Digital PR Made Easy | Marco Capra | Skillshare
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20 Videos (55m)
    • Welcome

    • Communicating Online

    • Tuning In To The Web

    • Finding Your Way Through The Noise

    • Establishing Your Presence

    • Crafting Your Voice

    • Your Content Strategy

    • Letting Others Find You

    • Niches

    • Authority

    • Influencers

    • How To Write Your Message

    • What About The Press Release?

    • The Digital Press Release

    • Bringing Out Your Message

    • Crafting Your Email

    • Pitching To Journalists And Influencers

    • Measuring Your Efforts

    • What And How To Measure

    • Conclusion


About This Class


Learn to craft the right message, reach the right people and establish your authority on the web.

Do you want to get your message through the noise?
Do you want to make a bigger impact?

You know you need to be on the web. You know you need a website, a blog and social media pages. But is that enough to be found and reach people? NOPE.

This digital pr course will teach you all you need to know to craft a strong online presence and get your message to spread powerfully.

Because you want your brand to be known and respected. Because you want to be heard. And let's face it, with all the content published every second from every corner of the web, getting your message through the noise is hard.

But this course will make it easier. After completing it, you will have:

  • All the tools you need to find and connect with influencers and journalists
  • Specific checklists to make sure your message is 100% digitally optimized
  • A solid, authoritative and consistent presence on the web
  • The ability to reach a better, wider audience
  • Lots of ideas on how to find your target audience and see what they're talking about
  • The right mindset and perspective to craft great branded content
  • Guidance on how to use storytelling the right way
  • A clear understanding of what effective communication online is really about
  • A step-by-step blueprint to audit, plan, execute and measure your efforts

The web offers amazing opportunities but to be successful you need hard work. This online pr course gives you the mindset, tools and strategies you need to get your message through the noise and connect more deeply, with a wider audience.

Why Digital PR?

Public relations have always been crucial, and today they are more than ever. But the world they live in has changed and, like everything else, they need to adapt. Communication professionals are embracing new ways of crafting and spreading their messages, and those who don't are having a hard time. The rules have changed: are you sure you are up-to-date? Are you able to not only work, but think digitally?

Course structure and content

"Digital PR Made Easy" has a direct, to-the-point approach. It's designed to give you a solid understanding of internet pr without feeling overwhelmed. It will guide you through different stages while keeping you focused on what matters the most. Because today, with so much information, so much content and so much data, it's easy to get lost. Here, you will know what to focus on.

Take your online communication to the next level. Find and reach a wider, better audience for your brand. Join the course now.





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Marco Capra

Communication & Media Professional

Hi! I'm Marco.

I've been working in the media and communication fields since 2004. I started out in a music TV channel where I had the chance to interview some of the most famous singers and bands at that time (Muse, Ben Harper, Robbie Williams, Oasis, Depeche Mode and many more - I had a lot of fun!). Being a journalist and writer for tv was great but I fell in love with the internet and my focus shifted from on air to online communication and content. So I started working for brands,...

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