Designing Brand Identities: Craft Authentic, Custom Typography for Brands

Alexis Taïeb, Designer

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10 Lessons (39m)
    • 1. Introduction

      1:28
    • 2. The Power of Authenticity

      2:29
    • 3. Understanding the Brief

      6:04
    • 4. Working From References

      4:28
    • 5. Sketching

      7:16
    • 6. Choosing the Right Tool

      7:24
    • 7. Building a Brand Identity

      5:37
    • 8. Student Exercise

      1:46
    • 9. Final Thoughts

      1:30
    • 10. Explore More Classes on Skillshare

      0:37
148 students are watching this class

About This Class

Today anyone with an idea and an iPad can create beautiful typography, but it's the idea behind the type that makes your work stand out. 

Join celebrated type designer Alexis Taïeb, aka Tyrsa, to transform your approach to crafting authentic and precise typography for any brand, client or personal project! With an emphasis on hand lettering, this thoughtful, in-depth class will guide you from first sketch through final polish, revealing a framework for balancing your unique perspective as a creative with the demands of designing against a specific brief.

Through lessons packed with example projects, Alexis will reveal how you can:

  • Build trusting client relationships that free you to experiment 
  • Inject your personality into every project
  • Choose the right tool and visual style for each task
  • Craft a visual identity that can grow and evolve over time

Plus, Alexis shares his personal journey from graffiti artist to designer, walking through the inspiration and thought process behind favorite projects for clients like Childish Gambino, Nike and House99. 

Whether you’re new to typography or a seasoned designer looking to level up, Alexis’ focus on asking the right questions to get at authentic solutions will add depth to your designs and give you the confidence to realize your ideas like never before!