Design a Superhero Logo | Faye Brown | Skillshare

Design a Superhero Logo

Faye Brown, Faye Brown Designs

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9 Lessons (44m)
    • 1. Introduction

      2:20
    • 2. Your Alter Ego

      6:09
    • 3. Mood boards

      2:18
    • 4. Your Style

      2:27
    • 5. Sketching ideas

      3:13
    • 6. Typography

      5:47
    • 7. Color

      2:20
    • 8. Finalising your logo

      18:54
    • 9. What's next..?

      0:44

About This Class

Post your project in the class before the 20th December and be in with a chance to win a year's membership to Skillshare - a great way to start 2018! I'll be picking my favourite just before Christmas so good luck ;)

Be a Superhero!! we've all got one in us... and to be a complete Superhero you need a logo right? This class will take you step by step through the stages of designing a logo. The class is fun and at the same time you will learn a lot about how to apply the same techniques and process to use in any logo design project. 

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Transcripts

1. Introduction: Hi guys. Welcome to this class. My name is Super Graphic Skill. I mean, my name is Faye Brown and I'm a graphic designer and animator from the planet Krypton. I mean, earth. In this class, you will come up with your very own superhero alter ego and create a logo to represent your new powers. You might decide to do this for a friend or a child instead of yourself. But either way, this class is going to be full of fun pack punches and tips that you can carry into any logo design project in the future. So why superheroes? Well, since my son became a little bit obsessed with a certain bat, my life has been surrounded by superheroes of some sort. For my son's third birthday party, he wanted a superhero theme. So I was only too happy to oblige with some graphics. I went on to design a set of scrapbook paper, which is one of my best sellers in my Etsy shop. I've become a little superhero obsessed myself. Just recently, I've been working on a new self-initiated project to design a superhero typographic alphabet. Now it's time to share some of this superhero-ness with you guys. Everything I share in this class is the process I go through with any logo design projects. So whilst this class is going to be super fun and a little tongue in cheek at times, by the end of it, not only will you have a kick-ass superhero logo, you'll also have a solid foundation of how to approach other logo work in the future. We will cover, figuring out your alter ego. What are your superpowers? Creating mood boards that will help you get inspired. What's your style? Or should I say, what's your superheroes style. Sketching out your first ideas. The power of typography. I'm a major type geek, so I'll talk you through picking out typefaces to suit your style. Color palette and then finalizing your logo in Adobe Illustrator. You will share your final logo designs in the project gallery so everyone can see what supernish you have designed. So please do join me in this class for some awesome logo designing. 2. Your Alter Ego: Your alter ego. Before you start designing anything you need to figure out who your alter ego is, and what your superhero will be called. Effectively in terms of branding, this is deciding your company name, and what brand qualities that will have attached to it. If we think about superheroes we all know and love, we can start to get an idea of their qualities. Let's take Batman, how would you describe Batman? This probably depends a lot on what Batman you grew up with. But if we think about the latest reincarnations of Batman in terms of the films, you might describe him as dark, admirable, and brooding. You would not describe him as fun and frivolous. Take a minute to think about your favorite superhero or villain and write down three words to describe them. Now look into their visual brand, their logo, their costume, their mode of transport, or where they live. Does that visual brand reflect the words you've described them as? This is the same as branding. If you think about your favorite brands, whether that's a sports brand, or technology brand, or perfume, you could probably easily come up with some words to describe them. I always advise people to do this exercise when branding, as it helps you get in the right frame of mind when coming to brand yourself, which is exactly what we're going to do now. You might already have an idea of what your superhero name is going to be. If not, do not fear, grab a pen and paper and start break down some elements of you and your personality. Use three words to describe your personality. Use three words to describe your appearance. Three words to describe things that you're interested in, maybe that's art, music, sport, photography, or maybe you have a favorite animal, and use three words to describe what you'd like more of. Let's say you'd like to be more confident, or a faster runner, or a better dancer. It can be quite silly and irrelevant, but this is where your alter ego will come into play. Your superpowers might be an exaggeration of something you're already good at, or it might play on a part of your personality and develop from there. Here are my words, three words to describe my personality, friendly, calm, and a bit geeky. Appearance, tall, brunette, and long fingers. I