Easy YouTube Google Ads - Marketing and Traffic 2021 | Jun Wu | Skillshare

Easy YouTube Google Ads - Marketing and Traffic 2021

Jun Wu, Instagram Influencer

Easy YouTube Google Ads - Marketing and Traffic 2021

Jun Wu, Instagram Influencer

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51 Lessons (7h 18m)
    • 1. Intro to Easy Youtube Google Ads

      4:58
    • 2. WEEK 1 START HERE

      5:46
    • 3. Paid Ads – Why MOST people FAIL

      5:20
    • 4. Simple Math of Running Ads

      5:55
    • 5. Facebook Vs. Google Advertising

      3:37
    • 6. Different Types of Youtube Ads

      8:43
    • 7. 13 Biggest Youtube Ad Mistakes Part 1 of 2

      7:29
    • 8. 13 Biggest Youtube Ad Mistakes Part 2 of 2

      7:02
    • 9. BONUS Episode! -- Why is it So Hard to get Subscribers on YouTube

      3:49
    • 10. BONUS Episode! - The Power of 3 Secret

      4:16
    • 11. BONUS Episode! - Why we DON'T focus on Subscribers or Monetization

      4:19
    • 12. BONUS Episode! - How Small YouTube Channels Make Money

      4:58
    • 13. BONUS Episode! - Why Success is Inevitable Our Battle Plan

      6:20
    • 14. WEEK 3 Just What Are We Researching

      5:30
    • 15. 8 Types of Targeting Options

      10:48
    • 16. 3 Main Targeting Options

      6:58
    • 17. Keywords Research Overview

      9:15
    • 18. Keywords Research Walktrhough video

      18:28
    • 19. Placements Research Walkthrough

      14:47
    • 20. Topics Research Walkthrough

      14:13
    • 21. WEEK 4 Welcome to Jun's Film School

      4:59
    • 22. Why Your Ads ARE NOT for everyone

      7:19
    • 23. Ad Judges Orientation

      6:16
    • 24. Health Niche Ads Judgement

      15:51
    • 25. Wealth Niche Ads Judgement

      17:14
    • 26. Relationships Niche Ads Judgement

      17:29
    • 27. Misc Niche Ads Judgement

      16:51
    • 28. WEEK 5 Landing Pages Vs Websites

      8:54
    • 29. Copywriting The Skill of the Opt In

      5:22
    • 30. One Trick to get people to OPT IN

      8:06
    • 31. Landing Page Compliance Video

      8:34
    • 32. Tracking Tags Overview

      4:28
    • 33. Tracking Tags Installation Walkthrough

      9:30
    • 34. WEEK 6 Campaign Structure MADE EASY

      9:34
    • 35. Creating 3 Audiences from Youtube Channel

      6:48
    • 36. Creating Remarketing Audiences

      9:49
    • 37. Campaign Structure Reminder

      4:29
    • 38. Walkthrough Vs SpeedRun

      7:23
    • 39. Campaign Setup Fully Explained Part 1 of 2 vid

      14:50
    • 40. Campaign Setup Fully Explained Part 2 of 2 vid

      10:13
    • 41. Keywords Campaign Speed Run Vid

      8:09
    • 42. Placements Campaign Speed Run Vid

      8:23
    • 43. Topics Campaigns Speed Run Vid

      10:19
    • 44. Why You Are James Bond 007

      6:17
    • 45. Arranging your Columns of Data Vid

      9:18
    • 46. 3 Step Analysis Process

      11:47
    • 47. Troubleshooting Problem Campaigns

      10:24
    • 48. Advanced Analysis vid

      9:32
    • 49. This is Not GoodBye vid

      4:54
    • 50. Steps of Running YouTube Ads correctly

      7:41
    • 51. This is Not GoodBye

      4:54
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About This Class

Learn the basics of running Youtube ads on google ads's Platform. 

It all starts with understanding how running ads work, that’s why I created this introduction week for you.

It will explain the simple math behind running ads, the difference between Facebook vs. Google Advertising, the different types of YouTube Ad formats and which one to use for your business, the 13 biggest YouTube ad mistakes that are costing beginners a fortune when running ads the first time, and finally, a review over the steps of Running YouTube ads so that you make sure to do it right the first time.

Because every dollar counts.

Meet Your Teacher

Teacher Profile Image

Jun Wu

Instagram Influencer

Teacher

Hello!

Welcome to the funnest way to learn about Instagram Growth and running your own business!

My work speaks for itself. :)

15+ years working in the Entertainment Industry - Model/Actor/Director/Producer

15+ years working in Marketing. Branding, business strategies, and growth hacking.

7+ years as a Talent Instructor - Managing the careers and business of clients

As you get to know me, you will see everything I teach, I put to use myself. 

Find me on Instagram!

