acceptable competition. So you keep on doing that to change the keywords in here, to get different ideas and different suggestions to be able to have a long list of blog posts that you can create. Now, back to refinance with that Google Keyword Planner, we can use Google Trends. Let's see if IPL hair removal is actually a topic that people search for it in here. Sometimes we don't find all the products on Google trends. So we have to like try different product names, seawater we get, I'm going in here to see the trend over the past five years. As you can see that that trend is going up. It has its downs, but at Indeed it's going up. So this is a very trendy product nowadays. If ego in here, we can find related queries and we can explore these related queries to see if we can't find any good topic for our, for our stored at, for our blog posts. So after finishing with this, now we are going to Google and we are going to see what Google actually tells us. So in here I have my keyword. If you scroll down here, you can see this search feature that shows us what people ask about this. All topics that we can explore, does IPL remove her permanently, which is less than better, IPL or laser hair removal. All these topics are topics that we can talk about in here as well. We can see other suggestions by Google and this here we can find a lot of very interesting, interesting topics that we can talk about. And as well, you can always take the topic you found here and tested in newborns suggests to make sure that you are picking a good topic. And here you can as well see that related keywords, economic extension. And you can find different topics and different ideas from here as well. In addition to using all the tools we have seen before, you can always go to YouTube, see what people ask about and what topics are interested about. Let's do the same exercise on YouTube, for example. In the year. For example, as well, we can explore topics that people are interested about. So for example, this video was watched 1721000 times. It's talking about what to expect out of laser hair removal, but you are doing IPL laser hair removal with IPL. Ipl had a movie at home. This is, for example and influential who's reviewing, I guess the IPL ahead removal. This is an idea that you can, for example, applied to restore. If you are selling this product, you can do a challenge, a six-month challenge, or maybe a one-year challenge and post a video about it. So after you explore that topics you might find on YouTube, you can go to read it, for example. You can go to Facebook groups and you can see what people ask about many times on forums and on leaded to find the questions and you find topics that people want to know about and that people are interested about. These topics wouldn't across your mind without seeing and reading these firearms. That's why I highly recommend you to always be up to date with your niche to make sure that you are providing exactly what people want to know about. So this is how you research topics for your blog posts. You can use all of these tools or you can use some of them, or you can use one of them. It depends on how many blog posts you want to publish each month and for how long you want to plan your content. I usually recommend my clients to prepare a content plan for six months. Like we publish one blog post each two weeks. And we put, when we start doing that, we put a plan for the coming six month. So we come up with 12 different very interesting topics to talk about. Then when we finished the six months, we move on to the next six months because, you know, do things always came, come up and new ideas always come up and v should stay up to date. So this is it for this lecture. I hope it will help you to find awesome content for your blog posts. Stay tuned with me and let's meet in the next lecture. 37. S7L3 How to write your blog posts: Hi there and welcome to this lecture. In this lecture, we are going to discuss how to write your blog posts. I know many of you struggle to write a two lines length text. So imagine how you would feel now when I tell you that you have to write a text of 2 thousand words, at least. Well, yeah, this is the minimum content length for a block post. Don't you believe me? Well, let's check these graphs. To write your blog posts, you have to use one of the three following methods. First, you write a blog post by yourself. Second, you hire someone to write your blog post. Third, you make other people write your posts for you for free. Concerning the first method and how to write your blog posts by yourself. While this is a topic that we are going to discuss in the next lecture. So let's start with the second method which is hiring someone to write your blog posts for you. You can use any freelancers platform. I prefer to use Upwork.com to find the freelancers for that jobs I want to do. However, it's up to you. I find that the fluid answers on Upwork are more professional than on fiber, but you can always go to Fiverr or to any other platform, as long as you can find good financers and good writers. From my own personal experience, I recommend you while choosing good writer to do the following. First, search for people with journalism background. Usually those, right, they're better at most engaging posts. Second, higher civilian writers and give them the same task. Like ask them to write about the same topic, compare the results, and pick the best one or two writers to equip. I usually apply the same rule whenever I want to hire any freelancer on Upwork, not only you and I want to hire writers. Now moving to the third method, which is making others write your posts for you at Ford three. Well, yeah, this might seem weird, but it's not, it's actually very simple. It works as follows. You find influencers