Ditch the Inventory: How to Use Print on Demand to Sell Your Art and Launch Your Creative Career | Liz Brindley | Skillshare

Ditch the Inventory: How to Use Print on Demand to Sell Your Art and Launch Your Creative Career

Liz Brindley, Food Illustrator

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15 Lessons (1h 10m)
    • 1. Welcome to Print on Demand!

      2:05
    • 2. What is Print on Demand?

      2:06
    • 3. Why Print on Demand?

      3:19
    • 4. Which Print on Demand Company to Choose?

      10:38
    • 5. Pick Your Product

      2:57
    • 6. Create Your Product: Single Image

      10:53
    • 7. Create Your Product: Repeat Design

      12:01
    • 8. Share Your Products

      0:53
    • 9. Order a Sample

      1:16
    • 10. Etsy or Shopify?

      8:23
    • 11. Listings & Shipping: Etsy

      4:33
    • 12. Listings & Shipping: Shopify

      5:36
    • 13. Say Thanks!

      3:30
    • 14. Track Your Orders

      1:34
    • 15. Time to Create!

      0:28
14 students are watching this class

About This Class

Hey, friend!

Are you tired of carrying around boxes of inventory? Are you playing with the idea of launching a creative career? Are you ready to see your art on a multitude of products with no upfront costs? 

Welcome to Print on Demand!

In this class, you will transform your artwork from 2-D idea to finished product. 

In this class you will learn: 

  • the pros of using Print on Demand to share your artwork with the world
  • how to test out multiple product ideas with your audience at no cost to you
  • how to ditch the hefty upfront costs of inventory to boost your creative business
  • how to integrate print on demand into your Etsy and/or Shopify shops
  • a look at multiple Print on Demand companies with a deep dive into Liz’s favorite

This class is for you if you are an artist who:

  • is tired of schlepping boxes of old inventory
  • wants to test out new products without a high upfront investment
  • are ready to share your artwork with the world and make a profit!
  • doesn't call yourself an artist - yet! - but wants to be one!

What you'll need for this class:

  • Computer
  • Pen and Paper

  • Photoshop

  • Adobe Illustrator (optional)

  • Etsy Shop (optional)

  • Shopify Shop (optional)

About the Teacher:

Liz is a printmaker, food illustrator, and farmer. Her artwork has been exhibited in galleries across the United States including New Jersey, New York, Washington D.C., Minnesota, and New Mexico. She is the recipient of a National Scholastic Art and Writing Gold Key Award and has taught art workshops at the Georgia O’Keeffe Museum, the Santa Fe Community College, Farmers’ Markets, and now Skillshare. 

Want to learn more about Liz? Hang out with her here: 

www.printsandplantspress.com

On Instagram:

@prints_and_plants

On Facebook:

www.facebook.com/printsandplantspress

Transcripts

1. Welcome to Print on Demand!: Hey, I'm Liz. I'm a food illustrator and farmer here in beautiful northern New Mexico, and I'm so excited to welcome you to this class today to learn all about print on demand artwork as artists. It could be really challenging to find avenues to share our work with the world in ways that are both sustainable and profitable. I wish I had known about print on demand printing when I started my creative business, because at the time I was creating everything by hand and selling and pop up shops and on etc. And losing quite a bit of money. If I had known about print on demand, I think it would have made my life a little easier and allowed me to try out new products without any upfront large money commitment. So that's why I'm sharing what I've learned with you today, because I want you to be three steps ahead in order to get your artwork out into the world , share it with people and make it sustainable. This class is for you. If you are an artist who is tired of carrying on the same box of inventory from three years ago, Hello, This is for you. If you are an artist who is looking to start your own creative business but doesn't have a whole lot of up front cash, this is for you. If you're an artist who is already in business but is looking for an additional income stream, this class is for you. If you are an artist who is ready to reach a wider audience, maybe beyond your state are beyond your country. This class is for you. If you're not calling yourself an artist just yet, but you're ready to be one in this class Today, you are going to learn how to test multiple product ideas. Without upfront costs, you're going to learn how to ditch the hefty costs on storage of inventory to boost your creative business. We're going to learn how to integrate print on demand into your etc and or Shopify stores. Lastly, you're gonna learn which print on demand company to partner with and dive into my favorite . So your class project is to create your own custom product and upload a photo of it so that we can all see comment and cheer you on 2. What is Print on Demand?: So what the heck is print on? Demand it essentially, you as an artist, partnering up with the company who will take your designs, print them on products that they've stock, and then they will package and ship it so it takes a lot of costs that takes out out of your business. It takes out the cost of materials other than maybe your watercolors or your pencil or whatever you're using to create that initial design, it takes out so it takes out those costs. It takes out the cost of boxes and handling, and it takes out the cost of shipping. Not to mention it takes out the cost of all the time and labor and effort that you're putting into creating a design that may or may not sell. So this is a really great, low risk way to test out your ideas, to test out your work and to give yourself time back to give you an idea of some of the products that are offered in print on demand, specifically through the company we're going to use as an example. Today, I've brought some printed product from Prince and plants my company here for you to see. So here's a pencil pouch. So this is in a design. I created both with pencil and paper and then in Adobe Illustrator. But this pattern I designed is called blush, and I created a whole summer line for 2019 featuring this pattern and four different colors . And this is it printed on a pencil pouch from the company we're going to talk about today, but it could be an accessory bag. A makeup bag pencil pouch comes in two different sizes. People have been really happy with this. I also printed that design onto a bandanna, which I find really cute. I love bandannas, Um, and so you can see that they also offer, like, clothing, items and accessories. So very cute for the summer. Um, nice quality. And one of my favorite items that was printed was this. Whoa, this piece of luggage This comes in a small in large size, and so you could just see the varieties were three items that I printed for the summer line , but already you can see that there's so many options for the ways that you can use your artwork and get it out into the world, not only for wall art but also for everyday usable items 3. Why Print on Demand?: So in this section we're going to dive into the benefits of print on demand. But before we do that, I want to be real honest with you. I was very resistant to using print on demand when I was first learning about it. I wanted everything in my company to be handmade. I have a huge value of the handmade, and I wanted to use that in my business. However, I was also facing the reality of losing a lot of money and keeping the same inventory that wasn't selling and wasn't moving because the products I was creating that I thought people would love. They didn't love him so much. Now, when I started opening up to print on demand, I started to see how it didn't have to be one or the other. It doesn't have to be handmade or print on demand. It could be both. Give me both together, and that is one of the beauties of print on demand. It's something that you can use as an addition in your business to help fuel and sustain you so you can be making those handmade items and you can be selling those and you can have that balance. It's so now that I'm using print on demand. I love it. I absolutely love it on demand. Why start to incorporate this into your artistic practice? Well, as I mentioned you, contest ideas without an upfront costs so you could create a pattern. Or you could create create a design. Put it on a product posted to your social media posted to Facebook, posted to Instagram again. All of this part of the process is free and just say, Hey, what do you think? Or show it to friends in person online. Just show them the image and ask people what they think. Do they resonate what they buy it? Would you buy it? It's a really great way to test an idea before you fully commit to making a whole line. Also, print on demand allows you to reach a much wider audience rather than just selling in person. You can sell the people outside of your state, even across the world, which is really beautiful to be able to share artwork in that way, cause at the end of the day, artwork is all about connection, and the more people we can connect you with the work we create, the better. Also, print on demand gives you so much more time because a company that you're working with is printing your imagery onto the products of days stock and shipping it. That gives you so much more time in your business to focus on other aspects. Like if you are doing custom design work. If you are teaching, if you are creating handmade goods, this just opens up a lot of time. Maybe it's not even time for your business. Maybe it's time for your friends. Time for yourself. Time for your family. I mean, all of us are wanting more time, right? That's something a lot of people say there never is enough of. But this actually gives you an abundance of time and allows more of that balance to enter into your life again. As I mentioned, print on demand could be a great balance, a great counterpoint to the handmade items it can actually fuel, perhaps buying the material to create and test those products by hand. It can help fuel market booth fees. It can help balance out the handmade qualities and handmade items that you're creating for your business and lastly, who doesn't want to make money while they sleep right but also print on demand. For example, I was taking a nap and I sold a journal and it was processed, printed and shipped while I was resting, which is really quite beautiful to have that built into your business. But not on Lee making money while you sleep and rest about making money while you play making money while you again work on other aspects of your business. Making money while you spend time with family while you travel while you take care of loved ones all of the above, it can really again open up that space and time to allow more balance into your life. 4. Which Print on Demand Company to Choose?: so there are many print on demand options nowadays, and I encourage you to do a lot of your own research because all have their own pros and cons. I've done a lot of research and tried out many different companies, and I'm going to show you my favorite today. But again, I encourage you to find which fits best for you in this season of your artistic life and perhaps business. So let's take a look at three options and diving. So there are many print on demand companies to choose from, and I'm just gonna go over three really briefly. But again, I encourage you to do your own research because every site is gonna have its own pros and cons and will benefit you in different ways, depending on where you are in your own artistic and business journey. So the three we're gonna look at briefly today are Red Bubble Society six and guten, and we're gonna look at the pros and cons of each and then dive into one of them to teach you how to use print on demand for your products. So let's just take a quick look at red bubble. You can see this is the set up. It's great. They have a ton of products, which is one other pros, and right here is Sell your art. That's where you would go if you want to use this site to begin your journey with print on demand with your artwork, but you can see that it's very clean. It looks very easy to use. You confined other artists, which is really wonderful. So it's a built in community, lots of great products. You can see featured products. So let's hop over to some of the pros and cons of red bubble right here. So a pro is that when you dive in as an artist to create products through red bubble, you get to set your own margin. So what that means is that they have the base price of what it makes two or what it costs to create one of their products. Let's say a sticker, and then you get to set the mark up. So basically what, you're going to sell that for it to a customer and then you get the difference. So that's really great, because then you have