Digital Product Design: Understanding Emotional Design

Jake + Garron, Product Designers @ Intuit & Facebook

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7 Videos (14m)
    • Introduction & Why Emotional Design?

    • Project Introduction

    • Storyboards & Journey Lines

    • "Ownable Moments"

    • Design Techniques to Create Emotional Experiences

    • Real World Examples of Emotional Design

    • Project Demonstration


About This Class

In this course, we will take a look at all types of apps and experiences that use emotional design to create a better connection with their users.  We will walk through our approach to incorporating emotional design and show how it applies to a popular, everyday product like Uber.  It will culminate in a project where you will use the tools and techniques that you learn during the course and apply them to an app or experience yourself.  If you are looking to take the next step in designing products that create a closer connection with your users, then you are in the right place.

100 of 102 students recommendSee All

Nice and short intro to emotional design
Good One!! Crisp and Clear..!!
Clear and short introduction to the basics of UX design (emotional design) and clearly explaining how to walk trough the process.
Philo Mertens





Jake + Garron

Product Designers @ Intuit & Facebook

Jake is a Senior Interaction Designer at Intuit and Garron is a Product Designer at Facebook and they both work tirelessly to craft experiences that profoundly change people’s lives.

Jake enjoys working on all parts of the experience, from research to prototyping to visual design, and specializes at the intersection of data, emotions, and design. Outside of work, Jake enjoys traveling and playing ultimate frisbee all around the world, while trying craft brews from some of the best breweries.

Garron relishes simplicity and strives to change lives through design and innovation. In his down time he serves on the board of UX Speakeasy, the San Diego chapter of IxDA, and was the Lead for the Mobile Design Uprising Conference. He also enjoys running, hiking, cooking, traveling and spending time with his fiancée and their dog.