Do It Yourself Local SEO For The Small Business Owner | John Shea | Skillshare

Do It Yourself Local SEO For The Small Business Owner

John Shea, Entrepreneur, Gamer, Metal Music Fanatic

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45 Lessons (2h 47m)
    • 1. What To Expect In This Course

      0:59
    • 2. Who Am I? Why I Created This Course

      3:14
    • 3. What is local SEO?

      3:58
    • 4. Pricing - This Course Vs. Using An SEO Agency

      2:40
    • 5. Do You Build Your Own Website Or Pay Someone Else To Build It?

      2:09
    • 6. Why Your Website Must Be Mobile Friendly in 2015

      1:59
    • 7. Learning Wordpress - A Simple Content Management System

      3:30
    • 8. Wordpress Hosting

      9:01
    • 9. Squarespace - Simple For The "Do It Yourself" Crowd

      2:41
    • 10. Introduction To Google+ For Business

      1:49
    • 11. A Poor Google+ Business Page Vs. a Good Google+ Business Page

      6:13
    • 12. An Example Google+ Business Page Setup

      4:59
    • 13. Using Canva To Create a Header Image

      1:48
    • 14. Posting on Google+ For Business

      1:54
    • 15. Setting Up a Yelp Business Page

      2:09
    • 16. Facebook Business Page Setup

      3:19
    • 17. Setting Up a LinkedIn Business Page

      1:52
    • 18. Setting Up a Twitter Profile

      1:49
    • 19. Run a Social Media Contest To Generate Buzz

      1:59
    • 20. Name, Address, and Phone Consistency For Your Business

      2:55
    • 21. Building Citations (aka Business Listings)

      8:42
    • 22. What are Data Aggregators?

      2:43
    • 23. Check Citation Errors For Free With Moz Local

      5:42
    • 24. Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More

      7:19
    • 25. GeoRanker For Checking Your Rankings

      1:26
    • 26. UpCity Local SEO

      12:13
    • 27. Adding Name, Address, and Phone (NAP) To Your Website

      3:39
    • 28. Using The "Wordpress Local SEO" Plugin For Your Site

      1:45
    • 29. Local SEO Articles Worth Reading

      4:44
    • 30. Using Yoast SEO For Wordpress

      4:38
    • 31. Why Content Is So Important

      5:03
    • 32. Building Content Pages For Your Services

      2:43
    • 33. Using Google's Recommendations for Article Ideas

      3:45
    • 34. Adding Heading Tags

      1:22
    • 35. Adding an "Alt" Tag To Your Images

      3:55
    • 36. Hiring a Writer for Only $5

      5:43
    • 37. Link To Other Relevant Content On Your Website

      2:37
    • 38. Setting Up JetPack To Post On Social Media Automatically

      3:09
    • 39. Why reviews are very important for your small business

      4:00
    • 40. The Review Generator Handout

      2:05
    • 41. What Are Backlinks?

      3:40
    • 42. Angie's List & HomeAdvisor

      2:26
    • 43. Your Overwhelmed - If Your Willing To Hire Someone

      2:03
    • 44. Wrapping Up

      3:01
    • 45. Free Bonus Content

      7:13

About This Class

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

  • Setting up your website for local search
  • Setting up your Google+ business page
  • Adding your business to important website directories such as Yelp
  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
  • I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
  • I show you the importance of content and how to optimize it for your business
  • I provide ways to generate more reviews for your business on Google, Yelp and others.
  • I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!