flexibility as the artist to set your emergent and to decide what profit your making on each product rather than just getting a percentage. Another pro is that it has a built in audience. As you saw right, there were all these featured artists. So you confined other artists. Consumers might come to read Bubble to purchase, right? Like if I were a consumer, I could just see what was up for sale right here. So that's really handy to because you're meeting people who are already there rather than starting from scratch. Another positive is that, as you can see, there's a ton of products, which is amazing. There's so much to choose from from accessories, accessories, stationery, family, kids, home decor, you name it. You could get lost in the whole rabbit hole of all of the abundance of product to choose from on this site, which is wonderful. What else is nice about Red Bubble is that there's no need for a separate shops such as Etc or Shopify. Again, people could come right here and buy directly from the artists work, which is really handy, especially if you don't want to maintain your own shop, which again would mean driving traffic to that shop, so that can be a really positive aspect of red bubble. So not so great aspects comes with anything that cons are that the margin I found is not as high and, um Lipsey or found that the margins on his high and, um what that means is, even when you're setting your selling costs, What I found is that it was gonna have to be a fairly high cost on some of the products for the consumer to make a margin that felt worthwhile for me is the artist. And when I was doing research on other print on demand companies, I found that emergent could actually be a little bit higher with those companies. So that's why I steered away from Red Bubble personally. But I know a lot of artists who have had success with it and enjoy it. Um, so even though another con is that even though there is this built in audience, right, there's built in artists and people come there to shop, It could be hard to be seen, especially as a new artist on there, because there it is so saturated right? I believe in collaboration and reaching out to other artists and supporting each other. However, it can also be really tough on this site to be found depending on your product, depending on how established you are. So that could be tricky. The other thing is, this goes across the board with most all print on demand sites that I've researched but the limited branding. So you know, because another site, this company is printing and packing and shipping your work. It's not as much of an opportunity for you to put in that handwritten note or to put in that little custom tag that says your business name or your artist's name, and that is something I missed with print on demand. So when I am shipping out handmade orders, that's always something I include, and we'll talk about later in this class how to include that personalized element even while using print on demand. But that's something that I found, um, with Red Bubble and other sites Is that that is that is a drawback. Okay, so let's move on to society. Six. Let's hop to their website here, another beautiful, clean, wonderful website and one of the reasons I actually love Society six and started looking at them is I saw a catalog from around winter Christmas time on my friends table from Society six that they had shipped out, and it was featuring some of their artists who sell through their company. And it just seems like they have a lot of support for the artists who are creating its this fun kind of modern, playful layout. They have so many beautiful products. Um, I haven't I just started using society six. Actually, it wasn't the 1st 1 I dove into, but I've heard really great things, and I like that they're supportive of artists, not only through that magazine that goes out highlights some of the products of the season , but they also send out emails for, like, competition so that you can enter and get your work seen more broadly. And they're also offering just tips of the trade. And I like that a lot when companies can offer tips to the artists who are participating. So that's a positive thing about society. Six. Again another pro here you can see just how many products there are similar to read bubble , just so many options, and again you can come on here and just get lost in all the ideas of how you could use your art. So another pro again is that built in audience? So I've had friends who don't sell on here, but who actually go to society six. To find products. So again, people as a consumer can cop onto this website and search for something potentially find your product and support you the artist. So that's really cool, cause you're meeting an audience that's already there. Um, rather than again building from scratch. And similarly, because of that, there's no need for that separate shop. There's no need for outside Etsy Shop or Shopify shop. You can just sell through here if that's how you want to do it. And then lastly, you can set the margins just like red bubble. But again, they're lower margins. Then what I found on other sites, and it could be difficult visibility again just because it is so saturated. Same thing with the limited branding and the other thing with society six is sometimes they run these. You saw this in the banner, I'm sure, but, um, these site wide sales on certain products, and when that happens, your products, which is great because then it's promoting. Could customers to come there and get in on a sale get a good deal? But it's also marking potentially your products down without you making that decision. So sometimes, depending on your margin action, that can actually be a hindrance. And so that was something that turned me off a little bit. But now I'm using it and learning more, and we're about it. So I've added this into the places where I saw my artwork. Okay, and now we're going to dive into my favorite, the one that I decided to move forward with when I started really using print on demand. And, um, I'll tell you why. And we'll dive into using it as an example today to get your artwork scene. But the company is called Guten and I smile when I say it because I love this company. They and this is not an ad. This is just based on my own research and experience using many different companies. But I love Guten. Let's hop to their website here. There's so intuitive there's so easy to use. They have lots of products as well, and one of the reasons I went with Guten. Is that a lot of my products through my business? Prints and plants are specifically tailored to the kitchen and home, and they had a lot of home in living products. Um, so you can hop through here and see all the products that they offer, and they have a whole overview of how you can sell through multiple shops that you might have. They have great customer service. They have great tutorials, the customer services stellar, which is also one of the reasons I chose them all. Send them an email and will respond within 24 hours and give me the answer that I'm looking for. And it's just incredible. Um, so, yeah, that's great. And another reason I love it is again here. You get to set your own merging, you get to decide after the base cost of what things cost. You get to decide what you're selling them for. And guten I found to be the best merge in where I could Selves still for an affordable price for the customer and still feel like I was making a good enough emergent to sustain myself as an artist. So that's one of the reasons I love guten to, um, also, I've ordered a lot of the products that I've had my work printed on, just as test runs, and I use them. I love them. They're good quality. They always feel good and look good. Um, and also I just love that the name is a pawn off of Gutenberg Press. So Gutenberg, right, like the first printing press and guten is a play on that because they're still printing, but in a modern way, which I think is really fun and playful. Um, this might be a drawback for you again. There's a limited branding just like anything else. And I'll teach you a little, um, work around with that with guten But another con is that with Putin, it's just a back end support. So you do need a separate shop, so Etc or Shopify again. I already had an Etsy shop and I was looking for a new integration and at the time, guten wasn't automatically talking toe, etc. So I had to manually place any orders that came through my Etsy shop. But what's great is now there is a link, so any order that's placed through my Etsy shop on a guten item is automatically processed , printed and shipped to the customer without me having to be the middleman at all. So that's nice that that link is now happening with etc. Which is great. Um, and then you could also use Shopify, which I just started using as well this year. And I'll dive into both of those the pros and cons of which you would want to use and how they could benefit your business in different ways. Um, so, yeah, take a look around. Guten, because this is the example will be using today. But again, Like I said, choose the one that feels best to you at this point in your artistic journey. And in the next lesson, we'll dive into how to move forward with putting your artwork on these products. 