Design a Brand Identity: Write an Airtight Creative Brief

Courtney Eliseo, Founder, En Route Workshop

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7 Lessons (34m)
    • 1. Class Overview

      2:51
    • 2. An Overview of the Process

      4:03
    • 3. Anatomy of a Creative Brief

      2:19
    • 4. Creative Brief Breakdown: Part 1

      6:08
    • 5. Creative Brief Breakdown: Part 2

      7:20
    • 6. Creative Brief Breakdown: Part 3

      5:52
    • 7. Next Steps

      5:31

Project Description

04620850

For your project, you'll focus on the Message section of the Creative Brief. Using either the attached sample questionnaire, your own questionnaire, your work from the previous Ask the Right Questions class practice translating that information into your client's message.

Follow these steps:

  1. Gather your client materials.
  2. Write your Message.
  3. Edit and refine your Message.
  4. Share with the class!

Post any questions you that come up in the Discussions and I'll help you out however I can. --- Feel free to use the attached sample client questionnaire for your project. The document is based off an actual client questionnaire, though names and certain details have been changed or omitted for privacy. 

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Feel free to use the attached sample client questionnaire for your project. The document is based off an actual client questionnaire, though names and certain details have been changed or omitted for privacy. 

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