Develop a Custom Logotype: Tweaking Existing Typefaces

Scott Biersack, Illustration, Graphic Design, & Type Design

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10 Videos (40m)
    • Trailer / Intro

    • Project Description / Supplies

    • Surfing the Web / Watching Netflix

    • Concepting Within Illustrator

    • Illustrator Techniques

    • Understanding Type Pairing

    • Creating Secondary Brand Elements

    • Packaging Process

    • Present Your Creation

    • Thank You!

12 students are watching this class

About This Class

Watch an in-depth process of how illustrator & designer Scott Biersack works with existing typefaces to create a custom and unique logotype. We’ll discuss the ins and outs of Adobe Illustrator techniques to create shadows, inlines, beveled letterforms, altering baselines, textures and more. Additionally, we’ll understand how to select and pair your logotype with a secondary typeface. Finally, we shall discuss the creation of secondary brand elements to put to use across various brand materials.

74 of 77 students recommendSee All

really nice example project to be inspired by. Definitely made working with type in a logo clearer - the section on choosing a secondary typeface was particularly useful to me, and it was great seeing how he works through lots of different iterations trying to get to where he wants to go. Thanks for a great class!
I really love the inspiration to create real life mockups.
I was very impressed with the methods used. He made the typestyle his own by using tricks we likely would not have thought of. Very Professional. I learned a lot!





Scott Biersack

Illustration, Graphic Design, & Type Design

I'm a guy just doing what he loves. Continuously pushing myself and my comfort zone to follow my passion, inspire others, and never stop learning.

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