in your niche. Let's say you sell your gametes and accessories. So you find yoga instructors and challenges. You contact them and ask them about your topic and our case, for example, you can ask them, would chill that perfect your gamma thickness and Y. Sure, first you have to introduce yourself and your business. Many of those influencers will contact to back and reply to the question. So what you do is you use this replies inside of your article. You link back to those influential. So now you just have to write a small intro for that post. And you let your readers enjoy what the influencers had to say about the topic. So these are the three methods you can use to write your blog posts. In the next lecture, I'm going to show you the best tips you can use to write awesome Brock posts. So in the next lecture, I'm going to show you my best tips for blogposts tracking. So stay tuned with me and meet me there. 38. S7L4 Best tips for blog post writing: Hi there and welcome to this lecture. In this lecture we are going to discuss their best tips for a blog post writing. Regardless, if you decided to write a blog post by yourself or if you decided to hire someone in this lecture, I'm going to give you extremely valuable tips that will help you write a good blog post. That golden recipe of a successful blog post is as follow, compelling title, engaging, opening, magnificent Stanton, emotional wording and the clear takeaways. Let's start with that item. Title should match a long tail, precise keyword that you have decided based on what we have seen before. Your title should explain exactly what you are offering to your customers through this blog post. If you blocked post titled as ten proven natural sleep remedies, your article should exactly delivered ten proven natural sleep remedies. When you make a promise, you have to keep it. Let's see some titans formula you can use. Then, proven natural sleep remedies. Best is deep products you can use to sleep deeply starting tonight. Everything you need to know about weighted blankets, five, easy and simple habits to help you sleep. That top five-year freeze deep remedies you can do at home. That sequence to sleep like babies. How to get more sleep without taking any drugs. That top ten Effective ship products to get more steep. Whenever you want to write your title, come up with different titles and test them on people you trust. So you can know which ones are better. You can use this tool to test your headline. Second, engaging, opening, your entro as the first thing you are visitors are going to this. So it must be engaging enough to push them into scrolling further. Let me take this topic as an example. What is weighted the blanket and how it works? Well, you can start to article by doing any of the following formulas. First, you tell a story. Studies make people feel quickly related to your content. So in my intro, for example, I can tell a small story about how I used to struggle with sleep for months and how this blanket Help me solve the problem. So here I am telling a story and at the same time, I am being empathetic. Because now the readers know that I have experienced their problems, so I can't feed with them. Let's check out this study telling example. Now let's discuss another formula you can use for your intro. You can simply start by showing empathy. So you'd write about how much you understand the frustration of people who can't sleep well. You can even ask a questions like, do you feel frustrated when you are unable to sleep? Now, let's check this empathy example. The third formula you can use to write your intro is to grip the attention of your audience by stating an interesting fact life. You know that 30% of the population suffer from insomnia. The force formula you can use to arrive to the intro is to tell a joke. List1, let people feel that their post is enjoyable and funny to read. But sure You have to make sure that your needs and topic allows this kind of jogs. After this, you explained your readers why you told this post and how your post will help them solve their problems. Now move to them significant content. In here, you have to respect that furrowing, router, trustworthy content that's backed up by proofs. Always Shephelah facts you include and make sure to include the sources. Give your audience tons of value. Maker posts about how to help them, not about how to make them buy from you. Blog post and add a content table. And I will show you how to do it in few seconds. Make your content isn't his kilomole. Break it down into small paragraphs and add i breaks between them. Use different headings types to make your content clearer and to help you either reach the sections he wants faster. Include relevant media. If you have any attitude content and make sure it doesn't have any spelling or grammar mistake. Give yourself breaks between driving their posts and editing it so you can edit it with fresh eyes. Now after finishing up with your magnificent content, now, let's talk about emotional wordings. Some words have a better effect than others. This infographic by stategy beams shows a list of some of these words. Let's check it together. I'm going to leave Valley of this article and the resources of this sector and in that description of this course. So don't forget to check it out. So you can have the list of emotional words. Now after making sure that you are using emotional words, you have to make sure that you have clear takeaways. Make your content straight forward and get to the point fast. Make your readers understand easily what they are getting out of your content. Good formatting will help them as well. To reach this, some people might prefer to only lead the sub-headline before reading the whole content. That's why adding a table of content as also very helpful. So now an idea about how you should be organizing your content and how you should be writing your blog posts. Whenever you want to write a new piece of content, do your research, read similar or related articles or watch related YouTube videos, find the most popular ones, and drive a better piece of content. Then all of them, again use headings, subheadings. Will it appoints numbered lists to make your content more organized and to rank easier for Google served features. And always keep reading and bookmarking great content in your niche. I hope this lecture will help you to write the best content ever. Stay tuned with me and let's meet in the next lecture where we are going to talk about the different ways you can use to promote your content. 