Easy WordPress Challenge: Optimize Your Website, Boost Reach

Kristen Palana, Professor, Award-Winning Artist, Digital Do-Gooder

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16 Lessons (1h 25m)
    • 1. Introduction and Welcome

    • 2. Grab Your Monkey Wrench: Use this Easy Tool to See What Needs Improving

    • 3. Need Help Speeding Up Your Site? Use This Tool to Easily Compress Your Images

    • 4. One Good Reason to Get the SSL Certificate for Your Site (And Why I Did Too)

    • 5. Tweak Your Layout Like This on Your Posts & Pages and See Nearly Instant Results

    • 6. Easy Ways to Move Your Sidebar

    • 7. Making Multiple Sidebars With Targeted Ads Based on Your Site's Specifc Content

    • 8. Adding Affiliate Links and/or Promoting Your Own Products/Services

    • 9. The Power of Deep Linking and How to Create a Deep Link For Your Website

    • 10. A Sneaky Affiliate Tip You Might Consider Trying

    • 11. Got a Mailing List? Newsletter Opt-In Form Optimization For More Sign-Ups

    • 12. (Optional) How to Use the Bloom Plugin and Setting Up Opt-In Forms

    • 13. Find Your Tribe: Use Social Media Groups to Boost Engagement and Drive Traffic

    • 14. Some Recent Results From Social Media Traffic: More Followers and Subscribers

    • 15. How to Make Your Blog Posts Go Viral With One Simple Free Tool

    • 16. Thank You for Taking This Course!


About This Class

Is your website performing at its highest level and gaining you clicks, sales, engagement, followers, and working hard on your behalf 24 hours a day?

This course is for anyone who is looking to get more out of their existing website, who would like an easy step by step plan of action for maximizing their website's impact, regardless of which tools, platforms, or themes they are using. In particular this course is for people who are NOT coders, professional web developers, or programmers who would like to learn easy, reliable, and measurable ways to boost their website's impact.

In this course I use my own website's optimization as a case study and show the exact process I used during my website's tune-up to help YOU jump-start your progress. I specifically use WordPress and the Elegant Theme, Divi and the Elegant Theme plugin, Bloom (for opt-in forms), but you don't need to have my exact set-up to benefit from this course.

Let me help you tune-up and adjust your website so it can do the online heavy lifting for you 24 hours a day by showing you how to:

  • Diagnose and improve your website in the areas of performance, mobile, SEO, and security.
  • Increase engagement, clicks, and sales from your website using tried and tested methods for increasing impact.
  • Take advantage of web users' eye-tracking patterns backed by research to ensure your content is more effectively seen.
  • Collect more newsletter subscribers more quickly using one or multiple mailing lists and an array of custom opt-in forms.
  • Generate more social media shares (and more traffic) for your blog posts and other content.
  • Get more followers for your linked social media pages.
  • Take advantage of easy ways to make extra passive income using affiliate linking programs from your website.

I'm a tenured Associate Professor of Digital Media and the Program Director of Film & Digital Media at The American University of Rome and a practicing award-winning multimedia artist.

I have over 15 years of experience teaching students all over the world using my tried and true custom approach (turning complex information into something simple, memorable, easy-to-understand in as short amount of time as possible) to ensure that you get the most important, relevant, and useful information that can be applied immediately.

Empower yourself now by enrolling in this easy to follow WordPress Challenge course and join our growing learning community! Let's get started optimizing your website and boosting its impact right away!