Digital Marketing for Writers: Grow Your Audience and Author Platform | Jenna Moreci | Skillshare

Digital Marketing for Writers: Grow Your Audience and Author Platform

Jenna Moreci, Author • Vlogger • Cyborg

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9 Lessons (32m)
    • 1. Introduction

      2:00
    • 2. Determining Your Target Audience

      2:31
    • 3. Setting up an Online Presence

      3:48
    • 4. Establishing Your Voice

      6:12
    • 5. Creating a Game Plan

      3:57
    • 6. Audience Engagement

      6:50
    • 7. Common Mistakes

      4:32
    • 8. Your Project

      1:02
    • 9. Final Thoughts

      1:09
61 students are watching this class

Project Description

Establish your voice, and create a content game plan.

Step 1: Establish Your Voice. Complete the following actions in order to determine how you're going to present yourself to your audience:

  • Who am I? Create a list of 3-5 of your most dominant positive personal traits - characteristics that make you uniquely you.
  • What do I have to offer? Create a list of 1-3 services or skills you can offer to your audience. You don't have to offer all three, this is just to give you options.
  • Merge 'em! Prepare a statement explaining how you plan to merge your personality and your services/skillset, thus making your author platform one of a kind.

Step 2: Create a content game plan. Narrow down the Who, What, Where, When, and How for your platform:

  • Who is your target audience?
  • What service are you offering?
  • Where are you going to post your content?
  • When are you going to post your content?
  • How are you going to spread the word?

Be sure to share your final project with your classmates, that way we can all help each other fine-tune our author platforms. 

Student Projects

Steven Partridge
23 comments
Jena Blancard
3 comments
J.D.'s Game Plan
J.D. Robinson
3 comments
My Goal Plan
Sydney Nowaski
1 comment
EKathryn Reid
4 comments
Alen C
3 comments
2 comments
5 comments
6 comments
Hannah's game plan
Hannah Jane
11 comments
Ashley James
1 comment
Laurine Bruder
6 comments
Alice M
18 comments
Katharina Jach
5 comments