know that's a silly one honestly saying, just have a little bit of fun with this. My interests, a graphic design, playing piano, and family. Three wishes, three things, I had more energy as most people would or kids might say, "I wish I was better running and I wish I could visit space." Now you can start to look at your words and thinking about what you can take from them to build on. My personality isn't perhaps the most interesting for a superhero, but there are parts of my personality or interests I could build on. If you are someone with boundless energy and a real zest for life, you could think of words that describe that, like spark, ignite, those kind of words. You could start pairing up some words with generic superhero descriptions, man, boy, woman, girl, lady, captain, mister, miss, agent, doctor, professor. Or you might decide that you want to have a one word name like four or Robin. Alternatively, make yourself sound really important and stick up the in front of your name, like The Phantom. Another route would be to choose a color to help represent no powers or personality. Good superhero colors are, black, blue, scarlet, silver, think of Black Widow, Green Lantern. If you need more inspiration, start thinking about animals that might represent elements of your alter ego. There's lots of superheroes that link back to animals, Batman, Spiderman, Antman, Hawkeye. If you're designing this logo for a child, you might even decide to just use their real names, that's cool as well. You might want to put something in front of that name like super or master. Hopefully that should give you some ideas for coming up with your name. I'm going to keep mine super-simple and go for graphics girl. Once you have your name, it's good to write a little paragraph describing your superhero traits and possibly your physique, if that's an important element. Like the hox physique, is obviously a big part of his character. Think about those morals. What makes them tick and want to save the world, feel free to be quite humorous here. Again, this type of exercise is an important step in branding. In some of my other branding classes, I go into this in a lot more depth as it's really quite paramount to understanding your brand and how you want to communicate with people. Please do check out a few of my other classes if you want. Here's some of the links in the notes below to a few of them, but let's just keep this simple for now. Here is my paragraph describing graphics girl. Graphics girl is passionate about saving the world from evil forces of bad topography and design. With her endless passion and energy she seeks out, all the villainous graphics that grace our planets and teachers the next generation to design with care and detail. Using her pencil that doubles up as a paint gun, she swiftly runs her away through high streets and covers up those bad graphics with her special paint. You can follow the arty adventures of graphic girl and call on her anytime you see some graphics that needs saving. You get the idea. In that paragraph I've given you hints at the personality and passion behind graphics girl. I've also given myself a weapon or an object that I'll be known for, like falls hammer, or bat around. Thinking about that might help you with your logo. Once you have your name and descriptive paragraph, it's time to move on to the next stage of any successful branding project, and that is mood boards and getting some inspiration. 3. Mood boards: Anyone whose taken any previous classes of mine know how much I like a mood board. Mood boards are a great way of collating some ideas and inspiration together to get a sense of what you might like to achieve with anything you're creating. Whether that's a logo or decorating a bedroom or designing garden, I just love mood boards. You might want to create a physical mood board full of things that you cut out of magazines, paper clippings or fabric textures, or you might decide to take the easy route like me and get yourself on Pinterest. Pinterest is great for creating mood boards quickly by searching for keywords. In my mood board, I wanted to look at some few different design elements. I like the idea of incorporating paint or paint splash into my logo, I searched for paint logos quite literally. I'm also thinking I might take a typographic group on this logo. Looked at various ways people have used the letter G as a symbol. I wanted to look at a few potential color palettes and some existing superhero logos. I also searched for pencil logos, as I might use that as my main focus point. When you spend a little time creating mood boards, you might find you're figuring out the style or you'd like to take with your project. Maybe you realize you are more drawn to typographic logos or the illustrative ones, or maybe you are really drawn to iconic, simple, clean logos. Trust your instincts on this. This will help you in the next few steps of designing your logo. You might find you're really drawn to dark colors and you want your logo to be quite moody or mysterious. As I always say, if you see something you really love, don't copy it. You're a superhero, you want to be original. Copying is wrong that for many reasons. But do get inspired but just don't copy. There's no fun in that really, is there? Share your mood boards, a couple of screenshots or refer to any boards that you make. Show