https://www.instagram.com/juntopmodel/

See full profile

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Transcripts

1. Intro to Easy Youtube Google Ads: Hello and welcome to the easy YouTube ads Academy. I created this course because running ads can be extremely stressful, frustrating, and discouraging if you are not careful. I bet no one laid it out for you as clear as this before, but these are the steps you need to take when running a YouTube ad campaign. Step one, you have to create a Google as account and a new YouTube channel. You want to create a separate channel specificly to run ads so as to not affect the organic reach. Your regular channel. Step two, you have to do research on the different keywords, placement, and topics you want to target for that is related to your products and brand. Step three is time to create your video ad. Most people do this before they do research, and that's a mistake because you're add needs to be filled with keywords that will resonate with your potential customers. And you figure what those keywords are during your research. Step four is to create a landing page design that you will be sending traffic to once you start running the ads, the website design needs to reflect the actual video ad that people are seeing. And once the website is setup, step five is the setup tracking tags so that every click, every visitor, and every conversion is recorded in your Google as account to keep your data accurate and for future remarketing campaigns. Step six is to finally set up your ad campaign. It's an exciting step, but also the most stressful because there are tons of variables to consider, such as, what should your starting budget BY which countries have higher conversion rates and which should you target? Where should you exclude your video ads from being seen? Which devices should you target? And are they all created equal? What frequency campaign should you use to make sure that your ads don't burn out that fast. Which demographic sure, you target to get the maximum bang for your buck. What's the best cost per view to start off with? And more. Even if you have ran ads before, I know how to set everything up perfectly. Don't forget, you still have Step seven, which is to look at all the data and optimize your campaigns, which is just a fancy phrase, ditching losers and scaling winners. This is what confuses the Most people. Because just look at all the data. How do you know what to look for? How do you arrange the columns of data so that you are looking at only the stats that matter. How do you compare the view rates with the click-through rates to decide if an ad is working or not. How do you determine which video, which keyword, which placement ads to keep pouring money into and which adds to cut off right away. Running ads is almost like betting on horse racing. Each horse is your campaign. Which one should you cut from the team, and which one should you continue to investing and let them run to continue to make you money? There's like a million questions, right? And the people who have figured it out have an unfair advantage over their competitors. They can afford to continue to run ads and grow their business while their competitors are forgotten. In business, if you don't have a constant supply of traffic, your business will die and be forgotten. If all this sounds discouraging to you, Please don't worry. I was sitting in your exact seat Years ago. I know what it feels like to run ads for the first time, and that's why I will hold your hand and guide you step-by-step. My goal is to decrease your cost, increase your views, clicks, and conversions. Because if he can do that, you will be able to reach that sweet spot. That spot where if you spend $1 in ads, you get two or more back. And if you can get to that point, you will run ads non-stop, and build your business and turn it into an empire. But it all starts with understanding how running ads work. That's why I created this introduction week for you. It will explain the simple maths behind running ads. The difference between Facebook versus Google advertising, the different types of YouTube ad formats, the 13th biggest YouTube mistakes that are costing beginners of fortune. And finally, a review over the steps of running YouTube ads so that you make sure to do it right the first time. Because every dollar counts. So without further ado, let's learn the basics of running paid ads. It's something that Facebook and Google should have told you the moment you decided to run ads, but they didn't. So I will tell you in the next episode. 2. WEEK 1 START HERE: Hi and congratulations, I'm so glad that you decided to invest in this course. Your business is about to explode. Don't believe me here. Let me prove it to you. I curated the simplest funnest and helpful is the course about running YouTube ads ever. And I broke down everything you need to know into seven weeks. If you are a beginner and have never run ads before starting week one. This week, I will explain the difference between Facebook versus YouTube advertising. The simple math of running ads of how to put in $1 and get at least $2 out. And the 13 biggest mistakes that almost all YouTube advertisers make. If you have rent as before, you already know the basics, you just need someone to quickly show you how to set up your accounts to get started on this platform. Then Startup Week 2, I will show you how the bare essentials, just Google ads and your YouTube channel is enough to start running ads. You don't need to learn how to use Google Analytics or Google Tag Manager. They are events programs, unnecessary time waster. If you are just starting and growing your business, I will show you exactly how to set up your accounts with over the shoulder, walk through tutorials and even give you a fine Google Ads dashboard torr, showing you how to manage your Google Ads, just like managing your very own Disneyland, your very own theme park. If you already have all your account setup and just need to know how to get started then start at week three, research. Most people hate doing research. Well, I have created a system that will now only show you places to find the best keywords, placements and topics, but also find it in record time. Give me ten minutes and your research will be done. If you are hesitant about running ads because you don't know what to say in your ads or how to say it to promote your products and services. Don't worry, I got your back. Start at week four, I will show you all the secrets that the most successful YouTube advertisers are using and give you step-by-step instructions on how to copy their ads and improve upon them. Hi, I am not kidding. I will not only give you tons of examples of what ads are good, what ads are bad, but also give you four resources that will help you correct your own ads instantly without even having to be in front of the camera. Oh, and I also created four of the highest converting fill in the blank add templates that you can use to create a script for your adding less than five minutes if you have a lot of visitors on your website, but not many are opting or converting. That means your traffic is being wasted Here. Let me help start at week five, I will give you a crash course on copyrighting, the skill of persuasive writing, and show you exactly how other successful entrepreneurs are using this one simple trick to get massive obtains to their landing pages. I will also show you three things that you need to do to your landing pages to make it compliant with Google ads so that your ads will not be disapproved, saving you days of frustration and not having the call Google being put on hold and waiting to figure out why your ads were disapproved if you have run as before, but I suspect that the data that you have collected in your accounts are not accurate. It may be the tracking tags. Google's pixel was not installed correctly. This is the case. You can't go further. You have to go back to week 5 and make sure the tracking tags were installed correctly. Look, I did a full blown walk-through tutorial to show you how to do that. I will show you exactly how to install your tracking tags correctly, allowing you to run ads and retarget anyone who have seen your ads and landing on any of your landing pages. This means you will have cheap add costs and higher customer intention because they already know who you are. They are narco traffic. If you have run YouTube ads before, but your ad campaigns didn't do well, or you spend more money that you would like without a good return on your investment, you might have fallen. One of the many potholes that Google Ads has set up to make you pay for more ads spent. If this is the case, then start at week 6. I will now only show you where each and every one of these pothos are held to avoid them, but also show you how to set up your ad campaigns step-by-step, making sure each dollar you spend is not wasted. If you have run YouTube ads before and even have some ads running right now as we speak, then don't waste a single minute. Take a look at week 7. I will show you how to tell immediately if your ad campaigns are profitable or not. What three crucial pieces of data, three crucial qualifications you need to meet before you can scale your ad campaigns and double or even triple your profits. See, I told you your business is about to explode, right? I am so passionate about teaching YouTube as the fun and easy way because I spent thousands of dollars and years learning this high income scale. Haven't done so already. Please join my private Facebook group so we can stay connected. You can ask any questions about YouTube advertising and my community. And I will help you out. If you are as excited about this YouTube ads or venture as me, then what are you waiting for? Pick a week and let's get started. I can't wait for you to start discovery the secrets, the goodies that is waiting for you in each week, each episode. Welcome to the easy. You'd have added Academy. It's time to explode your business, and it's time to explode it right now. 3. Paid Ads – Why MOST people FAIL: Why do most people fail when they start running ads? Who, wow, what a depressing way to start off the course, right? Instead of talking about how people are successful, I am talking about failure. That's because I want to prepare you for what's to come. This journey we are about to go on is going to be really exciting, but it's also going to be very frustrating if you don't have the right person guiding you. And here's why. Let's say you want to start running Facebook ads. Well, you don't know how to do it. So you ask Facebook for help. And what do Facebook say they tell you is going to be easy. They take you to this page and welcomes you to your ad campaign command center. Sounds cool, right? So you continue reading and see this. Man. I have read all of this. We are the walkthrough tutorials. There's no pictures, we aren't examples. It reads to create ads manager, step one, create your campaign from the main tabling as manager select Create to open the curator campaigning window. In this window you select the basic settings for your new campaign. That's it and add. You can also use existing campaigns, assets or as a great new ones. What is Facebook talking about? What does the main table even look like? What is an asset? This is your first time using their platform. Why are they talking about existing campaigns? It's so now user finally, now as easy as you think right? Now, let's say you want to start running YouTube ads. Well, you don't know how to do it. So you ask Google, who owns YouTube for help? And what do Google ad say? They try to sound helpful by asking you, how can we help you? So you typing something like this, how to run YouTube ads and you see this, create a video campaign, create your adds one, search for a video that you upload it to YouTube or inter the video URL from YouTube, choose an eligible ad format. Well, wait a minute, this is confusing. Google is talking to you as if you are familiar with their ad platform already, but you just started. You don't know anything about their platform. Okay. How about this link about you too bad? You click it and Google proceeds to tell you the benefits of using YouTube ads. Come on, man. You already know the benefits of YouTube ads. That's why you are trying to learn how to run these Arensberg. And at the bottom of the page in the Related Links section, it says, Create a Video campaign. Finally, we are getting somewhere. You clicked it and you see how I video, hey, Google made a video tutorial for us. We are really getting somewhere in Google's intro video, they talk about creating a campaign based on your campaign goals, you see, identify your marketing objectives before creating your video campaign. The marketing goals you select as you create your campaign, your campaign, or website traffic, your campaign will drive relevant and conversation. That sounds logical enough, right? Even though Google didn't show you how to set up your Google as account, long story short, you figure it out all by yourself. And since you want sales, you pick the sales campaign goal set at the campaign and start spending ad dollars, five dollars per day, 10.50.100. Wait a minute, something is wrong. You are spending tons of money but not getting enough sales. Is it because we need to focus on getting these first. Then I guess we should switch our focus and run a lethal campaign. So you start over and set up your campaign with a goal of getting leads. Now, 5.10.50.100 I spent. My money is flowing out of your bank right into Google's pockets. But you are not getting enough leads or you are getting poor quality leads. What's going on? Whoa, that's right. Google forgot to mention one thing to you. Their ad platform is a machine learning platform. That means they can optimize your campaigns based on the data of your customers, people who have Sr As clicked on it or converted. But since you are count is brand new with no data, Google has no idea how to optimize your campaign. They are completely guessing in the dark. That's why selecting a campaign with a goal of getting sales or leaves when your account is new, is like flushing money down the toilet. Now you know, Google's tutorials do not have your best interests in mind. Their goal is to get you to spend as much money as possible on their platform. Are well, better luck next time. You can understand why I'm getting emotional, right? That journey that we just went on was me years ago, I flushed literally thousands of dollars down the toilet when I started because the whole process of running ads is complicated. If you don't have the right person explaining things to you, Why do most people fail when they start running ads? Because if you are not careful, you will lose so much money in the beginning that you just give up. This is why the next episode in our YouTube ads or venture is for me to explain the simple math of running paid ads to you. Once you understand that concept, you will be confident with yourself the next time you hang Google or Facebook, $1. 4. Simple Math of Running Ads: Can I ask you a question? Are you good at math? Well, I don't know about you, but I have a confession to make. I am not good at math. That's why I hate that stereotype that Asians are good at math. Because the first time I took Calculus, I gotta see my Paris near what my hair's. Okay. That's a story for another time. But seriously, when I was taking different classes in school, math, history, English, science, and so on, I noticed I did the best in classes where the teacher was able to take something complicated and make it simple. Do you agree with me when I say that if a student fails, it's not the students fault, but the teacher's fault. A teacher's job is to take something complicated and explain it in a simple way that anyone could understand. That's why I didn't like my calculus teacher. And from what we covered in the last episode, you now know why I also don't like Facebook and Google because they didn't bother to simplify things for you. That's the bad news. But the good news is you don't need to be good at math to be successful in running ads. What you need is someone to simplify the math of running ads to you. So let's do that right now. Here's the main strategy of running YouTube ads in its most simplest form. You start with the add, and the only goal of this ad is to get someone to click on it. Once they click, they arrive on your landing page. And the only goal of the landing page is to convert this visitor by asking them either for their email to sign up to a webinar or asking for the direct sale. Where you may have noticed is that as you go down the list, it gets harder and harder to convert visitors asking for their email in exchange for a free ebook, a free guide or a lead magnet is the easiest for someone to do. But signing up for a webinar that takes more of a commitment, many people will not sign up and sit through your one-hour training even if it was free. And now we get to the direct sale, which is by far the hardest thing for any visitor to do. Keep in mind, they just saw your ad from YouTube. They don't know you and out of nowhere you are already asking them for money. Most will hit the Back button and return back to YouTube. You have just lost a conversion opportunity. I will of course speak more about SEO strategy in future episodes, but just bear in mind, this is the general workflow of running paid ads online. And since this course is mainly about running YouTube ads, I will spend the majority of the course talking about this section, getting your adds up and running and getting people to click on it. What happens afterwards is no longer on the YouTube platform. It's on your landing page. And how well you convert these visitors into customers is directly related to your landing pages appeal, your copyrighting, your storytelling ability, and your offer. Now let's talk about the concept of ad spending, so that you have an idea that amount of money you will be spending on YouTube ads and a realistic return on investment you can expect. We all heard of the $1 spent $2 earned goal, right? If you pull $1 into a machine and got $2 out, you would do that all day long, right? That's what advertising is all about. For YouTube advertising, you are charged for views and clicks. Here is an example. On average, you will be spending about $0.10 per view or click. So if you've got 11000 views on your ad and you paid $0.10 per view. Running the ad would have cost you $100. Let's say on average, 20% of the people who saw your ad actually clicked on it. 20% of 100 is 200. So 200 people landed on your website. And if you were giving away something for free, like a free ebook, in exchange for an email address, you would have a high conversion rate. But let's be conservative here and say that of the 200 people who landed on your website, only 50% converted and gave you their email address. That's 100 people. Let's say the product that you're selling is priced at $100. You sent a couple of follow-up emails to your email list promoting the offer. And on average, about 2% of people will buy. 2% of 100 people is two people. There. You have it. Simple math. You spend $100 in ads and made $200.1 dollars, two dollars out. You now have a profitable ad campaign and you will run it all day long. Now, here's the catch. The catch that Facebook and Google ads didn't tell you. This ad campaign example you see in front of you is making you money. But you can imagine how many things could go wrong if you were not careful, right? You could have high view costs. If your video ad wasn't attractive enough, you could have a low clickthrough rate. If your video ad didn't have a compelling call to action, you could have low website conversion if your website didn't reflect what your ad promised. Just one of those three little mistakes can cause your entire campaign to break down and lose your money. And if you lost enough money, without understanding why you give up. My goal in this course is to show you how to get more views for less cost, more people clicking on your ad and war people converting on your landing page, because these are the things that we have control over. We can improve upon it so much so that you could get $2.3 dollars or $4 back for every $1 of ads spent. That is what Facebook and Google should have told you the moment you told them that you wanted to run ads on their platform. 5. Facebook Vs. Google Advertising: To understand how powerful YouTube advertising is in driving traffic and growing your business, it's helpful to see how it compares to Facebook advertising. Facebook is a place that we go to when we are bored or when we want to interact with our friends and family. Youtube, on the other hand, is a place that we go to when we want to search for something. Like if you heard a cool song playing on the radio and you want to hear it again, where do you go? You go on YouTube, type the sum name and start listening to it. You don't go to Facebook to find us on. You actually go to Facebook to tell your friends how cool this honest go into Facebook is like walking into your community club. It's a place to hang out with your friends and see what people are up to. Going to Youtube is like walking into your community library. Sure, you can heal with people when you are there. But your goal when visiting YouTube is to search for something. Ah, now you know why Google, the number one search engine in the world, turned YouTube into the number two search engine in the world. Now, why is this important? As an advertiser, we can target people the moment they are searching for something. You can see how powerful that is, right? People on YouTube are motivated. They having tent, they want something and are actively searching for it. And what are they searching for? Here is a psychology secret. People are on YouTube because they want to know something, to do something and to buy something. When I first discovered that these were the main behaviors of what people were doing on YouTube. I had a hard time figuring out just how well people searching for this information. So let me give you an example. Let's say a girl is pregnant and she's about to give birth. What are some of the things she may be searching for on YouTube? She may be typing in best parenting tips, things to watch out for as a new parent. How a life change as apparent. How to feed my baby, how to get my baby to sleep, how to find the perfect name for my baby? Are Huggies, diapers reliable? How long is Earth's Best infant formula good for? And is the new G5 baby stroller durable? Now, if you look closely, you'll notice that you can categorize this person searches into three groups to know something, to do something and to buy something. To know something is searching for new parent knowledge. To do something is searching for how to perform a task as a new parent and to buy something is a review of a certain baby product. If you were selling baby products, you can start to see how you can target this new mother based on her searches, right? And that is the main difference between running YouTube ads as opposed to running Facebook ads. Facebook excels in interest targeting. You can target people based on their interests, based on what pages they like, what movies they watch, and what songs they listened to. By YouTube, YouTube excels in intent targeting. You can target people based on what they are specifically searching for. Because people on YouTube one to know something, to do something and to buy something. Now, would you like to know what Google should have told you about running specifically YouTube, that they would never tell you this because they will lose money if they did. But don't worry, I will tell you in the next episode. 6. Different Types of Youtube Ads: Now that you know what people interested in your niche are searching for when they are on YouTube? What kinds of ads can we run to target these people and introduce them to our business? Let me show you the different types of advertisement formats that you can run on YouTube. The most popular of them all is skippable. In stream ads. You have seen them everywhere and add that plays before, during or after another video. You are not interested in this guy trying to teach you how to grow awnings a gram, you can skip his ad after five seconds and he won't be charged for the ad. But if you watch the video for 30 seconds or click on it, he will be charged for the view. Non-scalable in-stream ads. These are ads that play for 15 seconds and you don't have the option to skip it. Not interested in this lizard trying to sell you a car insurance. Tough luck because you have to sit through his cuteness and can't skip it. Bumper ads. This is a shorter, non skippable ad. The advertiser only has six seconds to tell you about their brand before the ad is over. Oh, I didn't know Apple came out with a new iPhone. What's the new features? How is it different than the previous model? What's the Amen The ad is over. I didn't even get a chance to click on it. Al stream adds, these are mobile only as the appear on partner sites and apps outside of YouTube, playing in either an app or within content on the page, ads play automatically on mute when they appear on screen, like this Burger King ad, there's somehow manages to find you when you are reading a news article. Discovery ads, or in display ads, is an ad that promotes a video on the YouTube search results page alongside related videos, the ad consists of a thumbnail image from the video along with the headline and description. Like if you were searching for yoga tutorials. As like this about weight-loss and strength training may show up at the top of search results trying to get your attention. Overlay ads are in video 480 by 70 image ads that appear overlaid on the bottom of the YouTube video player. Like this one, even though this lady is talking about yoga for beginners, the advertisers thought you might be somehow interested in 2x in your sales with big commerce. Well, I guess you can click on add if you wanted to. And lastly, we have video ads sequencing, which is a way for an advertiser to show you a series of videos in a specific order. You are shown a certain ad depending on your interactions with their previous video. Did you watch for more than five seconds, more than thirty-seconds, clicked on it or skip it entirely. Now that you know the many ad formats on YouTube, it's time to tell you a secret. This is something that Google will never tell you as a beginning and growing business. Only one of these ad types is the most effective in generating traffic to your website. The rest are more or less a waste of your time and money. Let me explain. And to do that, let's go down the list of ad formats again, Joey. But this time, let's talk about the psychology of the viewer when they see an ad. Let's start with non-scalable in-stream ads. The ad plays for 15 seconds and it's over. Big companies like Geico and Macy's use these as too quickly announced their monthly or holiday promotions. Macy's best Black Friday, especially shop online in store now, for a head start on your skin, your gifts even faster with same-day delivery and contact curbside pickup at me. And that was 15 seconds. Notice how Macy's didn't even have a compelling reason for you to click on your ad. They only have time to tell you that they have a Black Friday sale. You can shop online or in the store, and they have same-day delivery. Not a big deal. All major department stores have those promotions. Macy's is just trying to get their name in front of you. And they can afford to do it because they are famous with a massive ad budget. Before US, 15 seconds is not enough time to introduce who we are, what we are offering, and why they should click the Add To take us up on our offer. This is even more true for six seconds, Bumper Ads. Oh my God, it's already over. I don't know about you, but the only thing that I caught was that it was a Samsung commercial promoting galaxy aid? Or was it essayed? Alright. Essayed. Once again, Samsung is famous before us. There's just not enough time for a small business like ours to build a relationship with the viewer and entice them to take action. When we look at our stream adds, these ads are not even displayed on YouTube. That means you have no idea where you add will display or if it will be relevant to the viewer at a moment in time, like this Burger King ad that shows up when you are reading a news article, your scroll, I pass it right? How about when you typing the keyword yoga in the search bar and see the results with the discovery ads on top. Many people believe it or not, avoid them. Why? Because they know it's an add c, a scissor right there, it's an ad. And people know if they cricket, the ad will try to sell them something. It's the same feeling when you search for something on Google, you typing what you are looking for. And you tend to avoid the top three choices because they are ads and you avoid them because you don't want to be. So the two, you want actual organic results. A similar thing happens when you are watching a video and suddenly an overlay ad appears on the bottom of the video. Be honest. Be honest with me. What is your immediate reaction? You want to close it, right? Even if the overlay ad was related to the video, it's distracting and you feel like it's a spam pop-up preventing you from watching the video that you sign up to watch. Finally, we have the add sequence. It is a great concept and when used to tell the story of your brand, can be pretty powerful in creating an impression. But the problem is, it's complicated to set up. You have to create many video ads. And if one or two videos don't do well. And since the rest are related in a series, you have to create a brand new series. I definitely don't recommend it for beginners who are still new YouTube video advertising. Let's take a look at one more example. For example, you are searching for ways to grow on Instagram and selected a video to watch before this video plays and adds, starts playing. And a person is also offering to help you with Instagram growth. This person, within the first ten seconds, explained that he has a free e-book to give you about Instagram. If you weren't interested, your Skip is AD and he doesn't pay a single cent for the exposure. If you are interested, you continue watching. He continues to explain how many people he has helped in the past and he wants to help you next, even though you know it's an ad and this person is trying to sell you something. You already heard part of his pitch and is intrigued. You are a bit invested in the back of your mind. You know that if you skip the ad, you might not see this offer again. And that's when you decide to click. Boom, we got. And that's why skippable in-stream ads are one of the most effective ads on YouTube. And because you pay only when people watch thirty-seconds if your ad or more, the quality of leads that come through is high, if your sales message is focusing enough. Now why didn't Google compare all the ad formats effectiveness and told you about this, because Google is a business, it's to their benefit that you run all these ads. They make more money that way. But please don't blame Google too much because more options is a good thing. Brands like Apple, Geico, Macy's, and Samsung have massive advertising budgets and can afford to run all types of As to get your brand name in front of people's eyes daily. We, on the other hand, will be more strategic. My goal is to make sure each and every dollar you spend on YouTube advertising is not wasted. Because for us, every dollar counts. Got a great. Let's move on to the next episode where I will cover the top mistakes made when running you too bad to make sure you don't waste a single dollar. 7. 13 Biggest Youtube Ad Mistakes Part 1 of 2: Do you believe in the saying, Those who don't make mistakes cannot become experts? When I started running YouTube ads Years ago, I kept a list of mistakes I made so that I will never, ever make them again. Now that you are here, it's my pleasure. Or should I say, it's my confession to you of what not to do, what to watch out for when running ads. There really is an unlimited amount of ways to mess up. So I narrowed it down to 13, lucky number 13, mistakes. Here are my pet peeves along with their consequences. Mistake number one, using your current a YouTube account to run ads. To run video ads on the Google ads platform, you must first upload the video to your YouTube account and have Google run that video as an ad. Makes sense to upload the video, add to your current a YouTube account right here. Actually know why. Remember, YouTube is a social media and has an algorithm that determines the quality of videos by their engagement. When people see your ad, they either click on it or skip it. They won't bother. They like it, and they certainly won't be able to comment on it. If YouTube notices that you have a video on your account that is getting a lot of views, but not a single Like and comment. They will think it's a bad quality video. This will hurt your channels reputation. It's the same thing as if you pose a video and go on to Fiverr.com and buy tons of views for that video. You can't trick YouTube. They know those views are fake and will not count them. So it's a good idea to create a brand new YouTube channel just to run ads. Mistake number two, having only one Google Ads account to promote all of your products. How many types of products do you have in your business? Let's say you have a course on YouTube growth, a course on Instagram growth, and a course on Twitter Growth. The best way to promote these three courses is to caret three separate Google Ads accounts. Why? Because Google ads is a machine learning platform, it analyzes patterns from how different people interact with your ads to make predictions, to help you find the types of people most likely to convert. The people interested in YouTube growth may not be interested in Instagram growth the same way and maybe true for people interested in Twitter may not be interested in YouTube or Instagram. You can maximize Google's ability to help you find targeted customers. If you train it to look for certain markets and targets, it's like training three types of soldiers for war. A shotgun soldier, a machine gun soldier, and a sniper soldier. These soldiers are the most effective when trained for a specific purpose. Just don't give a sniper rifle through a shock and soldier and expect the same level of performance. Speaking of Google's machine learning, mistake number three is using Google's machine learning to make decisions for you. In the beginning, Google is smart, extremely smart if it has data to work with that is, but when you have just created an asset account with no data. Even the smartest machine in the world have no idea what to do. It can only make guesses, and those guesses will cost you a lot of unnecessary ads spent. This is why when you start running ads in the beginning, do not select a goal to optimize your campaign for. I know it sounds cool, but don't do it because Google don't have enough information to know how much of a sale is worth to you, or even how to optimize your ad campaigns for leads if you have never gotten a lead from their system yet, you see, this is one of the main reasons why people lose so much money in the beginning when running ads, they are expecting Google to do everything. And Google can only make wild guesses at that time. Mistake number for creating your ad and then doing research on where to target. I made this mistake time and time again. It goes something like this. I come up with a video ad idea that I think would be attractive to my audience. I write the script, film it, edit it, and upload it. Then I go and research for different keywords that I can target where my ads can run. And what happens is mixed results. Sometimes my ad does okay. And sometime it does horribly. Why? Because I did the whole process backwards. I was supposed to do the research before I make my ad. How do I know what will sound attractive to my potential customers without doing the research first. Like when I ran this ad talking about Instagram profits in the first ten seconds of the ad, I thought people would be searching for the word profits. But after research, I realized that people were searching for the keyword grow followers and engagement. When I found that out, I changed my script to put those exact words in my ad. And then bam, my ad view increased 200% and had more than half the people who saw my ad clicked it. Mistake number five, knots scripting your ad according to the running time. Have you seen ads like these before? Hi, I'm Steve. I am a fitness consultant with 15 years of experience and have been on TV talking about, wha, wha, wha, wha, you just wasted the first five seconds of your ad. The people with the best ads say things according to the running time. Five seconds into the ad, they already hooked your attention 15 seconds in. They qualify you to make sure you are sincerely interested. Otherwise, skip there, add and don't waste your ad dollars thirty-seconds ing, they are already giving you a compelling reason to click on your ad. Not a Second is wasted. Don't worry, I will give you the details of scripting your video in future episodes. But I just wanted to remind you this right now. Nobody cares if your name is Steve and that you have been doing whatever it is that you have done for how many years? People's attention span is shorter than a goldfish. These days. We advertisers have to get to the point immediately. Mistake number six, creating only one video ad PR campaign. I know in the beginning it takes a lot of planning, scripting, and editing, just a caret one video ad. But if that is all you are doing, you will be missing out on tons of opportunities. Why? Because you have nothing to compare it to. If you are one video ad gets 11000 views and a click-through rate of 1%. Is that good? Can you do better? How do you know if you only have one video running? That's why it's in your best interests to create at least two ads running at the same time so that you can compare what's working and what's not. Check this out. When I ran ads to give away one of my Instagram e-books, I made at least two adds. The first ad god 100 views, but only one person clicked it and didn't even convert. And it cost me $5.94. But my second ad, promoting the same thing, targeting the same keywords, cost six clicks, three conversions, and cost me $5.28. If I just ran the first ad, I would have thought it was a failure and given up. 8. 13 Biggest Youtube Ad Mistakes Part 2 of 2: Mistake number seven, having one campaign with many ad groups targeting everything. Setting up an ad campaign can be super stressful. If you don't know what you are doing, it may feel tedious to create many campaigns at one time, so people get lazy and do this. They create wine campaign targeting keywords, placements and topics. And then suddenly their daily budget is spent in less than an hour and they are left wondering how could that have happened? The money being spent efficiently, are all the targeting options spending in equal amounts? Oh, no. It looks like he was targeting is sucking up all the money before placement targeting even have gotten them chances spent a single cent. So how can you tell the campaign to spend more money on placements? You can't, you can't tell Google to spend more or less on one targeting over the other in one campaign. That's why you have the Cray several campaigns, each with their own targeting focus. Mistake number eight, targeting all devices in one campaign. Do you react to as differently when you see it on a desktop versus seeing it on your mobile phone? Absolutely. Do you react to as differently when you see it on a tablet versus seeing it on your TV. Has absolutely. If you were watching a YouTube video on your TV and you see an ad, it doesn't matter how awesome the ad is, you are not going to pick up your remote control and use the cursor to click on the ad. You just won't. If your potential customers engagement behaviour is different on different device platforms, then your campaign targeting must reflect that. Why are so many newbie advertisers targeting all devices in one campaign, that is a waste of money. They won't be able to scale there as effectively, especially if one ad is being well-received on one device over another device. Mistake number nine, no frequency capping of ads. So the same person is bombarded with your ads over and over. You don't pay Google for an impression, you only pay for a view. With that logic, many advertisers think, Hmm, since I'm not paying for an impression, then why should I limit the number of times a person see my ad? I'm not going to limit it. Ok, following this logic, let's see what happens. You are on YouTube and you see this. If you're trying to grow and make money, our Instagram don't skip the sad because I want to give you a free ebook that will show you how to start monetizing your account now interested, so you skip it. You watch another video and you see this. If you're trying to grow and make money, our Instagram don't skip the sad because I want to give you a free ebook that will show you how to start monetizing your account now interested, so you skip it, you watch another video and you see this. If you are trying to grow and make money, our Instagram don't skip the sad because I want to give you a free ebook. Oh my God, I hate this person. He is so annoying. I wanna give you a free e-book, free e-book, free e-book. Guess what happens the next time they see your face, even if you are selling something else, talking about something else, they will be probably turned off even before you said a word. They just don't like seeing your face anymore. Why is a good idea to turn on frequency capping for both impressions and views for your ads. Mistake number ten, no exclusion of audiences so that people who have bought your product still see your adds. A similar thing happens when someone who already bought your product see your ad about that product again and again. How would they feel? Free, e-book, free, e-book, free ebook. Oh my god, that is so annoying. I have already downloaded your damn e-book and you are still asking me to download it teasers. Why is this person so desperate? That is why we create exclusion audiences so that people who have visited your website and have taken action will not see the ad that got them there. Again, mistake number 11. Not using negative keywords in your targeting. You are running ads because you want to sell your products pure and simple. Even if you are giving away something free, your intention is still to get them into your community so that you can sell them something later on. But every time you run ads, do you get people who sign up, download your free samples and never ever buy? Why? It's probably because you targeted the wrong audience. Let's face it. There are people out there that just want only free things. They don't have any intention of buying anything because they never take the time to invest in themselves. They never grow. And yet they continue to watch free YouTube videos expecting somehow their lives will change. You want to avoid those people. That is why when you run ads, there is also an option to use negative keywords. Keywords like free. You want to exclude your ads when people searching for the free things online, because it's extremely difficult to convince these people to invest in themselves. Mistake number 12, always going for the sale. And that'll lead. I'd get it. You want to make money. You are spending money on ads and you want to recoup your losses immediately, you wanna return in investment immediately. Unfortunately, it takes time for a total stranger who has never heard of you to hand you money? Yes, you can run ads that lead to a webpage to ask visitors to take out a credit card is immediately the price point of those products are usually $50 or below. If you want to make the real money, hundreds or thousands of dollars, try focusing your advertising strategy towards getting the lead, like their email address and setting up an email marketing campaign to build that relationship. Your code traffic becomes warm if you want help with email marketing, I have an email Morgan Academy that will teach you just how to do it step-by-step. And last but definitely not the least is mistake number 13, feeling like breaking even is a failure. If you were running ads and I kept down breaking even, what would you do? You will feel that all the work was a waste of your time, right? Many beginning advertisers think they have failed and give up home, my God, no, please don't give up. If my ad campaigns were breaking even. I will still run it all day long. Why? Because you are still getting leads for free. Let's face it, painful leads sucks. But once you have those leads, you own them. And if you e-mail marketing skills are good, you own those leads forever and you can send them offers anytime you want without having to pay for ads. That is why breaking even when running ads is perfectly fine. I hope I'm not the first person to tell you this, but as long as you are not losing money, continue running your ads, continue getting your brand name out there. Sooner or later the sales will come. Let's continue our YouTube adventure, the steps of running your first profitable ad campaign. 