39. S7L5 Ways to promote your content: So you wrote your content. Now, how are you going to make people actually read it? While there are many ways to promote for your content, let's start with the first method, which is social media. You use Instagram, Facebook, Pinterest, and Twitter to get more engagements on your posts. For Facebook, for example, you can take people who might be interested in your post and you can post unrelated Facebook groups publishing your content. Here I have a prototype. Whenever you want to post something on a Facebook group, you have to post using your personal account because interact mode, when they don't feel that you have any intention from shedding a specific link. The second method you can use to promote your content as IMVAIN marketing reached for people and you're nice and related niches and ask them to share your post. The third method you can use as to publish your content, your followers. I know this might seem obvious, but many people forget to do that. So always, always share your new piece of content with your audience using your social media profiles and you will remain this. The fourth method you can use to promote your content is Forum marketing. This method is very time-consuming, but usually it drives the most engaging traffic. You start by finding forums, a new niche, by typing the following on Google. Then you create accounts in these forums. And you start by providing value to the members, responding to their questions. And you only include a link to your content where it actually adds some value or responds to members queries. The fifth method you can use to promote your content is comments marketing. You leave comments on related the blog posts. Do not add quick, unworthy colors. Add the valuable comments with links. Obviously. The six methods you can use as paid ads and by Pete ads, Facebook ads, and Instagram. And if you are interested to learn more about Facebook ads, you can check out my ultimate Facebook ads guide. You will find that in this course and the description of this course and in the resources of this lecture. So check it out if you are interested on investing in your content marketing. And I highly recommend you to do so because the course conduct marketing advertising on Facebook on way lower than the costs of ads when you are targeting people for purchase or for conversion. So these were the different methods you can use to promote your content. So this is it for this lecture. Thank you for watching and stay tuned with me. And let's meet in the next section of this course where we are going to start to discuss a new topic, which is the SEO audit of your story. So stay tuned with me and let's need that. 40. S8L1 SEO Technical Audit: Hi there and welcome to this new section of this course. In this section, we are going to see how to perform technical SEO audits for your e-commerce store. So let's start by discussing why you should be doing SEO audit. Well, you have to do that because when you do it, you can get an idea about where you store stance and you can ensure that you fixed all the obvious technical errors. You have always to keep in mind. Seo is not only about keywords, while yeah, keywords are very important, but at this important as well to make sure that we have performed good SEO audit and that we don't have any of the common and obvious problems. So whenever you do an assay or technical others, you have to look for the replicated yet L's and abdicated content, missing meta descriptions or duplicated meta descriptions, missing alt text, or duplicated text, broken links, and any other comments you get through the softwares we are going to use to apply our SEO audit. Well, to do SEO audit, you can use any of that to software's. The first one is this one. It's by Beam Us Up and it is free. You go in here to tools, free SEO spider, and you download the software on your PC, or you can use Screaming Frog to do this. Screaming Frog has a free version that you can use, and it has a paid version that you have used, that you can use if you want to get more results. So in this lecture, I'm going to use this one because it is free and I have downloaded it to my PC. I have already downloaded the software, my PC, and now I'm going to show you how this software works. For this lecture, I'm going to use a random store I have found on the internet. And we are going to see if this store is doing well on SEO, on on-page optimization for SEO. So this is stored u at L and I'm going to click on Start. Now we will have to wait until the software returns the results so we can be able to read them and analyze them. So now the audit is finished and I have the results for this stored here. I have the different messages that I should be reading and the different warnings and errors. I will start with the first one which has meta-description duplicated. Here. The software has given me the pages that have the same meta description. So I should be going to these pages and change our meta description because it's not good to have the same