them in the project gallery, it'd be great to see which direction you're heading in with your logos. Let's start digging a little bit deeper into your style now. 4. Your Style: What's my style? Mood boards are great for helping you start to think about your style. But now you need to dig a little bit deeper into that term style. Figuring out a style or you'd like to take to your logo will depend a lot on that paragraph you wrote describing your superhero. I want you to imagine that you have become a famous Superhero and people search for you online. What type of images do you want to pop up when people search for you? If you think about real brands, let's take Dior just by Googling Dior, we get a whole bunch of imagery and you can see from that imagery what type of feelings they want their brand to evoke; timeless, classic, stylish. If we take a look at Coca-Cola, we obviously see a lot of their bottles and cans. Let's just click on adverts. All their adverts have a similar quality and story and celebrations, family, friends, sharing moments, happiness. Whilst this might seem a little in-depth for designing yourself a Superhero logo. I also wanted to gain some useful tips from this class to take forward into other design projects, and this is a really useful technique. If you are designing for a company in the future, think about what sort of imagery that you'd like to pop up when they're searched for. Let's get back to Superheroes. If your alter ego is bit like Batman, a bit dark, and maybe the grungy than you might expect a lot of these kind of dark images coming up. Whereas Superman might be a bit more sleek and shiny. Deadpool is a bit more humorous and tongue in cheek. You can see in some of the imagery with his poses, Wonder Woman is strong, thoughtful, and has a history. Think about what elements of your character will define the style you go for. Let's go back to our descriptive paragraphs and pick out some keywords. I picked out passionate, care, detailed, swift and adventures. I would love my logo to reflect these words. Share your words in the project gallery and it's this exercise has made you think a little bit differently about your style. Then, why not go back to your mood boards and add to them. I started searching for heart logos to convey how much graphic girl loves what she does. I'd really like these heart stroke diamond shaped logos. There might be something I could explore in them. You should be in a really good position to start thinking about some ideas for your logo now, in the next video, we will start sketching. 5. Sketching ideas: Sketching. For any logo job, I always start by sketching out some really rough ideas and you don't have to be the best drawer for this either. I can actually draw, here's a few logo drawings I did for this class. But as you'll see my sketches, I do for my first idea is the logos are completely different to this. It doesn't matter, it's just a way of you getting some ideas down on paper. Also, you might have an idea in your head that you know is way too obvious, so just sketch it out. I find that once I've emptied it from my brain, so to speak, it allows me to move on to some other ideas and thoughts. I've sped this movie up, I don't usually draw this fast, don't worry. I'm just going to talk you through my process. I usually use a pencil or a nice pen. I use this as a way of totally emptying my brain of all the starts of little ideas I might have. I'm really interested in using a G shape of some sort as part of this logo. I want to explore that a little in my sketches. I might start doing a little shading of some sort. Equally, when I've taken something way too far, I write little notes next to it. I also want to look at incorporating a heart within the logo, but I'm a little worried about it looking cheesy or too feminine. I start to think of ways to make a heart work with other ideas, like the G and the pencil. Sometimes it's good to mix it up and try different pens and colored backgrounds to see if that brings on any other thoughts or ways to approach some of your ideas depending on your style that you are heading with your logo. Your sketching stage might be quite short, and you then move on to flesh out your ideas on the computer or you might want to carry on with this stage a lot longer and really start finalizing your logo as an illustration. Here's some good examples of potential styles that would want a lot more time spent on this stage. This style of logos really on trend moments. If you feel that, that is right for you and your super hero and you're drawing skills are up to scratch, then please do develop your ideas as far as he can with good old pen and paper. For me am 90 percent sure I want a clean graphic logo for my alter ego. But I still wanted to explore the G options a little more at the sketching stage. I did carry on with this a bit further with a little bit more detail. The aim is that by the end of the sketching stage, you'll have a good idea of where your logo is heading. It makes the process a lot easier and time-efficient. When you get on to the digitalizing, you might also have started to think about your typography. If your logo is a symbol, you might want some supporting type underneath with the super-hero name. Perhaps you're using the initials as part of your logo. In the next section, we will talk a lot more about typefaces and typography. 