9. BONUS Episode! -- Why is it So Hard to get Subscribers on YouTube: Just why is it so hard to get subscribers on YouTube? It's fairly easy to get a follower on Instagram and fairly easy to get someone to like and follow your Facebook page. So why is this so hard to get a subscriber around YouTube? After working with YouTube in their San Bruno headquarters as a content marketing consultant, I finally found out the answer, because the psychology of the people on YouTube is different than years before, when YouTube started in 2005, people who stumble upon a fun or entertaining video, we'll subscribe to the channel looking forward to seeing more of that content. However, when Google bought YouTube a year later, they started a vigorous process, turning YouTube into a search engine. And that is the biggest secret I can share with you about becoming successful on YouTube. It actually also answers the question, why is hard to get subscribers? Let me ask you a question where you go onto Google searching for a solution to a problem, where you find a website that provides you the solution. Do you bookmark that side? Do you subscribe to their mailing list? Do you even bother to like and comment on the information? No, probably not. Once you figure out the answer to your question, you simply click the Back button and leave. And that is the psychology of the people on YouTube today. Youtube is a search engine. That means it is a library, a library filled with billions of books, billions of videos. And most of the people visiting this library, our consumers, they find a video, consume the content, and leave often without liking, commenting, or subscribing. And that's okay because I'm sure you do this to, let's say your dishwasher is overflowing. You go onto YouTube and typing the keyword dishwasher overflowing. And you get these videos, you watch a couple of them to figure out how to solve your problem. As soon as you figure out the answer to your problem, what do you do? You leave the EU borders subscribing to any of the videos that you watched? No, not at all. Why? Because as soon as you found what you're looking for, as soon as your problem is solved, you leave, you simply close the book and put it back on the shelf without looking at any of the other books written by the same author. And there's nothing wrong with that. I mean, why would you want to continue watching or be notified, have more dishwasher videos, right? How do you get people to subscribe to your channel? It's more interesting to think of this question from your point of view. At what point do you made a conscious decision to hit the subscribe button on the video that you're watching? The obvious answer is if you feel that the video is helpful, entertaining, and you wouldn't mind being notified of future videos like this. But let's talk about the not so obvious answer. The answer that I learned while working with YouTube headquarters, this secret is so awesome, die YouTube. Don't disclose this information to the public. So you will never find any public article from YouTube talking about this. And that's why it's so exciting for me to share the secret with you right now. You see Google, the owner of YouTube did research into the viewing habits and the subscription habits of millions of users and found that a good majority of them subscribe to a channel after watching at least three videos in succession, I wish I could show you a graph of their research, but they wouldn't let me take any photos when I was in the YouTube building. And that's one of the secrets I learned when working with YouTube, the power of three. Would you like me to show you how to take this power of three concept and apply it to your channel so that you can immediately benefit from this secret directly from YouTube Headquarters. I'll see you in the next episode. 10. BONUS Episode! - The Power of 3 Secret: Of all the things I learned while working at YouTube headquarters, the secret of the power of three is my favorite. I wish I can show you a graph of their research, but they wouldn't let me take any photos when I was in the YouTube building. So this is a graph I made for you based on what I learned from one of the meetings, the percentage of people subscribing to a channel after watching one video from the channel is around 1%. The percentage of people subscribing to our channel after watching two videos back-to-back from the same channel is around 5%. Now comes a secret. The percentage of people subscribing to our channel after watching three videos back-to-back from the same channel is not 10 percent, not 20%, but get this 30 percent. Do you know what this means? That means the likelihood of someone subscribing to your channel after watching three of your videos increases tremendously, making it the perfect sweet spot. I know what you may be thinking, But June 30 percent is not that big of a deal, is too low of a conversion rate. If you have taken my e-mail marketing course, you know that if you can get 30% of people to open your emails, when you send out a newsletter, you are considered a great marketer. And that's why I think of getting subscribers on YouTube. They're very similar to getting people to sign up to your email list. To get people to sign up to your email list, you need to have a good lead magnet. One good lead magnet. To get people to subscribe to your YouTube channel, you need to have how many good videos? You got it. You need to have at least three good videos linked together in a playlist. Now imagine, after watching the dishwasher overflowing video, the person invites you to watch another short video in which he talks about how to easily fix small appliances in your kitchen. You are probably watched that right now. Imagine after watching that video, the person continues to invite you to another video about five things you can do inside of your house that will immediately decrease your electricity bill for the month. You're probably watched there too, right? Guiding you along and quickly answering questions related to your original query, you are considering subscribing to this channel, right? And it only takes three videos, three lead magnets to capture and maintain people's attention. If you think about it, this magic number three can be found in our daily behavior as well. You are more committed to a Netflix show if the first three episodes of the show captures your attention and it isn't boring. You are more committed to an artist. If you'd like at least three songs from the album, you are more committed to a relationship if the third date you go on is an enjoyable one. And then I wonder why Instagram have three columns. Anyways, the reason why one of the things we will be doing in this course is to help you create several play lists that are linked by three videos or more. This will increase not only your video ranking, your channel authority, but also gets you subscribers. Cool, right? In fact, that this three video strategy works so well that I'm going to use it on you to help you understand what you need to do to be successful on YouTube. Let's play a game. Watch the next three episodes with intention. You will see how with three videos, I will be able to explain how you will conquer the YouTube platform. In the next episode, I will explain why we don't focus on subscribers monetization on YouTube. In a second episode, I will explain how small channels with a small subscriber counts are able to make money and grow their business and influence without monetization. And in the third and final episode, I will explain why our success is inevitable, our weekly and monthly goals, how to immediately put everything we are learning into practice immediately getting your results. I don't know about you, but as much as I enjoyed making videos, I don't do it just for fun. I do it because it gets results and that is what we will be doing. Okay, let's move on and talk about our master plan, what we are trying to accomplish in this course, and how we are going to do it. 11. BONUS Episode! - Why we DON'T focus on Subscribers or Monetization: Almost all courses about YouTube focus on getting subscribers and views on videos. Their primary goal is to grow a channel with massive amounts of fans and then get paid monetization money from YouTube. That's extremely attractive, right? It's attractive because everyone wants to be a YouTube star, to be internet famous from making videos, to be able to make a living from posting videos. But that's just it. Can you really make a living from YouTube? We know it was possible years before, but how practical or realistic is it right now? In late 2017 to early 2018, youtube started to place heavy restrictions on their partner program, which limited the amount of money small channels can make while completely stopping new channels from making money at all. Currently, the eligibility requirements for monetization is at least one thousands of scrubbers with 4 thousand hours of watch time within the past 12 months. This means if you have just started your channel, you won't be able to make money until you have proven to YouTube, you are an active and positive member on their platform. To make matters worse, have you ever wondered how much money you make if you had 1 million subscribers? Google actually publishes this information publicly, $60 thousand a year, and that's before taxes. Can you possibly make a living with that? Okay. What if you had a million views on your video? If you put your blood, sweat, and tears into YouTube, worked for years and got lucky and got a million views on a video. How much money would you make if you have a large channel, around $40 thousand? If you have a small channel around 3000, $400, can you believe that thirty-four hundred dollars before taxes for a million views. Is this the kind of reward worth your investment of your time, energy, and money? This is one of the reasons why on April 3rd, 2018, a person visited that YouTube headquarters in California and started shooting YouTube employees with a handgun, gunfire and tell you to In California, new information still is coming in, but we now know the shooter was a woman. Police say she's dead and multiple people are wounded. And within minutes there is a massive police presence on scene as well as emergency services. And then it was a bit of chaos with very heavily armed police moving into the YouTube headquarters. Over a thousand employees there, that 1000 employees were trying to get out of the YouTube headquarters at the same time, she empty 10 rounds from one magazine before loading a shooting again, the perpetrator publicly complained about YouTube on her website, writing that YouTube filter her channels to keep them from getting views. And also YouTube had D monetized most of her videos. Look, she got 366 thousand views on her channel. And how much that YouTube paid her, 10, $0.10 cents for 300000 views. She was so angry that she went to YouTube headquarters, injured three people before committing suicide on the premises. Now, I'm sharing this tragic story with you for a reason. Youtube's new policies changed the lives of millions of creators in an instant. I want to remind you how truly difficult it is to make money from YouTube's partner program when you have a small channel, people with large channels were not as affected by this policy change. Why? Because it is in YouTube's best interests to keep these YouTube stars happy. They bringing tons of viewers to the platform daily and continue to keep YouTube competitive in the social media wars. But what about us? Wherever you are still growing your channel or you just started your channel. Is there any hope? Of course there is. In fact, I will prove to you in the next episode how to grow your influence, your business and make money without a lot of subscribers or monetization. I'll see you in the next episode. 12. BONUS Episode! - How Small YouTube Channels Make Money: It makes sense when you see a large channel make money, right? Like Russell Brunson who teaches how to build funnels with 190 thousand subscribers, make money. Like sunny Lenore doozy, who teaches social media growth with 515 case subscribers, make money. And grant Kardon, who teaches entrepreneurship with 1.53 million subscribers, make money. It makes sense they are making money, right? But what about people like Frank Kern, who makes millions of dollars a year teaching people about the psychology of sales. He only has a channel with 34 case subscribers. How is he able to make money? What about people like jump Hamburg, who mentored me about how to run successful webinars. He makes millions of dollars a year and he only has 9.49 case subscribers. And finally, another one of my mentors who got me started in email marketing, Carl Icahn, a who owns his own marketing agency making ozone millions of dollars a year and he get this only has 4.39 case subscribers. How are these people able to find success on YouTube with such a relatively small channel? Here is the secret. Are you ready? They don't make money from YouTube's partner program. They make money from the targeted traffic to get on YouTube. In other words, they don't wait around to get paid by YouTube, but use the free and organic traffic that's happening under channel every day. And that is what we will be doing in this course. We don't focus on subscribers, but focus on leveraging that traffic and influence we have on our channel. I bet no one has told you this before, but there are basically two paths you can take when growing on YouTube. The business path. If you have your own products and services for sale, you simply create videos related to those products and services. You are waiting for those videos to collect views. You drive the free and targeted traffic towards your website and collect email addresses so that you can contact people interested in your niche on your own terms, away from YouTube. Once your videos have a good amount of views, you can target those views with ads to sell your products and services. Your ad costs will be low and your conversion rates will be higher. Why? Because the viewers are not only targeted traffic who cares about your niche, but they also are one traffic because they know who you are and trust you. For example, I have a small YouTube channel and yet you see this video, this video titled How to Grow Instagram followers during quarantine. It has over five K views during the pandemic. This one video alone, maybe thousands of dollars per week because I ran as to whoever watched this video selling them my Instagram growth course. Now if you don't have products or services of your own, that's totally fine. The second path you can take on YouTube is the influencer path. You simply make videos that are related to the niche that you are interested in. The affiliate products that you want to eventually sell, all while using the targeted traffic from YouTube to grow your other social media accounts like Instagram. The majority of the money you will be making on YouTube are from commissions, from affiliated products, sponsorship deals, or collaborations. For example, a type of video that is always trendy on YouTube is review videos. Where you make a short video reviewing a product and service. Whenever you post a video like this, you are building a community that trust your recommendations, growing both your influence and the value of your opinion. That's why you can charge sponsors a lot of money to promote their products on your channel. For me, I enjoy making fun videos of my travel adventures. Was invited to Peru to document a male beauty pageant. The deal was simple. The organization pays my airfare, my hotel, my meals and activities for a week. In exchange, I return back to the United States and make a short video about their pageant. Check this out. The video I made for the organization is only two minutes and 34 seconds long, and it has gotten 25 K views since it was posted three years ago. You can see there is a lot of benefits from using and growing on YouTube, and it is not limited by how many subscribers you have. The key is to make money and grow your influence without waiting around for YouTube themselves to pay you. If your goal is to get paid by YouTube directly, you will be waiting and working for literally years before you make a single cent. Why would you ever waste a second of your precious time on such a poor reward? Nobody got time for that. In the next episode, we will wrap up our first week and give you a concrete picture on how we were benefit from YouTube's massive traffic. Why our success on the platform is inevitable as long as we follow this proven formula. 13. BONUS Episode! - Why Success is Inevitable Our Battle Plan: Let me get straight to the point and tell you why our success on YouTube is inevitable if you follow this formula that we are about to implement. I know, I know that is a bold claim to make. You are probably skeptical right now and you have every right to be, well, once I prove it to you, you will be amazed at how your perception will change the moment you start to see U2 for what it really is, the moment you will be able to do some real damage on the platform. Remember, we talked about how YouTube is a library. A library filled with information. Ever since it was created, people had been filling this library up with their knowledge so much. So there isn't a single topic that you can't find on YouTube. At a rate of at least 500 hours of video content uploaded to YouTube every single minute. There is no shortage of information. You may find this intimidating. I mean, the platform is so saturated. How can you ever make a difference, right? Don't worry, the fact that it is filled with endless information is precisely the reason why you will stand out. I'm going to ask you a question and I want you to really think about the answer. On average, how many videos do you watch until you finally find what you're looking for or stop because you've got tired of searching about four or five videos, right? And since the average length of a video on YouTube is about ten minutes, now you know why the average person spends about 40 minutes on the platform every day. Okay, This next question I ask you will break the mold and make you realize how powerful you can be on the platform of the 40 minutes that you spend on YouTube daily. How many minutes is spent watching someone talking about their name, their profession, and their experience, promoting their channels, Brand video, asking you to like, subscribe and hit the notification button. How many of those 40 minutes is spent listening to the person ramble on and on, talking slowly, repeating themselves, and not getting to the point. I think you are getting my point. That truth is, many videos on YouTube. Waste your time. Now imagine how you will feel if you arrive at a short video that gosh straight to the point and give you exactly what you wanted without wasting your time. You will be delighted, right? You will want to watch another video from this channel, right? You will probably subscribe, right? That is why you will succeed. You now know the secret to standing out from billions of other videos. We are not done yet. In fact, we are just getting started. This is our weekly and monthly battle plan. This is how we are going to conquer YouTube day by day, week by week, and month by month. How are you sitting down? All right, let's do this. Here is our Bataclan in a nutshell. One, every week, we will research and find low competitive keywords to target and make our videos according to what people are searching for. Two, because we are only making short and to the point videos are scripting, filming, and editing of our videos will be simple and fast. Anyone watching your videos will instantly fall in love with your content. And it's delivery. 3. After we upload, we make sure people will see the video by sharing it on our Facebook page, boosting it and driving traffic to the video, giving it a surge of traffic so that the YouTube algorithm will take over and show it to more and more people. For, while we are waiting for our videos to collect views, we will occasionally drive traffic to your other social media platforms so that you become omnipresent to your subscribers and fans. Five, then in a month, ones are videos have collected 100 views or more. We will target those viewers with YouTube ads promoting our products and services for sale. And 6, we were also occasionally research and find keywords that have no competition. That's right, no competition at all. Too easily rank our videos at the top of YouTube. Then we will use these videos to drive traffic to our other videos that are trying to rank. This will help your channel rank for more and more competitive keywords. If you are a little overwhelmed by all of these tactics, please don't worry, I will guide you through this process step-by-step. And if you are worried about running YouTube ads or Facebook ads, don't be, I will show you how to easily do that as well. Now some of my students, when they're starting out, don't want to run paid ads, and that is totally fine. I just wanted to give you the option to do so if you wanted that extra boost, because every time we run YouTube ads, we are growing your email list and Google Ads pixel so that we can retarget anyone who have seen our ads, building relationships. This will help you cut out the middleman and start owning your very own traffic. And every time we run Facebook ads, we are growing your YouTube video with views, subscribers, as well as the influence you have on your Facebook page. As you can see, everything we do on YouTube, off of YouTube, driving organic traffic, driving pay traffic all support the ecosystem that we are creating. The ecosystem of your influence and your business. It took me literally years to perfect the system. And the goal of it is simply this. If you are going to put in the time, why not reap the benefits from more than just YouTube? If you follow the system, not only will your YouTube channel grow your Facebook page, where grow your other social media channels where grow your e-mail list will also grow. How's them, right? That's awesome times for a quadruple. Awesome. Okay. I'm having way too much fun with this, and that's fine because doing this is supposed to be fun. I hope you are getting more and more excited at what the possibility this means for you. Are you ready to take the first step of your YouTube journey? Tare, Let's do it. 14. WEEK 3 Just What Are We Researching: Welcome to week three of the easy YouTube ads Academy. This week, we will take on something that many people hate when they are planning to run ads. And what does that research? Just a word itself gives me a headache. A word that is synonymous with hours of long and boring, tedious work. Definitely not sexy at all. But it doesn't have to be that way. In fact, I have some strategies that will make the research process quick and painless. Because speed is always of the essence. We don't want anything holding us back from getting our adds up and running. The sooner our ads are running, the sooner our business gets the growth. So let's answer the biggest question of week 3. Just what are we searching for? Doing research accomplishes two very important goals when it comes to running ads. First, allows us to figure out the different places where we can target our ads. Second, it allows us to know exactly what people are searching for so that when we create our ads are sales message will resonate with them. The second goal is quite simple. Once we know the things that people are typing in to have their needs met, we simply say those things in our ads to hook their interest. The first goal, however, is not as simple to grasp unless you first understand Google ads targeting capabilities. And that's when you open a can of worms. Running ads is marketing. And to be successful in marketing, we have to be very strategic in where and who we target. I'm sure you have heard of the phrase, if you mark it to everyone, you market to know one, That's because you can't please everyone. Google knows this. So they came up with not one, not two, not three, but eight different targeting options for advertisers home, my God, my headache is coming back. The truth is, don't be intimidated by their arsenal of options. Only three of them is relevant to us at this time in our business. To really appreciate why we only have to worry about three of the targeting options for now, we have to talk about a movie, a franchise actually. Have you seen the predator movies? It's a franchise about a space alien with super dreadlocks, super strength, and super advanced targeting abilities that allows its kind to hunt other species of animals in the galaxy. They are so hardcore in their hunting tradition that they even hunt their own kind. Now what does this predator character has to do with running Google Ads? Their species are so events that they developed a special technology that allows them to target specific species. When they want to hunt humans, they turn on human targeting and only humans show up on their radar, allowing for easy hunting. When they want to hunt aliens, they turn on alien targeting and only aliens show up on their radar. This makes shooting aliens like shooting fissures in a barrel. When they want to hunt themselves, they turn on their own targeting and the rest of the scenes have to be unfortunately censored. This advanced targeting technology is built into the mask that they wear. Very sexy. And this high-tech mask is our Google Ads system. With Google ads, we have the ability to target keywords every time someone types of set of keywords into Google or YouTube that's related to our business. We can target these people with our ads. With Google ads, we have the ability to target placements. We can tell Google to place our ads in front of specific videos that's related to our business. And Google will do that. We also have the ability to target topics. Anyone with a certain interest in a topic that is related to our business, we can target them with our ads. Awesome, right? But how would you feel if you were a newborn predator and your mom gave you this mask and have you learned all eight targeting options at once? Especially when the other five targeting options are so advanced that you must master the first three before you can use it. Yes, you will have a headache too. This is why we will focus on helping you master the first three targeting options as to not overload our brain with unnecessary information. And that's what we will accomplish this week. Introduce you to key words targeting, placements targeting, and topics targeted. I will of course also explain briefly what the rest of the five targeting options are so that you have an idea what Google Ads has to offer you. Predators use their advanced targeting technology to a 100 to n and eliminate their prey. We will use Google Ads, events targeting technology to a 100 and eliminate, I mean, find and Margaret to our ideal customers, let the hunting slash research began. 15. 8 Types of Targeting Options: Research is all about fighting the different things we can target that's related to our business and using the right tools to get the job done in terms of tours, Google Ads provides us with a targeting options to choose from. But just because there are eight choices does not mean we need to use all eight. Most of them are just not applicable in our business at this moment. One reason is because many of them require lots of data to be collected first before you can use it. Data like how many people viewed your ad, click down it, converted where they landed, which add a saw, where they saw add and so on. And when you create audience poor, so run your ads too. Google Ads requires you to have at least 100 people in the audience before you can remarketing them. Since our account is new with no data yet, we have to start somewhere. And the best place to start is with these three targeting options, keywords, placements, and topics. Even though the other targeting options are not the focus of this course, I felt it would be unfair to you if I didn't at least explain to you what they were so that you have an idea what Google is capable of. So let's briefly go over each and every targeting option right now. First up is keywords targeting when someone types in a keyword or a phrase in YouTube or Google. Google tracks that inquiry, allows us to target this person with our ads. Google calls this a session. And a session is in general around 40 minutes. Now, where did the number 40 come from? From the moment someone logs onto YouTube to when they log off, the average person stays on for about 40 minutes. So within 40 minutes of typing a certain keyword, we can target this person and show our ads to him or her. Second is placements targeting. This option is my favorite because it allows us to pinpoint exactly where we want our ads to run. Are you familiar with traditional advertising? Sure you do. Traditional advertising is when a company pay a TV station to play their ad during a major televised event. The two biggest events of the year in the United States are the red carpet event before the Academy Awards and the famous Superbowl, Have you ever noticed that the majority of commercials shown during the red carpet events target women. Why? Because women make up the majority of the population of people watching the red carpet event. They are interested in fashion, makeup, glamour, and more. And that's what the red carpet pre Oscar show is all about. What about the commercials playing during the Super Bowl event? It's not a coincidence that those commercials contain humor. Beer, girls and so on. Targeting men. Placement targeting is even more laser focused in that if you were selling makeup products, you will want to put your ads in front of popular makeup tutorial videos on YouTube. If you were selling financial advice, you will want to put your ads in front of popular videos talking about financial advice. It's as simple as that. The third biggest targeting option is topics like Facebook, interest targeting, topic targeting. You reach a broad range of videos, channels, and websites related to the topics you select. For example, if you target the auto mode of topic, your ad will show on youtube to people watching videos about cars. The fourth targeting option is video remarketing. This is a way for us to run ads to people who watch your video on your YouTube channel, either as an ad or as an organic view. If someone likes or subscribe to your channel, you can bet they are interested in that content. So why not run ads to these people who already know who you are and your content. Website remarketing is an option that allows us to run ads. Again, people who clicked on your ad, visited your website, but for some reason backed out and didn't obtain or purchase anything. You can create an audience who has interacted with your website a certain way and then run ads to these people again to remind them about your business or convinced them again to take action. Using this targeting option obviously requires you to have data of people who have landed on your website. Remember, Google requires that you have at least 100 people in that audience poor before you can run as to these people. That's why in the beginning we will not be using this option II Margaret audiences is what I like to call the stalker targeting option. Google keeps track of what people are doing online and they know what people are interested in. So if you have recently been looking for airline tickets, they are guessing that you are going to be traveling soon. If you have been searching for bright or videos, they are guessing that you are going to be having a wedding soon. And if you have been searching for making money online videos, they are guessing that you are starting a business soon. See how this works. Creepy, right? Well, that may not be a bad thing because based on people's searches, Google can also create an audience for you of people at a certain stage in their life. Traveling soon, getting married soon, about to have a baby soon, starting a business soon, and so on are all turning points in a person's life. And you, as a marketer, as an advertiser, can take advantage of this to make some money from those turning points. Next, we have affinity audience targeting, which is similar to a market audiences with the exception of duration. In case you haven't noticed any market audiences, level of interest is limited. If you were searching for online tickets, you would probably search for about a week, a month at most, the moment you bought your tickets, you will no longer be interested in airline tickets. And so an airline ad targeting you would be a waste of money. That ad would no longer be relevant. And that's where affinity audiences, takeover. Affinity audiences targets people whose interests are long-term, such as a person who travels all the time during the year and as always buying airline tickets. Google knows this and labels this person as having a long-standing interest and affinity towards traveling. And finally, we have similar audiences targeting. This option is based on the different people who have interacted with your ad, landed on your website and took action. Google is smart enough to recognize those types of behavior and help you find other people who are likely to behave the same. For example, if Sally saw your ad and bought your products the first time she visited your website, Google can go through their records and say, hey, we also know people similar to Sally, who loves this kind of products and also are likely to make quick purchasing decisions. We can ask Google to create a list of people just like Sally, and you can target your ads to them. This is similar to Facebook advertising. Look a like audience, but of course, Google can call it the same as Facebook. So they call them similar audiences. By now, I think you have an idea of my teaching style. I try to only present information to you that is practical and the order in which I present things to you is also not a coincidence. These are the main targeting options that Google ads offers you. And as you can see, it increases in complexity as you go down the list. What Google didn't tell you is that it also increases in pre-requisites and qualifications as you go down the list. When I first heard about website remarketing, I was so excited what you can target people who have landed only a website but didn't buy. How awesome. Let's do that. So I quickly learned the basics of targeting and started to run ads. Since my targeting skills was not perfected yet, many people who saw my ad didn't feel it was relevant and didn't visit my landing page. And since I need at least 100 people to land on my landing page before I can target them, I started to run my as day and night so that I can finally get enough people on my website. I wasted so much money running those ads that when I finally had a poor when 1000 people in the audience will, I was way too over-budget and struggle to make them money back. I learned about similar audiences targeting. I was so excited. Why'd you can target people who are similar to people that bought from you in the past, caused them. Let's do that. So I poured even more money into running ads so that I can sell enough of my products, get enough conversions to be able to create Das similar audience. But guess what? When I was finally able to create that audience, I had a horrible results. Why? Because I didn't take the time to master the basics of targeting. And the people at that finally bought my products were not my ideal customers. And so any similar audiences that were curated from that poor quality ions was even poorer in quality. I lost so much money in the beginning that I almost quit. Listen, I know these events targeting options sounds so awesome. And you want to do that. You want to start using those tools. But if you don't take the time to master the basic targeting tools, your business will be operating at a loss before you can recruit those losses with profits. Now you understand why if you had the predator mask that gives you a different targeting options, you take a slow and learn the basics. First, running ads is like a battle. If you want to survive, you have to say careful and look for an opportunity. Google will never tell you you are not qualified for the advanced targeting yet. They want you to use everything and do everything as soon as you can. They make more money that way. Please don't learn the hard way. This famous saying cannot be more true here. Learn how to walk before you learn how to run, learn how to run before you learn how to fly. And that's what we're gonna do in the next coming episodes to show you how to master the three basic targeting options of Google Ads. Let's build a strong foundation for your skill set and your business so that when you are ready to fly, you fly higher than you can ever imagine. 16. 3 Main Targeting Options: Before we start the online walkthrough tutorials that will show you how to do research efficiently. Let's first talk about the three main targeting options in more detail to prepare you for what's to come. A targeting options simply means, Who do you want to see your video ads? When we start doing research, we have three main options and we do it in this order. Keywords, placements, topics. The reason why we start with keywords is because words are the foundation of everything. It would be great if we could step into a room and a computer can read our minds, translate our thoughts, and convert them into keywords for us to using our ad campaigns. This will be especially helpful if you have an idea in your mind, but just couldn't quite put it into words. Well, until the red lawyer from Batman Forever invents this technology for us to use in the real world. We will have the set of for doing things the old-fashioned way, which is being good at articulating our ideas down to our fingertips to be picked up by a keyboard. If you are searching for something, you need a typing a word to describe what you're searching for, right? And that's why if you use the key words targeting option in Google ads, you will get the most which from keywords, meaning you will get the most eyeballs on your ads if you target specific key words. And because there's so much traffic to be gained from using keywords, many of the traffic coming your way may not be high-quality leads. As a consequence, you may end up paying less than average for views. The average cost per view is around $0.10. Sometimes you can get that down to even $0.05 per view, which is extremely cheap for us digital advertisers. Keyword targeting is also what makes YouTube different than Facebook. When someone types in a word or phrase in YouTube, they are actively searching for that vein. So keywords equals intent. Once we have done our keyword research, we can move on to placement. Targeting. The cool thing is at that time our job gets easier since we already have a set of keywords that we know people are searching for. We can simply type those words and phrases into YouTube to find popular videos where we can target our ads to. And that's what placement targeting is. You tell Google as to play your video ad in front of specific videos or all videos in someone's YouTube channel. If you think about it, this is just like influencer marketing. And influencer has putting the time, energy, and money into building a channel with tons of followers and traffic. The ad that you run to those viewers is like a sponsored post tapping into the audience. You pay Google ads for this exposure and Google splits and money between themselves and the channels owner. Because placement targeting is highly targeted with more high-quality leads, you may end up paying a little more than average per view. For example, especially during the holidays when lots of people are running ads, it's possible that you may be paying an average of $0.20 to $0.30 per view depending on the product and service you are promoting. And finally, the third main targeting option is topics. This is similar to how you target people with Facebook advertising, which is targeting based on the things that people are interested in. Topics is interest targeting. The two major differences between topics research versus keywords and placement research is first, topics research is done when you are building out your ad campaign. Unlike keywords and placements, research, where you can do the research first and then Days Later, input the information into the campaign you are building. The research done on topics is done. Wow, you are setting up your ad campaign. That's because the tools you need are only available when you are setting up your campaign. Second, successful topics research is completely dependent on the specific product or service you are trying to promote. As powerful of an advertising platform, Google ads is. And as much as they tried to have every topic category available for you to select, they sometimes just fall short. For example, I sell and Instagram growth course. But if I just typing the Instagram word into the topic search field, I come up with topics like are they entertainment, humour, funny pictures and videos, or Internet and telecom, email and messaging, which doesn't have anything to do with my Instagram course that I'm trying to sell. Even when I typing the keyword Instagram course in the search field, I get topic suggestions like advertising and marketing, business operations management, strategic planning, which is, again, isn't very relevant to my course. However, if I was a real estate agent trying to drive some traffic to my business and I typing the word real estate into the search field, I get topics like real estate, property development, real estate listing, bank owned and foreclosed properties, commercial properties, lots and land, residential rentals, residential sales, and so on. You see how the topics that Google is suggesting to us are much more targeted now and very relevant if we have a real estate business. Because the topic suggestions are directly related to your products and services niche, essentially, your experience using this tool will vary. This is why it's probably the least used targeting options on Google. But if you can find relevant topics that's related to your business, it can be an effective tool in your arsenal, okay, without I said it's time to get down to business and start our research. I was thinking, what's the best way to make this learning process as quick and as easy as possible. So then I thought, why not give you an overdoes shoulder walk-through tutorial on how I would do the research if I was in your shoes. So let's make this interesting with specific scenarios to show you how to do keyword research. We will pretend we are trying to sell an online course or an online guide about weight loss. For placement research, we will pretend that we are trying to sell membership to a dating app. And for topic research, we will pretend that we are trying to sell video cameras from our photography warehouse. There, there should be a pretty good range of niches, a digital product, a Digital Service, and a physical product. How does that sound? Okay, I'll see you in the next episode, starting with keyword research. 