Digital Lettering: Designing Typography for Headlines in a Visual Layout
- 1x (Normal)
Choosing an Approach7:22
Digitizing an Idea18:32
Building the Headline9:06
Bonus: Airbrush Drips15:01
Bonus: Vector Minerals14:29
About This Class
Learn to craft expressive images comprised of typography, letterforms, and words. In this 90-minute class, designer Alex Trochut walks through his creative process of finding inspiration, sketching concepts, designing your headline, and creating a final layout.
- Finding inspiration in magazines and editorial design
- Exploring analog techniques and texture with tape
- Digitizing an idea
- Building a headline
- Finalizing the composition, spacing, and style in a final piece
Plus, this class includes nearly 30 minutes of bonus footage: real-time demonstrations of Alex showing airbrush dips and vector minerals.
Alex works in Adobe's FreeHand MX, but students are welcome to use Photoshop, Illustrator, or any digital illustration programs they'd like. This class is perfect for designers, illustrators, and photographers looking to add new techniques to their toolkit and create infinite possibilities.
Alex Trochut was born in 1981 in Barcelona, studied graphic design at Elisava, and started working as a freelance illustrator in 2007. His illustrations, designs, and typography take the modern notion of minimalism and flip it on it’s side. Alex is driven by a desire to constantly evolve and his work has been honored by the TDC, D&AD, and ADC. He has worked with a wide-range of clients including Adidas, Burton, MTV, The New York Times, Universal Everything, and The Guardian. Alex currently lives in Barcelona and Brooklyn.