Digital Product Design: Understanding Emotional Design

Jake + Garron, Product Designers @ Intuit & Facebook

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7 Videos (14m)
    • Introduction & Why Emotional Design?

    • Project Introduction

    • Storyboards & Journey Lines

    • "Ownable Moments"

    • Design Techniques to Create Emotional Experiences

    • Real World Examples of Emotional Design

    • Project Demonstration

16 students are watching this class

About This Class

In this course, we will take a look at all types of apps and experiences that use emotional design to create a better connection with their users.  We will walk through our approach to incorporating emotional design and show how it applies to a popular, everyday product like Uber.  It will culminate in a project where you will use the tools and techniques that you learn during the course and apply them to an app or experience yourself.  If you are looking to take the next step in designing products that create a closer connection with your users, then you are in the right place.

131 of 134 students recommendSee All

Excellent course. Thanks for preparing and sharing this, Jake and Garron!
Very helpful, as I'm designing some new features for an app now, this project process would be a really good guide. Thanks for this class!
Mengchen Jian

Illustrator/Designer, Beijing, China.

Short, yet highly informative. Gets right to the point in a positive way.





Jake + Garron

Product Designers @ Intuit & Facebook

Jake is a Senior Interaction Designer at Intuit and Garron is a Product Designer at Facebook and they both work tirelessly to craft experiences that profoundly change people's lives.

Jake enjoys working on all parts of the experience, from research to prototyping to visual design, and specializes at the intersection of data, emotions, and design. Outside of work, Jake enjoys traveling and playing ultimate frisbee all around the world, while trying craft brews from some of the best brew...

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