6. Typography: Typography. If any of you have taken any of my previous classes, you'll know, I'm a typography geek. I have two classes on here at the art of typography and choosing the right typefaces, which I recommend that you check out if you're interested in this as any designer, should be. The art of typography is an in-depth class exploring typography from its history to create and typefaces of your own. Choosing the right typeface is a much shorter class that can easily fit into a lunch hour and give you a really good background into effectively choosing typefaces for different projects. The links are below in the notes, so do check them out if you can. I'll keep this particular video on point to this class and try to give you a quick intro into the power of typography. The easiest way to illustrate the importance of choosing the right typeface is this quick exercise. Choose one word and pick a few different typefaces and think about how each typeface changes the meaning of that word. I like to describe typography as a visual representation of your voice. People concerns sincere or sinister, or quiet or shouty, or confident or shy. Their voice can communicate that. Typefaces can do the same thing. Let's take a word relevant for most superheroes, which is passion. They have a real drive, an emotional attachment to do what they do and save the world. Let's look at that word in a variety of typefaces and see what feelings and that evokes. In general, most of us will have a similar responses to these typefaces, but there will always be the odd exception. Let's start with quite a classic transitional style typeface called Bella. When you see this, what images does the word and typeface bring to mind? For me, I'd associate this with maybe a perfume or fashion brand. Then start thinking about black tie glamorous events for instance. This typeface porcelain might bring to mind similar imagery. I also would think about the more emotional meaning of passion, so love and lust, for example. You can imagine this being used on wedding stationery. Moving on to a few different typefaces. Now, this is, but more juggler. It's a bit more fun and in your face, doesn't take itself too seriously. It's quite loud and showy. The next type face is called down come. Now, this will be one that might evoke a few different meanings to different people. For me, this looks a little dark and grungy, like this type of passion might not be a good thing necessarily. It's a little sinister. However, that doesn't mean it's not a good typeface to use. But just think about how the meaning between this one and the first one we saw are quite opposite. Your passion might also be related to something else. So this typeface homestead, makes me think of sport and being passionate about sport. Then one final typeface really simple, clean sans serif typeface. It's actually one of my favorites called Museo sans. I use it quite a lot. But with this word, it doesn't really carry any meaning. It's a little lacks passion. But don't discount a typeface like this. So let me explain that a little bit further. If you've designed a logo symbol, you want to be sure your typography and works with your symbol or support show symbol. You don't want them fighting with each other for attention. Here's a logo I designed for visual effects company called Coffee and TV. The symbol was pretty strong on its own. I intentionally wanted that to be the focus point. The typeface is actually a bolder version of Museo sans, but it didn't need to be any more showy. It complements the symbol. This logo I designed for florists to typeface was more of the focus point. The illustrative design came from that. So the type can afford to be a little more dynamic. When thinking about your typography, think about if it's going to be the main element of your logo. If it is, makes sure your typeface reflects the qualities that you want it to. The other that you might also want to take, like I've been playing around with is using the letter shapes of your initials or named form the logo. Here's an example. A logo I designed for a hair salon called Scarlet Knight. I used the S and the K and realize together they could form some hairdressing cities. So can you use the initials of your name to tell part of the story of your superhero. There's also nothing stopping you design in your own typeface entirely. I hope this gives you a few starting points and things to consider with type. Please do check out my other classes if you'd like to dive into typography a little bit deeper. I do keep it fun, I promise. So just to recap for things to consider with your topography. What message does the typeface convey? How does it work with any possible symbol element to your logo? Can you do something clever with the first letters of your name? Can you design your own typeface to reflect your alter egos personality? So we've established at typography can play a big part in getting your logo to communicate what you want it to do. Now, let's talk a little more about how color can impact your design as well. 7. Color: Color palettes. Like topography, color is a big, massive subject that deserves a class of its own, which funnily enough, I have. If you want to explore color in more depth, the link is below in the notes. But let's keep this short and sweet for the purposes of this class. Colors carry