5. Pick Your Product: Okay, so now you get to decide which product you want to start with with your artwork, and we're going to walk through two different ways about doing this. One is if you have a single image that you want to use on a product, and another is if you have a repeating image that you would like to use on a product. So the way you confined the products to search for what you would like to print on is this section right here, products and pricing. All of this is before you even sign up right? You could log in. If you already have an account, it's totally free to set up. You could sign up right here, or you can just browse to start. So let's go look at print products for a moment, because the first example we're gonna uses a folded greeting card so print products click there. So now you can see up here. There's categories. There's photo prints, calendars and cards, so scroll down instead of clicking here. But you could do that instead. So you see just the options, and I want to use a folded card. Now you can also notice that every product shows you this little bit right here that says, Starting at and it shows you that number, and that's what it costs for. Guten to produce the products, so you know that that's like the baseline that you'll be marking up from. So for one folded card with an envelope, it's 37 cents for them to create and you'll mark up from there. So I'm gonna click here. When I click on it, it'll take me to the overview page so you can read all about in the description. Um, down here, you can get all the product information, which is really helpful. So we have, um, you could do single sided or double sided. There are different paper types to choose from. There are sizes to choose from. Um, there multiple packs to choose from all the features, the type of paper like it goes into a lot of detail with every product, so you can learn where it's produced, what it's made of all of the good stuff. Then you can also look into pricing and shipping eso here you can see for each different variants, so whatever you're making, whether it's the Dole cover or the silk cover, you can see how much that will cost over here. Also, single sided verses, double sided. Also one card versus multiple. You can see those costs right there. Um, ships everywhere from the United States and that shipping cost starts at $3.49 will talk about how to incorporate shipping into your costs later in this class and then the prince specs. This is how you will upload, and we'll walk through this step by step together. But this gives you everything you need. So for all the cards, the print area is given to you in pixels that you can make that canvas. I like to do that in photo shop and then the resolution that you need in order to upload and get it printed. High quality. All of that is given to you with each product, which is so helpful. So to start, you can look around, pick the product that you like, and then we'll get creating together 6. Create Your Product: Single Image: Okay. So as I mentioned, we're gonna walk through two different ways to upload your artwork. And the first is if you have a single image. So, for example, what that looks like for me today is this drawing I created of tomatoes in procreate on my iPad, and I'm going to be using this to create a greeting card to start. Then I'll be using this to create a repeating pattern on an apron in the next lesson. So to start, let's look at this greeting card, the folding card. So I'm gonna click. Start selling folded cards here. Now, if you don't yet have an account, then it will ask you to sign up. Um, I do have an account with Guten already again. It's completely free to sign up and free to start. So it's taking me into my product, huh? Because I already have an account. If you don't, then you'll just give him your email of house Word. It'll get you set up. So once you're all set up, it will carry you through to this back end where you get to decide what you're going to sell. So for this example, I want to do single sided. I'm gonna do the dull cover cause it's the least cost. And I've ordered those before and I actually really like them. I'm gonna do the 4.25 by 5.5 inch and for today, I'm just gonna do a pack of one. Just one example. These PACs, they are all of the same image, so they're not like a mix and match. One thing you could do is order a pack of different imagery. So, like if I had one pack of tomatoes and another pack of broccoli's, I could order both of those and then mix and match them and sell them in person. However, if you're just selling online here, it's going to be the same image in the pack. So I'll continue with that one card. Okay, now, we looked at the information earlier, but you can see here that it gives you the principal area again right there. So I know that that's the pixel dimension I want to use in photo shop to place in which to place my image. So it's loading here, but once it does, you'll see that there's a card front right there and a card back. So we talked a little bit about branding and how with print on demand. It can be really tricky cause you can't add in a custom note and you can't add in a custom tag, but you can add branding onto your image onto your products. So what I always like to do with a greeting card is add um, my name of my business with my logo. So I do the logo, prints and plants and then my website, and I'll show you all of that in a minute. But I have a template that I've saved that I can just upload for my card backs like that. So let's go over to photo shop and we have again right here. 13 13 by 17. 25. Help me remember that usually go back and forth. Okay. I'm gonna go new with 13. 13. What was it, 17 25. Double check. Yes. Okay. So I entered in those pixel dimensions right here, 13 13 by 17. 25. Keeping it at 300. And that's the standard for that High quality. Also typically see him like a, um is the color field that's used for printed goods. But guten recommends submitting all of your images under RGB. So I'm gonna leave that I was rgb background contents white, and I'm going to label this tomato card press. OK, so there's the bounds within which I have to place my artwork. So now that artwork tomatoes Also, if you're curious about how to create the artwork, I'm gonna be creating future classes about how to do illustration and drawing. But for now, this is assuming that you already have a work of art created that you're ready to print on a product. So I have that saved to my desktop, so I'm going to go to file and photo shop place. Here's the image Tomatoes place so they're spitting and then place again. So it's like that it's a little funky because it's not an exact square. I could make a square greeting card for this instead. Um, but what I might do is shrink this down a little bit, so it's a little bit more centered, Um, like, right in there and then align it. So what I did just now, I pressed command a on the Mac, and then that gives some alignment tools up here. So I want a line in the center here and then also here So you can see a line vertical center, align horizontal center, and that put it right in the middle. Though to me it looks because of the tomato shapes. This is a little too small compared to this. So I'm just gonna nudge it to the left just a little bit. And for the sake of example, will card call this card Good. I think what I would do actually is do an image that actually fit the space a little bit better or if this was a repeat. But this is just to give you an idea of the single image. So now I'm going to go up here to save, as already, have tomato card. I don't want to know the PSD for guten and I always save it as a J peg, which is going to automatically say this is a copy for right now. I'm just saving it to my desktop save press. OK, I'm going to go back to guten and press bulk upward, upload artwork and then here I have the option to upload new artwork. You can see here. All the old artwork I've uploaded for previous products, which I can filter or sort. And so we'll do that in a minute when I show you the back of the card. But for the front of the card, this is brand new. So I'm going to click, upload from device, go to my desktop tomato card right here. Move this so I can see open. But it might take a minute here. Sometimes the files take a little bit to upload, depending on your wireless speed and the size of the file, you can see over here to the there's card front and card back. So that's indicating which area. We're uploading this part of the artwork, too, because there are two sections to do us. Okay, so now this tomato images uploaded, some going to the wrong image is uploaded in the front right here. So I have the front space highlighted going to select so you can see they're not gonna highlight the back space. And I'm going to find my back card imagery, which I believe is this one right here so you can see the front and the back. I'm going to click, apply and we'll see how this turns out on the preview. So right here you can see that the print area is highlighted and you can see this red dot dotted line. You want all of your imagery to be within that red dotted line because if it's passed that there's a chance and might get cut off when the cards are being cut. Card back. So there's Prince and plants, my business and my website all within the red line. I've ordered copies of these and they do fit within that. Now you can take a look at the product to So let's highlight product and then it gives you a mock up of what that looks like. So that's the back. That's the front. So nice, clean, simple, ready to go. If I were to want to replace anything, you could click replace artwork and change it right there. Um, but I'm happy with this for the examples, so let's move forward. So I'm clicking Next. Continue here again. You get some mock ups, which is really fun. Um, to imagine what this will look like in person in this image might not load right now, but it gives you an overview of the size, the number of cards, what the paper type is, and this one is single cited so single sided doesn't mean that there's no back of the card . It just means that on the flip side of this image on that internal left page of the card, there is no imagery. So I concede that and I'm going to click. Continue again. It's now you'll get to this section and you see here there's storage Prince plants, Shopify, that's my Shopify site, prints and plants, press, etc. And we will talk about the benefits of Shopify or etc. Depending on which direction you choose to go. Right now, I use both eso. I'm actually going to select both of these because that means that this product will not only be ST stored in my library for later, but will also push through to my shops. So I'm going to click, apply and then here is where you get to put in all the descriptions that product names. So this is what you will search to find it in your own library, but also what will show