Digital Product Design: Understanding Emotional Design

Jake + Garron, Product Designers @ Intuit & Facebook

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7 Lessons (14m)
    • 1. Introduction & Why Emotional Design?

      1:24
    • 2. Project Introduction

      0:32
    • 3. Storyboards & Journey Lines

      1:46
    • 4. "Ownable Moments"

      2:38
    • 5. Design Techniques to Create Emotional Experiences

      2:28
    • 6. Real World Examples of Emotional Design

      1:09
    • 7. Project Demonstration

      4:16
15 students are watching this class

About This Class

In this course, we will take a look at all types of apps and experiences that use emotional design to create a better connection with their users.  We will walk through our approach to incorporating emotional design and show how it applies to a popular, everyday product like Uber.  It will culminate in a project where you will use the tools and techniques that you learn during the course and apply them to an app or experience yourself.  If you are looking to take the next step in designing products that create a closer connection with your users, then you are in the right place.