Double Your SkillShare Income In 1 Month | Marc Guberti | Skillshare

Double Your SkillShare Income In 1 Month

Marc Guberti, Entrepreneur, Digital Marketer, Author

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5 Lessons (16m)
    • 1. Intro: Double SkillShare Income In 1 Month

      1:22
    • 2. The 3 Principles Of Success On SkillShare

      3:42
    • 3. The Right Way To Add Videos To Your Courses

      3:30
    • 4. Increase Your Frequency

      3:19
    • 5. Getting Students Into Your Courses

      4:09

About This Class

SkillShare is the go-to place for freelancers looking to expand on their content strategies to generate more revenue. While other platforms have more complex revenue structures, SkillShare has a more consistent revenue approach that makes it easier to double or even triple your SkillShare income in 1 month. 

I have personally seen my SkillShare income triple in one month by following the methods I lay out in this class (and that month isn't even over). By the time this month ends, I could have 5Xed my SkillShare income just by doing a few things differently.

In this class, you will learn how to become successful on SkillShare and generate more revenue.

Transcripts

1. Intro: Double SkillShare Income In 1 Month: Hello, everyone. I'm Orca Birdie, and in this course you are going to learn how you can double your skill share income in one month. Skill shares a great place. We can publish a lot of training courses and classes based on a variety of topics, and I don't have to be that long. While other platforms like D me, you have to come out with an hour just to make a training course that people will buy on a scale share. You could just create a mini course, even one that is just 10 minutes long. Get that published, promoted and get students. So the skill share student does have a different mentality than a nudie me student or a student on some of these other platforms. So we're gonna talk about how you can leverage that and basically used that for creating and promoting your courses in order to double your income on scale share. It's not as difficult as, ah lot people think it's a very simple approach. It's not, um, as detailed as like getting high conversion rates and optimizing every little parts of like booster conversion rates. Not as detailed as like getting the message Scribner's. It's a very simple set of metrics that you need to do just a very small list of things that you need to focus on. And then you could very easily double your skills for incoming, even beyond in one month. 2. The 3 Principles Of Success On SkillShare: the most important metric toe look at when you want to see how much you're growing. Your skill share income is the amount of minutes people spend watching your courses. And if you're able to double the amount of minutes people spend watching your courses, you're effectively able to double your skill share income. So this technically could have been cold. How to double the amount of time people spend watching all the content within your skill share classes. But you have to understand, like this is the main way to double income and double minutes. I mean, that's powerful, too. But I feel like on skills that people want to create that impact and be able to generate more income because of the opportunities scale share provides. And you're able to do that with the amount of minutes people spend washing courses. So there are plenty of different ways that you can increase the amount of time people spend watching your courses, and it comes down to three main things which we're going to talk about. The first thing is to create longer courses now, at the same time, you don't want to create courses that are too long If you create a course that is several hours long and people are not able to get through it, they may stop watching. Your course is one of the great things about a 20 minute course or a sure, of course, like this one is that when you're done watching old videos within this course, you're going to feel that double mean Russian. You're gonna wanna watch more videos in mawr of these many courses, like some of the other ones that I offer. So by offering these many classes, you get your students in the habit of completing your courses from start to finish. And if you create that habit than every new course you create, you're gonna have a group of students who are going to complete them and watch all the videos from start to finish. So you want to end mawr time into your courses, but you don't want to make them too long either. And the way we get around this, this is thes second core part of doubling your skills. Your income is to create more classes. It's better for you to create a 20 minute class every single day than it is for you to create a 2 to 3 hour class every single week because you're getting students into that habit off starting and finishing your courses. That's key. Skill share is sort of like the Netflix of learning, and if people are able to get through a course, they will binge through more and more of your courses. So those the main principles that we have now we have the 1st 1 is creating those longer courses. The 2nd 1 is to create MAWR courses so that you're able to attract people who pinched your course. But then the third thing is actually getting people on board. So if you have 100 students versus 1000 students, I feel like it's pretty obvious that having more students create a bigger impact. So we talk about how to get more students. One of the best ways I could mention right now is there are several Facebook groups that anyone can use. Like if you have the list. If you have no followers, it really doesn't matter. You can use a lot of Facebook groups that alive to post free and premium links to your skill share classes, and that's how you're able to get students, you can create all these great courses. You can optimize them in a way where people will enjoy the content and they'll go through course after course with you. But you need to get people first before you can get them to watch minutes on gain value, most importantly from the courses that you offer. 