Digital Marketing: Email Marketing for Beginners

Phil Ebiner, Video Creator |

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Lessons (59m)
    • 1. Basics of an Email Marketing Funnel

    • 2. Recomended Email Marketing Tools

    • 3. Create an Irresistible Lead Magnet

    • 4. Where to Add Opt-In Forms

    • 5. Segmenting and Tagging Your Subscribers

    • 6. Email Sequences that Work

    • 7. Write Better Subject Lines

    • 8. Use Analytics to Improve Emails

    • 9. Case Study: Getting 100 Subscribers in Less than 1 Week

32 students are watching this class

Project Description

Plan Your Lead Magnet

Come up with an irresistible lead magnet. Ideally you'll take the time to actually create your lead magnet. If you don't have time to do that right now, just do a little brainstorm and come up with your idea.

  1. See what other brand's in your niche are offering as lead magnets
  2. Brainstorm ways you can make your lead magnet even better
  3. Choose the type of lead magnet (PDF, video series, audio download, email series etc.)

Questions for this Assignment

What type of lead magnet are you going to create (PDF, video series, email series, audio download, e-book, course, etc)?

Why is your lead magnet going to be irresistible?

Student Projects