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Digital Advertising & Marketing 201: Today's Trends & Topics

Ben Silverstein, Digital Advertising Expert

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16 Videos (1h 42m)
    • Introduction to Digital Advertising & Marketing 201

      3:08
    • Programmatic Advertising

      7:56
    • RTB (Real Time Bidding) Explained

      3:23
    • Traditional Waterfalls

      9:09
    • Header Bidding Explained

      4:35
    • Mobile Header Bidding Explained

      5:33
    • SDKs (Standard Development Kit)

      6:46
    • Mobile Trends, Consumption and Use

      10:17
    • Ad Verification

      7:11
    • Bots & Fraud

      11:18
    • Ad Viewability

      5:01
    • Types of Data Advertisers Collect

      4:57
    • Laws & Privacy Concerns Around Data

      6:45
    • Data Management Platforms & How Advertisers Use Them

      5:09
    • The Future - Google's EBDA & Amazon's TAM

      9:50
    • Thank You for Taking the Course!

      1:27

About This Class

The follow up to my very popular course, Digital Advertising & Marketing 101, this course gives a more in depth explanation of the complex world of digital advertising. Using a combination of in person explanations as well as voiced over presentations and animations, I shed light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.

Topics Covered Are:

  1. Programmatic Advertising & Real Time Bidding (RTB)
  2. Waterfalls & Header Bidding
  3. Mobile - SDKs & Consumer Trends
  4. Verification/Bots/Fraud & Viewability 
  5. Data Collection & Use (+DMPs)
  6. What The Future of Digital Advertising Looks Like

Join me as I explain what programmatic advertising actually means. How Header-Bidding works, and why it's changing the digital advertising world. How mobile use is affecting advertising spending and how it continues to grow. How advertisers verify that what they're buying is what they're getting. How advertisers use data to pin-point their exact target audience. And finally, what companies like Google, Facebook, and Amazon are doing to stay relevant and grow in this ever changing landscape.

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Ben Silverstein

Digital Advertising Expert

DIGITAL ADVERTISING & SOCIAL MEDIA EXPERT AND ENTREPRENEUR. Began career in the digital space managing search and email campaigns for QCI Direct, national catalog company based in Rochester, NY. Relocated to New York City for opportunities with national media agencies. Given responsibility for digital and social media campaigns for major accounts. During this time, also developed and launched a tech start-up and app, bustripping, LLC, a meta-search engine for long- distance bus travel. Total ...

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