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Dynamic Brand Identity: Designing Logos That Evolve

Paula Scher, Partner at Pentagram

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11 Videos (1h 12m)
    • Trailer

      2:22
    • Introduction

      6:12
    • Research

      4:39
    • Finding Solutions

      4:05
    • Simplifying

      2:43
    • Stretching & Testing

      4:26
    • Public Theater

      15:20
    • Jazz at Lincoln Center

      8:45
    • Philadelphia Museum of Art

      9:21
    • Type Directors Club

      4:03
    • Windows

      9:56