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Design a Brand Identity: Ask the Right Questions

Courtney Eliseo, Founder, En Route Workshop

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6 Videos (44m)
    • Class Overview

    • An Introduction to the Process

    • The Essential Questions

    • Customizing Your Questions

    • Create an Online Questionnaire

    • Next Steps


About This Class

This class is the first in a new series where I'm breaking down all of the steps of my brand identity process. I'm starting at the beginning, with what I consider to be the most important part of the process— clear and effective client communication.

In six video lessons, you'll learn my process for asking the right questions. I'll give you some tools to write and customize questions yourself, provide you with a list of the specific questions I consider essential to the process and show you how to create an online questionnaire in my favorite platform, Typeform.

You'll leave class with a solid understanding of how best to communicate with clients when you begin a new project, which will set you up for success as you move through the rest of the design process.

50 of 51 students recommendSee All

I'd recommend every course Courtney Eliseo teaches on the subject of branding, identity and style guides. Peace
Dorian Hight

Multimedia Designer | Line Cook

This was really helpful as a designer starting out. Thanks!
Johanna Jonasson






Courtney Eliseo

Founder, En Route Workshop

Hello! I'm Courtney Eliseo, the founder of Design Work Life, Seamless Creative and En Route Workshop, my latest project focused on brand development and design for people who are going places.

A Bit About Me

Most mornings you can find me on the yoga mat, and most evenings you can find me curled up on the couch with a glass of wine. But as often as possible, I am off exploring somewhere new, breathing in ocean air, and soaking up every bit of the worl...

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