3. The Right Way To Add Videos To Your Courses: when you created training course on scale share, you can make it any minute length as long as it's at least 10 minutes. So that means you could make it 10 minutes on the dot, or you can make it several hours. My recommendation here is to make a course that is going to be within that 10 minute threshold and the most I will usually do for a new courses 20 minutes. And there are a few reasons behind this. First, as we mentioned before, and those three principles about achieving success on skill share, it's important to get people into the classes and they binge watch through them. It's easier for people to binge watch your several 10 minute classes. Then, as for people to binge, watch through several hour long classes, so you create that effect on people. Get into the habit of starting and finishing your courses. But when you're when you have a course, that is a big hit like let's say you're getting a lot more minutes watched on it, you can gradually and were content to it, and this is how you create a longer course. So not all of the 10 to 20 minutes scale share classes you published are going to be big hits. Some of them are going to garner more minutes watched and more students than others. These are two courses that you need to update. So let's say you have a 10 minute class A 10 on the dot, and this is the class that is booming right now. This is the class that is getting at least a dozen students a day. People are watching content on it for hundreds of minutes a day. It's a course where it's getting traction. This is the type of course that you need to update. This is a type, of course, where you just add a two minute video there and you just increased your potente earning potential for that course by 20% because now people can watch an extra two minutes. So instead of getting 10 minutes from each student instead of students only being able to watch a maximum of 10 minutes from this popular course, they can now watch it for 12 minutes and is easier for you to reap that high percentage gain because you're not dealing with as many minutes. So even two minutes added to a 10 minute course, gives you a 20% boost in potential profit and the reason you don't want to just come out and creating our long courses because it's unproven at this point. What if you create an hour long course and you get no students? That's like you have this course. I could potentially generate a lot of revenue, but things aren't clicking. You don't have anyone in if you have no student in it. You can't make revenue from that course. So as one of the key things you create a very short course 10 to 15 minutes to test the concept. And once you see it's a hit gradually and more to it, you don't want to turn the 10 to 15 minute course into like a two hour course. Because people are attracted on skill share to these shorter classes. Scotia actually recommends 20 to 60 minutes, but if you started that rule load threshold, you do get to test it out, and it's easier for you to create the course. I mean just literally 10 minutes. That is so easy to do as compared to an hour long course, and if people really like it. That's when you realize you're on to something and you should be adding more videos to that particular course. 4. Increase Your Frequency: even though it's much easier to come out with a 10 minute class than it is to come out with a one hour class, you still have to be able to create at a very frequent pace in order to really see your efforts pan out on skill share. Some people who follow this model recommend creating as much as one new training course every single day, and some people do even more than that. So you do have to create a lot more courses, and that can seem intimidating to some people. Now again, it is just 10 to 15 minutes. So it's not like you're doing that much video. It's not that much planning compared to an hour long course, but still the idea of being really consistent producing new courses, literally every single day can make it feel like a very pressure packed situation. And one of the big ways to go around this is you can create multiple courses in one day and release them gradually. So let's say you have a day where you have a lot of availability and you decide. OK, I'm gonna create five new courses on this day. Well, not only do you have that days course done? But you have courses done for four of the other days. So the idea here is that you can choose days where you create more than one course and you publish them later on. It's like how bloggers will they'll right, content in advance so they'll have their content schedule weeks or even months ahead of the calendar to ensure that if they take a week vacation or if they're doing a lot of research for this article, they don't need to be worried because they know their content is still going to come out. They know that they're still providing new value