Digital Marketing for Writers: Planning a Successful Book Release | Jenna Moreci | Skillshare

Digital Marketing for Writers: Planning a Successful Book Release

Jenna Moreci, Author • Vlogger • Cyborg

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12 Lessons (45m)
    • 1. Introduction

    • 2. Setting Goals

    • 3. Does Your Book Need a Presale?

    • 4. Pre-Release Prep Work

    • 5. Building Your Press Kit

    • 6. Presale Giveaway

    • 7. Your Project

    • 8. ARC Reviews

    • 9. Your Street Team

    • 10. Release Day Blitz

    • 11. Promotional Opportunities

    • 12. Course Wrap Up

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About This Class

You've written a book - now what? Join SFF author and Youtuber Jenna Moreci as she explains how to plan a successful book release without the help of an expensive marketing team. 

Everyone knows being an author is tough work, and releasing a novel can seem completely overwhelming - but it doesn't have to be that way. Each lesson will cover the various stages of a professional book launch in simplified, easily digestible terms. Whether you're a debut writer or a seasoned author looking to boost your sales, this class will give you the tools you need to engage your audience and turn your book release into a valuable marketing event.


Setting Goals. You can't just throw your book online and hope for the best. Jenna explains the importance of setting realistic, specific goals and how to gauge whether or not you're on the right track. 

Does Your Book Need a Presale? Presales are a great marketing opportunity, so why don't all authors utilize them? In this lesson, Jenna breaks down the pros and cons of a presale and why you should consider making the preorder process a top priority in your book release. 

Pre-Release Prep Work. It's tempting to save a lot of the publication details for the last second, but this is a BIG mistake. Jenna lists all the tasks you'll want to get done long before your book is available for presale. The last thing you want is to be proofreading your novel when you could be promoting it to the masses. 

Building Your Press Kit. Confession: a lot of authors don't know what a press kit is! If you're one of 'em, no worries, Jenna has you covered. In this lesson, she describes how to build a press kit and why they're infinitely valuable to your book launch. 

Presale Giveaway. Preorders are vital to the success of a book release; unfortunately, it's not easy to get readers to buy a book months in advance. This is where the presale giveaway comes into play. Jenna breaks down the tips and tricks to hosting a successful presale giveaway that'll entice your readers. 

ARC Reviews. Writers hate book reviews, but they're actually a great form of advertising. In this lesson, Jenna explains how to get people to read and review your book before it's launched, and why wrangling as many reviews as possible is a necessary sales tactic. 

Your Street Team. So much marketing, so little time! Fortunately, you don't have to do it alone. Allow Jenna to explain the purpose of a street team and how to enlist loyal fans and fellow writers to help promote the release of your novel.  

Release Day Blitz. You may want to kick back and relax on your release date, but unfortunately, that isn't an option. Jenna illustrates the importance of a release day blitz and the step-by-step process to conducting your own. Don't worry, it's easy!

Promotional Opportunities. The marketing doesn't end on your release day. In this lesson, Jenna lists the different promotional opportunities available to you year round, regardless of whether you're publicizing a presale, advertising a new release, or getting people excited about a book that has been out for years.