Digital Marketing Acronyms and Abbreviations Demystified

Anil Batra, Marketing and Analytics

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12 Videos (59m)
    • Introduction

    • Acronyms and Abbreviations Starting With A

    • Acronyms and Abbreviations Starting With B

    • Acronyms and Abbreviations Starting With C

    • Acronyms and Abbreviations Starting With D

    • Acronyms and Abbreviations Starting With E

    • Acronyms and Abbreviations Starting With G

    • Acronyms and Abbreviations Starting With H

    • Acronyms and Abbreviations Starting With K

    • Acronyms and Abbreviations Starting With P

    • Acronyms and Abbreviations Starting With S

    • Moretocome


About This Class

Marketing is full of abbreviations such CPC, CPM, CTR, HIPPO,  AOV, EPC and many more. It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

In this course I am going to list various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I show examples and also calculations as applicable.

This course will teach you these terms and serve as your dictionary and reference guide for years to come. 

As digital marketing evolves there will be new terms added.  This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.






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Anil Batra

Marketing and Analytics

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and...

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