in the description or alt text or title for two different pages on the same store. So if you are running an audit for your store, you have to check out this list, make sure that you don't have any meta description, but you have owners to keep in mind that because we are using Shopify. So we have different virgin u at L divergent for the same product. In this case, you have to skip the URL that doesn't really reflect different products. So for example, in here, this page and this page and this page, there are all for the same product, which is the London London mugs. So in this case it's totally fine to have to adhere. See that piece three pages have the same meta description. However we want, we have to make sure that that the meta description of this product is different than this one. For example, this might be a problem. So for example, in the year that the meta description is talking about London monks in here. This one is totally different. So it says, okay, as long as they are, this is the same product but different URLs we fight. So for example, this is a new product. It has a special meta-description. If we go down to this one, it has its the same product actually, that's why it had the same meta-description. Let's go to this one now we have a different meta description. So as we can see, and here, it seems that the owner of the store as taking care of the meta-description of their products. Let's go in here for this one, for example, compare it with this one. As you can see, we have different meta description because of the way Shopify URLs are structured, this might take more time because each time we have, we need to make sure that you are not checking the same product and we are not getting this error because we are getting the same product in here. So after finishing with this, we move to the page advocated in here. And this is as well a topic that we have talked about in the software will show you all the duplicated pages. And you can see for example in here he considered that this page and this page are duplicated. However, as we talked before, this is not the case because we have a canonical link inside of this URL in here that leads Google to this one. So this problem is fixed earlier. Debye Shopify in heat for example, at our software is telling us that these two pages are duplicated because this is the second page of the collection paid and I have showed you how to fix this duplicated content problem. It's cold in here and you make sure that you don't have any special duplicated the content problem other than the problems we have discussed in the previous lecture where we talked about obligated contents and how to fix this problem and where to find it on Shopify. So after finishing with this, you move to that title dedicate. And the same thing you do, you check out that you don't have two pages with the same title. And then you go to the year to this year to make sure that you don't have an error in here as well. And you keep on scrolling and keep on reading the results in here and making sure that you can fix all of them. So you get so you keep on reading that results in heat and you go and fix them. For example, here we have all these pages, they miss H1 texts or we have to need to fix that. And here we have two short title in here we have two long with a description and here we have missing Mehta description, so we have to fix that. So this is how you do your SEO audit. You redo results, and you take action. So this is it for this lecture. Stay tuned with me and less meat. And the next lecture where we are going to talk about their manual or the checklist. See you there. 41. S8L2 Audit Manual checklist: Hi there and welcome to this lecture. So in the previous lecture, we have seen how to use a special software or special software to do an SEO audit for your stored. In this lecture we are going to discuss how to do and manual audit for your story. So let's start by the other manual checklist and let's start better. Point number one. Make sure that only one virgin of fuel stored as a browser. But consider all the ways someone could type your website address into a browser. Every side have the following domain addresses, virgin. Only one virgin should be used as the final destination address. Otherwise, Google might see each of these verges as separate properties, which is very bad. To check if only one virgin of beauty store is a browsable. Simply type each version into the address bar and check if a3 directs to the HTTPS version. If you get automatically redirected to that HTTPS virgin, than all is fine. If not, then just to create a 301 redirect from each virgin to the HTTPS version of your site. Make sure you are not using HTTP site. If so, change your URL and get an SSL certification, that wouldnt use is Shopify provides this for free. Point number two, make sure that you show up for the brand name. If you sold isn't new, it will take time for you to store, to show in the results. But judy store is not new and you are not showing for your brand name. This is actually a very big problem. And to solve this, you have to do the following. Meant strong branded backlinks to your story. Make sure that your brand name is showing in your H1 tags on the homepage ensured that you install has a presence on all major social networks. For L2 are stored inside of Google business listing. Here, a small load always think tool stored using their preferred version. You have chosen end point number 1, number three, searches sites on Google by typing side dot URL.com, the number of pages showing should be less than the number of pages crawled. Otherwise, it means that you have junk pages that you need to delete. Point number four, analyze your search traffic, set out to a traffic or Google analytics and see if there is any big drop. If saw, this might mean that you hit a penalty at some point or maybe during a Google algorithm updates point number five and allows your backlink profile. Use U-verse suggests to do that and search for anchor text. Make sure at this a keyword or a related keyword that truly expresses your store niche. Second, broken backlinks. They exist, you have to contact the site owners and ask them to fix the ranks. Third, sleazy links, links from bad quality sites. Harvey will store SEO instead of helping IT. So this was the other manual checklists. If any of these points was not clear enough to you, please do not hesitate to ask me about it. So this is it for this lecture and the next lecture we are going to discuss a very important topic, which is the over optimization. So stay tuned and me and let's meet there. 