17. Keywords Research Overview: I know you are eager to get started searching for keywords to target for your ads. So let me give you a quick overview of the most efficient ways to do keyword research and what tools you have available to you to get that job done. But before we do that, I have to take a minute to break down a myth that many people have about keywords. There is a myth, there is somewhere on the internet, is a secret location where all the most precious keywords in the world for your niche can be found. And if you could only find allocation, you will be filthy rich. Is that true? Is Indiana Jones a real person? Is that golden idol real? You believe it, you would have unfortunately fell victim to a scam online, which is people selling you information of where to find the best keywords. That location is a myth. It's like believing in the holy grail. It just doesn't exist. There's no secret location where you can find magical keywords. In fact, everyone who is currently running ads are all researching and using similar keywords. And they are all fighting to have their ads shown when someone types in their keyword. And that is why Google has an auction system. The person who is willing to bid the highest at that moment in time for that particular keyword will get to have their ads shown at that moment. So as we research for your keywords, I want you to have a realistic mindset, which is everyone has access to the same key words. There is not a place where there are special keywords to be found. You simply do your best and let the data decide if the keyword you are using gets you the right leads or not. What we are doing with keywords is we are meeting people at the right place and at the right time, someone goes onto YouTube and they are searching for ways to lose weight within 40 minutes of this search are video ad about our weight-loss program will play in front of them. We are meeting the viewer at the right place and at the right time. And we meet them by guessing what they are typing in. And that's what keyword research is all about. Do you remember the three categories of searches that people are making on YouTube? We covered this in the first week of the course to jog your memory, download the research may easy Excel document that I made for you. This is a worksheet that will help you organize your research findings and make your research as efficient as possible. So it download it and open it up. As you can see, the first tab says keywords research session. We start with a column called keywords poor. This is a place where you can put down all the keywords you find when you are doing research. I'm brainstorming of ideas. The next three columns help you separate your keyword findings into three groups. People are on YouTube because they want to know something, to do something and to buy something. Does this ring a bell? Great. As you find more and more keywords and add them to your key was poor, you can start to sort them and categorize them into these three groups. Then the last step is to pull ten of your favorite keywords from all of your findings and put them in your top ten golden column, the next ten in the silver column, and the next one after that in the Bronze column. It's a rewarding feeling to have everything organized at that point. And that's why I made them gold, silver, and bronze for you, just like the Olympics. Fine, right? You notice that I filled out some of the columns for you already using the weight loss example. So you have an idea, the overall feel of the columns, all the ideas from the keywords Poor came from doing research from five separate locations. Google Trends, Google Keyword Planner, YouTube, keyword tour dot IO, and finally, Google itself. While we visit these five locations and in gas specific order, our goal is to find a total of around 30 keywords. Why just 30 keywords? Why do we have the visit five different locations, and why should we visit them in that specific order? Well, let me answer that right now. Long time ago when I was learning about Google ads, I paid literally thousands of dollars for courses and training about the subject myself. And one instructor told me that finding a profitable keyword is like finding a needle in a haystack, meaning you need to test tons and tons of keywords to be able to find a handful of ones that will work. And that makes sense. So he advises students to research at least 200 keywords, put them in their ad campaign for targeting. I did that. I spent hours researching online. I think I spent an entire day researching. And when I finally put them into my ad and hit run, only about ten out of my 200 keywords got a chance to be tested. The rest didn't even get a chance to run. How come? Because the budget when I started out was only $5 per day and $5 was not enough budget to test all 200 key words. It's not enough of a budget to be spread evenly across 200 plus keywords. Oops, my instructor forgotten, mentioned something to us since he was an events advertiser, he was spending at least $100 a day on ads. So 200 keywords is totally fine for his budget before us in the beginning of running ads, spending $100 a day is like cutting off your leg and handing it to Google in exchange for running ads. It's too expensive, not to mention how paying for software is crack myself up. Ok. This is why when we are starting off with a daily budget of $5, we target only around ten keywords. With a budget of $10, we can target around 20 keywords and so on. This will ensure it each keyword that we ask Google ads to target, we'll get a chance to run, check this out. If you ask Google, how many keywords should you use for Google ads? Google tells you 20 keywords. And why, how did they come up with that? Number? One reason is because they expect an advertiser to spend at least $10 a day on one campaign. In fact, currently, if you spend at least $10 a day on Google ads, you can contact Google and asked for an account manager to be assigned to you. You can e-mail or call this person. If you have problems running ads on your account, you see one of my account manager name is Michael and he sent an email to me to make sure I was spending at least $10 a day with Google before he agreed to answer my questions. This policy may change in the future. So please check with Google ads just to be sure. Just as a fun fact, wanted to know what is the limit for how many keywords you can have per ad group in your campaign. No, not 100. No, not 3 thousand, but 5 thousand. You can target a maximum of 5 thousand keywords at one time. Couldn't Lord, I don't even want to do the math of what your daily budget will have to be the pole died off. This definitely does not apply to us. So when you are doing research for keywords in the beginning, don't exhaust yourself. Search for around 3250 keywords. So you have enough room to work with, trust me, that is a much more manageable number then to find 200 plus keywords in one session. And when you are searching for keywords, the best place to find them are in a cave somewhere hidden from sight. And if you pay me a lot of money, I will be your tour guide and show you where these precious magical keywords are. Wait a minute, you still believing the myth, Don't you? Remember, there is not one single location where all the keywords can be found. The five best places to find them and find them for free are from Google Trends, Google Keyword Planner, YouTube, keyword Tour de IO, and finally, Google itself. Why do we need to visit five locations and why should we visit them in that order? Google Trends is a great place to start because it will show you all the trendy, most popular keywords being used right now. There's nothing worse than starting your research with words that people are not even searching for. Once you know the hottest words that people are searching for, we go onto Google ads keyword planner. This is a tool that Google created specifically for advertisers. It will help you get more related keywords suggestions. Then Google.com will, since we are running YouTube ads and it's going to show up on YouTube. We then move to youtube.com and search for keywords in the search field. But this field with suggestions of related keywords is limited. Don't you wish there were more suggestions? That is why our next occasion is keyword tool or dy o, which is a place that will show you longer lists of related keywords found on YouTube. Cool, right? And finally, we circle back to the main website of google, google.com, where I will show you a secret location to find extra keywords that many are not aware of. Are you getting excited? I know I am. So let's stop talking about doing research and actually do it. I will see you in the next episode. 18. Keywords Research Walktrhough video: Let's get the ball rolling and start our keywords research. Right now. Make sure to download the research made easy Excel document and open it in one window. Then in another window, open up Google Trends. And we can do that by typing trends dot google.com. Welcome to Google trends. This is a tool from Google that will tell you what is trendy and popular right now on Google and on YouTube. So tidying our keyword weight loss into the search field, we'll see the popularity of this keyword across the United States passed the last 12 months. If you wanted to see the results across another country or the world, you can switch it here at the top, but we will leave it in the United States just for now. Google Trends gives you a lot of information such as interest over time, interest by subregion related topics and related queries. When you look at interests over time, you can see that weight loss searches peaked around the beginning of May. This is a little tip that in the future you may consider really focusing on this keyword during that time of the year. When you scroll down, you'll see interests by subregion is shown here. The Alabama is a state with the highest number of people searching for the keyword weight-loss. So if you wanted, you can consider targeting the state when you run your ad campaigns later on. But let's not get sidetracked. Our goal right now is to get a pool of around 30 keywords related to weight loss. So let's take a look at the related topics and related queries. You can see one of the top searches is the cert food diet that I pronounced that correctly. Not sure. If you have never heard this diet like me, you can Google it. You see articles titled Does cert food diet, everything you need to know. And another description that reads discovered the original International dice sensation used by Adele, UFC champion Kanyama Gregor and etcetera, etcetera. This looks like a good keyword to target because people are searching for this type of weight loss diet right now. So we'll open up our Excel sheet and put this keyword in our keywords pull. We also see another keyword, Adele way last 20-20. Hey, we just saw the celebrities name mentioned with the search food diet. But just in case we can Google the keyword and we see images for Adele, we lost people asking how the Adelle lose weight and exactly how Adele lost 100 pounds? Yes, this looks like another good keyword to add to our poll. Let's do it. Okay, moving on, another top keyword that's related to weight loss is the celebrity Chadwick Bozeman. I just happen to know this tragic story. But let's pretend I didn't know and Google this keyword phrase. You can see the articles headlines read. A Venture Star, Chadwick Bozeman steps out for the first time. Black Panther fans worry about Boltzmann's weight-loss. Is hea healthy? He really die. And that's when you realize that people are searching for this keyword because they are concerned with his health and not because they are interested in his weight-loss plan. In this case, we do not want to target this keyword for our business. It's such a tragic thing that happened to him. I'm a Black Panther fan. Really sad to hear about it. So may he rest in peace. This is also a reason why if you are not familiar with the celebrity or the story surrounding a certain keyword phrase. A simple Google search will let you know if you should target that keyword or not. Moving on, we see another celebrity with the weight-loss keyword. Just to show you again if this is relevant to us or not, we can Google it. So we typing chrissy metz, weight-loss And we see images and then a headline that says chrissy metz, weight loss journey, everything she's revealed. Okay, that seems like it's relevant. So we can put that in our keywords pool while we are at it, you can see another top keyword is best Weight Loss pills 20-20. That sounds like an awesome keyword. And it reminds us that pills is a trendy word that people are including with their weight-loss searches. So let's add that to our list as well. When we click the right arrow, we can see other related queries. Lots of celebrity way law surges. Let's skip that for now. Oh, here's a good one. How much the walk for weight loss? That's a great phrase, definitely relevant. Let's put that in our poll. Then continue searching. That's it. Currently the search term is set to web search on Google. We can also go to the top of the page and switch it to YouTube search. And this should give us new results. So let's scroll down. And yes, there's a phrase called celebrating my one pound weight-loss. So let's take that one. When we click the right arrow, we see even more new ideas. Walking for weight loss and yoga for beginners. Let's add those to our less to. At this point you may be thinking, but June, what if my weight loss product has nothing to do with walking or yoga? Well, don't worry too much about being super specific right now. This is just a brainstorming session. We are writing down things that are trendy and related to weight loss. It may inspire us to come up with new ideas later on, such as if you are selling Weight Loss pills, you can always target keywords like walking and yoga. And start your ad by saying something like, hey, are you tired of doing yoga for weight loss? Or are you tired of walking for weight loss? Well, try my pill. You see how this works? That's what brainstorming is all about. One last thing we can do here is you see how this search term is currently set as rising. That means the results are becoming more and more popular. We can also click it and select top. And this will give us further related keywords that are currently at the second, at this moment in time, the most trending. And we can go through each page to see if we can add other keywords to our list. Cool. Alright. Okay, we now have about, see 1-2-3, 4-5-6, about 12 keywords more than enough. Let's move on to the second research location, that keyword planner, signing and open up your Google account. Go to the top of the page that says tools and settings. Under planning. Click Keyword Planner. We don't need to read their guide right now because I'll show you how to use this tool so you can just close it. Then click on discovered new keywords in the search field, typing our keyword weight-loss, then click Get Results. The Keyword Planner is a tool that Google developed specifically for advertisers. So it will give you the average monthly searches per keyword, how competitive that word is, and the costs for the top of bids. Keeping mind all this information that you are seeing is for Google searches, not YouTube searches. So please don't get distracted by these numbers. You would never have to pay $1.53 or $6.22 for a click on your YouTube video ads that we will be running. So don't worry about it. Remember an average view or click is around $0.10 for us, we are only here to get keywords ideas. So we can look at the list. I see Best way to lose weight. That sounds good. And it also has a lot of month researchers. So let's put that down. And fastest way to lose weight. Most sounds good. After you look through this list, we can get a little bit more specific. Remember the word pill and the word yoga there Google Trends told us was popular. Renelle. We can experiment by typing Weight Loss pills and click Get Results and looking through it. Oh, look, weight loss supplements. We may have never even thought of using the word supplements, but since we typed in pills, that is definitely a popular related word. And so is the word tablets. These are all good ideas and it's almost like going through with authorise and looking at synonyms. The only difference is these are all words that are currently being searched in the world, which makes them even more valuable than a regular synonym. Now let's check some results for weight loss. Yoga, tagged, adding, and look at the list. Even though there isn't so much people searching for the term in yoga for belly fat. I really liked that belly fat term. So I'm gonna put that down just in case. Same thing for fat burning yoga. That word burning sounds dynamic and maybe I'm a little biased towards dynamic words. So add that to worst-case scenario. We will target that keyword. No one searches for that term, in which case we don't pay when I keywords to run, so no problem there. The last thing we can do with Keyword Planner is a search for even longer keyword phrases. This is called Searching for long tail keywords. You can get super specific and as you go more specific, you will have less competition, but also less traffic. So let's experiment on that. Let's try something like how to lose weight in when we call less, we type that in. And you can see there's pretty much no searches. There's an average of ten searches per month on the phrase, how many calories less to lose one pound and ten searches per month, that means 30 days, only ten people search for those keywords. Even if you like that phrase, I wouldn't recommend targeting it because it has such a low interest, the ads that you are running to target that long-tail keyword probably will never run. So let's think of a better phrase. How about the phrase how to lose weight during quarantine? I'm really curious about that result we can get from that, you know, how much I love relevant situations and circumstances, right? So we put that in and oh, look great. There is an average of one K to ten K monthly searches for that keyword phrase and the competition is low. This is definitely something we can consider targeting. So let's put that in our poll. So you have an idea how this works, right? One thing to keep in mind in terms of the length of your keyword phrases is that Google ads will not allow you to target keywords that are longer than ten words. Like this example, if you put in the keyword, how do I grow on Instagram today, that is 2021 and now 20-20. Google will give you an error and go a Keywords cannot contain more than ten words. Okay, now let's move on to the third location, which is YouTube. So opening up a new window and typing youtube.com. Doing research on youtube is super quick and easy. You actually know this. You type your keyword into the search field and before you click Search, YouTube tries to guess how your sentence will end. All these suggestions they are giving you are based on what people are currently searching for. So you can get a list of keywords pretty fast from doing this. Like you see, weight-loss meals is part of the suggestions. We can add this to the list. And if you change your searches to weight-loss meals, even more suggestions pop out. All of the day. It's breaking down weight loss meals for men, for women, beginners and on a budget of very powerful keywords to use. So let's just write a few of them down. Okay? Let's say you typing something specific and you wish YouTube would give you a longer list of suggestions, but it doesn't. So what can you do? I discovered another website that can help you with this. So let's open up another window and visit location number for typing Keyword Tool dot IO. This is another popular keyboard tool. And what I like about it is that you can search across different platforms, like Google, YouTube, being Amazon, eBay Play Store, Instagram and Twitter. Pretty cool, right? So let's just select YouTube. And let's say we now want to look up the keyword, weight loss meals. Click Search. And you'll see this long list of keywords, suggestions based on YouTube searches. Don't worry about the side column filled with information. We don't need it. We don't need to pay for their service. We are just looking for keywords, suggestions and nothing more. So let me put down a few that stands out to me. I like weight-loss meals with chicken because the word chicken is specific. I also like weight loss meals at home. Way allows meals for a week because they're all pretty circumstantial, which is great. Just one or two of these circumstantial words may really hook your potential customer and made them feel like it's exactly what they are looking for. This will make creating your video ad easier because it will make your sales message sound relevant to whoever is interested. I can scroll down some more and let's see. Oh look, 400 calorie meals weight-loss. That sounds like a specific diet plan. If you are selling Neil plans, that is a practical and tangible number, the hook people's interests. So definitely want to add that to the list. By now, you should have a keyword list of at least 30 or more words. But let's say you are still hungry for keywords, hungry for weight loss meals, keywords. The last place we can go is Google itself. So let's open up our last window and typing. Google.com. We can typing way last meals. You can take some of the suggestions that pop out. But what I want to show you is what happens when you click Search. Google wants to know my location. Note, thank you. Block. Skip the ads, and scroll to the bottom of the page where I have so many ads about way law has now you know, why is a $1 billion industry, right? Okay. So when you get to the bottom of the page, check this out. Searches related to weight loss meals. That awesome of all the courses and teachers I had autonomy about SEO and key was research. No one has ever told me this. And yet it's there in plain sight. You can see how specific it can get. Simple meal-plan to lose weight, seven day diet plan for weight loss, 30-day meal-plan for weight loss. Idea really happy when I see numbers in keywords because that makes the phrase tangible and doable. Anyone can just say they have a diet plan, but to say that they have a seven day DIA planet that makes us super practical and attractive, right? So we can write those down and if you like a specific phrase, click on it and do the same thing, ignore all the ads and search results, and scroll down to the bottom of the page and look, oh, look at that. That sounds so catchy. And they actually made me want to buy this meal-plan fast way, last diet plan lose five kilograms in five days. It's just awesome. I can visualize me getting that result if I bought that product and that's what you want your customers to feel. To feel that they can get a specific result from that awesome headline, that awesome keyword. So that's it. When you are done adding words to your keyword pool, maximize this excel sheet, and you can start to organize your findings into three groups to know something, to do something and to buy something. Here are some examples. Let's say you see this phrase, fastest way to lose weight. You can leave it as it is and put it into the column. Or you can add a single word at the end that makes it even more attractive to people searching for it. Like adding the word guide at the end of the sentence and it certainly fits into the to know something column even better. Fastest way to lose weight guide. You can do the same thing with walking for weight loss. You can experiment and add the word tips, walking for weight loss tips. In general, the two knows something column usually contains words like Guide, tips, tricks, HEX, Help, secrets, course, tutorial, walkthrough, advice, and so on. Keeping mind that a slight difference in keywords by adding or deleting a word can have a huge impact how well it runs in your ad campaigns. So you definitely want to experiment and switch things around just to test different variations of the same phrase. For the to do something columns. Many of the phrases starts with how to. That is a very popular search term on YouTube because it's people wanted to know how to perform a certain task. For our example, we have how to burn fat using Yoga, how to lose weight on a budget. And my favorite held to lose weight during quarantine. You can do the same thing with the two by column. This is all about people who are interested in a specific product review that's related to weight loss. The most relevant one in our list is obviously this one. Short food dye review. By the end of this episode, I should definitely learn how to pronounce that word. People searching for that is pretty much interested in buying it, right? So you can put your weight loss ad in front of those people, convincing them to purchase the product if you are affiliate for their product or introducing them to your own brother. That's what meeting your customer at the right place and the right time is all about. And finally, once you created this list of three columns, you can start selecting your favorites and placing them in the top ten golden column, the silver column, and the Bronze column. After you do that, you will have a list of keywords ready to test. Just remember as you do research online and visit the five locations, please don't fall into the rabbit hole and spend hours doing research. The process is supposed to be quick. We only need around 30 to 50 keywords to start. And as you can see, we took around 15 minutes to do this. So at this time, you can just highlight everything in the excel sheet, deleted and start researching and inputting your own keywords for your business. I am not going to delete this right now because I want to provide an example for you when you start gay, we just finished our keywords research. Definitely pat yourself on the back. We took what could have taken days and did it in about 15 minutes. Cheers to that. 19. Placements Research Walkthrough: Welcome to the placement research walk-through tutorial, things get easier and more fun from here, the hardest part of any research is faking. Now just what should you type into a blank field that's staring right back at you? But guess what? You already found a bunch of 20 keywords from your research. And now we are going to simply type those words into YouTube and find specific videos related to our business symbol, right? Well, it is, and it's also going to be fun. Doing keyword research is unfortunately boring, even if it's only for about ten minutes. I mean, you're looking at a bunch of words on screen that doesn't have any life to it. But once you start typing in those words into YouTube and start seeing the results, seeing all the videos that you could possibly put your ad in front of, suddenly everything comes to life. You can't even more keyword ideas for your business and the possibilities are truly endless. Now, I am not just hyping this episode just so you're like him more, you'll see how fun it is once we started looking at the different videos that we found. But just because it's simple and fun doesn't mean you should take it for granted. Here's the significance of what we are doing. I think of keywords research as the king and placements research as the queen. Searching for keywords is basically coming up with words and ideas that describes your business and help strangers Find Your Business. Searching for placements is testing to see if those words and ideas actually work on YouTube for your business. For example, if you came out with a dating app during the pandemic and you try to target keywords like dating apps, coronavirus, you may be wasting tons of ads spent without a returning investment. How come? Google Trends said that the keyword dating apps, coronavirus, is currently the third most trending keyword searches on the net. It just doesn't make sense, right? How could targeting this keyword actually make you lose money? Well, I will answer this question in a few minutes. Let's get started with the placement research walkthrough. Opening up your research made easy Excel document and click on the second tab that says placements research to keep things fresh. We are going to play a different scenario today. In this episode, we are pretending that we are trying to sell membership to a dating app, basically selling a digital service. So as you can see, I already did some basic keyword research for us to get started. I give you five columns. Each is example of a trending keyword related to the dating app that we are trying to sell. I found these keywords by following the steps that we covered in the last episode. We will simply type these keywords into YouTube and see if we can find any videos irrelevant to the keywords that we can put our ads in front of. Once we find them, we will simply copy and paste each and every URL of the videos into its respective column. Our goal is to find at least 30 to 50 placements. Ready. Okay, let's do it. Start by opening youtube.com. The first keyword we want to find placement for is dating apps review. So let's type that in and click Search. I usually like to start off the word review somewhere in the keyword phrase because anyone typing in that word is very likely interested in purchasing that product or service. There is a strong intent there. Okay. We can see the first result is best online dating apps of 20-20, no bullshit review and recommendations. Perfect. People who watched this video is interested in learning about the best dating apps to try, and they'll probably be interested in trying ours as well. So let's click it. Copy is URL and paste it in our first column. Let's look at the next one, which is the best dating app. Honest review. Yeah, this sounds great too, for the same reason as the first video. So let's copy and paste this one to. The third video is tinder versus hinge. 20-20 edition was changed. Absolutely love it. It's so specific. I mean, you have the B, sincerely interested in dating apps if you are watching this video, right? So let's copy and paste this video as well. The fourth video title is for Best Dating apps for shy guys. Shy guys, that's an awesome keyword wherever we related to many guys using dating apps, let's add this keyword to our list and create a new column to test how popular this phrase is. 00 of this ad is such a good one, is such a good example that we ran into it. This lady starts her ads saying, one of the most common mistake men make when approaching women. Must common mistake men make when approaching women almost have no clue that they're making it. Every time a guy approaches, meaning one of three scenarios plays out. Scenario number one, he talks to me without ever makes you want to hear the rest of it, right? And that's when, you know, is a good ad. She is trying to sell a dating course for men, teaching them how to communicate with women. And she decided to place her ad right in front of this video, which is exactly what we are doing. This ad is most likely targeting men 20 to 40 who's not married, reaches my demographic. And since I am choosing to watch this video called for Best Dating apps for shy guys, I am very likely to be interested in her digital product. Now, are you getting excited about what's possible with YouTube advertising? If you know what you are doing home, I God, you will find tons of your ideal customers and makes so much money. Okay, a little sidetrack there for a moment. Let's continue. What would we be doing? Oh, yes. We wanted to add this shy guys keyword term and create a column for it and then copy and paste the URL of this video in that column. So we do that. And moving on are great. Another great example, this is what I was hoping to show you. The title of this video is reading Tinder messages. I made a tinder for 20 minutes and this is what happened. Even though this video has 2.2 million views. This is the type of videos that we do not want to target. Y, because the people who are watching this video are most likely interested in the entertainment value of the video and not because they want to learn about dating apps. Same thing with these videos that's titled, I tried dating apps for a week. This is what happened and men stop using dating apps. Here's why. These two videos, as you can guess from their titles, were curated to entertain people. The audience that's watching them are not likely to be sincerely interested in dating apps, but just curious about these two influencers dating story. That's why we do not want to place our ads in front of them. Ok, we can move on to our second column, this keyword phrases, dating apps for serious relationships. And the first result, top five dating apps for a serious relationship title. If you are watching this, you are definitely interested in hearing about our dating app. So let's grab this URL and paste it in the column. Looking at the other results, we see a video that's titled Top five dating apps for serious relationship in India. Obviously this is dependent on our business. If our dating app is worldwide, Sure we can target this video, but if our app is more local in the United States, for example, then we don't want this video in our list pretty logical, right? What I wanted to show you is this example, the video called seven amazing dating sites at 100% free. We don't want to target this video. And I think you know why? Because of that God awful word, free, 69 K views. And I bet that majority of viewers are watching this video to find a free dating site or app to use. People looking for free things are the worst for your business. If we place our ads in front of this video, people may watch our ads, but not click it or convert because they want things for free. And yes, we will be paying tons of ad spend, definitely not worth it. This is what I call generating poor quality leads, just not worth our time. So let's skip it and move on to our next keyword column, dating apps that work. So we type that in and I look, dating apps that actually work, the keyword actually sounds pretty cool. We might want to target that were later. And on the bottom, the less you see dating apps for 18-year-olds. Even if we were able to find a popular video with sincere viewers interested in dating apps, because the age range is 18, I would not recommend targeting them. My experience is the 80-year-olds tend to be more frugal with their money. That may be biased, true. But if you are on a budget, try to avoid targeting your ads to 18-year-olds and focus more on people older with more money to spend. Moving on to our fourth column, keyword phrase, dating apps, coronavirus, we type that in and we start to see results like how well coronavirus change dating, what dating during coronavirus pandemic look like online dating surges during coronavirus. Remember in the beginning of the episode that even though the keyword dating apps, coronavirus was training online, I told you that you will lose money if you advertise in front of these videos. Do you remember that? Well, now I think you can guess why write. These videos are what I call news report videos. They are covering a newsworthy story related to our dating app niche. The majority of people watching these videos are probably not interested in dating or getting a dating app. They are watching the video just like a person watching news on TV. Targeting these viewers will be a waste of your money. Most are watching because they are interested in the breaking news of the topic and not because of interest for the topic itself. So you get the hang of this, right? We can do one more column just to see if we can find any other good placements or bad placement examples. So we type Tinder dating and we see the results. The first video is five beginner Tinder mistakes to avoid. This is kind of a gray area. People may be watching this to learn how to use the app better, which is good. But they may also be watching because it's entertaining and funny. So you have to make your own call on this one. If you do choose to target this video, I will keep an eye on the views, the clicks and conversions for your AD and watch them closely. I do hover like this second video titled ultimate Tinder guide, Tinder tips for guys and girls. This sounds like a helpful information or video with more intend to teach then to entertain. So let's grab it. Moving down the list, you see the video surprising my tinder date with the best day ever know. Definitely an entertainment Focus Video and another video below it that is called almost derailed there tinder date? No, definitely another entertainment focused video. We only want people who are watching to learn and not to be entertained. So we will skip these placement choices right now. How about this video? What is tinder and how does it work? We couldn't ask for a more perfect title. Looks like a video that is purely informational without trying to be catchy and without a click bait title, which is exactly what we want. So we will add this to our list. As you search through more and more videos, it will start to get annoying that you have the plays, each of them in their own column and that my slow you down a bit. I want you to start with this column setup first, the first time you do placement of research because you can visually see which column has the longest list. It would tell you immediately which keyword phrase is the most popular with tons of videos you can target on YouTube. Like you see, we have a long list of placements for the keyword Tinder dating. You can start to brainstorm your video ad idea to target people watching these videos. You may start an ad by saying, Are you getting enough dates on Tinder? If you are, then you can skip this ad. If not, don't worry, I wanted to show you another app that's just as good if not better, You see how effective that sales message would be, right? Aren't you glad you did this research before you made your video ad hostname, right? Hope your creative juices are flowing like crazy right now. I know we went through a lot in this episode. So let's summarize a few key points cover today. Think about the psychology of the viewer watching the video you are thinking of using for your placement ad campaign. Are they watching the video because they are sincerely interested in learning more about the topic and taking action? Or are they watching the video? Because one, it's entertaining and funny. Two, it's an engaging news report. Or three, it's a video that teaches them how to get something for free. If it's because of one of these three reasons, don't include it in your list. Those are not high-quality leads or even lease at all for that matter, you want to focus your advertising efforts on serious customers. Remember, our goal is to get around 30 to 50 placements right now, the more the better, because some videos may not have the option to run ads. There channel owners either didn't bother monetizing their accounts. They didn't want competitors to advertise in front of their videos. In any case, you want a large pool of placements to target. If you can. You want to find videos that are not only relevant, but also have at least ten K plus views. That way, you know, there's a market for that keyword phrase. And finally, YouTube searches also works off of context. That means the search results doesn't necessarily have the match. Each and every one of the keywords that you put in. Youtube is smart enough to guess what they think you are looking for based on context, like if you typing the keyword, dating apps review. One of the top results is tinder versus hinge. 20-20 edition was changed. Notice how this video doesn't have a single keyword that we typed in. And yet it's just as valuable and relevant to our search query. You can use this research opportunity to generate new keywords to add to your pores. Okay, with that said, it's time for you to start your own placements research. Let me know if you have any questions. Okay. Happy Valentine's Day and happy hunting. 20. Topics Research Walkthrough: Welcome to the topics research, walk-through tutorial. Doing research for topics to target is by far the easiest to do. So easy that it's built into your ad campaign settings. And all you have to do is select which topics you want to target for while you are building the campaign. However, topics research, and I unfortunately have a love and hate relationship. Sometimes the targeting works like a charm and we love each other. For example, I have a course called the e-mail marketing Academy. It's where I teach entrepreneurs how to build their email list and how to write simple sales emails. And in copywriting, I want to promote this course using YouTube ads. I create a new campaign in the Google Ads. Scroll to the topic section of the campaign and click on topics in the search field. I typing email. And look under the topic of business and industrial, There is a subcategory called email marketing. I simply select this option and congratulations to me, we are done and that's how you do topics research. This concludes our episode for today. Thank you and goodbye. Sorry. Just couldn't resist that joke. But you can see how easy it could be to do topics research. Ray, sometimes Google ads has a topic or subtopic that is exactly word for word related to your business. Select it and you are done. But other times, it takes a while longer to dig through all the layers of topics to find one that relates to you. If there is one, and if you can't find it, that's when you start to have a relationship with topics targeting. But don't worry because that's what this episode is about. To show you some strategies that will help you quickly find the topics that applies to you. Topics targeting is just like Facebook advertising's interest targeting. We start with a main topic and just like peeling an onion, repeal through layers and layers of sub-topics to find something that matches our business. When found, we select it. And Google ads will find videos on YouTube similar to that topic and place our ads in front of those videos. This research process is supposed to be a fairly quick, that's why you don't do this research beforehand, but use this tool when you're building out your campaign. We have done research for weight loss and done research for dating apps. Our last scenario is pretending that we own a camera store and we are trying to sell specificly video cameras. So let's get started. Opening up your Google Ads account. Make sure that campaigns button is highlighted and click on the plus button. Then click on new campaign. Select create a campaign without a goals guidance. Click on video, and then continue. Don't worry, we are not running a campaign right now. We are simply using the topics research tool. But before we do that, under budget and dates, go to the campaign total and switch that to daily. Making the switch will allow us to see the average number of impressions are ad will get based on the topics we choose. If we had left it on campaign total, you will see that the impression estimate disappears and we need that information. That's why it makes sure that daily budget is selected. Scroll down until you see the topics section and click on it. Alright, we are ready to get started. There are four main methods when it comes down to doing topics Research. The first is just to go down the list and opened up the topic that looks somewhat related to your business and look through its subtopics. Since we are selling video cameras, we can start to look through the lists, arts and entertainment, autos and vehicles, beauty and fitness, books and literature, computer a Electronics. Oh, Electronics. Let's take a look at that by clicking on the expand arrow. See computer hardware, computer security, maybe under Consumer Electronics, audio equipment, camera and photo equipment. That sounds good. Camera and camcorders. How right? We are getting somewhere. As you can see, it gets pretty tedious to scan through each and every topic and have the look inside them. That's why I suggest you start with the second research method, which is the typing the keyword of the product or service you are trying to sell. For us. Typing video camera into the search field and see what we can find. You can see Google was able to take our keyword and quickly give us suggestions and unrelated topics. These are just guesses on Google's part. So many may not be relevant to us, like flash drives and memory cards, now relevant to our video camera business right now. But then it was able to find cameras and camcorders under consumer electronics, which is getting close to what we are looking for. Now let me show you how to select a relevant topics for our business correctly, which is the most important part of this episode. Some of my students who after a long time of searching, finally found a group of relevant topics, do something like this. Okay. We are looking for video cameras, camera and photo equipment. Yes, that's part of it. Cameras and camcorders? Yes. It includes that. Camcorders, most definitely body mountain action cameras, while it's part of camcorders, so Sure why not? Oh my god, no, calm down. I understand how you feel. But what you have just done was made your topic targeting so broad that you are going to waste a lot of ad spent. Look at the estimated impressions, 30 million. This number is an estimated number of times Google ads will show your ads to people. Some get this value confused with a number of people that will see their ads. No, is the number of impressions, the number of times your ad will be served. We want this value to be low depending on your niche, preferably in the thousands, so that you're targeting is more focused with better return on investment. Just remember, the smaller the impressions, the more chances you are talking to people who are interested in your topic. We are selling video cameras, right? If you are selling body mounted an action cameras, you can include this, but if not, and a camcorder is a video camera, but a camera is not a video camera. They are not the same thing. So if you check cameras and camcorders, you are basically including people who are interested in cameras in camcorders and body mounted action cameras. That targeting is too broad because many people who are interested in cameras are not interested in video cameras. Just like a photographer is completely different than a videographer. They are similar, but still apples and oranges. This is also why if you check the camera and photo equipment, you are including targeting for everything in that group. Now you understand why I choose to use video camera as an example for this episode, right? Besides the fact that I have worked with many video cameras before and I love them. I know we would eventually run into this problem if we were to search for topics related to this term. So please be careful, don't get distracted and stay focused. A video camera has its own market, and that market does not include cameras in general. If we had a camera shop that sells both cameras and video cameras, then we will run two separate topic campaigns when targeting only cameras and when targeting only video cameras, because the two markets are just not the same thing. Okay, great. I'm going to uncheck everything and only leave the term camcorders checked. As I do this, watch how the number of impressions drop there from 30 million down to 8.2 million impressions. That's a bit better. That's a bit more focus. Now let's take a look at the third method of finding topics. And that includes putting in the URL of the website that contains tons of information that's related to what we're selling. We can click Clear All to get rid of our currently selected items and click on the X to delete the video camera keyword in the search field. Now starting fresh, you can put in your own website URL here and see if Google can give you any topic suggestions. However, my experience working with my students is that many of them, including me, have websites that are landing pages. And landing pages are by default, simple and straight to the point without a ton of information about our product on the page. So here's a trick. The island opened up a new tab and go on to Google.com. Since this scenario is a selling video cameras, typing Top Ten video camera or best video cameras of 2021, or video camera blog. What we are doing is trying to find a website that is filled with relevant and trendy video camera information. Let's see. Let's pick this one and check this website out. As we scroll through. Yes, and definitely, whoa, wow. Look at all the video cameras info. Absolutely filled with a mountain of keywords related to video cameras. So let's grab its URL and go back to Google ads and place it in the topics research field. And as you can see, Google just crawl through that website in a matter of seconds and came up with these topics suggestions. And we can see that even when we started fresh, Google was able to suggest cameras and camcorders as one of the topics again, which is a good sign that we're on to something. Now, let me show you the fourth and last method to help you with your topics research. To do this, we would have to exit out of this campaign. So make sure to write all the topics that you have selected down somewhere before you exit. You can actually write them down in the research made easy Excel Sheet under the topics tab. Once you wrote everything down, go to the top of the screen and click on Tools and settings. Then to audience Manager. We can leave this campaign, no problem. So we can click leave, then click on custom audiences, and then the plus button to create a new custom audience. This is an advanced tool that allows you to input interests and search terms to create a custom audience to target. That sounds complicated, don't worry, we won't be doing that. We are simply using this tool to get some topics suggestions. Keep this people with any of these interests or purchase intentions option selected, and start typing in different products that you are selling. I am just going to put down video camera camcorders and videography. What I love about this tool is that it does three things for you. First, on the right side of the page, it shows you some of the topics suggestions based on the words that you just typed. If you see any new suggestions here, you can record them in the excel sheet and add them to the topics field the next time you run it up a campaign. Second, it tells you the demographics of the people that's interested in your topic. As you can see, 69% are male, twenty-five percent are between the ages of twenty five and thirty four and sixty one percent are non parents. He isn't that cool? Doesn't that make you wonder courageous video ad right now, you basically know your target demographic, the kinds of people your ad will be seen by it. If you know who they are, you know the kind of tone and attitude your ads should be in order to resonate with these people. Once again, this is why we do research before we create our ads. And third, this events tool also gives you interests suggestions based on what you are typing. For example, when we typing video camera, a list of video cameras pop out below with products like Sony professional video camera for K, Sony 4K cameras, Panasonic 4K professional video camera. Guess what these are. These are the most relevant and trending interests related to video cameras. If you are in the video camera business and home, my God, this is a goldmine of valuable insider information that you can use to make sure your business is up to speed and relevant in today's markets. Awesome, right? However, if you went through this for method process but still couldn't find a topic that's related to your product or service, then I do not suggest you use topic targeting for your ad campaign. At this moment. You don't want to target topics that are too broad as much as Google tries to have every topic for every business. Sometimes they miss one, and if that one happens to be yours, then unfortunately, this time you have a hate relationship with topics targeting. Now you know why I have a love hate relationship with topics research, right? Alright, that is four topics research. Our goal is to find two to three topics and add them to our Excel sheet under the topics tab. Once we have done that, we will be finally ready to start creating our video ad. I will see you in the next section. 