Digital Marketing for Writers: Grow Your Audience and Author Platform

Jenna Moreci, Author • Vlogger • Cyborg

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9 Videos (32m)
    • Introduction

    • Determining Your Target Audience

    • Setting up an Online Presence

    • Establishing Your Voice

    • Creating a Game Plan

    • Audience Engagement

    • Common Mistakes

    • Your Project

    • Final Thoughts

95 students are watching this class

About This Class

Join SFF author and Youtuber Jenna Moreci, and learn how to effectively market your writing and grow your readership by building a compelling, customized author platform. 

Writing a novel is hard work, but marketing it can be even harder. Not sure how to excite and engage readers? Struggling to expand your reach? Each lesson will cover the sequential steps for not only developing an author platform, but creating an attention-grabbing voice, providing quality content, and turning your audience into a fandom. 

If you're writing your first novel and not sure how to proceed, or if you have several books under your belt but haven't yet gained a following, this class will help you build a platform that separates you from the writing herd.


Determining Your Target Audience. Your book is great, but it's not for everyone. Jenna explains the importance of appealing to your target audience and shows you step by step how to determine who your writing is best suited for.

Setting up an Online Presence. Social media is a must for a writer, but with so many platforms available, it can be hard to know where to start. Learn how to build your online presence by paying attention to trends within your target audience as well as acknowledging your personal comfort and skillset. 

Establishing Your Voice. This is the most important step when building an author platform. It's also the one most writers skip! If you want your platform to stand out, it has to have a unique voice. Learn how to personalize your platform and provide content that highlights your talents and strengths.

Creating a Game Plan. Now that you've determined your content, it's time to establish a game plan. Jenna shows you how to maximize your platform's reach via various factors such as setting up a content schedule and proper digital marketing. 

Audience Engagement. Some of the most popular methods for growing your author platform aren't all that sustainable. Jenna breaks down the biggest pitfalls behind common marketing tactics and why communication is the best option for growing your brand. And if you're not that great of a communicator, don't worry - Jenna's tips make approaching readers a lot less intimidating. 

Common Mistakes. So many writers stifle the growth of their own platforms - don't be one of them! Jenna highlights the recurring mistakes writers make when engaging with their audience and offers alternatives that will promote reader interest and loyalty. 

394 of 397 students recommendSee All

Jenna is great and she engages her audience so well! If you're looking for an easy to follow and a wonderful class on how to market your book, this is the class for you!
Amber Monroe

Witch by Day. Author by Night.

This class was amazing! Super helpful, super in depth, and super easy to follow. You really know how to break things down to make it less overwhelming, especially for people with anxiety, like me. Thank you!!
Max Gray

Queer Writer

Jenna gives the most perfect advice/ I highly recommend her.





Jenna Moreci

Author • Vlogger • Cyborg

Author of The Savior's Champion and EVE: The Awakening

Youtube's Cyborg Queen

Aquarius, tall person, and lover of cheese

Jenna Moreci is a half-human, half-weaponized robot hellbent on overthrowing mankind. She's also a fantasy and science fiction author specializing in so-cute-you-could-barf romance punctuated by extreme violence and bloodshed.

A Silicon Valley native, Jenna hosts a Y...

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