with them a range of associations. Red, for instance, is often associated with love, passion, energy, anger, danger, intensity, appetite. Purple is often seen as luxurious, mysterious, creative, royal, has quality. Now a quick Internet search will help you with specific colors or check out my other class if you'd like to. When it comes to logo design, I really love logos that, first of all, work as simple black and white mark. This isn't always the case. Coffee and TV doesn't work so well as plain black and white for instance. I've worked on a project where we actually have a different color palette for each season. This logo for a forest school uses lots of colors that usually I would never advise, but it works for this business and it's also attracted to the target market. But whenever I can, I try to keep my logos clean and simple. That's a little down to personal taste. But once I have the mark, I'll then look adding color into it. Now with our project to designing for a superhero, we can break out of this convention a little and go to town. If I do a quick search for superhero logos, you can see that they are all very colorful and bright colors too. You don't have to stick to tradition here. If a more subdued color palette fits your superhero qualities, then why not? But I would advise to try to keep your logo to a maximum of three colors, ideally two. If you need a little help with color palettes, then there's some great online places to help you out. Adobe Color is brilliant, as is Design Seeds. You can also check out my color palette inspiration board on Pinterest if you like, although is a little bit random. Let us know, in the project gallery, how you get on with choosing typefaces and picking colors to fit your superheroes quality and personality. 8. Finalising your logo: Hello and welcome to the final video, this all about finalizing your logo in Adobe Illustrator. Now, you might use a different program, but hopefully the same principles will apply. I'm just going to go through my process for bringing in some of my logo ideas and making them into something a bit more coherent on a computer. This isn't technically an Illustrator tutorial. I will show you a few little tips along the way, but I just want to show you my process and maybe that will help you. This our first page. It's just bringing in three ideas. I wanted to build in something a bit more digital. I've bought this image in down here. This is just a sketch, I'm not going to develop this but do want to show you how you can bring in a sketch and use it in Illustrator if that is the style that you've gone for. I'll come to that one a little bit later. When I start off, if I'm approaching this with a very geometric logo, I will often turn on the grid. You can do that by, just going up to view here and show grid. What's also quite useful is if you have snapped grid here, highlighted. That's quite useful for drawing shapes like this. If I just grab the pen tool now, you can see that when I flick this pen around, it automatically snaps to the points of the grid. That's really useful for designing geometric shapes like that. Then of course, you can go back into it and edit points out if you want to. That's a little tip that you might find useful. I've started on this G shape here. Also looked at this or shield with the double G for graphics go incorporated. But I don't really feel like that's getting across the graphic side of things. It's just like a bit of a visual thing to look at. I've also started looking at this pencil idea that I want to make into a heart shape. I've drawn the pencil on a vertical axes and I'm just going to copy and paste that now quite literally. I'm going to rotate it 90 percent, just put it here. Then it's quite useful doing it at this angle to begin with. Then I will rotate it again to put it into the heart shape just to see how that might look. I quite like that, that's something that I going to develop further. I think what I'm going to do is really focus on this G and this pencil heart shape. I will also come in and show you a little bit about that one. But I'm just going to turn off my grid now because I've used it. I'm just going to flip to my next art board which shows you this development that I've taken on this G shape. Here's the original G. I wanted to add a bit of color to that, so I needed to break down these elements into individual parts like this. A lot of that is done by using pathfinder here and different paths. Let me just show you quickly. I've got this shape that I want to get rid of this and so I can just color this bit in. I'm just going to bring that point in here. I'm going to highlight that and just bring it back into line and then I'm going to simply just draw a box around this section. Now I've still got my snap to point, snap to grid on. I'm just going to turn off so I can nudge that along a little. Then by selecting that, if you see that is the area I want to get rid of. I'm going to just select both of these shapes now. In my pathfinder, I'm going to go to this minus front mode and just click that. Then that gets rid of that section for me. I've got this as a section to play with. That makes things a lot easier when I start wanting to add color, because I've got all these parts that I can just extract and play around with a lot more easily. I started looking at these colors and I thought this G