Digital marketing for events: create sell-out events with solid planning and clever event marketing

Sue Keogh, Director and agency owner, Sookio

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7 Lessons (1h 7m)
    • 1. Introduction

    • 2. Your perfect digital marketing mix for a successful event

    • 3. Talking to your audience

    • 4. Behind the scenes

    • 5. What to do on the big day!

    • 6. It's over! How to maximize impact after the event

    • 7. Deep dive into Eventbrite, Meetup and Facebook Events

20 students are watching this class

About This Class

Digital marketing is your best friend when it comes to running sell-out events, but it's hard to know where to begin and how to do it right. This event marketing class is for anyone who runs events and wants to make them a success! Whether you want to sell tickets, fill stadiums, book gigs, organize a trade show, conference or marathon and make sure it runs like clockwork, I'll show you all my secret tips and tricks from start to finish. 

Running events can be tricky! There are 101 things to focus on, nevermind all the promotion to get people to the event itself! You can't let anything fall through the cracks and this is where a few digital marketing insider tricks can help. This course will help you nail

  • event communication
  • event planning
  • event promotion
  • event organization

You'll learn how to drive ticket sales from your website. Create event flyers and social media posts worthy of a standing ovation. And build a community who will be coming back for more.

I've also highlighted some of the best digital platforms to use to keep you organised and social media sites to get the widest publicity for the event. Plus! I've got loads of brilliant examples so your event runs as smoothly as Meghan and Harry's Royal Wedding and doesn't turn into the next Fyre Festival.

Don't forget to join the Sookio School community on Facebook to share ideas and ask questions!