Designing Effective Display Ads in Illustrator | Juliana Sauve | Skillshare

Designing Effective Display Ads in Illustrator

Juliana Sauve, Awesomeness designer

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12 Lessons (42m)
    • 1. Introduction

      0:51
    • 2. Elements of a killer ad campaign

      4:33
    • 3. What makes good and bad campaigns

      10:05
    • 4. Anatomy of a good ad

      1:17
    • 5. Let's make something

      1:35
    • 6. A home and a destination for your ad

      4:12
    • 7. Your audience and brand

      2:08
    • 8. An interesting ad

      3:55
    • 9. Ad Formats and consistency

      2:57
    • 10. Building ads using Illustrator

      7:14
    • 11. Keep an eye on ad performance

      2:28
    • 12. Conclusion

      0:20

About This Class

In this course, you'll discover the elements of a great digital ad campaign and the anatomy of an engaging ad, from conception to deployment. You'll learn how to design an engaging ad using concepts of communication and UX design. You will also see my own process for creating all ad size variations in Illustrator, including tips to boost productivity.