Digital Strategy on a Shoestring
- 1x (Normal)
10 Tools For Category Research14:54
6 free tools to assess the competition13:49
6 tools for consumer research16:09
10 free tools to give great names to ideas9:45
Resources for Analytics7:49
About This Class
The resources inside a Digital Strategist's toolbox are the things that shape very sharp thinking. Yet tools can be hellishly expensive, and those Googlebots never truly uncover real human insights. So what to do?
There are many fantastic free tools that allow you to be scrappy without compromising sharp thinking, this course shows how to use 35 of the best free ones on the internet.
This is as series of practical modules for Strategists, Planners and Marketers looking to expand their resources in order to make better informed decisions for clients/brands, on a budget of $0.
What You'll Learn
Category Research Tools. Dig deep into what is going on in the current category through analyzing trends, conventions and fresh thinking.
- Competitive Audit Tools. We go over tools to conduct a digital and social audit of the competition.
Naming Things Tools. Learn how to use 10 tools to generate great names, quickly.
- Measuring Success. The best destinations for explaining success frameworks, metrics, KPIs and search topics.
What You'll Make
Throughout this class you will gather insights from the tools in each module using the class example of Reddit, or your own product idea. For a sneak peak at some of the resources we cover check out my Digital Strategy Toolbox and How To Name Things resources I co-created.
9 of 11 students recommendSee All
Amber is awesome. She identifies key strategies and tools in her lessons and provides great direction for your own project while giving you room to be creative with it as well. It's a fun course and you'll walk away with a significant increase in knowledge.
I am a Strategist at the digital creative agency, Big Spaceship in Brooklyn. I have have run campaign reporting for big brands YouTube, AXE and MTV and smaller ones too. I’ve also taught over 1,500 students about digital strategy and how Macklemore grew his audience. I’m on Twitter @amberhorsburgh and Linkedin.