Design Thinking: What is it exactly? | Dhairya Sathvara | Skillshare

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Design Thinking: What is it exactly?

teacher avatar Dhairya Sathvara, Design | Travel | Productivity

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (1h 2m)
    • 1. Introduction

    • 2. What is Design thinking

    • 3. History of design thinking

    • 4. Is HCD, Design Thinking & Innovation the same?

    • 5. Design Thinking Process

    • 6. Why do we need Design Thinking?

    • 7. Where is it used?

    • 8. What do Design Thinking companies do?

    • 9. Class Project

    • 10. What's next?

    • 11. Resources to get you started

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About This Class

Design Thinking: What is it exactly?

In this class, you will be learning the fundamentals of Design Thinking and help get an answer to what it is exactly. If you are a beginner and have no clue about it, this will be an excellent start for you.

1. You will learn what Design Thinking is its history, how has it evolved over the decades as well as the design thinking process in brief.

2. Why do we need Design thinking? Its role today and how it is evolving every day.

3. We will see some examples of how it is being implemented in real life across various industries. We will also dive deep into what are the various aspects where design thinking can be used.

4. Finally, I will also be covering how learning the design thinking process can benefit you, professionally or applying it in your lives and eventually, how can you make money by learning this skill.

There is a lot more to Design Thinking but, this course will help you familiarise with it.

Who am I?

Hi, I'm Dhairya, a design strategist by profession and love everything innovation.

I completed my MBA and hold a keen interest in human-centred design and innovation. I have over four years of design thinking & brand experience and have worked with over 25+ brands across India, Hong Kong and Singapore.

Currently, I am an incoming student at Parsons School of Design, NYC, for my master's program and cannot wait to begin on another inspiring journey.

I am driven by a strong desire to create something on my own, from scratch. I can help build abstract ideas into clear solutions as well as collaborate societal trends and brand objective with art.

I am IDEO certified and IBM certified practitioner (Enterprise Design Thinking). I also am one of the top three winners at Unleash Innovation lab, Singapore in 2018, where I have had in-depth knowledge in working with the UN SDG's and development sector.

I am a keen observer of human behaviour, and I value human relationships above everything else.

You can also subscribe to my weekly newsletter - Monday Musings!  It covers my latest blogs from my website, updates on innovation & design around the globe. You will receive this every Monday and I hope it makes your Monday mornings tad better. Will share occasional life updates and experiences as well.

If you want to talk more about design thinking, human-centred design or design strategy do hit me up or feel free to write to me on Linkedin and Instagram.

Meet Your Teacher

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Dhairya Sathvara

Design | Travel | Productivity


Hi, I’m Dhairya, a design strategist by profession and love everything innovation.

I hold a keen interest in human centered design and innovation. I have over four years of design thinking & brand experience and have worked with over 25+ brands across India, Hong Kong and Singapore.

Currently, I am an incoming student at Parsons School of Design, NYC for my master's program and cannot wait to begin on another inspiring journey.

I am a keen observer of human behaviour and marry ideas with human insights. I can help build abstract ideas into clear solutions as well as collaborate societal trends and brand objective with art.

I specialise in getting earned media for brands, ideating on unique problems for them using design thinking and innovation tools, f... See full profile

