Digital Marketing for Writers: Grow Your Audience and Author Platform | Jenna Moreci | Skillshare

Digital Marketing for Writers: Grow Your Audience and Author Platform

Jenna Moreci, Author • Vlogger • Cyborg

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9 Lessons (32m)
    • 1. Introduction

    • 2. Determining Your Target Audience

    • 3. Setting up an Online Presence

    • 4. Establishing Your Voice

    • 5. Creating a Game Plan

    • 6. Audience Engagement

    • 7. Common Mistakes

    • 8. Your Project

    • 9. Final Thoughts

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About This Class

Join SFF author and Youtuber Jenna Moreci, and learn how to effectively market your writing and grow your readership by building a compelling, customized author platform. 

Writing a novel is hard work, but marketing it can be even harder. Not sure how to excite and engage readers? Struggling to expand your reach? Each lesson will cover the sequential steps for not only developing an author platform, but creating an attention-grabbing voice, providing quality content, and turning your audience into a fandom. 

If you're writing your first novel and not sure how to proceed, or if you have several books under your belt but haven't yet gained a following, this class will help you build a platform that separates you from the writing herd.


Determining Your Target Audience. Your book is great, but it's not for everyone. Jenna explains the importance of appealing to your target audience and shows you step by step how to determine who your writing is best suited for.

Setting up an Online Presence. Social media is a must for a writer, but with so many platforms available, it can be hard to know where to start. Learn how to build your online presence by paying attention to trends within your target audience as well as acknowledging your personal comfort and skillset. 

Establishing Your Voice. This is the most important step when building an author platform. It's also the one most writers skip! If you want your platform to stand out, it has to have a unique voice. Learn how to personalize your platform and provide content that highlights your talents and strengths.

Creating a Game Plan. Now that you've determined your content, it's time to establish a game plan. Jenna shows you how to maximize your platform's reach via various factors such as setting up a content schedule and proper digital marketing. 

Audience Engagement. Some of the most popular methods for growing your author platform aren't all that sustainable. Jenna breaks down the biggest pitfalls behind common marketing tactics and why communication is the best option for growing your brand. And if you're not that great of a communicator, don't worry - Jenna's tips make approaching readers a lot less intimidating. 

Common Mistakes. So many writers stifle the growth of their own platforms - don't be one of them! Jenna highlights the recurring mistakes writers make when engaging with their audience and offers alternatives that will promote reader interest and loyalty.