21. WEEK 4 Welcome to Jun's Film School: Hey, what's up? Welcome to week four of the easy YouTube ads Academy. This week, we will focus on the second thing that scares many beginning advertisers. And what is that dangerous thing? The airplane. Creating video ads to promote your business. Some of my students have no idea what to say in their ads that gets strangers to take action. Some know what to say, but don't know how to say it and end up losing their audience within the first 15 seconds of their ad. And others freeze up and get camera shy in front of a camera. Well, I have a solution to your problem, and that reminds me, I have a confession to make. When you decided to take on this course. You may not have realized it, but you have also agree to attend my film school in case you didn't know? I have attended film school in San Francisco. I have attended film school in New York. I have not only been part of hundreds of film and video productions, but also have starting many national commercials myself. Now, why am I telling you this? I want to let you know that you are in good hands of the 15-plus years knowledge I have in filmmaking, marketing, and advertising, working in front and behind the camera. I can summarize everything down to one sentence for you. A sentence that describes what creating video ads is all about. Video acceleration on YouTube is creating a video that makes someone wants a click it within thirty-seconds. Makes sense, right? That is our entire goal of creating an ad and our goal for this week. Let me ask you a question. Just how do you become a good filmmaker? How this Steven Spielberg and Martin Scorsese becomes so good and making films. Well, they watched a lot of films themselves is no secret. If you want to be good at creating video ads, you have to watch a lot of video ads. So I would like to officially welcome you to my video ads film school, just like a traditional film school, we will watch a lot of videos and analyze what makes them good and what makes them bad. Then talk about how to improve upon other people's mistakes. But unlike a traditional film school, because time is of the essence for us, we are running a business after all. I don't have an entire semester to watch films with you and give you direct your commentary. We will simply watch a collection of 20 ads that's currently popular on YouTube. I have assembled the four categories of genres of films. I mean video As for us, the Health niche, the wealth niche, the relationship niche, and other miscellaneous products and service niches. So you know for a fact that by the end of this week, you will become an experienced add making director. And also, unlike traditional filmmaking, where the goal is to make everything look faster, bigger, better with a high production value on screen, our goal is quite the opposite. Interestingly enough, many of the successful ads on YouTube are selfie style videos with minimum production value. Why? Because it relates to the audience who is watching it. That's why if your video ad is so polished with the high production value, it will actually return people off as if you are a distant and lifeless company that only cares about making money. Instead, what works are real down to earth videos of you speaking directly to your audience, connecting with them on an emotional level. When the pandemic started, I was able to make a living without even leaving my home. And I did it with this single three-minute video. This video which took me a few hours of script, film, edit, and post, was responsible for generating thousands of high-quality leads to my business. And I filled that in front of my yard with just my cell phone. And to make sure you have all the tools you need to create your own video ad by the end of this week. I will also give you for video scripting templates that will show you just want to say in your ad and how to say it for maximum effect. You have already done your research from as weak, you know all the most popular keywords, ideas, and language that people interested in your niche are talking about. Now, all we have to do is put those words into a video with a certain order that will make your ideal customers click. And that is the goal of this week to create a video that makes someone click. Welcome to film school. I can't wait to help you produce a profitable ad for your business in record time. Our film adventure starts now. 22. Why Your Ads ARE NOT for everyone: Welcome to the easy YouTube ads, film school. It's a pleasure to have you here. This is going to feel like a course. Within a course, we are going to have tons of fun talking about strategies that will make your video ad well received by your intended audience. Intended audience. What do I mean by that? Just like movies that have different genres with their own fan base, your ads will be made for a specific audience. Some people have a fear that their ads will be boring and no one will want to watch it. So they hesitate in getting started. But want to know a secret. It's actually pretty easy to make people want to watch your ads. Not difficult at all. You can start with a dreamy like setting with a gorgeous looking beach, waves bashing on the rocks, making your ad so relaxing and carefree. Or you can start with an attractive looking person that grabs people's attention. And she can even start walking towards her other equally gorgeous looking friends and inviting whoever is watching to their party. Or you can start with something funny that makes people chuckle and wonder what your video is about. Is this ad about dieting or fitness. Who cares? That guy is Q, the girl is q. And they are funny. We can watch them all day. In fact, if you wanted these video clips, I will tell you where you can download them for free and use them in your video ads, royalty free. And if you did just that, you would have made one of the biggest mistakes when creating a video ad. Just to make it unnecessarily entertaining and attractive. Truth is, it's not hard to get people to watch your ad, but hard to get people to click it. Why? Because to actively engage in something requires intention. If people only watch but not click, you will be paying for the ad spent without a return on investment. Money will flow out of your bank account and you would have done nothing but entertain a bunch of strangers. You have just attracted the wrong audience. And that's why you don't want just anyone to watch your ad, but only people who are sincerely interested in your niche and what you are offering for sale. This is the reason why YouTube ads are perfect for filtering out people who are not your ideal customers. If a person skips your ad within the first 30 seconds of seeing it, they are not your ideal customers and you don't pay for that view. This is why it's in your best interest to let people know exactly what your ad is about within the first 30 seconds so that people who are not interested, we'll skip it and not waste your money. Ever wonder where the thirty-seconds threshold came from. To answer that question, we will have to compare Facebook advertising with YouTube advertising for video ads displayed on the Facebook network. Facebook considers. Three seconds of watch time to be a view, and 20 seconds of watch time to be an engaged viewer. This is because the audience on Facebook are not on Facebook to watch videos. They are there to check up on what their friends and family are doing. Their attention for videos are much shorter. But the psychology of viewers on YouTube is different. They go to YouTube expecting to watch videos. And that's why YouTube considers thirty-seconds a view, 150 seconds, and engagement. And that is where they are. Thirty-seconds threshold came from. It's also kinda funny to mention that some new advertisers try to game the system. They think, hmm, if I am only charged, if a person watches for more than 30 seconds, what if I made my add 29 seconds, then I would never pay for ads and run my ads till the end of time. I'll ride. I'm sorry dude. But you can't gain the system. Google is smarter than that. If you create an ad with a length of 29 seconds or shorter, you will be charged if someone watches the entire Add. Another thing about Facebook ads versus YouTube ads that will help you get into the mindset creating your own ads. Is this. When you see a video ad on Facebook, it is surrounded by supporting text. Like if you were scrolling through your feed, you see a selfie picture of your friend in the mirror. Another picture of a place your family member has visited and you encounter and add. This person is speaking, but by default the ad is muted. However, you don't have the hear what he is saying to know what the ad is about because it's surrounded by text. The text read Breakthrough Advertising is one of the most important books ever written about persuasion. If you were interested, you'll probably click unmute to watch the ad. Similar to this is another ad on Facebook. It's a video of this pico talking. You don't need to know what the video is about because you can just read the surrounding text. It reads the perfect solution to quickly discover the top hashtags you need to drive targeted traffic. And that's advertising on Facebook. But when you get on YouTube, it's an entirely different game. You watch a video and before that video plays and add place. This ad is not surrounded by supporting texts. So this person has to capture your attention immediately in the first five seconds or you will skip. And as you continue to watch, this person needs to qualify you within the next 25 seconds to make sure what she's talking about is of interest to you. Otherwise, skip her ad and don't make her pay for your view. And after 30 seconds, this person needs to remind you to click on her add to learn more and get started. The pressure is on the second your ad place, and the second you open your mouth, your ad is not for everyone, but just because the pressure is on, doesn't mean we can have fun creating your ads. Now that you are aware of this 30-second rule and its importance to advertising, you deserve to be promoted. That is right. You are now promoted to a member of the Academy of ads, just like the film critics who judges whether a movie deserves an Academy Award or not, you will now have a say in whether the following, as we review this week will be approved or not for your business. This is a serious job. Any mistakes you make, y or serving as an Agile edge will be counted against you in your records. Make too many mistakes and you will be fired from the academy. We cannot have members making careless errors in judgment and allowing bad ads to run and drain your budgets and bankrupt your business, right? You can understand this, don't you? I will explain your responsibilities in the next episode. We will now change the background of our episode to the ads judgment background to reflect the seriousness of your new job. Grab your badge, and proceed to the ad judges orientation. We expect nothing but the best from you. 23. Ad Judges Orientation: Congratulations on your promotion. As a new member of the Academy of ads, you will have a say as to which adds we review will be approved or not for your business. Please take this responsibility seriously. The video ads life is in your hands. You are the judge, jury, and executioner. If you feel the ads we review is within our advertising standards, we will approve the Add and it will run and start eating your advertising budget. However, if you feel the ads are not within standards, you will have to reject, destroy, and improve upon it. We cannot have an eating your budget and destroying your business and brand image. Does this make sense? Click affirmative to continue. Rookie, I need you to click affirmative to continue. I need you to take this seriously, okay? Up until now, we have been having a good time and learning YouTube ads in a fun way. We are still going to have fun, but I have to be a little hard on you this week. Some of my previous students didn't take this week seriously and blew right past it. Some of them even skipped it because they think they already know how to create ads. And when they started their campaigns, their ads lost them lots of money on unnecessary ads spent, wasted because they didn't pay attention to how their ads were structured. Running ads is fun, but it's still a cut-throat business. If you are not careful, you will create an ad that may get a lot of use, but few clicks. Remember, you are charged for views. Once you have lost a 100.500.10000, you think Google will give you a refund because you made a mistake? No, they will actually recommend you to putting more money because they have no vested interest in you. If you quit, there are thousands of others to take your place, all eager and willing to give Google money. I speak from experience. Let's do it right the first time. That's why when you are judging which ads were passed and which will fail if you make the wrong judgment, you only get one warning. After that. It's an automatic fail and you will not be able to continue this academy. I'm giving you some tough love because I truly want you to succeed. Now click affirmative if you agree. Very well, Let's continue. Since the three markets that every successful product or service falls into our health, wealth, and relationships. I felt it would be appropriate that we judge some ads with those subject matter. This is also a reminder that if you want your ideal customers do care about your ads. You must convince them that your products and services will either improve their health, their wealth, or their relationships. This is the foundation of what makes your business attractive to people around the globe. This is what makes people want to buy from you. You are in for a treat because I have collected the most successful ads in those three markets plus some miscellaneous markets. And we get to review them and talk about what they are doing, right? And what they could possibly improve upon. You might be asking, but June, how can we tell if an ad is successful or not? I mean, we cannot simply call these people up and ask them, Hey, how is your ad doing? How much money are you making for them, right? We are judges, aren't we? I made sure the ads that I have selected to present before you have at least 0.5 million views. Some of them have more than a million views. What does this mean? Remember, the average cost per view for YouTube advertising is around 10 cents. But let's be super conservative and say these advertisers are paying 50 cents per view. If they have gotten at least 500 thousand views on their ads, that means they have paid at least 25 thousand dollars in ads spent. Here is the question of the day. Are you willing to pay $25 thousand on a single ad? If it wasn't working, you will have at least broken even in sales to be willing to continue to pay for that much in ads spent, right? And that is how we know these ads are successful. But just because they are successful, it doesn't mean they are perfect. There is no such thing as a perfect ad. There is always room for improvement, and that is our job as an ad judge this week. Here's how our review process will work. I will play 45 seconds of the ad two times. If the ad is only 30 seconds long, I will play it in its entirety. The first time I played the ad, I will not say anything and we will just watch. However, on the bottom of the screen, a time indicator will announce how many seconds have elapsed. A silent announcement will be made five seconds, 15 seconds, thirty-seconds, and 45 seconds into the video. Here is how we will dispense our judgment. Ask yourself these questions when these seconds have elapsed. At the five seconds mark, do you want to continue watching or do you want to skip at the 15 seconds mark? Do you know what this ad is about? And do you want to continue at the thirty-seconds mark? The advertiser is being charged. Now, do you know what they are offering and have they compelled you to click? And finally, at the 45 seconds, Marc, have the advertiser asked you to click, do you want to continue or skip the ad? At this point, I ask that you pause the episode, download, and pull out your judgment questionnaire and fill out the simple questions pertaining to the ad we just watched. Once done, unpause the episode. The ad will play again one final time. And this time I will give you some commentary and point out some things that I noticed during the video. I may also show you more of the ad if I think there's something worth mentioning. Okay. Does that sound fair? Great. Welcome to the board of ADH judgment. I know you will make us all very proud. I will see you in the next episode and we will start our first assignment. 24. Health Niche Ads Judgement: Good morning. As a new member of the ad judges, your first assignment is to judge popular ads in the Health niche and approve or reject their style for your business. Download, the Health niche adds worksheet included with this episode and open it up. After each ad plays for the first time, pause this episode and fill out the questions pertaining to the ad you just saw. When done unpause the episode and the ad will play again. This time, I will give you some commentary, compare your answers with mine, and then proceed to the next slide. We will review six adds in this episode. As you look through the worksheet, you'll notice that the questions for each ad is the same. Almost all successful adds after the first five seconds, we'll have announced the hook. Why you should pay attention to them. After 15 seconds, announced the benefit of their products or service. After 30 seconds. And nouns why you should click on your ad and after 45 seconds announced that you should have clicked already. If the advertiser's message wasn't clear or wasn't made. Write that down and we'll talk about it in the commentary. Okay, let's get started. Courts in session. Millions of people have lost weight with nutrient system and you had to lose up to 18 pounds in your first two months, guaranteed. You'll see results. Your very first week order, your 28-day grow grim right now, get 50 percent off a bunch of fields and 50 percent off a month of shakes, lose weight and learn how to keep it up. Your first 18 pounds. God would now to get your boy good beekeeper soon, awful mug of meals paying 50 percent off a month of shakes. This 30-second ad looked like it was taken directly from TV and placed on YouTube five seconds into the ad. And their hook is, millions of people have lost weight using their system. 15-second seeing. And they say the benefit is that you can lose up to 18 pounds in your first two months. And you will see the results in the first week and the end, a 30-second ad by saying click now, and you'll get 50 percent of a month and meals and 50 percent off a month of shakes. So did you like decide for me, I have mixed feelings. I liked how they started with a clear hook that millions have gotten results from their product. However, the ad was too short to give a single testimonial. They expect you to just take their word for it. I really like the visuals. Seeing all those meals and the shape being poor made it look tasty and desirable. Also, I like to overlay text which made it very clear the highlights of what the announcer was saying. And I like this little joke, throwing a dumbbell away as if that was the weight that you are losing. That being said, I felt the ad was a bit distant. It was to commercial like Who was she speaking to? Apparently everyone. It felt like a public service announcement rather than a personal conversation with the viewer to establish a closer connection. Besides their high production value, did you like your sales message? Is This as style relevant to your business? Make your judgment and let's continue. Are you sick and tired of constantly exercising, indicting to lose weight without seeing any results and revealing the fastest and easiest way shed unwanted body fat and get glowing radian scan just a matter of seconds, one scoop us getting greens contains 34 powerful superfood ingredients that help you reach your goal. Do not wait to order it. Skinny greens has already been sold out three times like this button and you need to order it right now because it will sell out. What are you waiting for? I can just click a button. Why are you still here? Click this button, order it now because you are going to love your results. The hook is, are you tired of directing and exercising without seeing results? The benefit is that it's easy and it's fast to lose weight and get good skin. Why should you click? Because it was sell out soon. So what do you think? I have to say? I like this ad, the presentation, especially with things that speed-up, felt like there was some urgency to it. And the fact that we actually saw the product being made, being demonstrated in front of us fell rio, the low production value of the selfie video felt like she was speaking directly to us. Add almost didn't feel like an ad, but felt like an Instagram story, right? Especially with the unpolished text around it. It felt like this video was made live, which made it even more real. One thing I caught in the beginning of the ad was a little confusing. The voice overstated. Are you sick and tired of constantly exercising and dieting to lose weight without seeing any results. However, the text on-screen was not reflecting what she was saying. Instead, I think the texts could have been omitted altogether and the message would have worked fine. The last thing I wanted to mention is that this advertiser knows as sensor ad is so short, only 30 seconds, most people who didn't skip will most likely watch it to the end in which she will be charged. She doesn't want that view to be wasted. So she made sure to tell you to click or add several times at the end. Clever, right? Did you like her energy and sales message? Make your judgment and let's continue. Have you ever wondered what happens when you pour salt into a cabin? The end remedy not only helps you balance the gut flora, this is our first line of defense against toxins and harmful bacteria, but also acts as a colon cleanser and balances our immune system. This probiotic you can make at home helped produce gas bloating, constipation, diarrhea, and symptoms linked to Crohn's disease and ulcerative colitis. Some recent studies Show that this remedy helps people lose weight. Maybe this is the reason while I'm still in good shape, while I'm eating almost everything I want. Hi, I'm Dr. Nicola pelican. I'm an herbalists and I studied plants and natural remedies for the past 20 years. I got my undergraduate degree at McGill University. My mass. The hook is what happens if you pour salt into a cabbage. The benefit is that it's a colon cleanser. And balances the immune system. Interestingly enough, the advertiser didn't make it clear why you should click on your ad. And when the AED got to the 45 seconds mark, the advertisers started to talk about her background and experience. Never asking you to click what's going on to give this lady credit. You may not have realized it, but this ad is 33 minutes long. It's actually a webinar. Instead of asking you to click and sign up to her webinar, her ad is the webinar. There's nothing wrong with an ad that's a webinar. The lady appear friendly and knowledgeable, however, thirty-seconds into the ad, and she is charged for the ad. By the way, we, the audience still don't know what she is offering. There was no supporting text on screen and I had a hard time capturing the highlight of what she was saying. I also had to rewind and watch the beginning of this as several times he figured out the benefit of what she was trying to express. She said that it acts as a column cleanser and balances the immune system. I still don't know what that means. Does it mean that I will go to the bathroom easier or less likely to catch a code. You never want your audience to guess the significance of what you are trying to say and sell to her defense. She may explain everything later in her 30-minute webinar, but my fear is not many people will wait for that long to find out. Okay. Three ads down, three more to go. It was about the third week and to Kathy's weight-loss battle where things really started to go downhill. She was eating salads four or five times a day. She was running on the treadmill 45 minutes a day and even walk on her dogs on long walks on the weekends trying to lose weight. And in the first couple of weeks he lost weight. But then she hit a plateau, still doing the same things that she's been doing, but she stopped losing weight and even worse, she started gaining weight back even though she was working out extremely hard and she was nearly starving herself. So what was going on? All you have to do to lose weight and have the perfect body is to eat less. How many times have you heard that tired, old lie? Want to lose weight? Go on and extremely low-calorie diet. The hook is third week into Cathy's weight-loss battle and she started failing. There was no benefit mentioned 15 seconds into the ad. There was no clear need to click the Add at the 30 second mark other than curiosity and add a 45 seconds mark, the advertiser did not ask you to click. This is a great example of an ad that doesn't follow the rules and yet still successful enough to generate leads. What do you think? Do you want to continue watching? If you were interested in weight loss? Yes, you do. Why? The guy was telling an engaging story? This story was crafted so well that it kept the audience interested without providing a benefit or a reason to click the Add. You don't even know what this guy is selling at this point. How did he hook you into his story? Five seconds in, he calls out a person by their name, Kathie, which makes it sound like a testimonial. Kathy, in her third week of losing weight was failing. 15 seconds in, Cathy was eating salads and running on the treadmill and last weight at first thirty-seconds in, Kathy reached a plateau and not only stop losing weight, but gain some back. Very conscious of the fact that he is now being charged for the view. After the 30-second mark, the advertiser breaks down a false belief. Eating less to lose weight is a lie. This statement hooks the audience even more and they are glued to the screen trying to find answers to the questions that this advertiser is asking. Very engaging, right? This is advanced activation. It requires that you really understand who your customers are and what they are thinking. And then crafting a relatable story that makes them feel like you really understand them. Because it requires quite a bit of time script writing, organizing, and testing. I recommend that you don't try this the first time you make an ad, but later on once you have gotten a feel for the whole ad creation process. Okay, great. Let's continue. This is a banana, this is an apple, this is an orange. And I promise this effortless to minute routine will change the way you eat forever. I'm Dr. Kelly arbitrary, chief doctor specializing and biological medicine, a certified nutritionist. My powerful approach to weight loss and anti-aging has landed me on countless national TV shows from Dr. Oz, nutritionists, naturopathic doctor, tell you this, here. Was Oscars. Why should you listen to me, transformed me people is my specialty and what's more, I'm really good at it. I've helped hundreds of thousands of people lose weight. They may come help the sexy and energetic again. The hook is she is stating the obvious and makes you wonder why is she naming things? The benefit is this is an effortless routine that will change how you eat forever. At the thirty-seconds mark, no reason is given for clicking her ad. At a 45 seconds mark. The advertiser did not ask you to click another interesting ad style I'm presenting to you, right? So what are your thoughts? You can't tell just by this first 45 seconds, but this is another webinar. Add a clock, sing at 40 minutes long. My favorite part of the ad is when she asks, why should you listen to me and proceed to show you before and after photos of her clients. The biggest thing that gets in the way of her sales message is that instead of focusing on the specific benefit of what she can do for you, she spends the first 45 seconds of the ad showing you how famous and experience she is. There's nothing wrong with showing off your expertise, but I believe the best way to do it is after you have explained what you can do for your customers. Because people, especially strangers and cold traffic don't care about who you are, but what you can do for them first. Okay, on to our final review. I have been waiting for a brand like these are mixed with a good five to six is natural super foods. And these can't be superwoman bundle has like five different mixes and they're all for different things. You could use them together, separately. You can put it in your food, your smoothies for pasta, on water, milk, and just drink it depending on what you'd meeting for the day. The first one that I had is you're forever beautiful. This one is made to like nourish your scan literally from the inside out. It has so many amazing Superfoods just within this mix, but you're getting per serving, which is amazing. So is it going to have, is the energy booster, you guys, this is a, it's insane and it's all natural, which I really, really love. You guys know I'm all about that. It is literally to boost your energy for up to eight hours a day. My hormones have been absolutely everywhere. The hook is, this lady has been waiting for a brand like this. The feature is that there are five different mixes and you can put it in everything. At the thirty-seconds mark, no reason was given to click. And at the 45 seconds mark, the advertiser did not ask you to click there add. At this point in the review process, you might be thinking june, you are being really harsh. And you are right. I am being harsh. Interesting enough, I actually liked this ad and this lady's down-to-earth personality. I also believe her product is cool. So what's the problem? I have to be objective. You cannot make an ad from the perspective of yourself, but the perspective of your ideal customers listening to you. It may seem like she was naming benefit after benefit after benefit of her products. But what she was actually doing was naming the features of her product. Five different mixes is a feature. Mix with Superfoods is a feature that superfood is natural, is a feature. You can put it into anything, is a feature boosting your energy for up to eight hours a day is a feature. But what does these features do for me? A good way to come up with the benefit from a feature is to start with a sentence so that five different mixes so that you don't get tired of one boring flavor mixed with Superfoods so that you don't have to go to the grocery store and buy super foods separately. Superfood is natural so that you are not putting harmful chemicals into your body. You can put it into anything so that you can easily get this healthy thing into your system. Boosting your energy for up to eight hours a day so that you don't have to keep drinking coffee or take a nap. You see how this works. Focus on the benefits and you will attract way more customers than if you were just listing features. Other than that, the ad is great. It's very personal. That delivery is honest and the location is awesome too. It's as if she's inviting a friend into her kitchen and you showing them around. So what do you think? Is this add style relevant to your business? Make your judgment and we'll be done for today. Great work. I'll see you tomorrow. Course adjourned. 25. Wealth Niche Ads Judgement: Good afternoon. As a member of the ad judges. Your second assignment is to judge popular ads in the wealth niche and approve or reject their style for your business. Download the wealth niche adds worksheet included with this episode and open it up. The same judgment rules apply in this episode as well. We will review eight ads in this episode. Okay, let's get started. Of course in session, this AI tracking script improves your ad targeting. When your ad targeting is improved, you get customers much cheaper and you able to scale them much further. If you click this Add, I'll give you this tracking script. It's called Heroes and big brands like click funnels.com, tom Byers, Impact Theory.com, and grassy Joseon Tony Robbins, mastermind.com, 6, 7, 8, and 9 figure e-commerce brands like Lady Boss.com, massive influencers with millions of followers, sales and adds leaders like Dan Henry and even one of the highest revenue click funnels, funnels of all time, our customers whose Jim Anja com, they're all using it. This is real, this is happening right now, and hundreds of other businesses are using this. They're getting a massive advantage in their ads. And if you're not using this, frankly, you're at a disadvantage because you're paying more to get a customer. And that means that businesses are using it can bid much more aggressively and get a much bigger advantage. The hook is this AI tracking script improves your ads targeting. The benefit is when your ad targeting improve, you get customers much cheaper and you can scale them much further. Why should you click? He will give you this tracking script if you click. But at the 45 seconds mark, he did not remind you to click this Add. And so what do you think this advertiser obviously know about the 5 second, 15-second, and 30-second rule. In fact, he answers all these questions within the first 10 seconds of the ad. Don't believe me, watch it again. This AI tracking script improves your ad targeting. When your ad targeting is improved, you get customers much cheaper and you are able to scale them much further. If you click this Add, I'll give you the tracking script there, ten seconds and everything was delivered. And he perceives to show you examples of other successful entrepreneurs that use this service. My favorite part is when he says that a hundreds of other businesses are using the service. And if you don't, you are at a disadvantage. This is a great fear of missing out psychology sales tactic that gets people to click. I also like the idea that he was holding up to something physical to the camera. A computer script is digital. It's not physical. But by holding up a flash drive, he makes the product tangible and real. The only thing I would have done differently was to remind the viewer to click at the thirty-seconds or 45 seconds mark. This will make his call to action much stronger as you continue his sales message. Is This ad style of something you would like to try your business, make your judgment, and let's continue. This is Kim, Kim flavor. Alright, so what to post on your wall to generate clients? This is a topic I am very interested in telling you about because I started posting online on Facebook probably, I would say 78 years ago. I mean, I've been on Facebook quite a long time, but I started posting degenerate clients. And I started doing that and messaging to get generate people who are interested in my business clients and, and, and recruits as well. And some years ago, I think in 2012 and 2013, I joined a card company, a card sending company. Probably many of you know what it is. And they have really cool cards and little cool. The hook is what to post on your wall to generate clients. 15-second seeing I know benefit of the product or service is mentioned thirty-seconds in and no reason is given to click her ad 45 seconds. And the advertiser did not ask you to click, as you have guessed, from the appearance of the slide deck. Yes, it is a webinar add, a 30 minute webinar add besides the text on screen, the viewer has no idea what the advertiser is selling all the benefits of our products and service. Instead of explaining how her method of client generation is different than others, she spent her entire 45 seconds of the ad talking about how she got into this business. Unfortunately, her delivery was now polished and she hesitated several times. My guess is that many people who may be interested in the subject would skip this ad as a lax and engaging delivery. Make your judgment and we'll move on to the third add. If you're a business owner struggling to go online, I want you to know, I know exactly how you feel millions of people just like you are struggling to decipher guru courses and outdated strategies that just don't work. And I have $50 thousand worth in them. Best thing to prove that now, over the last few years, I went from 0 to over 25 million dollars in revenue after trial and error and persevering. And I came up with the method I call conversion accelerated. Now, all you have to do to get this and start implementing It's completely free, is clicked down below. And the reason I'm doing this is simply so many of struggle this year that I wanna give you a head start. So go ahead and click the link down below and I'll see you on the other side. The hook is a guy with a Lamborghini saying, if you are a business owner struggling to go online, I understand how you feel. There is no benefit mentioned other than that he has $50 thousand worth of investing experience. Why should you click? He says he'll give you his product absolutely free. And before the ad ended, the advertiser did remind you to click a second time. This is the type of welfare that's commonly found on YouTube. It's formulaic, starting off with a visual display of wealth, like an expensive car, then moving on to a vague product or service that this person has created, finishing off with a statement that it's free, just click here. However, just because it's formulaic doesn't mean that it doesn't work. The advertiser answers all the questions he needs, with exception of the specific benefit that his products or service offers. A little editing trick that he used, which I think is cool, was when he said the phrase, just don't work. Notice how the screen zooms up each time to put emphasis on the word. Is that just don't work easy to do and is pretty effective, creative. Be objective. Do you believe he truly understands you? Make your judgment and we'll continue. What I'm sitting on my private jet with a million dollars in front of me. And if you watch this video, I'm going to show you how you can make up a million dollars and five seconds. So that one day you can be as awesome as me. And there's just one problem. It's all fake. Crook, ion thruster, pheno. And if you're a coach consultant, expert, author or speaker, I see the same YouTube ads that you do. People showing you their Lamborghini and their piles of cash and all this other fake stuff, just because they want you to think they're cool. But here's the thing, that stuff is so easy to fake. It's not even funny, but you can't fake. It's real revenue, real results. And I have built a coaching business that's done over $50 million and high ticket coaching sales in just the past few years. That's real. But you know what? The hook is? A guy in a jet saying he has a million dollars in front of him. At the 15-second mark, no benefit is mentioned other than curiosity and humor at the 30-second mark, no reason is given to click the Add at the 45 second mark. The advertiser did not ask you to click the ad. But it's still a creative and entertaining add, right? This is what I call the double pattern interrupt add. It captures your attention by something shocking, like someone obnoxious with a lot of money. But 15 seconds into the ad, he shocks you again by showing you everything is fake. What this does is it's psychologically makes you trust him a little bit because he is saying that the jet and the money can't be faked, which makes you feel that he is then probably not fake, right? Since this adds structure is an entertaining story, the advertiser goal is not to get the viewer to click within the first 45 seconds, but to keep them watching, as he explains more about his business, what do you think? Can you come up with a double pattern interrupt idea relevant to your business to immediately convince people to trust you. Make your judgment. For ads down four more to go. I want to show you something that is really, really stupid on my phone and it reminds me just a second, but it reminds me a ten years ago, ten years ago when I got into this whole online thing, you know, people used to tell me, including my parents and I love them. It was this hillbilly. When are you going to get a real job? Oh, the irony right now. So I want to show you something that I think is really, really stupid on, on, on my phone. Okay. It's a little bit blurry here. It's a bank statement. Okay. A bank statement and listening to how much sense it doesn't make. Let's make it big screen right here. Now what's this? You look at a bank statement and what do you see? Amazon, 200 bucks, Hulu, 10 bucks, target, 300 bucks. Vaughan's. The hook is this guy is going to show you something really stupid on his phone. There was no benefit promise at the 15-second mark, at the 30-second mark, no reason is given to click the ad and no click requested at a 45 second mark. This is another storytelling add with the purpose of engagement and soliciting emotion before asking for the click, just in case you don't know this guy. He is a very successful marketer and an expert at creating ads. Why am I telling you this? Because every pause, every hesitation, and even the focusing of the camera lens was calculated to create the effect of spontaneity and realism. He draws you into his story about how much money we waste each month on things we don't need. Now ask yourself this question. Do you feel like he understands you? Let's compare this ad with a guy under Lamborghini ad. Which one appears to understand you more. Now you understand why? Onto the next ad, I had Sam Barker here from the Motley Fool behind me. Mark mall, or what used to be what once was a bustling and booming shopping center. Just a stone's throw away from Motley Fool headquarters is now a sad shell of its former self. The only store open here is seers, which in fact just announced it's closing. In fact, the parking lot here now is pretty much a hub for Amazon Prime delivery vehicles. But if you think Amazon is behind this retail apocalypse, think again, because it's not just landmark mall. This death of retail is sweeping through the nation. Just look at this outlet mall in Monroe, Michigan, overgrown with brush and broken glass after years of abandonment or this old. At the 5 second mark, there was no hook other than the guy telling you his name and which company he worked for. No benefit was mentioned, no reason for clicking was announced. And NOW Click was requested. Just what is going on. Is this a storytelling addtwo? Yes. But it's vague and hard to follow. Ladies and gentlemen, this is a re-marketing add. It is an Ad shown to someone who have interacted with their ads in the past. And since I have seen and click their ads before, the advertiser is assuming I am familiar with their business and interested in new projects they are working on. Please tell me, is this the type of ad style approved for your business? Very good. This type of ad style should definitely be avoided because it's passive. Playing on assumptions and brand recognition. If you are curious of what this ad is about, this isn't an investment company and they make a lot of ads that show new markets, such as real estate that they feel will be the next big thing. And the purpose of this ad is to tell a five-minute story, convincing you to download their new report. Good catch add, judge. This type of ad style is not for us. Moving on. So just yesterday I did a brand new webinar that brew in 42 thousand pounds, say, Well that's about 60 thousand US dollars in one day and I did it using information that contained here and what I call the webinar funnel. Chichi. I want to give you access to this thing, the information inside of here, which I'll show you in just a second, is being responsible for over $8 million in sales online. I have figured out the perfect process for how you put together a webinar funnel that attracts the right type of customers, provides tons of value for those people and converts more of those visitors into sales. Inside of here we go into step one. The offer had to create an irresistible offer. We go into the dream customer, how to speak to the right person. For your offer. Got to the presentation, the core pillars of a seven figure presentation we're going to the registration process had The hook is this guy did a webinar that made $60 thousand. The benefit is that he has a chichi with strategies that he used to make that money. Why should you click? He says he has figured out the perfect process of how to put together a profitable webinar funnel. At the 45 second mark, the advertiser did not ask you to click the Add. What do you think? I like this ad? Because that benefit he is offering is clear and the reason to click is clear. He has made this much money running webinars and he have created a cheat sheet that will teach you how to do a two. Remember what I said about holding or showing your viewers something physical is a good idea. He is actually holding onto a booklet. You know, if you click the Add to get it, you would be downloading the digital copy. But a digital screenshot of the cheatsheet is not as attractive as a physical booklet, and that's why he is holding onto one in this ad. The advertiser also continues to list the specific things that you will learn from the booklet, which makes it all the more real and attractive if he took the time at the 30 or 45 second mark to remind the viewer to click the Add so that they can learn the following strategies covered in the booklet. I think even more people would have remembered the click the Add. Make your judgment and we'll finish up this episode with the last ad. Hey, question for you. Here we're seeing those people at the coffee shop, the ones that just sit there in the middle of the week sit in their coffees and seemingly having a stress-free times, working on their laptops. Lot of times they're with their friends who seemed just as relaxed as they are. But then they get up, they walk out of the coffee shop and they drive away in a $100 thousand car. And you're like, What are these people doing for a living? Well, my name is Jeff learner and I am one of those people. Literally, just before this video started rolling, I made $10 thousand with my online business. Now I didn't become a millionaire of the traditional way. I didn't work 40 years, I didn't invent anything. And I never trust five seconds into the ad and there was no hook. There was no benefit mentioned that the fittings second mark, there was no reason to click Other than if you were curious what those people driving expensive cars did for a living. And the advertiser did not ask you to click at a 45 second mark. So what are your thoughts? I think this guy has an interesting message to share, but shared it too late. It wasn't until the 42nd mark that he explained how he became rich and successful. The first part of the ad was waste is setting up the scenario as if you were walking on the street and he casually met you and took off his face mask to talk to you. This setup was unnecessary because other than pointing out that this ad was made during the pandemic, it doesn't add anything to his sales message. The story of wondering where people who drove expensive cars did for a living fell a bit cliche because it has been done so many times before. It has lost its wild factor. But how do you feel about it? Remember, you don't have to agree with me 100% of the time. This whole exercise is to train you into seeing what others are doing. So that it will inspire you to create your own ad that's organic to your business. Make your judgment and we'll be done for today. I am truly impressed by your judgments so far. Keep it up. I will see you tomorrow. Courts adjourned. 