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1. Introduction: Hi, guys. My name is there, and I'm a design thinking practitioner. I knew an IBM certified, and I'm also an incoming student at Parsons School of Design in New York City, New York City being a perfect intersection of design, culture and technology. In this course, we talk about design, thinking and the content specifically curated for bigness. Everything I will be teaching is going to be from personal experiences, and I hope it helps you decide your opinion. But if design thinking is the right fit for you in this course, we learn about the basics of design thinking. It's brief history and over our process, we were also understand why today design thinking is do so widely and what are some of its applications. We will learn this through some real life applications, which will help you understand this a little bit more than needed. More. Oh, we'll also learn their design thinking is actually used right from service design speeds, design interaction, design, product design and even applying innovation in social change. We will also look at some biggest forms, and companies are on the low, who are practicing the same thinking guarantee. What are the rules they usually offered when design pinker and hard design thinking is applied by them in a global context. And as a bonus, I leaving additional video with the list of books, podcast and resource is we should help you get started about design thinking and learn a little bit more. This course will help you start your journey in design thinking you. And if you're a non designer like me, you will understand the basics. And then one says, I'm design thinking, and this was a course which I would have wanted to low. And when I started off with my journey on design and water, the whole technology or design thinking is for the longest period. I like the dog design thinking, but was not even a very what it actually means. And what I've done is compressed all of that in a very concise former for you to understand . In this course, I have also added it last project, and hopefully it'll area in your learning. I hope you will enjoy this course and let me know if you have any craze in the comment section below. So let's begin 2. What is Design thinking: So what exactly is designed thinking The first time I asked this to someone, They say, while most designers literal designing is likely had no big wars that made. So I did my own research and now I'm going to present that to you. So let us look at what design thinking, means and stop with the definition provided by Ideal Idea is a leading design thinking form and have been credited to making this process more accessible to people. More about idea in subsequent videos. But the definition goes something like this. Design thinking is a process for creative problem solving. It starts with people and their needs. Anyone can use it to tap into the creative potential and grow in the month skills for today's competition market. So what does that mean? Let us break the definition down into multiple parts. Design thinking is a way to solve problems using a particular process. Humans are at the center off everything. Everyone is creative, and to start solving, you need a problem to start with. So how do you know you have a problem? This you would understand by observing people in their day to day lives how they behave it everything around right, from products to even human interactions. What is something which everyone does? Can we tap into the unmet needs for them? A lot of times we listen to people's needs, but we need to hell with that eyes and imitates with them to understand what they're unmake . Nida. Once you realize what the unmet nida, you can then proceed to solve those leads and design. Thinking is essentially that process off empathizing with the user, understanding what the problem is, figuring out what the unmet needs off the user are for that particular problem and then find a creative solution to solve it. A lot of times we have the solution. People spend ours and months perfecting it, translating it into a final product. But once people start using it, they understand that it has failed miserably. The product sometimes don't work as their plan toe a lot off times. The unmet needs off the user are not even addressed. So this is the next part of design thinking it is essentially about failing fast and iterating the solution to make it more adaptable to people. For this quickly prototyping, a solution may be digitally maybe by developing a three D model or executing a quick role, play as well can help answer where the solution is lacking. Once the prototype is ready, it needs to be tested by people. These people can be your allies to digs and, most importantly, the people with those unmet needs. This is the latter half of design thinking process, failing fast and reiterating the solution until it's perfect. By doing this, you save a lot of time and money and get deeper insights. If your solution is helping people and addressing their unmet needs. So that, my friends, is the process of design thinking, it starts from empathizing problem screaming ideation, solution, creation proto Lately on vesting, unexpected and unrelated combinations, off ideas spark new ways of thinking. Sometimes you need to step out of the box and embrace those wild ideas to read the benefits of design thinking. Not only you, but your team as well as your whole organization will need toe cultivate optimism. But how would you know where to start when it comes to designing a solution? For that, there are three main buckets or areas which one needs to understand. First is a solution going to be desirable to people. Second, is it going to be a viable? And finally, is the solution feasible? Let's look at each one off them one by one. And let's start with desire, ability, design thinking is some things also referred to as human centered design process. This is because everything you design is centered around a human and their needs. We want to understand the needs and desires off people. And then I did it on a solution which addresses them and add value to their lives. Now let us look at feasibility. The solutions that come out off this process need to be feasible to people. It should be convenient and easy to execute. So many products have literally field because they have not been feasible. You can read more about that in Don Norman's book, The Design of Everyday Things, and finally, let us have a look at viability. Any solution should be viable. This is sustainable in long term and makes business sings only the intersection off desirability, feasibility and viability is the sweet spot that one needs to get to to start idea, eating different solutions, and if you think you are deviating from idea eating. Just take a step back and look at these three buckets and check if all three of them are being fulfilled and you're good to proceed to the next level. Now let us re look at the definition by ideal. This is present on their website and is an excellent readers were You can, in fact, with it design thinking that idea dot com for more information. But no, let's get back to the definition design thinking is a process for creative problem solving . It starts with people, and then it's Anyone can use it to tap into the creative potential and grow in the month skills for today's competent of market. I hope you see the dots joining, and it is making a little bit more sense to, you know, I hope so far your understanding off design thinking