shaped worked quite well. I don't know if you noticed, but I did end up moving this pencil shape over one because I felt like this shape is a little bit awkward to begin with. I quite like this G shape is now a lot more obvious, but I think it looks a little bit odd here. I did look at adding just that element that give it a little bit more of a obvious G and add the pencil in here. I also have to make sure that it still would work as an outline, like a black and white. I started looking at what it might look like if we added a little bit of a gradient into this, just to give it a steely look for a superhero. Gradients are very simple if you select your color and just drag that into the gradient window here. Then you can play around with that and the angles. You can also make the gradient and little bit more exciting. I don't want it to go to pure white, so I'm just going to select a blue here just by literally clicking on that color. Just drag those two way. Then I'm also going to select a dark blue here, light blue there, and just swap them a over it. Now you can see that it's given me a little bit more interest in that gradient. I'm going to change the angle of the rotation as well. That's something that you can play around with give it that more superior metally look if that's what you're getting for. Now I'm going to move on from that. I'm not completely sold on this G. I was quite keen on using a G shaped my logo, but I'm not sure, I'm completely sold on this. But I'm now going to show you if you've sketched out a logo, how you can then digitalize that and bring it into Illustrator. This is obviously a very, very rough sketch. If your sketch is quite neat, one thing you could do is use image trace. I'm just going to copy and paste this image here. I'm going to go to Image trace and just going to go to the options here. Or you can play around with these options and go into a little bit more depth. I'm going to go to black and white logo, and it's not done a bad job actually, that means it is a rough sketch. Then what you'll want to do is to then get into these elements because at the moment that's just still like an image is press expand, and then you can see that it is now broken this down into parts. Let's just delete this out of box and these incidental bits that we don't need. Now we can actually select those parts and you can move them around and play with them. If you could, if your illustration was a lot neater. Let's take this little pencil bullet, I had this idea of bullet pencils coming off. It's not a bad illustration as a few spiky bits. Then what you can do is you can really go into it and start deleting points and moving points about playing with the curves just to make that a bit smoother in places. You could then start editing it that way. The other way that you might want to do this is to actually just draw around the shape. I quite like this G shape, It's obviously very rough. I'm going to just draw around it with a pen now. You might say, well, why didn't you just do this originally in illustrator, but I find that actually sitting down with a pen and doodling. I just find it sometimes a lot easier for this style to get the shapes you might want to get that fluid motion rather than just going straight to doing it digitally. Just going to flip this around so I've got an outline rather than a fill. I've done this quite quickly. You probably, if you ended up wanting to do this as a logo, you'd go into a lot more detail then once you've drawn around it and got the elements that you want, just delete that image or move it. Change that filled background, and then you can start seeing the shapes little bit more easily and you can zoom up onto there and just start going into each of the curves. Obviously, it's a lot more easy to then edit, so whereas you might have started with a sketch, you can then really start going into this and making it however you want it. Sometimes it's quite nice to have that wobbly feel to it, depending on whatever style you're going for. Now we are just going to move onto my pencil idea. I'm just going to show you a few different things that we can do here, so here's the pencil that I've started with. I've started changing colors are quite like. The scope that we could go with this because I could make it into little buildings and make a little city out of it and build a story around it. I think this is quite a strong potential logo that I'm going to develop. This one is just playing on the colors overlap in and what colors they would become. Now to do that, to make all of those squares, I'm just going to show you an easy way to do that. If I take my first two pencils, let's just going to copy and paste that and put it here. If I just drag that, you can see that it's a separate elements down. Now, if we just select this box and then go to our pathfinders again and go to divide. That will then make all of these elements into separate shapes, so you need to then go object, un-group, and then you can see that these all squares that you can move around if you need to, or just recolor. This just makes that whole coloring thing a lot easier. Obviously I'm just messing around with colors here and I know these are going to be perfect. But that is useful, little technique that you might find helpful. Now, I do want to try this pencil design here in some other colors. I bought in