26. Relationships Niche Ads Judgement: Good evening. Your third assignment as an ad judge. Is the judge a popular ads in the relationship niche and approve or reject their style for your business, download the relationship niche adds worksheet included with this episode and open it up. The same judgment rules apply in this episode. We will review five the ads in this episode. Okay, let's get started. Coursing section. I hate tender to the only time I got lucky was with this one guy. He was one of the good ones. And why was he on Tinder? I crazy, right. He seemed to just know me better than I knew myself and me. It was really hot. And I kept asking him why he was always like one step ahead of me and he would never tell me. And then two weeks ago, he fast up and it was because of a video he saw right here. And I was like, No way. And then he showed me the video and oh my God. I can say is that you have the Watch this. Hey, my name is Christian. And one more warning. If you're a woman, presentations in the meatus. The hook is, this girl hates Tinder, but got lucky when time. The benefit is the curiosity of what the guy did that made her feel he was hard. No reason was given to click and no reason was requested from the advertiser at a 45 seconds mark. So what do you think? This ad started with an excellent hook? This girl was complaining about a Tinder dating app, but said she was able to find a guy out there. She liked. She continued the story of feeling attracted to this guy, but not sure why this builds curiosity. Then she found out that the guy was able to seduce her because of a video that he saw. And she suggested that you watch that video too. Then suddenly at the 42nd mark, you hear a man's voice explaining to you his strategies, aim picking girls up. The success of this ad comes down to targeting. If it's targeting men, it will work really well because it captures the attention with an attractive looking girl with a great hook and perceives the, tell them a dating story. However, if you look at this ad from the perspective of women, there is some logic errors. A girl wouldn't be happy that the reason why she likes a guy was because the guy learned some pickup tips from a video. And she's certainly wouldn't be so enthusiastically asking other guys to watch the video. But once again, this ad is meant for men and so the sales message is attractive from their perspective. Build upon curiosity. The advertiser figured that if he started the ad with a girl talking, he will probably get more attention and views. Then if he started to add as himself. How do you feel about it? Is this add style of switching gender during the sales message, something you would like to try in your business, make your judgment, and it has continued. Or you an unmarried men age 18 to 34, if that's you. This video is for you and specifically for you, how would you like to learn how to not only improve your business slash financial life and make more money, but also improve your woman life, your dating life, your relationship life at the same time, and do these things at the same time concurrently together. How would you like to learn these things using proven principles, strategies, and tactics that we know for a fact, have worked for thousands of men all over the world. Exactly like you, exactly your age. And how would you like to learn all this stuff for free? Because it's bright and alpha male to Paula, we teach comprehensive lifestyle design for men. Specifically, you're dating and relationship life, and you're self-employed, financial business law. The hook is, are you an unmarried men aged 18 through 34? The benefit is to improvements, business, financial life, and also their love life past the 30 second mark. The reason to click is that you can learn all this for free. But the advertiser did not ask you to click his ad at a 45 second mark. What are your initial thoughts? This ad started strong with the hook that made it super clear the kind of person that this ad is for our merry men aged 18 through 34. However, the sales message was diluted when the advertiser mentioned that he can teach you to be successful in both your financial and love life. Finances and relationships are completely different niches and require completely different approaches and strategies. The promise that this program can do both greatly reduces the effectiveness of this ad. Another thing that stands out is the claim that this program is free, using the word free is good in an ad because it makes the barrier of entry easier for people who don't know your company yet. However, the item that is free is usually something small, like an e-book, a video, or a report. But to say that your program is free, can create some suspicion from your audience because nothing of value in this world is free. The last thing you want to do is to invite a suspicious customer into your business, because instead of giving you the benefit of the doubt, they will continue to look for hose in your business. And if they find even a tiny thing they don't like about your business, they will think you have tricked them. A solution to this problem is to simply say that you are giving something away for free to introduce them to your program. And if the system is truly effective in improving someone's money troubles and grow troubles, make two different ads targeting two different niches. You can always let the customer know you have other services once they believe you can help with one of them, make your judgment and we'll move on to the third add, like a pascal. Now we'll look at her. She's gorgeous, right? I'm sure you see girls like this all the time at the grocery store or a coffee shop or online. Beautiful girls that just below your mind and the thoughts of how to approach her and what to say giddy this feeling in the pit of your stomach like her whole world's about end. There are so many things you could say, but what's the right thing to say? That's going to get her attention and make her like you. What if I told you that I have a formula you can use to win over any woman, any where in a matter of minutes, no matter how attractive or sought after she is. And even if both of you have masks on, we women, due to our biological wiring, can't physically resist a man who uses this formula on us consciously. The hook is, look at this girl. She is gorgeous, right? The benefit is the curiosity of how to approach a girl in public and what to say to them. The reason to click is that she has a formula that you can use the wind over any woman. However, she did not ask you the clicker add at a 45 seconds mark. And interesting enough, she doesn't have to. If you are a single man without a girlfriend, You will probably be glued to the screen. Why? The AD start with an attractive looking girl in public and you hear a voice over to look at her and to notice that she is gorgeous. Then in the next 15 seconds, the advertiser continues the scenario. She psychologically puts you in by making you wonder what to say to the girl. If you were interested in her, the advertiser helps you visualize how nervous you will get by exaggerating that you have a pit in your stomach and you feel your whole world is about to end. And then around the 30-second mark, she tells you she has a formula that you can use the win over any woman anywhere in a matter of minutes, no matter how attractive the girl is. If you can make the solution to your customers problems sound easy, they will believe it because they desperately want to believe it. She then continues to add into the 45 second mark by using herself as a testimonial, saying that women are biologically wired to respond to this formula and they are unable to physically resist men who use this formula. She doesn't need to tell you the click. You will continue watching and now want to skip great copywriting, right? Let me ask you a question. Did you notice her body language? Is this the kind of body language that you should try to implement into your ads? Absolutely. You are completely correct. Her body language alone convinced me that she is a great marketer and probably even an actress. It's not just the words in her script, but how she set her words. Do you remember how the ad started? She was sitting comfortably on a silver with her legs up, casually speaking to you. Then as if she wanted to share a secret with you, she sits up and starts to tell you that the desires that you have in your mind. And then she leans in and tells you she has a formula that can satisfy your desire and satisfy it easily. This is obviously a vans iteration. But just because it's advanced, doesn't mean you shouldn't try it. Don't forget the words in your ad may be convincing, but it requires your voice, your personality, your attitude, and your style to make it work. Never underestimate the power of your body language and how you say your script to convince a stranger to stop this, an ng-click, make your judgment and we will continue. There is one innocent f-word that turns a woman on and makes her start to chase you, denoted as NO is not that vulgar f-word You might be thinking about. As men, it sounds totally innocent to us. But when you slip it into a conversation with any girl you want, you're going to at least triple the chances of her chasing you shall be three times as likely to start hitting on you out of nowhere, three times as likely to ask for your number, and three times as likely to make the first move on you and even sleep with you that same night. So, do you know what this innocent effort is? I'll give you a hint. Attractive women loved to say this f-word to get men wrapped around their finger and they use it all the time. So do you know what this magic effort is? If you already know for sure, then forget you ever see. The hook is there is a word that you can use. The terminal woman on. Benefit is if you use this word, you're going to triple the chances of her chasing you. No reason to click the ad is given other than curiosity and the advertiser did not ask you to click at a 45 second mark. Interesting delivery style, right? Instead of a live person speaking to the camera, the entire ad is just a slide deck PowerPoint presentation. Now let me ask you a question. This ad looks boring, right? It has no visuals, no picture, no video. And you don't even know what the person that's reading the slides look like. This ad is going to do off, alright, make your judgment now, is this a good ad or a bad ad? Warning you have just made an incorrect judgment will be documented in your records. Incorrect judgment will hurt your business and we cannot have that. This is your one and only warning. If you make another incorrect judgment, you will be asked to leave the ads judge Academy. So please be careful you have just underestimated the potential of an ad or do well based solely on videos to give you a perspective of success. Do you remember, does add the first one we saw of this girl saying she hates tender. The advertiser kept the ad running and paid for over 900 thousand views, almost a million views and the added that you just rejected. Guess how many views the advertiser paid for? Yes. Two million. Five million. Seven million, seven point seven million views. If the advertiser was paying $0.05 per view, he had just paid $386 thousand. Are you willing to pay damn much on a single ad if it wasn't working? Probably not. I am being extra hard on you today to remind you, don't underestimate the sales message, the words on paper, the copyrighting. It can be more powerful than a video. Hooke starts with an advertiser telling you that there is a word you can say that turns a woman on if you were not interested, if you thought this ad was stupid or sleazy, you will have skipped it right there and then, and the advertiser doesn't pay, the people who continues to watch are interested 15 seconds into the ad and the benefit of learning the word becomes clear, it will triple the chances of girls chasing you. As a thirty-seconds mark, the advertiser does a double pattern interrupt psychology trick. Women are using these words, men to wrap them around their finger. He is saying that even if you are not using this word on women, women are using this word on you. Suddenly the urgency to learn this mystery where doubles, you must learn what this word is. You are glued to the screen. This ad is two minutes long, and in those two minutes, he strings you allow never telling you what the word is. By the two-minute mark, he finally asked you to click the ad. And having invested all this time watching and wondering what a gosh darn word is. You just have to click, and that's when you click. You see how this works. To accomplish this, think about one question, Just one question that your ideal customer is dying to know. If you can answer that one question, you can wrap your customer around your finger and tease them all the way to your pocketbook. Please dispense your judgment now, is this and add style that you would approve for your business. Okay. On to our final add. Anything else you want to keep this year by joining events and adventure. Adventure is, is a nationwide activities plaid, twisting those key things. We host over 30 great events each month. So you can fill your social calendar with new friends and new file, meet people face to face at wine tasting sporting events, trivia nights, even on a hot air balloon. If you're looking for travel to another one of our many international trends, events and adventures. This the events and adventure is.com to get started. The hook is, if you are single, you can make a resolution. You can actually keep this year. The benefit is that you can meet people naturally just doing the things you love. At the 30-second mark, the ad ends and reminds you to visit the website. So what do you think? This feels like a TV commercial ad that was placed on YouTube. It's fun and exciting, but could improve in some areas other than the exciting video and music, the hook is kinda week and may make a viewer's space out. New Year's resolution common feels dated and now trendy. No one really thinks about their new year's resolution or cares if they break it anymore. But the ad redeem itself by giving the benefit, which is meeting people naturally, just doing the things you love. This message could be stronger if the nouns are told you to get off your dating app and joined the program because of the benefits. What I really like about this ad is that it tells you a feature and immediately explains the benefit of it. They have over 30 great events each month, which is a feature so that you can fill your social calendar with new friends and new fun, which is a benefit and awesome tangible benefit that explains the feature that they offer. However, the ad ends pretty weak by asking you to visit a website. And that is when you feel that is probably made for TV, almost no one will upon watching desired, open up a brand new browser and typing the domain name of the website. People are lazy. The ad should have asked the viewer to click now and see when new events are coming up that will really make whoever is interested to click. This type of ad is what I call a poorly made sandwich. The middle is great. It's filled with excitement, features and benefits. However, the beginning and ending is weak. The bread is Week, which drags the host sandwich down and ruins the taste. Make your judgment and we'll be done for today. Although you made your first error today, it is your one and only error. So you may continue the academy. I have high hopes. You will graduate with honors and make us all very proud. Keep up the good work. I will see you tomorrow. Course adjourned. 27. Misc Niche Ads Judgement: Welcome to your last assignment as add judge. Today you will be judging popular ads in the miscellaneous niche and approve or reject their style for your business. Download the miscellaneous niche adds worksheet included with this episode and open it up. The same judgment rules apply as we view seven ads in this episode. Okay, let's get started. Courts in session. For just $67, you can make as many videos as you want and you never need to pick up a camera or use any fancy editing software. With duly, you drag, you drop, you tweak some settings and boom, but he hadn't. It'll take you just a few minutes. So let's hear from the duty creator bread to see why doodling is so easy to use and why you should grab this offer right now. I'm Brad Callen, and in this video, I'm going to show you how anyone can quickly and easily create doodle videos, just like the one you're watching right now, using dually, are drag-and-drop doodle software that allows anyone, regardless of tech skills to create highly engaging professional Doodle videos in a matter of minutes. Because doodle videos are fun and engaging, they can get you more clicks. The hook is for just $67. You can make as many videos without picking up a camera. The feature is that you can create simple animations in just a few minutes. There is no reason to click at the 30-second mark and no reason to click the Add at the 45 second mark. So what do you think in terms of demonstrating a product? This video does it extremely well. They entire ad is one demonstration video showing what the animation looks like that a person can corroborate the feature of being able to create these drawings within minutes is mentioned at the 15-second mark. However, instead of exploring the benefit of what that means to you, announcer spends the next ten seconds introducing the owner of the business. And once the owner starts talking, he repeats what was said in the beginning of the video and wastes that remaining ten seconds talking about how quick and easy it is to create doodle videos. This type of behavior is what I call stroking your own ego. From the point of view of the advertiser, introducing the owner of the company is a big deal to them. But to us viewers, we don't care who the owner is within the first 45 seconds, no new information was given when the owner took over the narration, but actually wasted valuable seconds introducing himself. I didn't, that is a gray add. The hook is super clear and announcing the cost at the beginning will make anyone looking for free things to skip the ad. It's simple, engaging, and fun. Make your judgment and we will continue. Any dog parent who puts up with the struggle of brushing their dog's teeth, deserves a serious pat on the back. The wrestling, the squirming, the running away. It's miserable for both you and your dog. Uh, dogs oral hygiene is a crucial part of their overall health. That's because the bacteria that causes mouth infections can spread to other parts of the body causing life-threatening illnesses such as kidney failure and heart disease. But looking out for signs of this isn't always possible because there are often invisible. Fortunately, there's some good news. There is a way to keep your dog's teeth clean and it doesn't involve a toothbrush or toothpaste. This incredible dental mouthwash is formulated with premium. The hook is calling out to any dog owner who personally brushes their dog's teeth. Benefit is mentioned at 15 seconds. No reason to click is given at thirty-seconds and no requests to click the Add, add 45 seconds. However, this adds still works extremely well in keeping the attention of dog owners. Why the hook statement? Any dog parent who puts up with the struggle of brushing the dog's teeth, deserves a pat on the back, is a great hook. It is indirectly telling dog owners that they understand you. Then they do something creative and out of the box. Instead of talking about the benefit of what their products can do, they do the exact opposite. They scare you into fearing what could happen to your dog. If you don't use their product. You don't want your dog to have kidney failure or heart disease, right? That is a great way to keep the sales message relevant and practical, clever, right? The different stock videos of dogs also adds to the subconscious feeling of social proof as if many dogs have used their products with good results. Conscious of the fact that they are now being charged for the view. At thirty-seconds, the advertiser starts announcing the solution to this problem that they have raised, making the viewer want to continue watching is this add style of emphasizing the problems your customers will face if they don't have your products, something you want to try for your ads, make your judgment, and let's continue. This has been known widely to help with psoriasis as well as eczema. So if you struggled with either of them, this is really helpful. I've battled with eczema with all three of the kids, both Avery a really struggled because I've tried everything and nothing was working and it was getting very frustrating because I felt like it was going to start bleeding soon and she was getting painful from it or even sometimes achieved the Delft venous skin dry skin oil. So I have some before and afters. I wanted to show you guys of Avery's neck now she has gotten this rash behind her knees as well as her arms, her stomach, but her neck is where I saw that I had really gotten crazy. The hook is this product will help you if you have psoriasis or eczema at 15 seconds, instead of the benefits of using the product, the advertiser explains she has tried everything and nothing was working. No reason was given to click the ad and no requests to click the Add, add 45 seconds. This is an ad example that I wanted to share with you because I just loved the hook. It's so simple. Sometimes the best hook is just telling your customer in the first five seconds what your product is used for. However, the advertiser neglected to say that this product is for kids in the hook. And because her words are mumbled and unclear at times, I was wondering who the person Avery is. I had to rewind the ad to find out that Avery is one of her children who has this medical condition. As you can see speaking clearly is very important in an ad. Even though the delivery was now polished, it doesn't have to be. I genuinely felt this was a mother who found a solution to a problem and it's sharing it with you. It feels very real to me. What do you think? Make your judgment and will continue to the fourth ad? Would it still be funny if it ended differently? Do you know what to do during a choking emergency? When someone is choking every second counts. Most people think they can perform the classic method correctly, but fail. Choking is the fourth leading cause of unintentional death, especially among children and the elderly. This device is a simple but lifesaving solution. The device is like a safety net for when everything else has failed. It was invented by Arthur Lee, a first responder by heart. But most the hook is a child token. Instead of talking about the benefits of the product, the advertiser choose to escalate the fear of not knowing what to do when someone is choking. No reason was given to click the Add nor a request to click Add upon the 45 second mark. What I like about this ad is that all the footage are real situations when someone was caught choking. This has tremendous visual impact in convincing the audience that choking is a serious problem. It will be harder to create attention without these footages. What I think could have improved the hook was the voiceover in the first five seconds of the ad. This video is a viral video of a child choking and spitting out an object. It became popular and was even thought of as a funny meme video. And that's when the announcer assumes that you have seen the video by saying, with this, there'll be funny if it ended differently. A more powerful message is to ask, what will you do if your child a choke like this? It is usually not a good idea to make assumptions of the audience, but to treat them as having no prior background information on the video you are showing. Other than that, it's a great ad and visually powerful into convincing who's interested to take action. Make your judgment for ads down three more to go attention. If you have a dog or know someone who does, you need to watch this, it could just save their life. Over 38 percent of dogs suffer from arthritis or joint pain. That's why we developed our new breakthrough joint relief dog chews. They're made with natural ingredients that helps strengthen bones and reduce joint inflammation. Giving your best friends strong and healthy bones. Keep your dog's joints in tip top condition. Click below to shop now. The hook is if you have a dog or know someone who does, you need watch this. The benefit at the 15-second mark is that they have adult Chu to give dogs joint relief. The reason to click is to keep your dogs joint in tip-top condition. And the advertiser did ask you to click his ad. Why am I showing you another dog product ad? Because I like how fast they got to the point, this ad is only 30 seconds long and they delivered their sales message flawlessly in that time, it starts with a hook of a person holding onto a sheet of paper with texts on it, which makes this ad immediately stand out and more real than if it had overlay text, the advertiser announces the problem, which is over 38% of dogs suffer from arthritis without skipping a beat, they immediately go for the solution to the problem by announcing they're chewable dog medicine, they continue explaining the benefit, which is that it will strengthen the bones and reduce joint inflammation so that your best friend will have strong and healthy bones and they end the ad perfectly asking you to click. The only thing I would change is the announcers tone. The script he is reading is great. But the way he was reading it was boring, as if he was falling asleep. If he put more energy into the delivery, the ad would do even better. What do you think of this add style? Instead of proline, your sales message can use shore net and delivery like this. Make your judgment and let's continue. Hi, I'm Janet him. And have you heard about the real, real real real is a luxury consignment website and app. We can find brands like Chanel, Louis Vuitton, and Gucci, and up to 90 percent off retail, their team of experts authenticates everything. So you know, you're getting the real deal. What I love about the real-world is how sustainable it is. Fashion is one of the most polluting industries in the world. And so you can feel good about shopping year and giving items like this. A second home could doing town hall for twenty-five dollars off your first order. At the 5 second mark, there was no hook to capture the audience's attention. The benefit at the 15-second mark is that you can get up to 90 percent off of brand names and they have been authenticated. Why should you click? They are offering twenty-five dollars off your first order. And the advertiser did tell you the click the add at the end. What are your thoughts? Let me ask you a question. Do you think her hook is captivating enough in the first five seconds to review her hook was this. I'm Jan in and have you heard about the real real real. Real is a luxury consignment. So do you think it was captivating enough for your business? Great. You are a master at judging ads now, you know that mentioning your name and the name of your company is a waste of your first five seconds hook because no one cares who you are yet. However, if she started the ad was mentioning they have good deals on Chanel, Louis Vuitton, and Gucci allow more people will pay attention and not skip. I do like to add style of objects appearing her hand and people handing her things from offscreen. It's psychologically makes it feel as if she has a big warehouse off-screen. However, I felt she missed an opportunity when she said the phrase, fashion is one of the most polluting industry in the world. And she even made a sickening face when she said it. However, she didn't elaborate on its significance. And so the statement doesn't have any impact. Imagine if you saw that choking add without any elaboration other than that choking is dangerous with the ad have as much of an impact as it did. Other than these points, this looks like a good ad. The girl looks trendy and hip and talks like an influencer who knows about fashion. What do you think? Make your judgment? And we'll move on to the last ad. He's your agency using WordPress to build websites. That's like carving a chicken with a hands-off, drying the hair with a leaf blower for using a baseball bat to kill a housewife. They get the job done, but they're awful to work with or trying to like WordPress. Instead, work with data. A website platform that's designed to help agencies built websites at scale. So stop working with the wrong tools and say goodbye WordPress and hello data. Today. The hook is, are you using WordPress? That's like cutting a chicken with a hand saw. The benefit is that it's a tool that allows agencies to build website and scale. The reason for clicking is that they have a free trial, but the advertiser did not ask you to click at the end of the ad. I wanted to leave you with a fun add before we end our final judgment. So what do you think? I love the hook? It's specific and fun. It calls out to anyone who is using WordPress but not happy with it. The comedy is based on the exaggeration of how WordPress is not a practical website builder. It makes the viewer laugh while getting their sales message across. This ad is the only add that I have shown you that has a special ending. Have you noticed in the ad is over at the 30-second mark, but their logo and reason to click stays on for five seconds more. This tells people that the ad is over and they should click all without verbally asking the viewer to click. This is something that you should absolutely implement into your ads, especially if your ads are longer than 30 seconds, you already paid for the view. Why not leave the screen on a little longer so that your viewer has time to click. If you end your ad abruptly, your viewer might not get a chance to click, but if you prolong the end screen, they will. All right, make your judgment and we'll be done for the day. Congratulations. You are now officially a season add judge, veteran. Your business is in good hands because you know just what makes an ad engaging and successful. Proceed to the next episode. And I'll have some TOP secret resources to give you course adjourned. 28. WEEK 5 Landing Pages Vs Websites: Welcome to week five of the easy you do bad Academy. Guess what are we going to do this week? Well, let's review what we have done so far. Shall we? In week one, we went over the basics of running ads and the difference between Facebook versus YouTube ads. We also talked about the biggest mistakes made in YouTube advertising, as well as the steps in running ads correctly. In week 2, we set up a new Google account, a new YouTube channel, just a run ads, a Google Ads account, as well as linking them altogether. We also took a fun tour around the Google Ads dashboard and went through a scenario where we pretended to run it like a theme park. In week three, we got down to business and started our research for just what were people typing to look for products and services like ours. We learned that even though there are eight targeting options, we shouldn't get distracted but focus on 3 first, keywords, placements, and topics. In week 4, we attended and adds a film score where we watch different ads to get a hang of what to do and what not to do when we make our own ads. We were given for resources to help us when creating ads, and also experimented with four add templates that greatly makes creating ads like a simple walk in the park, which brings us up to speed to the fifth week, which is this week. We are going to work on something that will single-handedly be responsible for getting people to opt into your business after seeing your ad. And that is your landing page. That being said, this is also going to be one of the shortest adventures we are going to go on, even though it's going to be a super important week. What did what I said make any sense? I just told you that we are going to help you create a landing page that will make people convert, making sure that the money you spend driving traffic to it will not be wasted. And at the same time, I said that we are not going to spend too much time on it. Making this one of the shortest weeks in the course, Weird, right? Well, by the end of this episode, you'll know just why creating a landing page should be simple and easy there that you just catch what I said. I just gave you one of the biggest secrets in online marketing. Landing pages are supposed to be simple. The simpler, the better. You probably don't believe me yet. So give me a few minutes to prove it to you. Okay. Do you know the difference between a landing page versus a website? If you think a landing page is just a regular website, you will spend the next few months trying to figure out why no one cares about your products and services and why most people will take one look at your webpage and hit the back button. That is how important this secret is. You can spend literally months and even years changing the colors, design words, fonts, photos, videos, and animations on your website. But if you don't understand the true purpose of a landing page. All that time will be wasted. Scary, right? If it sounds like I am making a big deal about this, You are right, it is a big deal. Understanding this one concept will instantly increase the conversion rate of visitors to your landing page. Before I continue, let's play a game. This is the only episode in the entire course where I want you to play a drinking game with me. Here are the rules. Every time you hear me say the word easy, you have to take a shot. The number of shots you owe me will be displayed on the lower left-hand corner of the screen. And I expect you to pay me in full and drink those shots that you owe me, deal. Okay, Let's start taking a look at this website. This is the famous amazon.com. It is an e-commerce website. There are so many things going on the page, but you trust the brand name, so you stay on the site. If this is the first time you visited Amazon, you would not know where to click. Look at a small magnifying glass. That's where you should click to start searching for things you want. This is a landing page. You don't know what this page is about yet, but you know just where to click to continue. There is only one place the click, it's as easy as that right here. This page is telling you if you want to learn a funnel secret that underground entrepreneurs are using to sell almost anything you can dream up. You can click here to register for the Web Class. Now, see simple and easy. This is a website. It is IMDB.com, the international movie database. It's an encyclopedia for movies. Each banner is trying to capture your attention to click. You click on this new Amazon original show or this video on the beautiful Wonder Woman? Or should you click to watch other trailers? So many choices, we have the thing about it. This is the landing page. Within two seconds of looking at this page, you already know what to do. Watch this video or click this link to continue. See how easy the option is. This landing page is claiming to be able to help you with relationships. They are asking you to join the 14 day relationship-building challenge with your spouse. If you are interested, what should you do? Well, you will click the simple and easy looking button that says to join the next 14 day boost. Now, oh, by the way, you now owe me for shots of your favorite drink. So remember the drink up. Okay. This is another website. It is a website about fitness. Take a look. What is your next step? You don't know what you should do. You, should you click this article about what really happens when you do this exercise every day or so, you click on this article about the 20 minute squat workout or about this list of tabs on top. Should you click on IE better give it, manage weight, live, well, my plate or more, my God, that's a lot of choices. I don't know what to do, but since this is a popular site, I'll probably stick around. This is a landing page. What is it about? It is about partnering with him. If you want to build your online business. He is offering a free e-book. He is saying he has made $10 million. He is asking you for your email address and to click here to get your free book now, see how simple that was, how easy it is to obtain. Now you know the difference between a website versus a landing page. A website goal is to provide information, provide information about their company, the products, and their services. What about a landing page? A landing pages go is a take someone's information, make it as easy as possible for someone to obtain, convert to become a possible customer. It's as simple and easy as that. If your business is not famous yet, you must make it super easy for people to get what they want on your site or else they will leave. That's why creating landing pages are supposed to be simple and easy because they must be easy for someone to land on it and easy for them to opting. If you make a complicated or confusing in any way, you will lose that person and lose a conversion opportunity. Remember, everything we do in this course is supposed to be easy. If you feel it's getting complicated, stop. You are doing too much. Everything is supposed to be easy because if you make things complicated, you will not get the results you want. And I will be out of a job because my job is to make things easy for you. Okay. Now you owe me 14 shots. So drink up. Okay. Before you feel that buzz coming, I think you understand my point. The most effective thing you can do to make your landing page successful is to make it easy. So easy that this is going to be one of the shorter weeks. Now that you know how easy your landing page should be, we will continue this week first by covering a copywriting secret that will double the conversion rate of your visitors. We will also talk about how to make your landing page compliant so that your ads will be approved by Google and ready to run. Finally, we will finish up this week by setting up your tracking tags on your landing pages so that every visitor and every purchase will be tracked by Google Ads, allowing us to analyze the data and make changes to your business when we start driving traffic to it. On to the next episode, and I'll show you some copywriting secrets for your landing pages. 