Designing Brand Symbols: The Principles & Process of Making Logos that Last skillshare originals badge

Sagi Haviv, Designer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Lessons (46m)
    • 1. Introduction

      1:24
    • 2. The Power of Symbols

      5:49
    • 3. The 3 Criteria of Timeless Symbols

      5:16
    • 4. The Design Process

      2:56
    • 5. Conduct Your Research

      4:47
    • 6. Define the Problem

      7:52
    • 7. Design the Solution

      9:25
    • 8. Present to Your Client

      6:02
    • 9. Final Thoughts

      1:23
    • 10. Explore More on Skillshare

      0:37
519 students are watching this class

Project Description

Talk to a local business about designing a new logo for them.

Share your research, sketches, completed pitches, conversations with local businesses, or anything else you're proud of having accomplished with the community! Whatever part of the process you're in, we'd love to see your work.

Remember:

  • Sketches should be constantly refining, not adding to, a concept.
  • If you get a little lost, think about the fundamentals: is your design appropriate, distinctive, and simple?
  • Research is the most important part of designing a logo! Don't be afraid to dig deep into yours.

 

Resources

  • Discover more timeless logos and brands on Chermayeff & Geismar & Haviv's website.

 

Explore more classes on Skillshare:

Student Projects