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Dynamic Brand Identity: Designing Logos That Evolve

Paula Scher, Partner at Pentagram

11 Videos (1h 12m)

- Trailer
  
  2:22
- Introduction
  
  6:12
- Research
  
  4:39
- Finding Solutions
  
  4:05
- Simplifying
  
  2:43
- Stretching & Testing
  
  4:26
- Public Theater
  
  15:20
- Jazz at Lincoln Center
  
  8:45
- Philadelphia Museum of Art
  
  9:21
- Type Directors Club
  
  4:03
- Windows
  
  9:56