29. Copywriting The Skill of the Opt In: Some people unfortunately, make learning the skill of copyrighting feel difficult. Just how do you become a good copywriter? Copywriting is the skill of persuasive writing, using emotion, logic, and fear to convince strangers to take action sounds difficult, right? Well, it depends. If you are trying to convince a stranger to buy your product that first time they meet you? Yes, it will require a bit of copyrighting work to get them to pull out their credit card. However, if you are trying to convince a stranger to opt into your business by giving you their email address in exchange for something free, copywriting becomes much easier. Remember this chart, we learned it in the first week of this course. It is easy to guess someone's email. It's hard to get someone to sign up to your webinar. And it's the hardest to get someone to buy your products the first time they land on your landing page, The truth is copyrighting, which is the words that goes on your landing page, is now hard as people make it out to be. It just requires you to really understand why anyone will want what you are offering. Let us Statement, sinking for a little bit. Be honest with yourself and ask yourself, do you really understand why anyone would want what you're selling? If you do, then you will have no problem doing this simple exercise for your landing page. If you can do this, you can do copywriting. I want you to create a simple looking landing page where you are giving something away for free and explain why they should take you up on your offer. If you can do this, you can do copywriting. But don't underestimate this exercise because it's not as easy as it sounds. Here is something that your copywriting teacher should have told you the moment you wanted to learn how to sell things online. Just because something is free doesn't make someone wanted. For example, if you were interested in making money online, and I come up to you with a free ebook that will show you how to make money online. Be honest. What is your immediate reaction? Why should you trust me? Why is the bug-free? It's probably not that good of a book. If it's free. What's the catch? Can you trust me with your contact information? How is my book different than others? Why is a free again, why should you trust me again? Do you see the amount of skepticism in doing business these days? And that's the biggest problem facing new entrepreneurs. Everyone wants to sell their products and services right off the bat without mastering the most fundamental copywriting skill, the skill of the octane, which is the maker stranger, want your free sample. Because if you can't even convince someone to take you up on your free offer, how can you sell them something? In fact, keep an eye out for all the ads that you see on YouTube. The next time you see an ad, click on it and see what happens. You will find that the majority of the time, the advertiser is not just sending you to a sales page where they can immediately sell you something. They are actually sending you to a free webinar, a free training. Why a free training? Because first of all, it's free. And second of all, people are on YouTube watching videos. They have longer attention spans then the people on Facebook. So they are more likely to tolerate sitting through your half hour training if it provides enough value. That is, you see the psychology that right? Another reason why it's so important to have one of your landing pages giving away something for free is what I call Lead last prevention. You don't want to lose that lead. A person saw your ad, clicked it, and landed on your landing page. If you try to sell something immediately, many will hit the back button. You just lost the lead. A potential customer, you have no way of contacting this person directly to start building a business relationship, you lost the lead. Sure, you can run after this person later, but this person just click your ad now, he or she is at that moment interested in your business. Why would you waste that relationship building opportunity and scared them away? If you offer something small for free in exchange for their information and they opting, you now own that traffic. Your advertising effort was now wasted. You can contact this person anytime and build that relationship so that you can show them what you have for sale and convinced them to take action on your own time and not on Google's time. It's as easy as that. Your homework for this week is to create a simple landing page, offering a free sample, a lead magnet in exchange for people's contact information. Because once you have mastered the skill, the skill of the obtain, you will be well on your way in convincing people to take out their credit card. Now you know the what, what you need to do, how do you do it? Just how do you create a landing page that makes people want to update? Just what do you say on your simple and easy landing page to convince people to take action and not press the back button. Continue to the next episode where I will show you one simple trick that gets people to obtain. 30. One Trick to get people to OPT IN: Just how do you get people to obtain to your business? How do you get them to stop scrolling, stop looking at other stuff on their phone, stopped talking to people around them and just plain stop being distracted by everything else. And pay attention to your landing page. Here is another secret that will turn you into an awesome copywriter overnight. Hey, think I'm flattering you and blowing smoke up your ass. Nope. Think again. In fact, you already did it in your ads, which is to give a clear benefit and a clear reason to click. Now for our landing page, we do something similar except here we emphasize on one thing and one thing only. And what is that? Please forgive me for answering a question with a question. But what makes you stop and pay attention to something? What makes you stop scrolling on your phone and realize, hey, I really want to know more about what this person is offering. What makes you stop at the checkout line when shopping for groceries to flip through these magazines. Oh my god, Lady Gaga is torn between two levers, which two lovers, and they both want to marry her. Why, how? Who my god, Hillary Clinton is planning a revenge on backstabbing Obama's. Was she planning to do? And what did the Obamas did to her? Why? How come I got chris brown assaulted Riana. And Riana says that she still loves him. She is still calling and texting him. Wtf, why? How? Even if you don't believe a single word of what these tabloids are claiming, you can't help, but at least glands add them, right? What's their secret? Curiosity. Curiosity is the single most powerful emotion that gets someone to stop what they're doing and pay attention to you. Think about it. If you already know exactly what this landing pages offering and how they got the result that they are claiming, would you still care? No. No, you won't. You don't want to rethink that you already know it's human nature to not care about things we know, but to care about things we don't know. However, if this landing page shows you the what but not the how, you will be curious. If it's show the results of their products and services, the what, but not the how, how they got those results. You will want to find out, right? Especially if all it's asking is just your email address, you would gladly exchange it to have your curiosity fulfilled, right? And that is why the focus on your landing page is to ask yourself, does one simple question. What can you say to caret curiosity for your products and services? And how do you do it with the minimum amount of words possible? Your landing page has only one goal. No, not to tell people who you are, what you do, how long you data for your experience, your hobbies, your personalities, your bla bla, bla. No one cares about that. Yet. Your landing page is not a website. It has only one goal, which is the cell the opting to get people to obtain. And you do that by getting people curious about your product. So curious that they must know or they will feel like they are missing out if they click the back button. Here are some examples how I use the forgotten funnel strategy to January 116, high paying customers for my online program in 29 days. Loved this example. It is specific and makes you wonder just how he got all those 116 high paying customers. He continues his landing page just a bit more by teasing you what you will learn if you decide to join his free web class. I lost 40 pounds using spices. Are you ready to Mel away your fat? Grabbed these seven spicy recipes. I used to melt away my first seven pounds. Such a clear and easy to opting landing page, right? Just how do you lose weight using spices? What are the seven recipes? And it even has a before and after photo to prove the program worked for her. Seven monstrous ways to improve your AdWords performance is 25 pages long and 15 minute read. That's it. No unnecessary words that might cause confusion to the visitor. I also love how funny looks and to say that these are monstrous ways. Aren't you curious what these seven monstrous ways are? Good access to 85% of my hottest business hacks. You'll learn exactly how I started to multimillion dollar businesses and grew as 700 thousand email list. How did he do it? It's so simple to find out, and I just love how his t-shirt matches the Opt-in button, making it even friendlier. And I catchy. Number one, national bestseller reveals how one company generates 52 thousand email subscribers per day using surveys and quizzes, and how you can use the same process for yourself in practically any market. Just what is the secret that we're working any Margaret, and he is offering a free book. Catchy, right? It's also funny to mention that if you opting to get this book, you would now be on his email list where he claims to be able to help you grow your email list. Ironic, right? Okay, last example, and it's my own example, having fun on Instagram. Now it's time to turn your fun into profits, five unique ways to make money from Instagram. Today, I place the book that people will be getting right on top and continue teasing the visitor that different things they will learn. On page eight, do this one thing too, you're linking bio to w or clicks on page 11. Besides click Bank and Amazon discover 500 high converting websites to find an affiliate products to promote. And my favorite page 16, change this one thing on your profile and immediately get more attention to your brand. The Curiosity is just adding up, right? Don't you want to know? Well, the book is free. Why wouldn't you want to obtain? Once again, this is your goal for your landing page. Make visitors curious and asked for their information risk-free. That is the one trick to get people to opt into your business. However, I am sure you realize by now that curiosity is just any motion. It's not something physical or concrete that you can see on a landing page. You feel it more than you see it, right? So how do you make your potential customers see it? By using a headline of powerful headline? Your headline is the most important thing on your landing page. It sets the tone and the value that you are offering. If your headlines sucks, no one will bother reading the rest of your page. So if you are noticing that people are not converting on your landing page 90% of the time. It's because of your headline. That's why I decided to give you a bonus. In my e-mail marketing Academy, I teach my students how to create the perfect Lee magnet, getting people to obtain, I give them this PDF document of the highest converting headlines to make their job of creating their lead magnet easier. And so I would like to present this document to you as well, helping to ensure your landing page is a success. So download this PDF document and open it up. You can see I give you 25 of the highest converting headlines and gave you three examples per headline. To get your creative juices flowing, start using these headline ideas to caret powerful and curiosity driven landing pages that will make someone stop, read and opting. 31. Landing Page Compliance Video: Ah, man, why did I have to call this the compliance episode? Landing page compliance. I hate that word, compliance because it sounds like limits are being placed on what we can and cannot do. Oh, no. Your ad is now compliant. We are going to disapprove your ad. Know your landing page is now compliant. We are going to disapprove your ad. See, look at all the ads that I was running that were suddenly disapproved because of a compliance issue. Just What did I do wrong that made Google stop all my ads, preventing them from being seen. We'll get to that in a few moments. But first, let's take a look at Google's official policies page. And just as you would expect, is long and drawn out and it'll probably take a year to read every single word if you can stay awake for that long. The policies are pretty standard and depending on the product and services you are selling, some may or may not apply to you, such as the prohibited content include counterfeit goods, dangerous products or services enabling this honest behavior or inappropriate content, which is pretty standard since we are talking about landing pages this week, I wanted to point out Google Ads official landing page compliance rules. If you didn't know what you are searching for, it would take you hours before you arrive at this page, which they call understanding landing page experience. And they proceed to tell you, they expect your website to give people what they are looking for when they click your ad, Google ad, analyze it through a combination of automated systems and human evaluation. The experience you offer affects your ad rank and therefore your CPC and position in the ad auction, your ads may show less often or not at all if they point to websites that offer a poor user experience. Now, you are probably wondering what is considered poor experience and how do you avoid it. Google states that they expect you to offer relevant and useful or original content, promote transparency and foster trustworthiness on your site. And make mobile and computer navigation easy to save you time. And to save me not having to read all that boring language and putting me to sleep in the process. I am just going to tell you straight up what you need to know. Everything I read up to you now from Google is something that we don't have to worry about. Y, because our landing pages simple, it gives the visitor exactly what they expect when they click our ad. There is only one button on our landing page and it's absolutely transparent. We are offering and what action needs to be taken by the visitor to get what they want. All that is already settled. We don't need to worry about that. What Google ads didn't mention in their long lists of landing page compliance rules is two things. And these two things I learned the hard way. The first thing is your landing page design, which is more of an artistic choice than an absolute necessity. But I can tell you with absolute certainty that you have your landing page style and design matches your ad, your conversion rate will increase. Why? Because once people land on your page, they will feel like they are at the right place. I told you the story that I had an ad with a beach setting, a carefree lifestyle, promoting a free e-book. But once people are arrived at my landing page, I made the mistake of making the page look too serious. Some visitors didn't know if they were in the right place. I also made an ad that was compassionate and serious, talking about the pandemic and also offering a free e-book. But when people arrived at my landing page, I didn't take the time to make the font, colors and style match my ad. And as a result, many visitors backed out because they didn't feel comfortable giving me their email address. So to save you time, energy, and money, That's why we are doing landing page design and copywriting at this time of the course, right after our ad is created, your landing page will have the highest conversion rate if the color, style, design, mood, font, and words match what you used and said In your ad. It's as simple as that. This will ensure a smooth transition between someone's Senior AED and agreeing to click to seeing your landing page and agreeing to convert. Yup, I wish guru has told me that but they didn't. So I'm telling you this right now, which takes us to the second and absolutely necessary thing you need to include in your landing page. Do you remember in the beginning of the episode, I show you that many of my ads were disapproved. Well, if you're zooming and look closely, Google said that the reason why it was disapprove was because of misleading content. I swear I was on the phone back and forth back and forth with Google ads, asking them what was wrong with my ads that made them feel it was misleading. And I kid you not, it took me a week to realize what the problem was and it wasn't my ads. My ads were fine. It was my landing page. I forgot to put something on it and that made everything misleading. Should you not? It took over a week. My my apologies for cursing, but you can understand my frustration, right? I kid you not. It took over a week for someone at Google to tell me that I forgot to put three things on my landing page. Privacy policy, terms and conditions, and contact us and also the statement disclaimer, results may vary. Google said that I forgot to put those three things on my landing page and because of that, my entire page was misleading. Can you believe that? Well, to my defense, I can't be accused of forgetting something if I was never asked to do in the first place. At the moment of this recording, nowhere on Google Ads official website where they actually tell you that you have the state DOS three things and that disclaimer on your landing page. But anyways, this is what you need to do. You need to create three separate website pages. One with your privacy policy information, one with your terms and conditions information, and one with your contact us information and link them all at the bottom of your landing page. It doesn't have the standout in bright colors or be a certain size, it just has to be there. Because once you submit your ad for approval and when Google reviews your landing page, and if they don't see you have those page length. They will most likely disapprove all your ads linking to this landing page, giving you one huge headache and they won't tell you why. Google will probably give you a misleading notification saying that your ads are misleading, misleading you to feel that your ads are the problem when in fact it's not your ad, but the landing page. Even though I just crammed a three misleading Hindu that paragraph. I swear the only reason why I'm still alive and saying is because of my sense of humor. If not a Google would have driven me crazy years ago. So please make sure you have those pages linked at the bottom of your landing page. And make sure to also include a small text that says disclaimer, results may vary. It will save you one explosive headache. I can promise you that. Oh, and if you are not a lawyer and don't know how to draft up a privacy policy form or a terms and conditions form. Don't worry, you can simply go to Google.com and typing privacy policy example and terms and conditions example. You will be able to find examples of those forums where you can just copy and paste them to your webpages. Great, right. Okay. Once you have done that, you are landing page will be ready to go. In the next episode, we will finish up the week by setting up your tracking tags on your landing pages so that every visitor, every obtain and every purchase will be tracked by Google Ads, allowing us to analyze the data and make changes to your business when we start driving traffic to it. 32. Tracking Tags Overview: Good morning. Guess what we are going to do today. We are going to do something that gives many people tons of frustration. What is that? Installing tracking tags on all of your landing pages so that everything will be tracked. Why is this process is so frustrating for some people? Because it requires tech work. And for a non-tech person doing the job, they wonder if they are doing a right half the time. This is a super important step in the whole ad running process to, you must keep track of how many people are landing on your pages, how many are opting into your business and how many are purchasing your products. If you don't keep track of these valuable information, you can't scale your business and know what's working and what's not. So it's super important. But don't worry, because I am not a tech person. So I will never make you do tech things that are complicated or unnecessary. So here we go. Let's start that tracking tags installation walkthrough. Before we get into the actual installation of the tags, let me explain the general concept to you that you know exactly what we're doing and why we are doing it. As you create your landing pages, you will likely come up with three pages that your visitor will ever learn on. First is the opt-in page. This is the first page people will land on once they click your ad. If you are taking my advice and giving something for free in exchange for an email address. The second page is the thank you page. People will land on this page only if they give you their information. The third page is if you are selling an item on your opt-in page, if someone buys, it, will land on the third page called the purchase page. Simple right? Three possible pages. So how do we put tracking on these pages? Well, Google ads will create two different tracking tags for you. The first tag is called the global tag. This is the tag that you replace on all of your landing pages. The second tag is called the conversion tag. This is the tag that you were place only on the thank you pages or the purchase pages. So once you have all the pages ready, that global tag will go on each and every page, doesn't matter what page it is. Google needs to have their global tag placed on each page. They can track your entire landing page process. And once you get the conversion tag, you place it only on thank you pages or purchased pages. The thank you page gets a conversion tag because someone had to opt in to land on this page making it a conversion. The purchased page also gets a conversion tag because someone had to input their payment information and pay you to land on this page, making it also a conversion. Depending on your landing page service, the specific interface design and specific places to put in the tags will vary, but the general process will be the same. Since I am currently using click funnels as my landing page curator, I will walk you through the process and show you how to install the tracking tags to my landing pages using their service as an example. Just to review what we are working with today. This is what my three landing pages look like. The first page is the opt-in page. It's asking for an email address in exchange for a free e-book. Once someone enters their email, they will automatically lead on the second page, which is the thank you page. For my example. This page is also an upsell page where it asks the visitor if they would like to purchase my course at a discount. If they are not interested, they will just close the page and nothing happens. However, if they are interested, they were input their payment information, pay for the course and automatically end on the third page, which is that purchased page. And email address is required to land on the Thank you. Page. A payment is required to land on the purchase page. That is what's counted as a conversion. Sounds straightforward, right? Great. Now let's go install some tags. 33. Tracking Tags Installation Walkthrough: Now let's go install some tags. Make sure you have your Google Ads opened in one window and your landing pages open in another window. That way, we can switch back and forth easily to connect the two. So let's start at our Google Ads Dashboard. Go to the top of the screen and click on Tools and settings under measurement, select conversions. Then go to the left-hand side and press the plus button. It will ask you what type of conversion for us, its website. So click on website under the category section, click on the dropdown arrow. Now the frustration starts. There are so many options. Just what should you choose? We are setting up a lead conversion first. So let's look at the lead categories. There's still a lot of choices, right? The exact choice actually doesn't matter too much because Google ads is just trying to help you segment and document things for your reports. Should you ever need to run a report in the future? If you hover over, each of the options, theory is a little description about them. The one that matches what we are doing is sign-up. Because a person opting into our business is signing up to our email list. So select sign-up. Now create a name for your conversion that makes sense to you since we are giving away a free Instagram ebook. In exchange for lead, I am just going to putting IG e-book lead. Next, Google is asking you what is the value for this lead? Since we just started running ads, we don't know how much is the lead worth to us yet. And since this is a lead where we don't make any money when someone obscene to download our free e-book, we can select, don't use a value for this conversion action. Then it asks us how many conversions to count per clicked or interaction. Since this is a lead, we are going to choose one. At the bottom of the screen is asking for the clickthrough conversion window. Once again, because this is a lead, we will leave it at 30 days. This means that someone who clicks or add and lands on the landing page, they have 30 days to obtain, and Google will count that as a conversion. This is more than enough time because people usually opting into your landing page within the first couple of minutes. The other options below our Advanced Options, and we don't need to worry about that right now. So we can click, Create, and continue. Google ads will ask you, how do you want to install the tag? If you have a webmaster, you can email the tag to them. Or if you are using Google Tag Manager, you can choose the third option. But since we are doing it ourselves, we will select the first option, install the tag yourself. Now Google ads will present you with the two tags that they generated for you, the global site tag and the events snippet tag, which is the conversion tag. Remember we just talked about this a few moments ago. Well, let's start with the global tag first and install it on all of our landing pages. So highlight that global site tag code and copy it. For our example, I will open up my landing page builder and pasted in all three of the pages. Here are the three pages I have ready to go. The update page, the Thank you page, and the purchase page. So I am going to edit my opt-in page, going up to the settings and selecting tracking code, choose the footer code and paste our global Sita code here. And then we will save this and continue to the next landing page. Because remember, they're global tag goes on every page. Selecting the Thank you page, and then click on Edit Page. Once again, going up to settings tracking code and then pasting the global site tag code into the footer code. And we repeat this process one more time for our purchased page. As you watch me do this for my landing pages using the click funnel software, keeping in mind that the process is the same, even though the interface and the specific location where you put the code will be different for you depending on your software, the process is the same, so don't worry, okay. Okay. We just placed our global tag on each of our landing pages. The next thing to do is to open up Google ads and get the conversion tag, which Google also caused the event snippet. So we highlight that events snippet and copy it. Then going back to our landing pages, we want to make sure we put this conversion tag in the thank-you page. This is important. Don't get it mixed up. This is a lead conversion, not a purchased conversion. So it goes into the thank you page. We open up the tracking code field under footer code, skip one line and paste our conversion tag, our events snippet here. Now you can see this page have both the global site tag and the events nibble tag grade. We can now save this page and back out to the main page. Opened up Google ads again and click Next. It says you have setup, your IgE bug lead conversion action. Awesome. Click done. And you can see our lead conversion tracking tag is set up. Now we just need to install the purchased conversion tracking tag and we will be done. So let's do the same thing as before when setting up a conversion tag. Click on the plus button, and click website. This time under the category section, select purchase. Let's give this conversion the name. Since we are selling an Instagram cores, we can call it IgE course purchased. Since this conversion is someone purchasing our product, select, Use the same value for each conversion. Here we can add a dollar amount to tell Google how much we are selling our products for. I will just put down $97 for now. Google is asking how many conversions to count per click or interaction. Since this is a purchase and not a lead, we want Google to count everyone, especially if you are selling physical products. You want each conversion, each sale to be counted. Scroll to the bottom of the screen. And Google were once again asks you, what is the conversion window? Since this time our conversion is a purchase, we can give the person more time. A person may land on your landing page, keep it open in a tab. Forget about it a month later, realized that they still have that window open and realize, hey, they actually want your product and they decide to purchase it. If they purchase it at that time, you still want Google to count that as a conversion. So let's change it to 90 days, which is the maximum time allowed at this moment. We will then leave everything in default as before, and click create and continue, and click Install the tag yourself. Once again, Google Ads generates two tags for us, global site tag and the conversion events snippet tag. The global tag is the same as before, and we already installed it on all of our landing pages. So we can just ignore that. What we want is the events, the b tag to track how many people purchased our products. So let's copy the events snippet code and then open up our landing pages. I have a question for you. Where should we put this conversion tag in the thank you page or the purchase page? You are right. We will place it in the purchase page because it is a purchase that conversion tracking, just as before, we edit the purchase page, click on Settings tracking code, and then place this events snippet under the global site tag that we have posed before, making sure to leave at least one line in between them. Save it, and then returned to Google Ads. Click Next. And done. As you can see, now we have both our lead conversion tracking and purchased conversion tracking set up under the tracking status. See that Google as already crawled through our lead conversion page and found no reason conversions. Well, that's because we haven't run our ad yet. We just installed it. The purchase conversion page is still unverified because we just created it. In a moment. Google ads will crawl through that page as well to tell you everything is connected. Congratulations, we are done. We just made it possible for Google ads to track every visitor, every opting, and every purchased on our landing page, which is super important for running our ads and scaling our business. That's one small step for us and one giant leap for our business. 34. WEEK 6 Campaign Structure MADE EASY: The moment you have been waiting for has finally arrived, it's time to set up your ad campaigns this week and start running ads. That's what we had been waiting to do all the time, right? Yes, absolutely. But I wanted to make sure you did everything correctly and in the right order. That's why we set up our accounts. Did research, created our ads, created our landing pages, added all the tracking tags before we started writing our campaigns. Now that we are finally ready to run ads, there is one problem. I'm going to tell you a secret. Many don't know this, but Google Ads interface was not curated so that you can run ads correctly the first time it was curated to make paying for ads easy. With tons of options that are like pothos. Each pothole is waiting on the road, just waiting for you to walk by falling and waste your money in ads spent. It is literally impossible to avoid them the first time you run ads, the first time you are walking by it because you won't know you are in a PAHO until it is too late until you overpaying ad spend and wonder why. Let me show you what I'm talking about. You already know the first major PAHO, this page, the first page of the campaign setup, and it has just one large pothole. We already talked about this during the first week of the course. If this is the first time you are running ads, if you select anything other than a custom campaign, you are going to lose unnecessary money. Why? Because your account is brand new with no data and you simply cannot optimize the campaign for any goals if you have no data for Google to work with. As you move on to the main page of campaign setup in the general settings section, there is another major PAHO lying in wait for you. Do you know where it is? How could you It's your first time here. You are not supposed to know where it is, but it is right here, collapsed and hidden from view. If you expand it, you weren't known as Google automatically selected three options for you. If you don't remove two of the options, you will lose money. Why? Because you are allowing Google to show your ads in places that you don't have any control over. Let's continue down the list of general settings and we reach another rather large pothole. Do you see it? I can't blame you. Google has hidden it again, collapsed it again under additional settings. If you expanded, your noticed that Google has automatically selected all eligible devices and no frequency capping for you. Ah, how nice of them? Well, if you left it the way it is, you will lose money again. Why? Because not all devices are created equal and a frequency capping is absolutely necessary to prevent overexposure of your ads. And if you continue down some more, you will arrive at the ad group level of your ad campaign just in case you don't remember the hierarchy system of running Google Ads. Let's do a quick review. Shall we? In order to run an ad, that ad has to be in an ad group, to run an ad group, that ad group has to be in a campaign. So when you want to run ads, you start with a campaign, then move on to the ad group level and then onto the actual ad campaigns, ad groups. And adds. As you look at the ad group level of the campaigns that are process, this ladies and gentleman is by far the largest PAHO in Google ad. In fact, this whole section is one massive potato. The potato is so large, you will never know you or anyone unless someone told you, it's like standing in the middle of a huge crater. It's fun to look at the Grand Canyon from the outside, but it's not fun to be in the middle of the Grand Canyon looking outwards, what am I talking about? As you can see, Google ad groups, keyword targeting, topics targeting, and placements targeting all together in one easy to fill out location. And if you went with the flow and filled everything out in the order that Google as intended, you to fill out your campaign structure will look like this. You have one campaign, and in that campaign, you have one ad group that's targeting keywords, placements and topics. And in that ad group, you have one video ad running. Looks good, right? If you did this, you will be amount that thousands and thousands of people running Google Ads incorrectly. And if you kept on running ads like this, I can guarantee you will lose so much money that you were hate Google ads and give up running ads. But wait, what if we are not the average person running ads? What if we were smarter? We know that keywords, placements, and topics targeting are completely different targeting options and should not be grouped together, but rather separate it to be effective. Okay? So we decide to change our campaign structure to something like this. We have one campaign, and in that campaign we decide to separate the three targeting options out. So we have three ad groups, each their own targeting. An ad group for keywords, an ad group for placements, and an ad group four topics. And in each ad group we have one video ad running. We are good now, right? We have outsmarted Google ads, right? If we did this, we will still be among the thousands and thousands of people running Google ad incorrectly. And if we kept on running as like this, I can guarantee you will lose so much money that you are, Hey, Google ads and give up altogether. What the hell? Why, how? And do you know what the worst part of all this is? It's not your fault. The entire Google Ads campaigns that a process is structured, you to run your campaigns like this. You are just following what Google is telling you to do. How are you supposed to know that you are actually in the biggest part, however, the biggest crater ever, the biggest money trap ever. I think I've made my point. If you are getting discouraged from running ads, please don't. I actually love Google ads and what it has done for many of my businesses and businesses of my students and clients. If I didn't sincerely feel that Google Ads can help you grow your business, I would not be making this entire course for you right now, right? I am just giving you a warning of what to expect going in. So you will be more careful and not just take whatever Google tells you at face value. Because Google at the end of the day is still a business. Their goal is to make money from you. Now to save you money, my goal is to show you how to do things the easy way so that you not only don't lose money, but actually make money. My goal is to make sure you don't fall into the hole. Instead of me just sitting here showing you all the big and small pothole Google ads have set up waiting for you to fall into. Let me be more efficient with our time. I'll show you the exact pothos to avoid when we're actually doing the campaign setup walk-through so that you were actually remember all of them when it matters the most. Right now, I just want to give you an overview of how we should set up our ad campaigns the right way and why we are doing it this way. I already showed you that setting up your campaign like this is wrong. Keywords, placements, and topics are completely different targeting options. That's why we did research for them separately. Remember to group them together is to completely reduce the effectiveness of each targeting. Okay, how about this campaign structure? Why is this also incorrect? Each targeting option is in its own ad group. How could this campaign setup be doomed as well? Because the budget for a campaign is set at the campaign level and not the ad group level. As you run more and more ads, you will notice that keywords Targeting tend to drive more traffic. So tend to eat up your advertising budget faster than placements targeting. If all three of your targeting options are placing one campaign, you cannot go into each of the ad groups and tell them to spend more or spend less of your budget. You can't do that. The budget is controlled at the campaign level. So what is the solution? To separate each of the targeting options into their own campaigns so that we have for control of what is being spent and how much is being spent at all times. This is how we will structure our ad campaigns. Each targeting option will have its own campaign. Keywords Targeting will have its own campaign. Placements targeting will have its own campaign and topics targeting will have his own campaign. And each campaign will have their own ad group running one add the keywords campaign will have an ad group targeting keywords running one add the placement campaign will have an ad group targeting placements running one ad. The topics campaign will have an ad group targeting topics running one ad. This is the most practical and realistic way to start running ads. If this seems confusing to you, please don't worry, I will hold your hand and walk you through this ad campaign setup process step-by-step. That is what this week is for. In fact, that is what we're gonna do in the next episode. We are going to set up some audiences for you to eventually target when you are ready to run ads. So don't worry, we will do this one step at a time, one step at a time. See you in the next episode. 35. Creating 3 Audiences from Youtube Channel: The most effective ads with the highest conversion and cheapest cost are remarketing ads, which is showing your ads to people who already know who you are and what you do. Those are your warmest leads. It doesn't take too much work to push them over the edge and convinced them to click your ad and take action because they already know you and like you. They are not strangers. So where can you find these people who already like you so that you can target them? Google ads makes finding them and tracking them down super easy. There is a way to find these people without running a single ad yet. However, there is a catch. You need to own a YouTube channel with videos that's relevant to your products and services that you are trying to promote with Google ads, the minimum requirement is that you have at least 100 subscribers and at least 100 views on your videos. If you do have a youtube channel like that, continue with this episode, I will show you how to set up three audiences in your Google Apps account so that we can start growing. These pores are people who have seen your videos on your channel. However, if you don't have a YouTube channel or a channel that's related to what you are trying to sell. They, you can skip this episode and come back to it once you do. Okay, great. So let's start. What we need to do is to create three audience pausing are Gu as account. We are doing this now at this point of the ad running process because it takes a few days for these pools to populate. What we are doing is creating an audience poll of your YouTube channel visitors, your YouTube video viewers, and YouTube channel subscribers. You may not realize it. I just presented you with the three groups of people who are your warmest audience, from warm to warmest YouTube channel visitors are people who landed on your channel who may or may not have view your videos, but they definitely know who you are. Youtube video viewers are people who have watched your videos. They not only know who you are, but also probably like you because they watch your videos. And YouTube channel subscribers are people who not only know who you are, like you, but also bothered to subscribe to your channel. Do you know how big of a deal that is? They are the warmest leads you can ever hope to find using the Google ads platform core, right? We are now going to go and search them out and collect them. And it's super simple and easy to do. Let's do that right now. Open up your Gu as Dashboard. Go to the top of the screen under tools and settings, and click on audience manager. Get used to this tool because we will create all different audiences with this auction. Then as you guessed, we will click on the plus button to create a new audience and select YouTube users. Let's give our audience a name. We want to find our channel subscribers first because they are our warmest audience. So typing. Youtube channel subscribers dash 540 days, where the 540 days come from. That's currently the maximum audience duration for YouTube remarketing. Under List members, click the drop down menu and select subscribe to a channel. Do you remember the channel? This is one of my personal channels that we link to our Google as account in the second week of the course. If you don't remember or would like to link another channel, please refer to the episode titled linking Google ads to YouTube channels. Under the preferred options, make sure pre-filled list with people from the past 30 days is selected. This is one of my favorite options available from Google ads. It's just so core. It is saying that once you create this audience poll, Google ads will go out and search for everyone who have interacted with your business in the previous 30 days. So you don't have to start with an empty list. Here's now Awesome. So make sure that option is selected. And finally, under membership duration, changed the number of days to, you guessed it, 540 days, because that is the maximum membership duration that YouTube can correct for you. Then click Create. As you can see, our YouTube channel subscribers audience is created. One audience down, two more to go. Now let's do the same thing for our YouTube viewers. Press the plus button and select YouTube users. Then named this audience YouTube channel viewers dash 540 days under less members. Click the dropdown menu and select viewed any video from a channel. Make sure the right channel is selected. Just like before, under the pre-fill Options, make sure pre-fill list with people from the past 30 days is selected. And lastly, changed the membership duration from 30 days to 540 days. Then click Create. Alright, two audiences down. One more to go. Now let's create our final YouTube audience, people who have visited our channel. Once again, press the plus button and select YouTube users. There named this audience YouTube channel visitors dash 540 days under less members. Click the dropdown menu and select visited channel page. Make sure the right channel is selected, and make sure the pre-fill option is set to 30 days. And we'll just change the membership duration to 540 days in the future. As you get more visitors, viewers, and subscribers to your channel, you can create more advanced YouTube audiences. As you can see, you can query audiences of people who liked any video from channel, added any video from China to a playlist or share any video from channel. But we don't need to do any of that right now. Because in the beginning you will see the most results from the three YouTube audiences that we just created. Speaking of which, let's click Create. And okay, we are done. You can see the three audiences that we just created staring proudly back at you. They are currently being populated as we speak, and it usually takes about a day or for you to complete Core, we just created pause of your warmest audiences from people who have interacted with your YouTube channel. Let us move on and create more audiences from people who we expect to visit our landing pages and people who will see our specific ads. 36. Creating Remarketing Audiences: Now that you have created audiences for your YouTube channel, let's create more remarketing audiences based on people who will land on your landing pages and people who will see your ads. You may be wondering, June, how is this different than when we set up our tracking tags for our landing pages? Well, when we set up our tracking tags for our landing pages, those were away for Google ads to track and report back to us the number of clicks and conversions on our ads and 19 pagers. This information will be available for us when we want to analyze our data and make changes to our ad campaigns. What we are doing today, right now is creating audiences, pools of people who will land on your landing pages so that we can re-target them later. This is actually an advanced step because retargeting people requires you to come up with new ads, with new sales messages, reminding them to take action or presenting them with a new offer. We are building these audiences for you right now because it takes