up for customers. This is what will show up for customers on your website and you can see down here, um, Prince plants. That's my Shopify handle. Shortcut. And then this one is the etc. Shortcut. The prince and plants press. If I click one and I scroll down, everything has been populated. That was listed in the storage information right here. So you can see here. This is already filled in. You can see you can't change that. That little ex, Um, this is already filled in automatically by guten but here, product type I can put in greeting cards. Um, I can add a collection called greeting cards and then I can put in tags again. All of that with title of description and tags is a whole other lesson. Excuse me on marketing around how to drive traffic to your listings in your site, which we're not gonna cover right here. But this would be taxed, I might say, greeting card and tomatoes and gardening guard and farming and summer food on you can go on and on. And then right here, it shows the price. So this is their price for producing this one card, depending on what you chose. And this is your profit so you can fill in either your profit or your customer price to determine how much you want to sell for. I usually go for customer price. It helps me think about what they might buy it for. Here, I'm gonna list this as $3. And so you shows you that your profits going to be $2.42 now it's really handy is that I can apply everything. I just edited up here toe all stores and so I don't have to enter it in again in the etc. One down here. If you are choosing multiple places to share your work, so I'm gonna click that. And then if we click down on Etsy Weaken, scroll down and see it all got populated, the same tags got populated, the customer price got populated. And it's good to go so really simple. As soon as I click save those listings will be pushed through to my Shopify site and my A T site. So I will do that right now. Click Save and it will make sure you want to publish and publish previews. So that means that you're publishing those images and so I'm going to click. Okay. One note about this is that the only images you currently have are the ones that are stocked by guten, so it's really handy toe also order samples so that you can create lifestyle photography. You can show it in action. You can show somebody using the product. You can show it in a setting instead of just on the white background. This is really nice for a clear picture of what the image and artwork is going to be for the customer, but it's nice to order the real thing and take those photos and then upload them separately to your Shopify and Etc sites. 7. Create Your Product: Repeat Design: But now we're going to go over how to design a product with a repeat pattern. Again, this is assuming that you have a repeat pattern ready to go. There are so many great classes on how to create a repeat pattern, I highly recommend if you don't know how to do this and you'd like to learn going to Bonnie Christine's Skill Share page. She's a surface pattern designer, really great teacher. And that's where I learned how to create my own surface pattern repeats. And so this is assuming you have that ready to go and I'll walk you through how to upload that to a product. Um, here I am on. Guten. This isn't my library. My product hub. So these are all the items I've created. I'm going to create a repeat pattern on an apron, which I have not done yet. So here is at a new product. I'm going to click that and I know exactly what I'm looking for. You can scroll through. You can search up here, but I know exactly what I'm looking for. Which is the apron. There's only one. So I'm gonna pick this and right here when you're in your library. You can learn more about the product like we did earlier here. Or if I know immediately that Yes, I want to make this. I'll just click. Pick this. Okay. And while this is loading, I want to show you something. I saved my repeat pattern as an illustrator file, and I wanted to create this, um, mock up in photo shop. And so, in order to get that pattern as an option for a filler in photo shop, I went to, uh, let's make a new document do that size for this example. So I went to open and that here's my file of the repeat pattern. And as aside, this is just for the example. When you see this pattern, there's a lot of space in between the tomatoes, which I actually I'm not to fund of. But just since we're doing a mock up example, I'll show you here, but I'm going to click that here. Open it. Okay, leave all that good. So now it's repeating. And then I select all on my Mac by doing command a and then go to edit defined pattern. And then I saved it as tomatoes and clicked. Okay, I have this new blank canvas because I have that pattern saved as Phil, I could go to layer, um, new Phil layer pattern pattern photo one. Okay. And then here I've selected, but I could go in and select a different one. But I do want this tomatoes. And here's the scale so I can come in here and play with Well, that's too big. Come down here. It's a little, but we but I like that. So I'm gonna stick with that just for this example. But that's how you would play with this becoming its own daughter because of filler in photo shop. Okay, so now here is the apron. So there's only one option for both. So those air already highlighted, and I'll come down here and click. Continue. Now again. Here's your principal area. So I'm going to go back into Photoshopped 46 12 by 49. 50 46 12 by 49 50 again 300 rgb. I'm gonna do, um, tomato apron like Okay, so that's the space we're working with, and I'm going to just like I showed you. I'm gonna come to layer new Phil layer pattern okay, 100. So you see here there's, like, this line that's happening. Um, that's not great, because that means that repeat is broken. So that would be a matter of going back into Adobe Illustrator and fixing that. And I'm not going to do that right here on the screen. It's not part of this lesson. Instead, I'm going. Teoh addressed the size of this, so that's a little bigger. And I actually like that better than like being tiny like this for the apron anyway. And I kind of want to play with what it would look like if they were quite big. Okay, I like that. So let's stop there. That's 1 35 I'm gonna press. OK, so there we go. So that is what I will upload for the apron. Now I want to show you something about a product like this because we had talked about branding on on something like a greeting card. It's a little easier to just add rebranding to the back. What? This one's a little trickier because the print space versus the product space is gonna be a little different. So what save it is tomato apron J peg to my desktop. Okay, Okay. Woke upload artwork, a blood, new artwork. A blood from device, uh, tomato aprons right here. Open and then let it load. So it loaded here. So I'm going to select this one, and you can see that it fills this square just the same dimensions as it did in photo shop . But you see that the red cut lines for the product are actually much further inside of this square. So when we click the product link, it shows you what was cut off. All of this is cut off. And so when you're thinking about branding, which is something we've talked about a bit in this class already with these print on demand companies, if I had put my brand name, my business name appear, it would be totally lost. And so sometimes with objects with products like this, it could be a little trickier of where to place that name. So I'm going to show you a little trick that I do. And sometimes it takes a little give and take to figure it out. But let's leave this here for now. Hot back into photo shop. Here's that base, um, based pattern and to add branding. I'm going to get this white color around a rectangle what's and I'm going to make that large enough just to start. So it's white, but I actually want to decrease the opacity so you can still see the pattern through it. Then I'm going to play some text on top in this dark green which matches my business brand . And then in my business, sponte type the name of the business prints and plants and put that within this large rectangle. Now the rectangles too big. So I'm gonna come back and re size this a little bit so that it fits around. I don't want the branding to overpower the image. I want it to be a reference point for whoever is using this product. But I don't want it to take over. So I do make it small, and then I'm going to link these two together. You see, rounded rectangle is highlighted in a press command and highlight well, person president, or to set that size coming on to highlight the text. And then I'm going to link the layers so I could move them together, and I'm gonna move them down into this bottom right corner. Now, let me show you something. Because while the other image was loading, I did this just a moment ago, and I made this too high. So let me show you what I mean by that. And when I thought this is the one I uploaded with that branding and look at where it lands , it lands, like on the hip. And I don't want it that how I want it down here. But I was playing with, um that spacings That was way too high. So I'm gonna come back in here now. It's here much lower. I'm going to save this again as the same title, just overriding each time. Okay? And now come back to Guten. Try it again. Upload new artwork, upload from device to meet away friend open. And then this one a load, and we'll see if it's in the right place. And what's nice about using the rectangle with opacity is it doesn't lose the complete pattern. If you look at this at full capacity, full opacity, it feels a little choppy, so you can play with how much opacity it has. So you can really still see the pattern, but also see the name of your business or your artist's name, if that's what you're using. But I really do think it's very important to include your branding. Include the name of your business. Include the name of you as an artist because you're spending time creating these works of art. And it's important to share that with folks and to have the opportunity