Designing Brand Collateral: A Case-Study Tutorial with Abi-Haus Restaurant

Ryan Feerer, Designer & Illustrator. Abi-Haus Restaurateur.

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9 Lessons (1h 10m)
    • 1. Introduction: What is Abi-Haus?

      5:19
    • 2. Developing the Logo

      16:26
    • 3. Creating Secondary Logos and Icons

      9:22
    • 4. Developing Brand Guidelines and Grids

      6:20
    • 5. On Brand and On Purpose: Designing the Menu

      14:52
    • 6. How Typographic Murals Define the Space

      7:51
    • 7. Texturing

      5:11
    • 8. Type Choices

      2:29
    • 9. Final Thoughts and Conclusion

      2:18
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

16 of 24 students recommend this class
Great insight from start to finish!! Thanks~
Ryan was clearly very passionate about this project which shows through in the design. It was nice to see where the idea started right through to the finished product. I especially liked some of the tips right at the very end about making your own brushes to add texture to a logo. Very cool tutorial.