42. S8L3 Over optimization: Hi there and welcome to this lecture. In this lecture we are going to talk about over optimization. Remember years ago when we used to see these pages with the same keyword repeated again and again. While this was acceptable years ago when Google was still young and not as smart as today. Starting 2012, Google's started what he calls the over optimization penalty. Obviously, no one is naive enough to still repeat the same keyword all over the website and order to rank. So what is over optimization? And when does optimizing good stall or website begins to be harmful to you instead of helpful. I don't want to get too scared. I believe that Google is super-smart and that the technology behind it knows how to judge well, optimized stored from a one where optimizations went too far. So in my opinion, I think that if you did your on-site and off-site optimization while making sure that everything you do is going to help your customers and improve their experience. Or atleast has no influence on their experience on your store. You will be fine. Visitors, customers, blog readers, et cetera, in the long run, are the ones that matters the most. If you focus your actions on your audience, everything else falls in line behind that. So stay authentic. Don't go out there and buy SEO or gigs from fiber. If you want to build a brand and if you want to make Google noticed you, you have to grow slowly and steadily. Outsmart people are Google will never benefit you on the long run. And I firmly believe and this, however, in this lecture, I will give you some additional steps to make sure you are not heading toward the over optimization penalty. Mistake number one, over leading-edge anchor text. And here we have two cases. Anchors text that use the exact URL of the destination, or anchors that use the same exact keyword showing in the URL, or more precisely in the page title. Let's say in your blog post, you want to link back to your Gothic Matt. Your product, your L is like this. If you use an ankle text, yoga thick mat, this can be bad. Well, wait. If you do it once or twice, it's totally fine. However, don't make it a recurrent habit to link using the same exact words as your link or your keyword. Remember, Google is smart. Just include some relevant text or make good anchor text spread over a long sentence and you will be fine. Using the same exact root domain is also safe. So if your story add l as w, w dot yoga guru.com and you link to it using yoga guru or yoga guru.com, you are fine as well. Now, mistake number two, unhealthy link profile. As discussed before in this course, your link profile is extremely important. Google appreciate when other pages link back to you, as long as these pages or websites linking back to our trust wealthy. So here there is two things to take care of. First, don't buy unworthy backlinks two-story. Second, make sure that your link profile has links that point out to you or the pages, and not only to your homepage. It's totally normal and expected that most of your Backlinks will point out June homepage. However, you should work on your content marketing and your marketing and general to get links pointing out to collections, products and the block posts. The perfect case scenario will be to have your backlinks divided equally between your homepage and the other the pages. So work toward this goal. It will need time, but you will get that if you worked on the right direction. Mistake number three, having multiple H1 tags, only stick to one H1 per page. Make it clear for Google what your main topic, as you can, on the other hand, have multiple H 2s and H 3s. And we have seen before in this course how to check out your H1 tags. Mistake for high keyword density, Footer. Footer, nice and light. Link to some of your main categories. But don't stuff your footer with keywords. Keep your foot and nice and light. Linked to some of your main categories and the pages. But don't stuff your footer with too much keywords. Mistake number five, non-relevant content or keyword staffed content. I don't think I need to talk too much here. You'd contents should be irrelevant, well-written, and whatever you put that should make sense to clients. Mistake number six, choosing a keyword as your brand name. I know if you restore cells, sheep, yoga mats, you will feel dumped to make your soil. You are AL Something like that. Cheap yoga mats.com. Well, I am totally against that. Well, first, it will limit the products you can sell in the future. And it looks very unprofessional and Google might take it as over optimization. Your brand name is super important. Thinking about keywords while picking it as good. However, it shouldn't be the main and only focus. So these were the mistakes you have to avoid to make sure that you are not over optimizing your store. This is it for this lecture. I hope it will help you to avoid getting the overall optimization penalty. They told me and let's meet in the next lecture.