for connection for people to understand that this was made by somebody and that, um, there using something that's really beautiful that somebody created. Okay, so now I'm selecting that filling it in might be cut off. Okay, so it's cut off a little bit down here. So you see that? So now I'm going to go back into photo shop and just move. I just moved that rectangle with the text up a little bit, um, to see it because I don't want it flush against the bottom of the aprons. I'm just moving it up a little bit. Going to say that again, Um, as the drape peg overwrite what is already there, ki doke. And then come in here and bulk upload again. Upload the new one, and then what I like to do is once I have the one I want, um, I come back through and delete the ones and I'm not using just so there's no confusion if I'm altering anything in the future, so that should upload and hopefully that'll work. But you get the idea that it takes a little give and take to figure out where that branding can fit in, how it can fit in both with your design and then make sure that it's on the product here is that most recent one we just looked at and Photoshopped I'm going to select that. It looks like it's still a little too low. Um, I don't like too much, but you get the idea of putting this in a place that's just off to the side. Eso I would probably go back in and nudge that up some more until I liked where it was. But for the sake of example, let's leave it there, and all of this is good to go. So I'm gonna click, continue and product mock up. As we saw with the greeting card, I'm gonna click continue again. Same thing. This is the same process so we have storage the Shopify shop in the Etsy shop. Um, so I'm gonna click all three minute title this tomato Kapron, um, cook in style with this vibrant tomato Kapron. I would do something a little more detail than that, but you get the idea, and then here again, we have our price. That's Gruden's price for production and then also your profit and customer price. So what do you think? Let's say this is 22. Um, if that was the case should be making $5 and then sizes and materials or product options. But I never messed with this because its automated from guten and I've found that when I do change anything right here, it kind of gets funky once it's in the shop. So I leave that product type. Um, you could do like clothing or accessories collection I have here in my shop. If I have an option for kitchens, I'm gonna select that tags, Let's say, April in tomato cooking cookware Kitchen. Um, you could do whatever talks you'd like and then so that's all up here in the product, name and description and then storage Prince and plants populated down into my shop if I shop here and then it should have done the same in etc. There we go. So there you have it. Someone a quick continue. It's gonna ask me to publish the products. I'm going to say OK, and I'll take these down after teaching this class because I haven't ordered this and I would want to make sure it's to a standard I want to sell. But just, for example, what's published them and then in the next part of the lesson will talk about etc and Shopify, the pros and cons of each and then how to edit your listings once you've created them in Guten and push them through to both of those platforms. 8. Share Your Products: So, as I mentioned earlier, one of the benefits of print on demand is that there's no up front costs to test out ideas to try things out. So once you've uploaded your artwork and you've seen it on the product that you chose, you can start to share that image with your social media following, you can share it on Instagram. You can share it on Facebook. You could share it, um, in your email list. If you have that, you could share it even in person, just with a friend. Just pull up your phone, show them a picture. Just engage the audience responder response. Are people into it? Do they want to buy it? Would they use it? Would you use it? That's a good question to ask yourself. Do you like it enough to use it? Start to gauge how people respond. So this is great because instead of hand printing or hand illustrating 20 cards, 20 aprons, you can just create this visual mock up and see if people like it before you commit to selling it 9. Order a Sample: Also another tip and word of advice is to always order a sample. When you're using the new company, you may not know the quality of their products, and you may not know if your print is the correct color. It's what you want. Things were in the right place, so I always recommend that you order a test sample. You really want to be sure that you're happy with the products before you're selling it to people and getting it into their lives. So, as I mentioned earlier, I showed you some of the products that I ordered. When I launched my summer line, I ordered these products before doing so to make sure that I was happy with it. And fortunately, I waas So, for example, with the pencil pouch, I mentioned branding earlier and how it's really important to put your name as the artist or your business name somewhere on your product. However, that's the part that can sometimes get cut off, because if you're putting it in the bottom corner, if you're putting at Mira seem, then sometimes that printing can get a little iffy. And that's exactly what happened with this pencil pouch. So on one side, it's blank. And on the back I had written prints and plants. But you can see here it got cut off in the seam. And so when I noticed that I went back into my uploaded design and I moved, I edited where I put the branding. I moved it up so that it wouldn't get cut off. So it's really important that you do this. It's always learning process, but just order a sample so that you could be sure you're happy with it. 10. Etsy or Shopify?: So let's look at the pros and cons of using etc. Or Shopify has two options for your online shops. What's great about both of these is that they're integrated with Guten. This wasn't always the case with etc. Last fall I started using Guten and it wasn't yet automated toe, etc. So any orders that I had placed in NC, I had to manually place and, um, enter into guten. But now its automated, which is great. And what that means is that any time on my Etsy shop, somebody orders a product, then it automatically talks to gluten and gluten, prints the product and then packages and ships it. So I'm not the middle person anymore. But let's walk through because there are different platforms for selling your work online. And let's talk about which might be best for you right now at your journey. Etsy is awesome. I love etc. I think it's a really incredible business. It's an incredible platform there, a business that's really supportive of artists, and they're looking for ways to always improve the artist experience for those of us selling on this site, and when I started out my business, I've been on Etsy for, I think, three or four years and it's always been a great place to start meeting other artists and to start selling work in a really low cost way. The only cost is about 20 cents to upload a listing, and then from there you're selling your work, which is incredible. A lot of other sites which will talk about our have a monthly fee, and so then this is one of the pros about etc. Is that it is very low cost. It's a great way to start similar to some of the other things we talked about, like Red Bubble in society, six, etc. Has this built in audience you can get on their The way I describe it, it's like Google for art. So if somebody is looking for a poster and they want it to be made by an artist and then they can hop onto etc, search posters of veggies and find tons of artists making posters of veggies, and so people go there already to search for artwork. So that's incredible. You can reach a lot more people that way than perhaps especially when you're starting out than just hosting your artwork on your own site. I tried that alongside at sea when I first started and etc. Was way a waste murder move. So what else is great is that there's a ton of customer support. They have so many wonderful articles there, always sending out videos on how to make your shop better, even in your shop manager section. If you are using at sea, there's always tips and tricks for the trade. It's really incredible, similar to guten, really great customer service and support. And as I mentioned now, etc. Is automated with Guten. So it talks to each other and takes out you as the middle person and what else is great with etc. Is that you can list your handmade items and your, um, items that you make with Putin. Now it's, um, drop X two, etc. Are that there's less customization of your storefront, so it's not like a customized personal website where people know it's just your work and just you, um, and you get to have your certain unique flair on how you set things up. It's really set up to the standard of how etc runs the website. And so there is that drawback. If you're really looking to build that specific brand, it could be difficult to be found similar. Right? There's a lot that goes into S CEO searches, tags, titles, descriptions to be found. And it can be tricky because there are so many people, which is a plus. It's also difficult for folks to potentially find your artwork something else like with the personalization and talking to the customer who does purchase your work. There's no, like branded automated emails from you you can set up in at See how to Say thank you s O that your customer gets that little thank you note. And I always like to shoot them an extra message right after they order. So I actually have a Google doc where I have responses for people who place an order responses for people whose order has shipped, and I have those ready to go so I can copy them over and then tailor them to the person I'm talking to and send them an individual message as a thank you. Because I really do appreciate the customers who shop with me, and I want them to know that they're very much appreciated So that's one idea of how to add an even more personal note to etc. And