E-Commerce Essentials: How to Start a Successful Online Business | Tracey Wallace | Skillshare

E-Commerce Essentials: How to Start a Successful Online Business skillshare originals badge

Tracey Wallace, Editor-in-Chief at BigCommerce

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9 Lessons (1h 3m)
    • 1. Introduction

    • 2. The State of E-Commerce

    • 3. Finding Your Product Niche

    • 4. Evaluating Market Viability

    • 5. Conducting Competitive Analysis

    • 6. Setting Up Your Store

    • 7. Making Your Business Profitable

    • 8. Final Thoughts

    • 9. Explore More Classes on Skillshare

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About This Class

Starting an online business is a great way to spark your entrepreneurship journey and build up passive income—but where to begin?

Join BigCommerce’s Tracey Wallace for this one-hour class where you'll dive into all the essentials and explore how to identify marketable products, create a store, and build a successful marketing strategy to drive traffic and sales. Tracey breaks down the process of getting started into a manageable step-by-step process that you can easily follow. You'll learn how to:

  1. Choose the right product by finding your product niche
  2. Ensure you can sell it by evaluating market viability
  3. Understand the competition by conducting a competitive analysis
  4. Determine the right platform for selling your product
  5. Make your business profitable by creating a content marketing strategy

Whether you've got a side-hustle you want to turn into a full-time gig, or have been looking for a way to break out of the 9-5 grind and work for yourself, this is the place to start. 

By the end of the class, you'll have the foundation you need to set yourself up for long-lasting success and a toolbox of tips that you can constantly draw from as you continue through your journey.


Start your online business today.