Design a Brand Identity: Ask the Right Questions

Courtney Eliseo, Founder, En Route Workshop

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6 Videos (44m)
    • Class Overview

      2:11
    • An Introduction to the Process

      5:39
    • The Essential Questions

      10:22
    • Customizing Your Questions

      5:36
    • Create an Online Questionnaire

      17:59
    • Next Steps

      1:59
16 students are watching this class

About This Class

This class is the first in a new series where I'm breaking down all of the steps of my brand identity process. I'm starting at the beginning, with what I consider to be the most important part of the process— clear and effective client communication.

In six video lessons, you'll learn my process for asking the right questions. I'll give you some tools to write and customize questions yourself, provide you with a list of the specific questions I consider essential to the process and show you how to create an online questionnaire in my favorite platform, Typeform.

You'll leave class with a solid understanding of how best to communicate with clients when you begin a new project, which will set you up for success as you move through the rest of the design process.

81 of 83 students recommendSee All

I have a questionnaire template that I use, but this class gave me some ideas on how to improve it as well as a few online options other than Survey Monkey. Thank you for the lesson! It was helpful.
Thanks Courtney! Great course! I've been using Google Forms for a couple of years but I really love the feel of Typeform! Thanks for the introduction!
James E. Walker

Design + Art + Illustration

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Courtney Eliseo

Founder, En Route Workshop



Hello! I'm Courtney Eliseo, the founder of En Route Workshop, where I help people bring brands to life through thoughtful brand strategy, development and design.

A Bit About Me

Most mornings you can find me on the yoga mat, and most evenings you can find me curled up on the couch with a glass of wine. But as often as possible, I am off exploring somewhere new, breathing in ocean air, and soaking up every bit of the world around me. I have a deep-root...

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