then, of course, there are some fees that, as he takes out of every purchase that happens not only the listing fee, which is 20 cents, but they also take a percentage of a credit card is used, and then they take a percentage because their business to So that does take out of your profit margin, which is something to consider when you're setting your prices on. Guten. So now let's talk about Shopify. Shopify is another option that speaks directly to guten, and this is something I've just recently started exploring. This year I've been using at sea up until this point, and now with Shopify um, a few of the pros or reasons I actually added it in, but I didn't quit at sea. I'm doing both. And as I mentioned, I also started doing society. Six. I think as an artist, it's great to get on multiple platforms and to share your work in multiple ways because you never know who you can reach and who is using which platform. However, if you're just starting out, I highly recommend sticking with that, see and making the most of that until you feel comfortable stepping into your own shop and site. So some of the reasons I switched or added Shopify into the places I sell is that there is that opportunity for customization, and I'll show you that right here, Group C. So there's an opportunity for customization so you can actually create a really branded experience. So this is my shop right now so you can add a story. You can add photos of your work. You can see here that I have a specific summer collection. You can have just really make it the way that you would like it, and then just design it in a way that feels really good to your business and your art. And so talk about the story of your art, and then you can go into different tabs and search all the products so it just gives them or customized experience, which could be really nice if you're looking to grow your business and then also, customer support again is really great. They're incredibly helpful. I've had no issues. They always respond and give me solutions to what I'm looking for. it is a bit more complex, which is both good and tricky, but it gives those opportunities to add in specific APS. It gives opportunities to add in, Like I said, more customization and kind of get more levels into your shop than might be possible. In the Etsy store, there's an opportunity to create automated emails that are branded, which is really incredible, so that when people place an order when they leave something in their cart, when they have their order shipped to them, all of those can create or can receive a branded email from you that you can go in and customize. And again, it's linked to Guten. So everything's automated now some cons, or that there is a monthly fee. So I pay $31.45 each month, and then from there, that's the basic fee it goes up. There's two more tears, but that's where I am for the moment, and that feels good. But that is much more than 20 cents per listing, so that's something to consider in your business and your heart. Alternatively, it's difficult to be found on Etsy cause there's so many people, but it could be difficult to be found on your own site because if people don't know that's where they need to go, then they might not find you, so they don't know that you exist. If they don't know about your art, they might not be searching for the name of your business. And they might just be searching on Nazi or society six. So that's why I think it's really valuable toe. Have your artwork in your products in multiple places. So there are multiple avenues for people to contact you and get to know you and your work. Uh, the shipping cost is tricky. So we're gonna go over this, but something with the Shopify and guten partnership with guten shipping. Speaking to Shopify, sometimes it doesn't translate, and it can be a risk to actually make a negative on products that sell. So I'm gonna walk you through that, cause that was a lesson I learned very quickly. Um, when I was selling products and we'll talk about how to side skirt that issue. And then Shopify also does take its own fees. So anywhere you go, the business will likely take a percentage, and that is just part of selling your work online, so those are a few of the overviews, and you can think about which shop best suits your needs at this moment in your creative career and your creative life. But I use both currently and have enjoyed learning about both and think it's good at this moment in my own life, in my experience to operate them at the same time. 11. Listings & Shipping: Etsy: All right, So now we're in the, uh, tea shop because I want to talk to you about once your listings pushed through how to edit them, update them once you're actually in your shop storefront. So I'm in the back end in my listings under a shop manager, and you can see that both the tomato greeting card and the tomato apron got pushed through two, etc. From guten, which is awesome. So let's start by looking at the tomato greeting card. So there's the opportunity to add a whole lot more photos here, which is where those lifestyle shots come in. So it's really good if you can order a sample and then take more photos of it in use or in kind of context than that could be really great to give your customers an idea of how they might use it in their own lives. So that's where I would add that in. But you see that the the name populated and then about this listing, I did ah finished product made to order, and then you can choose primary and secondary color so you can come in and add these details. But the description got populated. And then I'm going to say that Guten helped because they are a production partner. I want my customers to know that I hade assistant with this product, so I always add that section. I'm going to put this in greeting cards. I can add more tags. There's eight left. I can put materials linking back Teoh. We're looking back at what was involved from Gruden's page about the cards and then I have Texas set up. You can enter the quantity. This is basically means it's unlimited because it is made to order. But all of this was populated the size he skew the price, all of that and then shipping. Let's talk about shipping for a minute because this could be tricky with products, especially when you're not weighing them at home. And then, if people were order multiple products, it can be tricky. You look here it populated guten shipping template for 99 domestic. But when we look back at the information on the cards on guten site, it says 3 49 And so for some reason, this happens where it doesn't automatically populate with the correct shipping amount, So you would want to go in and either create a new template or this one I have right here. 3 49 I would select that now, etc. Lets me know that 3 49 it's too much because this is a single card. And so what I would usually do is actually sell visas packs instead of just one card. So be a pack of cards. Or it might wrap some of that shipping cost into the cost of the product so that this is actually lower. Sometimes there are products where I just take the hit on some of the shipping. It's really a matter of choice for you in a matter of experimentation, to find what works best. And it always depends on which product you're talking about. So that is an example there, and then you can see the preview here. Um, and there you go. So I'm gonna go back because I want to show you another listing where shipping was help. Didn't handle differently. Gonna discard these changes. So in my active listings with the luggage, I wrapped the shipping completely into the price of the product so that the free shipping is advertised to customers. Because if It's just straight up shipping. It was like $13 so I just wrapped that into the total price of 69 95 89 95. And that means that both of these have free shipping, so that's another way to do it. That's another way to think about it if you don't want those high shipping prices on there , so let's look at the shipping with the tomato apron. So again, I would add lifestyle photos this actually in use, and I would come down here and add in all of these details and also select guten as my production partner. Select kitchen prices 22. So for 99 is what it's listed as again. So let's go back here and find out. You can either go to Gruden's website and go straight to the products like we've been doing , which would be right here. Or you can go to their shipping calculator going to remove the card. I'm gonna add askew, and the way you do this is I usually just Google guten shipping calculator and it comes up and then I search apron and then that'll give me in the product. So I select it and click continue with one skew so you could do this either way. But this is estimating for New Mexico as the destination. So standard is for 99 so that one actually works here for 99 Standard, so that one's good to go. 12. Listings & Shipping: Shopify: I'm in the back end of Shopify and we're gonna look at listings and shipping here, just like we did with etc. So you can see already. This is a bit more to take in at the moment. But this is just a no overview of the back end of the dashboard, so you can see right here. Guten print on demand created a new product tomato greeting card, tomato apron. So that got pushed through these air recent orders and then nobody is live right now, so you can see all these things. But let's hop over to products and then find So these are all the products I have in my shop right now. But let's find that tomato card. So here it is, gonna click this. So, uh, you have the title, you have the description and then you have down here the all the information got populated and even here is the search engine listing preview. So if somebody found this on Google, they would see this and you can come in and edit that directly right there and then here, product type vendor. So all of that collections, let's see, that shows up. Sometimes there we go, you could add that there and great. OK, but then here is where you would add images. So again, that's where these lifestyle images would come in at. Images here could