Designing Cohesive Brand Experience: Logos, Patterns & More

Sheila B, Letterer + Maker

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9 Lessons (42m)
    • 1. Class Intro

      1:33
    • 2. Branding: "Brief Intro"

      3:48
    • 3. Research + Moodboard

      8:27
    • 4. Logo & Graphical Elements

      5:33
    • 5. Decoding Attributes With Colors

      4:13
    • 6. Creating Watercolor Textures

      3:39
    • 7. Finalizing The Logo Design

      7:42
    • 8. Minimal Patterns

      5:03
    • 9. Final Thoughts & Project

      1:46

Project Description

For the class project, you can design your own complete branding kit from scratch. If you have a brand, then you can also rebrand it into something much more vibrant and dynamic.

You can use different mediums for designing the kit. For the brand that you are doing this kit, try to do thorough research arround it. You need to understand what is the best way to communicate the story of your brand to the user. You can also do a self-branding project.

The deliverables are:

  • Name of the brand with a short brief, which can also be the story behind it.
  • Key brand attributes.
  • Moodboard & colorborad.
  • Fininshed logo.
  • Graphic elements.
  • Minimalistic pattern is optional.
  • Textures or anything that fits your brand apart from these.

You can upload these together as an image montage. Or you can upload each of these separately. You can upload your projects to gain positive feedback and suggestions. You can find the example montage for a branding kit attached.

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Student Projects

Aimee Smith
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