to their audience, so it is a little difficult in the beginning, when you don't have a buffer of classes you don't have, like a week's worth of classes that are already in draft mode, and you just click published. But if you are willing to put in the time to build that buffer, it becomes much easier for you to maintain this high level of consistency. The best way to do that is to beam your days, so pick one day of the week we're going to create at least four courses that are just 10 to 15 minutes long, and then on all the rest of the days that we try to create least one course each day. And even if you don't do it every single day, just the fact that you have that one day the week recreating at least four courses will give you that buffer and make it much easier for you to publish one course each day and maybe even eventually two courses per day, because that's what some people do who implement the strategy. And you do have to obviously come up with new ideas. You have to come up with course content, but it gets much easier as you do more videos. As you create more courses, the ideas will flow and you can always use skill share. See what kinds of courses other people are creating and look at blocks and things like that to come up with more ideas. But once you have the system down for creating at least seven new courses every single week , it's going to be easier for you to create off course is you need to create so you can double your sculpture income and honestly triple quadruple or even more than that, depending on where you currently are with scale share 5. Getting Students Into Your Courses: At this point, the last thing you need to do to double your skill share income, in addition to doing those things you mentioned before on a consistent clip, is to get students with in your courses. And earlier, I didn't mention you can use Facebook groups basically their skill. Share free course promotions where you get to promote your skill share courses and get students there. And one of the things you want to do is to include your premium blink first, and then you're free Lincoln those types of posts because when you put in the premium link first than that big picture Facebook puts into the post that makes the post look nicer, get more engaging that leads people to the premium link. If you copy and paste a free link first than that big picture of your course leads people to the free link, which does not make you any money for people who don't know you only get paid for the premium minutes that people spend going through your core. So it's very important to Onley include the premium link and the Facebook groups like they're very powerful. Some of my courses have gotten hundreds of students right away, just from those groups. But I feel like one of the big mistakes people are making is they're not thinking enough about their existing audiences. Skill. Share something that you need to integrate with what you already have. It's not supposed to be a separate entity. Skill shirt should be something you're promoting on your website. You're not just telling all of your followers on scale share about your new courses. You're also emailing your list when you come out of new courses, and in that process, you can give them that referral link where you get paid $10 for every person who you refer . So it's not just you bet getting paid for the minutes now. It's also you getting paid for all the people you refer to skill share. And as all these people who comfort email, Lester engaging with the class and watching more of the videos more often was gonna happen . Is scale shares going to notice and they're going to rank your course higher in their search, which is going to result in more people from skill share going through your course. So with skill share, you need to drive the initial traffic. Facebook groups are very popular way to do that. But don't forget about your existing audience like Social Media Feel like this is really basic stuff, but we have to do it in order for the results to come. So even if it's something really simple, it's just, uh, emailing our Facebook messaging. A few reliable friends, uh, who are interested in your niche to just watch your course, because if you get, let's say, 10 people toe watch. Ah, 10 minute course. That's 100 minutes right there. And obviously skill shirt could change a few things around. They can, like, change the revenue structure. It used to be a per student basis, but and around five cents for every minute. That comes down to about $5 just from that group of people. And it may not sound like a lot, but it compounds with each new class you create each time that you're getting students and minutes watch scale shares, bumping you up in their search ranking. So this is something where you can see results honestly right away. Like for me, I saw a big difference in just one week after implementing I went from a little under 1200 minutes to in an entire month to about 3000 minutes in just one week of the next month, so you could see a lot of big impact from this right away. But it's something where you have to put the compound time over and over again to get those really big results where you could seriously be making hundreds or even thousands of dollars on scale share every single month. So, in summary, use the Facebook groups to promote your classes, but also leverage your audience. And when you do, be sure to give people in your skill share referral ing, so you get the additional $10 if they're new skill share students.