Designing Cohesive Brand Experience: Logos, Patterns & More | Sheila B | Skillshare

Designing Cohesive Brand Experience: Logos, Patterns & More

Sheila B, Letterer + Maker

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9 Lessons (42m)
    • 1. Class Intro

    • 2. Branding: "Brief Intro"

    • 3. Research + Moodboard

    • 4. Logo & Graphical Elements

    • 5. Decoding Attributes With Colors

    • 6. Creating Watercolor Textures

    • 7. Finalizing The Logo Design

    • 8. Minimal Patterns

    • 9. Final Thoughts & Project


About This Class

Designing the right logo for your brand is an important and sometimes stressful task. This is “Designing Cohesive Brand Experience: Logos, Patterns & More“. Where I am going to show you how you can design your own stylish, eye catching and beautiful logos that will transform your business and its presence.

I will also teach you how you can communicate your brand values to your customers and clients in an elegant and trendy way, by designing a branding kit for your business. Which is both cohesive and unique.

You will learn how to design a reusable and handmade branding kit for your own brand or for your client’s. A branding kit which includes a logo design, color guide and palette, graphic elements, minimalistic patterns and more.

I share my workflow and process that I follow for my projects. Which includes how to create a mood-board. How to use different mediums such as modern script calligraphy and watercolors for adding that handmade cohesive feel to your brand. Finally how to design a complete kit for your brand.

At the end of the class, you can use this kit, designed by you for product packaging, brand collaterals, website, newsletters, postages or anything. That's the best part. You don't need to redo everything again. You just have to use your branding kit for better brand experience.

So join me in this creative session and design your own logos and branding kit.

Intro Music By: Bensound.