Design a Brand Identity: Write an Airtight Creative Brief

Courtney Eliseo, Founder, En Route Workshop

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7 Videos (34m)
    • Class Overview

      2:51
    • An Overview of the Process

      4:03
    • Anatomy of a Creative Brief

      2:19
    • Creative Brief Breakdown: Part 1

      6:08
    • Creative Brief Breakdown: Part 2

      7:20
    • Creative Brief Breakdown: Part 3

      5:52
    • Next Steps

      5:31
13 students are watching this class

About This Class

Design a Brand Identity: Write an Airtight Creative Brief is the second class in my new class series where I'm breaking down my entire brand development process into smaller, yet more in-depth, chunks. In this class I'm following my class focused on asking the right questions with a deep dive into Creative Briefs. In 7 short lessons—under 35 minutes!—you will learn:

In 7 short lessons—under 35 minutes!—you will learn:

  1. How to use a Creative Brief with clients
  2. Essential Creative Brief content
  3. Strategies for content development

Creative Brief writing is such a helpful skill for designers to master. Briefs facilitate better client communication and also help organize and streamline the design process. This class will provide you with a detailed overview of the design thinking I use to develop briefs, one that I've refined over my 13 years in the design field. You'll leave class ready to incorporate Creative Briefs into your own client projects, ensuring the design process runs smoothly no matter what you're working on or who you're working with.

You'll leave class ready to incorporate Creative Briefs into your own client projects, ensuring the design process runs smoothly no matter what you're working on or who you're working with.

56 of 58 students recommendSee All

Love this class. Super process driven. Super helpful. This in combination with the first class in the series is really streamlining the initial interactions that I'm having with my new clients. Thanks! I probably owe you a beer hehe
Courtney really breaks brand identity down to the basics. This is a great class as well as the other videos that are a part of the series. I originally wanted to learn how to create a style guide and then learned that I needed to lay some foundation down before jumping into that. These classes have been so beneficial to my learning process. Thank you Courtney, I hope you continue to produce fantastic work!
Lauren York

Learning Something New Today

Very instructive class about the brief, furthermore, good tips that help you to improve your process with client's
Gerardo Mena

Creative Designer

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Courtney Eliseo

Founder, En Route Workshop



Hello! I'm Courtney Eliseo, the founder of En Route Workshop, where I help people bring brands to life through thoughtful brand strategy, development and design.

A Bit About Me

Most mornings you can find me on the yoga mat, and most evenings you can find me curled up on the couch with a glass of wine. But as often as possible, I am off exploring somewhere new, breathing in ocean air, and soaking up every bit of the world around me. I have a deep-root...

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