Develop a Custom Logotype: Tweaking Existing Typefaces
- 1x (Normal)
Trailer / Intro1:18
Project Description / Supplies0:52
Surfing the Web / Watching Netflix3:43
Concepting Within Illustrator9:31
Understanding Type Pairing4:03
Creating Secondary Brand Elements4:45
Present Your Creation3:18
About This Class
Watch an in-depth process of how illustrator & designer Scott Biersack works with existing typefaces to create a custom and unique logotype. We’ll discuss the ins and outs of Adobe Illustrator techniques to create shadows, inlines, beveled letterforms, altering baselines, textures and more. Additionally, we’ll understand how to select and pair your logotype with a secondary typeface. Finally, we shall discuss the creation of secondary brand elements to put to use across various brand materials.
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53 of 56 students recommendSee All
I really enjoyed this but also was looking for a variety of ways in which you can modify the type. Different techniques. Great class!
I’m a guy just doing what he loves. Continuously pushing myself and my comfort zone to follow my passion, inspire others, and never stop learning.