Digital Marketing with Google Ads (AdWords) Taught by a Former Googler | Ben Lund | Skillshare

Digital Marketing with Google Ads (AdWords) Taught by a Former Googler

Ben Lund, Founder - Rise Marketing Group

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11 Lessons (1h 19m)
    • 1. Intro Video

      1:36
    • 2. AdWords Setup

      10:57
    • 3. Creating a Google Search Campaign

      28:44
    • 4. GDN VIdeo

      13:28
    • 5. YouTube Advertising

      8:17
    • 6. Tracking in Google Analytics

      3:46
    • 7. AdWords Conversions

      0:56
    • 8. Create Remarketing Lists from Google Analytics

      3:14
    • 9. Free $75 Credit

      0:56
    • 10. Which platforms to use

      2:31
    • 11. Columns to customize Towards

      4:41
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About This Class

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Google AdWords is a powerhouse when it comes to driving revenue for businesses. In this course, I'm going to cover the core strategies to drive business growth.  Which include the basic setup across the following:

1) Setting up your Google AdWords account 

2) Setting up your first Google Search campaign

3) Setup Google Display campaigns

4) Setup YouTube video campaigns

5) How you should prioritize the mentioned platforms. 

I'll share my e-book from my 13+ year experience, 4 at google, on top strategies to drive revenue for your business.Free with this course, $99 value.

6) Establishing measurement within AdWords from Google Analytics

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Ben Lund

Founder - Rise Marketing Group

13 years digital advertising experience including the last four at Google. Previous to Google I was at major media entities such as RKG ad agency (since acquired by Merkle), Yahoo! and Monster.  Throughout my career I worked with enterprise companies (Nutrisystem, Philips, Aspen Dental, Weight Watchers, Equinox Fitness, etc.) literally helped companies make millions off of AdWords and now want to scale my expertise to benefit more people and b...

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