this little color palette here, and that just helps me easily select different colors to have a little play around with, which is quite handy sometimes. I've also got this star element here that I just made in Illustrator. I think the logo is good, but it doesn't really say superhero name and it's got the pencil idea or it's got the heart shapes that you're passionate about art and graphics everything but it doesn't really say, I'm a Superhero. Stars are quite a good little elements to get that across. This star is behind this now. If I just bring that to the front, and obviously we got shortcuts to do that but you can also go "Arrange", "Bring to Front" here, and then you can start seeing that there's your star in the front again. Now, I really, really do like this logo. I think this one's looking a little bit American, which I probably can't get away because I'm not American. I think I will go back to my more primary color option here and go with this. I really like this and I think it's nice, simple. It looks a bit Superheroish. But what you might also want is to have some supporting type that goes with it. Let's just move on to this Artboard here. Now, I thought this is quite a strong geometric shape, and I thought that maybe if I try to softer typeface with it, that might work better. I tried this typeface. I'm just going to get rid of these ones because some of them are a little bit hard to read. I tried this type face, which is similar. I use this in my branding so I thought that could work quite well. It's going to change the color. I need it to also write girl into here. Just going to write that here. Now, little technique, well not technique as such, but something you might want to watch out for, and a lot of these typefaces is that, there are other options for some of these letters. If you go to "Window", "Type" and "Glyph", it will bring up this box depending on the typeface, and it will give you some other options you could choose. I'm just going to change this one for very simple i and a very simple r as well. That's something worth looking at for some typefaces. But to be honest, the more and more I was playing around with this, I was thinking isn't already working, it's jarring against each other and just wasn't actually sure it's working at all. Just put that one over here. Then I decided that I would try something a bit more simple and san serify. I'm going to choose a typeface called Frontage, which is really, really good, and just to excuse all my type faces. I've got way too many on here. Okay, I'm going to for Bold. This typeface is quite wide tracking on in between, the letter spaces here. I'm just going to bring that in by pressing ''Alt'' and then ''Arrow left'' and then you might decide that you want it to just adjust the kerning on a few individual letters here just to bring it all together a bit more. Okay. That's looking cool graphics. Girl there. Just select that and I want to center the types and just go to Paragraph, center text there, and I want to bring in the line spacing here as well, just called leading. I'm just going to adjust that, bring that one up. Frontage has this cool other options, I'm just going to select, Copy this type, and I'm going to Paste it in place, which is ''Shift apple V'' and then change it to this bulb version, and change that color to white. Then that just gives me this nice little dotty effect inside. I don't know if that's a bit, maybe it's a bit too much. I think it's quite cool. I quite like that, as quite good fun. I'm going to do one more little thing here. I'm going to add another little star which I'll just Copy and Paste it again on top of that other one. I'm going to put it up here and make it yellow, keep that in line with the top of that pencil. I do like everything being in line. I think that works well with logos, and there we go. There's my logo. I'm going to keep it nice and flat and simple. There's other little shading techniques you could do with that. I could add gradients, I could make it look shiny, but I quite like it flat, so I'm going to keep it like that. I would then copy all of that together, bringing it into a new document and save out as EPS and a JPEG to then use for any final things I wanted to do. JPEGs are great for online and social media. EPS is for anything that you might want to print big. If its vector base, you can go up to any size you want without anything breaking up and getting blurry. I hope that helps and acts like a bit of a quick introduction to illustrator and nice as process for designing a logo of series things take a lot more time, but hopefully that was helpful. 9. What's next..?: Okay superheroes, it's now time to say goodbye, but you might be thinking, "What should I do with my awesome logo now?" Well, how about print it out and hang it proudly in your home. Get it printed on mugs or a t-shirt. Take it a step further and make your own comic books or costume. This class was all about having fun with logo design. Yeah, I do hope you've also gained some good point as for any logo design project that you might have in the future. Please do upload your projects into the project gallery. I love looking and commenting on each one, and please check out my other classes if you're interested in learning about branding or typography in more depth. So thanks a lot for taking this class, really hoped you enjoyed it.