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Design a Brand Identity: Create a Compelling Mood Board

Courtney Eliseo, Founder, En Route Workshop

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5 Videos (40m)
    • Introduction

    • Mood Board Basics

    • Research and Image Gathering

    • Layout and Refinement

    • Client Presentation


About This Class

Create a Compelling Mood Board is the third class in the Design a Brand Identity series I started earlier this year. In about 40 minutes you will learn how I create a mood board for a Brand Identity design client from start to finish.

Following Ask the Right Questions and Write an Airtight Creative Brief, this class will continue to take you through the overall design process I follow when designing brand identity projects for my clients.

You will have all the info you need to complete the class project within these 5 lessons, so feel free to take this as a standalone class if you prefer to dive right in. However, it will pick up right where the last one left off, so I do recommend checking out the first two in the series, especially if you don't have a ton of experience with this process. 


Here's what you'll learn:

  1. The purpose of a mood board
  2. How mood boards fit into the design process
  3. How to create a mood board from start to finish
  4. Best practices for client presentation

You'll put your skills to use by creating your own mood board using the steps I lay out. 

Students of all levels can take this class though it will be geared towards designers and presented in the context of developing a brand identity system for a client.

15 of 15 students recommendSee All

so insightful
Very nice!
A peek over the shoulder of a designer as she assembles a mood board and explains some of the finer points. Very useful if you're looking to enhance your logo or identity design offering and express your client brand's character more accurately.
Ralston Vaz

Brand Strategy & Design





Courtney Eliseo

Founder, En Route Workshop

Hello! I'm Courtney Eliseo, the founder of Design Work Life, Seamless Creative and En Route Workshop, my latest project focused on brand development and design for people who are going places.

A Bit About Me

Most mornings you can find me on the yoga mat, and most evenings you can find me curled up on the couch with a glass of wine. But as often as possible, I am off exploring somewhere new, breathing in ocean air, and soaking up every bit of the worl...

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