time to grow these pools of audiences. Just like planting a seed and waiting for it to bear fruit. You can't expect to print it today and eat the fruit tomorrow. It takes weeks and even months to be able to collect enough members to re-target them. That's why we are planning our seeds today. Aria for it. Great, let's do it. We are going to create for audiences today three audiences from people who will eventually land on different pages of your landing page process. And one audience for people who will eventually see your ads. Now that we are getting more events in creating audiences, our nomenclature needs to be more detailed To make things super clear to us. Later on when we have tons and tons of audiences and campaigns running, you will thank me for reminding you to make things super clear from here on out. Here is how I named my audiences. I start with the name of my product or offer. Dash, the action that someone has taken. Dash the duration of the audience. So the first audience We will create is for RIG e-book that we are giving away that audience have landed and viewed our landing page and the duration is 540 days. The second audience is people who have opted in and landed on our thank you page. The third audience is people who have purchased our IG cores landed on the purchase page. And finally, we will create an audience that have viewed our IgE bug-eyed super clear, right? Let's get started. Make sure you have Google Ads opened in one window, your landing pages open in another window, and your YouTube channel where you uploaded your video ads to open in another window. That way we can switch back and forth to get the necessary information easily. Let's go to your Google as Dashboard, you should be quite familiar with creating audiences by now, right? So where do we go to do that? Here, we go to Tools and settings and click on audience Manager. We are going to press the plus button and select. Website visitors, because this is for anyone who visited a specific URL. The name of our first audience is people who viewed your landing page. So for me, I will put down IgE book dash viewed landing page dash 540 days. We are going to keep the list members set as visitors of a page and the visitor page set as match any rule group. As for the page URL, we are going to open up our landing page and copy its URL and paste it here. So here is our opt-in page. I am going to preview the page and take the URL from there. This is important because take a look what happens once I preview the page. Notice how the final URL is different than the URL on the dashboard. We always want the final URL. So we are going to copy this final URL and then going back to Google ads and paste it. Here. Below it, we will keep the pre-filled options set as people from the past 30 days. The only thing we are going to change is the membership duration. We will change that to 540 days. Click Create audience, and we will be done for this audience. Next up is people who have opted in and landed on our thank you page. We're going to press the plus button and select website visitors again for the name I we're putting IG e-book dash, opted in, dash 540 days. Now let's get the URL of this landing page. Clicking on the Thank you page and previewing it, we grabbed the final URL of the Thank you page. And going back to Google ads, we paste it in here. Then at the bottom of the page, change the membership duration to 540 days and click Create audience. And onto our last landing page, audience, the people who purchased our products and landed on the purchase page. So it's the exact same procedure. Plus button website visitors. We'll call this IG course dash purchased dash 540 days. Now let's get the URL of this particular page. Clicking on the purchase page, I'm previewing it. We grabbed the final URL of the purchase page and going back to Google ads, we paste it here. Then at the bottom of the page, change the membership duration to 540 days. And click Create audience. Ok, so three of our landing page audiences are now created. This will allow us to re-target people who have landed on these pages with a new ad in the future and invite them into our business. Again, the last thing we need to do is to create an audience for people who saw our ad. This is one of my favorite audiences to create because people who viewed your ad bother to watch it for more than 30 seconds, right? They are obviously interested in your products and services. And it will be a walk in the park to remark to them, especially since this pool of people will collect much quicker. Depending on how long you keep your ads running, it should be fairly quick to collect 1000 views on your ads and then remark it to these people again. So let's create the audience. Now. Click the plus button, and this time we will select YouTube users because our video ad is hosted on YouTube, we are going to give it the name IgE, book, dash, viewed, add dash, 540 days. In the list member section, click the drop down arrow. You will see the option viewed any video as an ad from a channel. Since we created a channel specificly to run ads, normally, we will choose this option, but because I want you to also be familiar with selecting certain videos on your channel, just in case you have different video ads promoting different products. Let's try the second option, which is the viewed certain videos as ads. Now select the channel where we uploaded our video ads. To. Remember, we did this in week four of the course. If you need a refresher, you can watch the episode titled keep your ads unlisted. Our ads channel selected, you'll notice nothing shows up. That's because the video ad we uploaded were unlisted. We need to open up our YouTube channel and find the URL of those two video ads. So let's go to our YouTube channel. At the top of the screen, click on your profile picture and select YouTube studio. Then on the left-hand side, select content. And there we are. The two video ads we upload the last time are here waiting for us. So we simply click on the first one and copy the video link. Then returned to Google ads and paste the URL in this box. And just like magic, Google Ads recognizes this video and it shows up, go, we selected, and this first video will be included in our audience. Let's go back to our YouTube channel and grab the video link of our second ad. Come back to Google ads and paste it in this box. Again. The video will show up we selected, and this second video will be included in our audience. We scroll to the bottom of the page and don't forget to change the membership duration to 540 days. Then click Create. And we are done. Very cool. You can see we have a total of seven audiences for retargeting In the future. Three from people who interacted with your YouTube channel. Three from people who will interact with your landing pages. And one from people who will interact with your ads. That is plenty of audiences for you to remark it to in the future. I hope you are getting as excited as me because the next step is to set up your ad campaigns and start running your ads and start filling up these pools of audiences. Can wait. 37. Campaign Structure Reminder: It's finally time to show you all the little bits and pieces of setting up your ad campaigns. I hope you are ready because we're going to go over the ad campaigns, set a process like a comb, and you show you all the potholes that Google Ads has set up for you, hoping that you will falling so that they can charge you more ad spent. But we won't let them because we are smarter and more careful than the average advertiser. Am I being pretentious? No, I am not being pretentious. I am serious. That's why we are going to review our campaign structure or strategy one more time that you are perfectly clear what we are doing. Do you remember this campaign structure? This is the kind of campaign structure that people run ads for the first time are doing. You now know this setup is ridiculous, but you also know it's not their fault that people are setting up their campaigns that way. Google ads is designing away. That makes coming up with this ash structured natural. Or why else would they group all three of the targeting options next to each other so that you can select all three. If Google ads really wanted you to target things effectively, they would have a drop-down menu where you can only select one targeting option per ad group. That would instantly make your ad campaigns more effective. But they didn't do that. So many end up creating a campaign structure like this. The above average advertiser knows not to group. They're targeting options together. So they do something like this. They separate each of the targeting into their own ad group under wining campaign, this is a better structure, but you also know this is incorrect as well. Why? Because you cannot control the budget at the ad group level if one of these targeting is doing well and another is not doing well, you cannot add more money into one or take money out of one. You can only control the budget at the campaign level. If Google ads really wanted you to now fall into this trap, they would have given you more control at the ad group level, but they didn't do that. So the average advertiser ends up setting their campaigns up like this. And once again, it's not their fault. Nobody told them about this, and Google certainly won't. This is the reason why we are better than the average advertiser. We set up our campaign structure like this. Each ad group has its own targeting option and is in its own campaign. This allow us to target things more effectively as well as have full control over budget allocation. Call, right? But budget allocation tune, you haven't really told us how we should budget our campaigns yet. What about budgets? How should we pay for these campaigns are run in terms of budgets? We talked about this when we were doing research in the third week of the course. In general, $5 per day should be allocated to targeting ten keywords. $5 per day should be allocated to targeting around 30 placements, and $5 per day should be allocated to targeting one topic. And since each ad group is running one ad targeting a specific option, you can calculate how much to add to your budgets also, by how many ads you have running PR campaign. For example, if you had two ads running for the keywords campaign, your campaign structure will look like this. Add gets its own ad group. So a keyword campaign will have to add groups, each with its own ad running, costing you a total of $10 per day, because $5 is required for each ad. That makes things fair. You can efficiently run two ads with a budget of one ad, right? So when you double your ads, you need to double your budget. This is the same for both the placements and topics campaigns. Each ad will get its own ad group and costs you $5 per ad. This means if you have only one ad running for each of the three campaigns, running three campaigns will cost you $15 per day. If you have two ads running for each of the three campaigns, running three campaigns will cost you $30 per day. Okay, enough theory and concepts. We can talk about theory all day long and that's not going to grow your business. I believing action. So let's get our hands dirty and do something practical. Let me give you a walkthrough, a complete walkthrough on how to set up your ad campaigns from start to finish. Let's do this together. 38. Walkthrough Vs SpeedRun: What is a speed run? If you are a gamer, you know exactly what I'm talking about. But just in case you don't play video games, let me explain the difference between a video game walkthrough versus a speed run. Let's say you are playing Call of Duty, which is a first-person shooter video game. You walk around the level, carrying a gun, shooting people, shooting bad guys. We were doing a walkthrough of a particular level. I will take you around the level explaining different aspect of the game and the level to you. I will show you where you should go, what to watch out for, where the enemies are, what weapons you should use, a web part of the level, and we will have plenty of time to stop and smell the roses. When there are hidden rooms with secret items, I will now only show you where they are, but on the way to the location, I will explain what is the hidden item we are looking for, what it does for us and why we want to get it. That is a walkthrough. A speed run, however, is quite different. The purpose of a speed right, is to get from point a to point B as fast as possible. We are on the clock. We don't have time to stop and smell the roses. If I was to show you where a hidden room with special items are, I will use the minimum amount of words necessary to explain where it is and just show you where it is. That's it. I will not explain why we are trying to get it and what it does for us because you already know that it would be a waste of your time to explain the why in speed run, we just don't have time for that. Okay. You are probably wondering by now, June, What the heck is wrong with you. I sign up to learn how to run an ad campaigns. I didn't sign up to learn how to play video games or watch you play video games. I know, I know, but hear me out. Years ago when I was learning how to run ads for the first time, I bought tons of courses on how to do what I'm showing you right now in the course, I watched through literally hours and days and weeks of walkthroughs, tutorials over the shoulder, explanations and I realized that many instructors ramble on and on about how to run an ad campaign. Each of their videos are 321 hour long. They would take their time, stopped to smell every rows along the way. I even repeat things that they have said before. This was still tolerable for me the first time I was watching the videos because I was learning right. But as I learned what I needed to do and got a hang of things, the slow paced videos got on my nerves every time I wanted to create a new campaign and just wanted a quick refresher of what needs to be done. I have to sit through an entire hour long video again, listening to the instructor rambling, repeating themselves and not getting to the point. And when I tried to fast forward it, I felt that I might miss something and end up rewatching parts that I already knew. It was a complete torture for me. I made a promise to myself that if I ever mastered these ad campaign skills, my students will never ever have to suffer through what I suffer through. And here we are. Was where the concept of the ad campaign spirit was born. In the next episode, I will do a complete walk-through of running an ad campaign. I will explain all the potholes to watch out for why they are part hose, what you need to do, why you need to do it, and explain how to do it correctly every step of the way. However, after that, from then on, I will do speed runs on the rest of the campaign setups so that you can just quickly follow along. I will just show you as fast as possible what you need to do in record time. Why am I doing speed runs? You will add that point. Already. Know why you need to do certain things. Making you re-watch full explanations is a complete waste of your time. At that time, you just need a quick refresher. Like if you learn how to run ads and had to stop and take care of some errands for a few days when you are back and ready to get started again, you don't want to hear me waste your time by saying, hi everyone. Today we are going to learn how to run your ad campaigns. Are you excited? I know I am. Where do you like to know why we are doing this? Well, we are doing this because running ads is important for your business. Accomplishes so many things. We are doing this because God damage you get to the point, I just need a quick refresher. I don't need to hear you talk about how in the beginning God created the heavens and Google ads and why he created it. Just quickly show me how. Now you understand the concept of speed, right, right. And it has just awesome that I can do a speed run with a video to show you exactly what you need to do in the quickest way possible. You can just follow along and set up your ad campaign with me. Just for fun. Check this out. Do you know how hard it is to find a secret hidden room with a special Intel item in the Call of Duty video game, if the instructions were given to you by text, let's say you are trying to find a secret room in a level. And the only instruction to find the room was this. Intel number 12 is found right at the start of the level. That tank accompany you will run over a car and there's a building in front of you and to the right which has an RPG using enemy on top of that head inside the building through a hole in the corner of it facing you head up to the second floor and head into the first room on the left, the Intel is here, but beware, lurking enemies. What, where is the RPG guy? Whereas the WHO in the corner of the building, what does the building even look like? Where are the learning enemies? It's so complicated and confusing, right? How can you ever find Intel number 12? That was a written walk-through tutorial? This, ladies and gentlemen is a speed right? Now from there we're going to go to war peg. Now this is after the tank runs over a car and there's a building here and you get that RPG guy up there on top of it that you need to enter from this front corner. Go up to the second floor and go in the first room on the left. And that's it. You found a hidden room and retrieved Intel number 12. All my god, that was so quick and easy, right? In a few seconds, the instructor showed you exactly where it was without wasting a second of your time. And that is what I have planned for. You know, I I'm not trained in firearms or special operation missions, but I am well trained in running YouTube ads and I will show you how to set up your ad campaigns quick and easy by using a speed, right? But first, in the next episode, we will go through a complete ad campaign walkthrough. I will show you the what, the how, and the why of everything. After that, we will simply do SPI runs on your keywords, placements and in topics, campaigns. So get ready for war. So we are going to take on running YouTube ads in the battlefield and run it with style. 39. Campaign Setup Fully Explained Part 1 of 2 vid: Let's do a walkthrough of how to set up an ad campaign in Google Ads. Yeah, we, we start at the Google as dashboard. Click on new campaign. If you don't see this button, you can always make sure this campaign option is highlighted and click on the plus button, then select new campaign. This is probably the fourth time I'm saying this to you in this course. But if you don't have any data yet, never select the campaign goal. Google as don't have any data to optimize your campaign based on a goal yet, these goals are all algorithm based and the algorithm can be effective without any data, right? So you always want to start with this, create a campaign without a goals guidance. This way you have full control over everything and not just rely on Google's judgment and letting them make decisions for us. We will then select video because we are running a YouTube ad campaign, keep the custom video campaign option selected and press Continue. Okay, now the fun begins. We start with our campaign name. One of the best ways to name your campaign is by using this nomenclature, your offer dash, the targeting option, dash that location of the targeting. For example, IG book, dash, keywords, dash, USA. This makes it super easy to know what the campaign is just by a glance, this ad is us promoting RIG book. It's targeting keywords and targeting people in the United States. Tried to stay consistent and organizing your naming. Because when you start reading tons and tons of campaigns, you will be glad that you made a simple and easy to understand just by looking at the name. Moving on to bid strategy, we want to leave this ad maximum CPV, maximum cost per view. It's setting the most you're willing to pay each time your ad is viewed. Viewed means someone either watched your ad for more than 30 seconds or they click the ad and you are telling people how much you will pay max for view or a click in budget and date we want to select daily. This is a better way to manage funding your campaigns. Just a general campaign total with a start and end date, we want to have full control and just pause any campaign that isn't working. So we will not have an end date. It ends when we posit choosing daily budgeting also allows you to see the estimated impressions that your ads will be seen. Keep in mind, these are not the number of people that will see you ads, but the number of times your ad will be served. Now comes the $1 million question of the day. How much to set your budget for? When I started running my own and I heard the opinions of so many people. Some said I should just start at $5 a day and slowly ease into it. Some said I should start at $50 a day and hit the ground running. So what's the correct answer? It depends. It depends how many keywords, placements, and topics you are targeting, and how many video ads you have running in the Campaign. For example, if you are targeting ten keywords, your budget should be at least $5 per day, 20 keywords, at least $10 per day. If you have one ad running targeting tank keywords, your budget should be at least $5 per day to ads running targeting ten keywords, your budget should be at least $10 a day. You see how this works. Great for our example. Let's just say we are targeting ten keywords with only one ad. So our budget will be $5 per day. $5 is also an average. Sometimes Google may charge you less or more depending on how your ad is doing. So don't get upset if you suddenly got charged $7 per day. It's an estimated average. Who wow, I didn't expect to talk about budgets for the along my apologies. Hey, you know me, I am a straight to the point kind of guy, but I thought you would appreciate the extra background information. So I will share extra things with you if appropriate. Just don't blame me that this episode is long. The next we are going to talk about networks. So let's click it to expand it. Congratulations, we have discovered our first pothole Of the day. Google has generously selected three options for you, and unfortunately, it's not to your benefit. You want to immediately unchecked YouTube search results and video partners on the display network. If you left a YouTube search results checked, your ad may show next search results like a video discovery add. This type of advertising has less customer intent, so may waste your ads spent. If you left the video partners on the display network checked, you will have no control of where you add will show. This will really waste your ad spend. We only want to show our ads on YouTube. This is where customers have the strongest intent and why we are running you too bad in the first place, right? So it's quite annoying that Google offers those two options to you. Their goal is to give you more options so that you spend more money. And my goal is to help you stay focus so you don't lose your wallet. And you ensure the first time you run ads, keep the YouTube videos option selected and let's continue. Next. We have locations. This is an option that I find really fun to play with it because hey, you have full control of where you want your ads to display. How cool is that? If you want, you can target your ads only in the area where your x is living right now. You can serve your ads to them and let them know how successful you are. Okay? Okay. Joking aside, picking a location where your ad will be shown is super cool because you can make a specific click Advanced Search. For example, we can type a New York, New York and target people living in the city of New York. We can be more specific and type Manhattan and target people living in that area of New York. From time to time, I go to live in New York myself. And leaving the lower east side of New York. If you typing lower east side, you can run your ads to people living in that area. Imagine if you were a local business. Do you know how big of a deal this is a home. I God, you can run an ad and tell people who live around your store to come visit your store. This is what I did for a client of mine. It was during the pandemic and she had a restaurant in San Francisco. I told her to create a YouTube bad about her restaurant and target people in San Francisco. And that's how her business survived. There is really no excuse for any business owner online or local to not be able to survive the pandemic, you can literally run your ads and promote your business to places that really matters. You can also exclude your ads from people living in a certain location. If you wanted to target the entire United States. All Bessemer Cisco, you can typing summary Cisco and click exclude your ads will then nappies scene there. Look, people in San Francisco and on Alcatraz Island won't see your ad. I don't know why you would want to do this. Maybe you hate everywhere in some Cisco including Alcatraz, but it's cool to know that you can exclude locations if you wanted to. Since we are having so much fun. Let me give you one more example. Have you heard of the story of the guy who ran a YouTube ad to find a girlfriend. I am serious. One person actually ran an ad talking about the qualities that make him a good boyfriend. He simply typing his zip code and Rennes as to only girls in his zip code. Can you believe that? I know it's a funny and ridiculous example, but come on, you have to appreciate how cool it is to be able to run your ads to any relevant location you choose, right? Okay, enough, talk about locations. Let's just target United States and Canada in general right now, the language option is pretty self-explanatory. If your video ad is in a certain language, you can select that language here. We will just leave it in English or now, under a content exclusions, we will leave the inventory type in the default mode, which is standard inventory, showing your ads on content that's appropriate for most brands. Before excluded types and labels, we do need to make some changes. So click on it. Congratulations, we have discovered our second part of the day. Google has generously unselected two options for you, and unfortunately, it's not to your benefit. So far, Google has selected things we don't want for us and answer like the things that we do want. Ironic, right? But we shouldn't blame Google too much. They are trying to make money after all. And as a business ourself, we can understand that. So why do you want to select embedded YouTube videos and live streaming videos and exclude your ads from playing on those platforms. We don't want your ads to show on embedded videos because these videos are not even being viewed on YouTube, but on another website, you don't have any control over who is viewing the video or if they are even viewing it. People are on those websites most likely reading articles and now watching videos, let alone add, we don't want your ads to show on live stream videos because people are watching a live video, they don't want an ad to distract him. You understand the psychology of that, right? A live video is playing and if they watched your ad, they are missing the live video. This is the same reason why you don't want your ad to play on video related to games, the mindset and the attention of the viewer are just not there. On the right side, you'll see options to exclude your videos from being seen based on the videos label or rating. Google usually have the content not yet label selected for you. This is a gray area. You can leave it checked or you can uncheck it. But my experience in that majority of the time, videos that are not labelled yet are fine and doesn't hurt your ad views or clicks. So we can uncheck this option to allow r as to be rent on these videos. You can also consider checking them mature audience option so that you add with now shoe on videos with mature content. People watching mature content tend not to be interested in product offers. The mindset is just not there. Moving on, you'll see this collapse. Additional settings link trying to hide from you. Well, nothing Shao escape our eyes today. So let's click on it. Congratulations, we have discovered our third pothole of the day. We can leave the conversions options at the default setting. But Google has generously selected your ad to be displayed on all devices. Had unfortunately, is not to your benefit. Click on devices and click on set specific targeting for devices. You can see all the devices are selected. Later on, we will separate each device into its own campaign. But right now, when we run ads for the first time, we can target three of these devices, but not the last one, not TV screens. Do you remember why? Because people watching YouTube videos under TV will almost never click on your ad. Why not? Think of the psychology of the viewer. If you saw an ad, it doesn't matter how awesome and engaging it is, you are not going to pick up the remote control, fumble with the buttons and click on the ad. You're just not going to bother. So having your ads shown on a TV screen is one of the biggest potholes that Google has in its arsenal to suck your wallet dry. The worst thing is people who are showing your ads on TV. We'll wash them, making you pay for it, but they will never click. You see how horrible is that? So uncheck the TV screen option and remove this abomination of a targeting option from your mind. Let's collapse this window and move on to frequency capping. This is such an important setting that we need a setup and yet it was hidden from us. And impression is when your ad is shown to someone. A view is when someone watches your ad for more than 30 seconds or click on it, you want to limit the number of times your ad is shown to the same person and limit the number of times a person can view your ad. The reason for limiting impressions is obvious. You don't want people to get annoyed as seeing the same ad from you all the time. If you forget to cap your impressions, people were probably not only start to hate your ad, hate your brand, and maybe even a hey your face because of the overexposure of the same thing over and over. The reason for limiting views is just as important. You don't want the same person viewing your ad over and over again, but not clicking your ad. Maybe super entertaining to them. They'll watch it. But now click, so you don't want these people to keep viewing your ads and costing you money. So the second million question of the day is this, what should a cap of these impressions and views? B. The answer is also, it depends. My personal preference is this. Conservatively speaking, you can allow your ads to be shown to the same person two or three times per day. That's the impression frequency. So let me just put down three. It's like seeing the same ad in the morning, in the afternoon, and in the evening. I also believe the same person should not be allowed to view your add a third time if they already viewed it two times. Think about it. They viewed your ad two times already, but didn't click. Why should you allow them to view it again? That's a waste of your money. If they wanted the click, they would have already clicked. If they already clicked while they watch in your ad, again, making you pay for the view. So we can cap the view frequency at two times per day. This is one way to cap your frequencies. Another even more conservative way is what one of my own ad instructors taught me, which I think is pretty clever and creative. Setting your impression cap at 15 per month and views cap at five per week. This means the same person will see your ad every other day for a month or however long you continue to run this ad. The same person will also get a chance to view your ad once per day for a week. Once again, that the decision is yours depending on how conservative you wanna be. The last option in additional settings is add schedule. At this moment of our business, we will leave it in default, which is having your ad run all day later on when you get more advanced, you can use this psychology tip to help you determine when to show your ads during the day. If you are not targeting your ads globally with different time zones, but only your logo time zone. You can consider doing this. If someone is on you to pass 12:00 AM, midnight, what are they most likely doing? They are most likely embed having trouble falling asleep. So they are watching videos to wind down. Do you think they will be interested in watching your ad at that time, hearing you pitch your offer, clicking on your AED, landing on your landing page and reading the text on your page to obtain all before trying to fall asleep? No, probably not. This is why later once you get more events in running ads, you can consider stopping your ad from running from 12 AM to 06:00 AM based on your local time zone. Right now, we will just leave the ad schedule to play your ad all day. 40. Campaign Setup Fully Explained Part 2 of 2 vid: Moving on, we have reached the ad group level of your campaign. It's asking you to give a name for the ad group. One of the best ways to name your ad group is to name it after the ad you are running in this ad group. This makes us super clear the purpose of this ad group, which is to promote a specific ad. So if the name of your video ad is IG book H1, name your ad group exactly that. Ig book H1. And H1, by the way, stands for hook one because each ad you have created has its own hook. Remember, let's continue to the people section. Click on demographics to expand this window. By default, Everyone is checked. I don't consider this a PAHO because Google Ads cannot be expected to know who your target customers are. So they just selected everyone for you off the bat. Checking or unchecking these boxes obviously depends on the demographic of your ideal customer is your product and service only for females, only for males, only for young people, old people, parents. Now parents, you have to make a decision here if you want my opinion, unless your products and services are for teens, I will uncheck people between 18 to 24 years old. This is just my bias. I noticed that people in that age range tend to be frugal with their money. They have a tendency to only one free things and are not willing to invest in themselves yet. So you can consider now wasting your ads spent on them. It's a good idea to always avoid people who want only free things. On the right-hand side is Google's household income as summation, this option, as stated in the node, is only available in some countries, you may wonder how does Google knows people's income information? Well, Google announced that that data is publicly available from the Internal Revenue Service. The accuracy of the info is still yet to be proven. But if you wanted, you can consider unchecking the lower 50% as that demographic tend to be frugal with their money as well. You can leave the Audiences section in the default setting. The setting is usually for events ad targeting where you are running remarketing campaigns to certain people. So we can skip this for now. And we have arrived at the Content section. Congratulations, we have discovered our fourth pothole of the de hen is the largest one, yet, Google has made a super easy for you to select keywords, topics, and placement targeting one after the other. And this easy setup is definitely, definitely not to your benefit. A successful campaign is only as good as its targeting and to target all three options at the same time in one ad group in one campaign is totally insane. No good can come from that shame on Google for structuring their campaign setup like this. They should have had a dropdown section where you can only select one targeting options and at a time later when you watch our campaigns speed runs, I will show you how to target each of these options separately. It's pretty simple. You just open each up and copy and paste the information that we have gathered from our research. Remember the info from our research can be found in the research made easy Excel document. Next step is bidding. This is one of the more exciting things to set up because it directly controls how much you are willing to spend per view. And that is what the maximum CPV cost per view means. Remember, the average cost per view on YouTube is around $0.10. This will change depending on the time of year and the niche that you're in during the holiday season, you may end up paying more because there are more advertisers. Competing for views at a time. So if you don't see your ads running, you will have to increase your bed accordingly. More on bid adjustment strategies. When we analyze our campaign data next week. For now, we can put down $0.10. Just to be careful not to put down $10 or else that will be in saying as well, you want to put down 0.10 underneath the bed you see a link called the top content bid adjustment. This option is if you want Google to bid higher on your behalf, if another advertiser outbid you for showing their ads, you can see if I put in twenty-five percent, Google ads were bid $0.13 for you automatically, if someone else outbid your Tencent purview. However, I don't like to use this option because later on when you are changing your bids back and forth to reflect how well an ad is doing. Having this top bid adjustment running in the background. It gets a little complicated to keep track of, especially if you have several ad groups running and several campaigns running. You might forget that you told Google to bid higher for you and forget how much it is bidding for you, in my opinion, is much easier to control your bid the basic way and make adjustments accordingly, tend to rely on Google to bid for you, but that's just me. Now we have finally arrive at the last part of the ad campaigns that a process caret your video ad, which is selecting which video ad you want to run for this ad group, remember the name of the ad should be the same as the name of the ad group. To make things super clear for you, let's just take a look and scroll back up to confirm the name. Ig book H1. Okay, got it. We can open up our YouTube channel, find the video ad that we want selected, copied the video link, go back to Google ads and pasted here. We are going to select skippable in-stream ads as that is the most effective ad format. If you want a refresher as to why that is, you can watch the episode titled YouTube ad formats, what Google did and tell you. It's just awesome to see an example of what your ad will look like on the right-hand side, right? Then we need to paste in the final URL. This is our landing page address, are opting page address. I will use one of my landing pages as an example. This is what my landing page looks like. And you can see the URL is instead Business Academy.net slash VSL, and then a bunch of numbers. Let's copy this and paste it back into Google ads. You can see that the display URL is immediately populated for you with the same URL. The display URL is what goes on the lower left-hand corner of your ad. It's a good idea to make it clean and readable. So how do we do that? Well, we can delete all the numbers and letters trailing off of our URL and just leave the main domain name. For example, www dot instead Business Academy.net. That makes it super clean. We can make it more readable by capitalizing the letter of each word. So I'm going to capitalize the eye, the B and the a. Now it looks more readable, right? Cool. Below this, we need to put in a call to action. Google only gives you ten characters. So mega count, you can experiment to see which call to action gets you more clicks. But my favorite one to use is learn more, which is exactly ten characters. You can also experiment with download, join now. Register and etcetera. Then we need a headline. Try to make it enticing and super clear what your offer is, such as free e-book, free training, free sample, or something else that starts with three, I have found that people are more likely to click your ad if the headline has the word free in it. Next step is a companion banner, which is important. And yet I see so many new advertisers don't bother creating one and just leave it on auto generate using your channel banner. Even though Google says that auto generating a banner is recommended, I don't agree. The banner that they generate for you is so plain and boring, almost no one would notice it. You can see this is what the banner looks like. It's on the upper right-hand side next to your ad and is going to be small. The cool thing about the banner is that it will continue to display, even if someone's keeps your head, it will still be there to encourage the person to click. So why wouldn't you want to create any enticing banner for that extra bit of free promotion and just make it bright and clear. Here is an example of a bad Benner. Notice how it's hard to make out what it is. It looks like two plates of food, but it could be way clearer. And also the text is so small and not clear that no one will know what it says. Here is a good example of a companion banner. Notice how it's bright and the text is clear. Here are two of my own examples. Even though the banner is small, you can still make out what it's enticing offered is right? Funnest and easiest email course and free Instagram profits ebook. You can't miss it. When you click on Upload and Image, Google tells you the acceptable dimensions is 300 by 60 pixels. Maximum file size 150 KB. They are pretty strict about this, so make sure to follow their sizing exactly. I'm just going to upload one to show you what it will look like. Then you can finish up by filling in the ad name, which I am just going to scroll up and copy the ad group name and paste it back here. The last thing you wanna do before you click correct campaign is to preview your ad. You always want to preview your ads so to make sure everything is working properly, if you accidentally typed your landing page URL wrong, that will be just horrible. It will be wasted, ad spend and traffic. So let's test out our ad by watching it for a few seconds and clicking the link. It takes a few seconds for Google to preview your landing page, which is normal. Okay, everything looks fine. All right, that is it. Our ad campaign setup is officially done. I am not going to click the caret campaign button because this was just a mock campaign. My apologies if he felt This episode was a bit long. I wanted to make sure you know where all the potholes are and know why we are setting up our campaign like this. In the next episode, we will set up an actual ad campaign. It will be just a speed run. That means minimal explanations and just showing you how to set things up quickly so you can just follow along and get your campaign setup in record time. Hope you found this episode helpful. I'll see you in the speed run. 41. Keywords Campaign Speed Run Vid: Welcome to the key words campaign speed run. Using the weight loss keywords research example we did. Today's goal is to set up your keywords ad campaign. With these specifications, we will be targeting people in the United States with ten keywords and with one video ad, the budget cost will be $5 per day. Will keep a symbol today, we will be creating one campaign with one ad group, with one ad to make filling out the information as quick as possible. Make sure you have your Google Ads window. Open, your research made easy Excel document. Open your YouTube channel with your uploaded video ad open and your landing page window opened. Ready for the speed run? Let's begin. We start at a Google Ads dashboard. Since this is the first al campaign we have ever created, with the overview highlighted, we can click on new campaign. Select, create a campaign without a goals guidance. Select video, and click. Continue. Now the fun begins since we are promoting a weight loss product targeting keywords in the United States, our campaign name will be weight-loss dash, keywords dash USA. Keep our bid strategy at maximum CPV under budget and dates, switch to daily and put down $5 a day. Click on networks to expand the setting and immediately uncheck YouTube search results and video partners on the display network. Under locations, we will keep it in the United States. Under languages, we will select English. Under content exclusions, we will keep the inventory type at the default setting, standard inventory. Click on excluded types and labels and select embedded YouTube videos and live streaming videos to exclude our ad from playing on those platforms. On the right-hand side, unselect content not yet labeled and select DL MA, mature audiences. Click the additional settings link hiding from us. We will keep the convergence in the default setting. Click on devices and unselect TV screens to remove this abomination of a targeting options from making us pay for more ad spent. Next up is frequency capping. Click on it and select both capping pressure frequency and kept view frequency. We will set the impressions cap at three per day and the view cap at two per day. We will keep the ass schedule in the default setting. Our ad will run all day until we turn it off. Moving on to the ad group section of our eye campaign, since the name of our video ad is weight loss H1, so shall be the name of our ad group. We will call the ad group weight-loss H1 under people. Click on demographics and unselect people who are in the age between 18 to 24 under household income. We will also unselect lower 50%. Skipping the audience setting for when we do events campaigns. Later on, we have reached the content section of our ad group. Since this is a key word campaign. We will click on keywords, then opening up your research made easy Excel document. By now you will have already selected at least ten of your favorite keywords to test. So under top ten, highlight the list of keywords and copy it back into Google Ads, paste your keywords in the box. And th