upload them from your computer, and that would just give a more robust listing. Okay, so then, if we go to online store, there's this I and you can click preview and let's go straight to greeting cards and see if it populated There it is, so it makes it really streamlined to get right into your shop. What's nice about the stock photos from Guten is that when they're all showed together, right, it's really consistent. It has that white background, so people are just looking at the imagery and the product. And then once they click into the listing, they could Seymour lifestyle shots. So let's look at shipping with Shopify. This one was a little trickier. For example, when I lied, released my summer line, I had an order of the luggage and of one of the pencil pouches. What happened was that my shipping on Shopify was set up so that it was like 3 99 Standard and because weights from the products and guten those don't push through. So there was no talk about how much those would weigh and how much shipping would be accordingly. So because there was no weights attached to the products, the shipping was way low, and I ended up making after fees. And after that shipping error, about $2 on the whole order. So lesson learned, and I want to teach that to you right now is that you don't run into that same problem. So there are a couple approaches to this because I'm on the basic Shopify plan. There's not a lot of customization with shipping with the products, which is quite unfortunate. But there are a few options to kind of maneuver this. So you see all of these options because we're working with guten, we're going to focus on these areas. There's a shipping zones here, And so right now I have this in tears. So I'm gonna go here toe edit. And here is where you can shoot. You can select how you want to go about this. I ended up going about this by price tiers. You could also do it by weight so you could look at the weight of each product and what I ended up doing with weighing the products that I ordered once I had them in person. But then it was a lot of complication around making that work. And so instead I decided to use a priced here So you can see here that if the order is between zero and $10 the shipping amount is 2 99 and then to 99 for 10 to 20. But 7 99 for 20 to 30 and it goes up. And I might alter these as I see orders continue to come in and see how that's balancing out. But this did solve the issue because when I got further orders, it wasn't as hi. I have a cut because there was this buffer now something something to think about when you're calculating, this is imagining what products your customer is going to buy, so if they're buying that single card, then that would be under $10. That would be the 2 99 range, which might be high for them, so you might adjust that if you don't feel that's appropriate. If it's into the 10 to 20 range I sell the bandanna for 12. That's again to 99 based on the fact that the bandanna ships for 2 99 from guten, so that would be covered. Now, if somebody orders to products and they're both in this 10 to 20 range, then that would probably be more than 2 99 shipping. And so it is a puzzle. Sometimes you'll get a hit of the shipping costs because sometimes with the different products on guten, they're being shipped from different spaces. And that means that they're different shipping costs. And that's another drawback that's that is frustrating, that they're not all shipping from the same place. And so it is a bit of a puzzle to make that work. But I found that this tiered system, which I'll leave up for you for a minute to take a look at, has worked well so far. When it overcharges somebody on shipping, I refund them those couple of dollars and then when it under charges and I take the cut and I adjust as I need to as I go. So again, it's a puzzle with shipping with this print on demand, if you have any suggestions or if you found anything to work differently, I'm always open to talking about it. This is the area that I've had the most problem solving come into play. So that's a little look at how to handle this on Shopify. 13. Say Thanks!: Let's try about how toe add that personalization because again, with a print on demand, you can't add that handwritten note into the box that goes out to your customer. But you can add a really nice thank you, and there are a couple automated ways to do that. And then I'll tell you what else I do specifically with etc. So on the Etsy page to create an automated thank you, you go to settings and then info in appearance and down here there's shop announcement, but there's also message to buyers of physical items as such DIV IRS for digital items. So I just have a really simple message that will automatically send to them when they purchased from my shop, which says, Hey, thank you for supporting working artists in the beauty of fresh food. Enjoy your prints so you can add that in there and they automatically get that. But what I do as well is I directly message them with a personalized thank you and for the specific product that they're buying. And as I mentioned, I have a Google doc where I have the template for each of those thank you's. I have a thank you for the order and I have a shipping notification that says thank you again and asks for feedback on the shop page. And so I have those templates and then I customize them with the person's name in the specific product, and I message those to them directly through etc. Through these conversations right here. So that's really nice Just to add that personal touch. It's nice as a customer to be seen and valued, and it's nice. Is an artist to be able to share your appreciation with the Shopify settings? You can customize the automated emails, and there's a lot more e mails with Shopify to update your customer every step along the way, which is actually quite nice. So down here is settings, and then you can go to notifications, and these are the customers notification, so you can see. Okay, there's a lot. They're not going to get all of these with every order. It depends on which actions are taken, so order confirmation. That's when they actually placed the order. If they cancel the order or refunds you can see or if they abandon something in their cart , all of those get emailed automatically shipping gets emailed when something's fulfilled when it's shipped. When it's delivered to your customers really in the know about what is happening with the product that they've ordered, which is great when you're purchasing from a business, you want to know that you're being taken care of and so away to customize. This is, do you click on the email that you want to edit and then you can see like it'll auto populate? I don't mess with this because that's auto auto population of what they ordered and that will populate in there. So thank you. Um, this your orders confirmed. Thank you for your purchase. It'll say their personal name and then in here is the little description. So this is where I went in and edited my own content, so it doesn't sound just too robotic. So high customer first name that will populate Thanks so much for your order. Everything is currently in production, and I'll notify you when it has been sent. Enjoy your product best list and then all of this information is showing them what they actually ordered. So let's save that. So go back to the notifications and let's go to this button customize and you'll see kind of a preview. So hey, John, thanks so much for your order. Everything is currently in production, and then you can view your order, visit the store and then here it tells this is an example, but what he bought. So that's really great. And then it shows where it's shipping, where it's build what he paid with really thorough, which is really nice. So that's a way to make that a little more custom for your customers when the shop through your personal Shopify site, if that is what you're using. 14. Track Your Orders: but you have your products created. The orders are gonna come flying in, and you're gonna want to track these orders and make sure that everything is going according to plan and running smoothly. So, in etc. You can go over to your shop manager on the left hand side, click orders and shipping. Nothing's in. Q. Right now, you can see completed. But if there were, then I would have a notification that, let's say somebody ordered the greeting card. And so I would want to make sure that that was speaking to Guten directly. So in Bouton's website, over here on the left, you can click orders and you can see the item that's ordered, the person who ordered it and the amount that it costs. And then, once it shipped, you can actually go over here and track it and give your customer that tracking number if you'd like. But this is a really good way to make sure that everything that's ordered is speaking directly to your guten company. The print on demand, so that it's processing currently and similarly here with Shopify orders, is over on the left hand side, and you can see the orders that came in that it was paid and fulfilled gets marked off once guten ships it and it's moving on towards your customer. But again, it's a smart to just make sure that that speaking directly over sometimes there might be a hiccup. And it's important to catch that right away so that there's no delay in your customer getting the item. So that is a look at how to keep track of your orders. And then now that you know how to create one product, you can create many, and you can start to add those into your listings on Etsy or Shopify and really build out that beautiful shop and get your artwork out into the world. 15. Time to Create!: all right there you have it all about print on demand. I hope that you've enjoyed this class and that you're taking away many skills that you can use to be a thriving, sustainable artist. Go ahead and upload your chosen product here to the class so that we can cheer you on, give you feedback and support you as you get your creativity out there. Have a great day and check back here for future classes from me lids at prince and plants.