has got a tablet more clear. In the coming few videos, we will talk about the designing process and more D day. I'll see you in my next class 3. History of design thinking: since the beginning off pain, humans have invaded you ways to fasten their processes. They have alone and unloved and build on it. The human brain so far has been able to elect one of these changes. Similarly, humans have award the way we interact with products and services. But if things go on, they spend an awful amount of time deciphering how this needs to be operated or what needs to be fixed. Human being is not like complexity. They like to blend in with the product or the service. It is almost quite intuitive. But what happens then? It doesn't function of the product or services doesn't perform like it is supposed to the disaster that going to happen. And users are going to blame the product and ingenious who have been the product. They are going to blame the users for not understanding how the product actually functions . But human interactions have been changing as early as 19 sixties. A quick look at I use website shows is that Ideo is often credited with inventing the term design thinking on its practice. In fact, design thinking has deep roots and a global conversation that has been unfolding for decades at IDEO. We've been practicing human centered design since our beginning in 1978 and took up the phrase design thinking to describe the element of the practice we found most laudable and teachable empathy, optimism, iteration, creative confidence, experimentation on an embrace off ambiguity and failure, as I mentioned in the introduction to design thinking happen as early as the 19 sixties. Since then, the process has the relatively their luck everyday, all economics and the lane science. They remain the same decisions, and designers had a very specific and systematic way to approach design. Bob means waas, an export in design science. Fuller wasn't architect assistant Spiritus on designer, a philosopher and inventor future this as the Lion Auto. His men fifties. He was working at a mighty when he created a team off people who were exposed in a specific feeds. And all of these exports came together to solve problems to design solutions in a very systematic manner. This was stolen as the same sense. This is how, exactly the collaborative work started, which essentially, today is the backbone for design thinking another example off cross function collaborative design, Iscar Cooperative Design. This concept was formed in the Scandinavia and is also popularly known as the scandal may be incorporated now. Essentially, this concept means that human workers users as allies exports, have decision making power when it comes to executing something in busy on this concept. Waas, born in the 19 sixties. But it was only the 19 eighties when it made its energy to the U. S. Market, and even today the cooperative design is used on and identity feed into the so is the same concept. By 19 seventies with the Populate, an Austrian American designer and educator became a strong hookey off socially and ecologically responsible designs. When it comes to design products, students and community infrastructures with the happening also introduced anthropology in the same. Then, two years later, I knew Joe was screen. This was called wicked problems. Although going by hospital on discounted by bellman and label, it was later adapted to design thinking by nature. You can now we get problems with the frame as problems which will open ended, and Andy Goode's. These complex problems do not lend themselves into the easy judgements off, right or wrong. In fact, this is the pain when the process was concentrated upon a lot by these processes. I mean the design and design methods. These processes became the foundation off the design painting processes that we use today. This was also a time when phenomenology was introduced into the same. Phenomenology is a way of thinking about ourselves. Instead of asking about what we really are, it focuses on phenomena. These are experiences that we get from the senses. What we see taste, smell, touch here and feed. There are few people who have introduced a lot of subjects. They need to be understood for the whole design to become more holes now. Thanks. Cross eye researcher in human computer interaction. They don't a lot off principles that are still used in design thinking processes in today. Don Sean on a low research oh influenced design processes by using psychology on open planning in which he was a specialist. Let's fast forward a few years now in 1981. The idea what happened? You even today is one of the most celebrated design phones across the world. Now, I you popular raise design thinking all over the u. I would definitely give it to them. They moved from designing products to designing experiences, and I knew has they loved a lot of one's? First they have the forced mouse and still his champ, Tom, and we were getting the go founders. And you have also corker edible God creator confidence from what we have seen so far. So what has the world into? A design thinking process has taken years off expertise from various fields to make the design more human right from design, science, ergonomics, human factors, anthropology and phenomenology amongst the others. You can see on your screen right now as a big enough. It is not necessary toe. Understand these details, but a solid foundation off one off. These makes you an export in the field for short. Also, understanding off these subjects will highly aid your design. Makes it now. This book. It's all people Waas studying to understand they create importation Today, design thinking is start on a lot of online platforms like this one. A lot of universities have adopted and have included skill in the curriculum and having teaching it through release mediums. Now universities like Stanford's the School which was founded by you, our person, school of design our Institute of Design Chicago Having pioneering a teaching design thinking and designed the search methods to students in truly innovative it's I will recommend you guys to articles that you should definitely be so on. The OPTIC it's is by HBR, which is stating the same thinking comes off age and another article by folks which society empathy is. I'm thinking on an obsession with consumer centric innovation. When you're in these two articles, you understand how the design market has matured currently, and why, more than ever, this skill is very important. Today you will see a lot of new organizations and studios who have their love their own niche in various design feels and they're using design, thinking, toe question, the state of school and bill ideas which are sustainable yet impactful. I will also leave a list of references and resource is for you to have a look at which I have referred for this lesson. So that was a Laura 50 to digest in one video. So let's come back to the present now. At this point in time, I'm thinking that you guys are thinking that what are you really prisons before we dive because I hear a lot of terminology than words which can be Lizzie G for you guys to understand in the full scope. So the short answer is nothing. So, you know, I am a self start design thinking practitioner. I did my being I was an NGO. But whatever I have known has being by myself. I know absolutely no background in graphic designing the individualization are any other foundation courses is a I can do it. So can you try At this point in time, I'm sure you're ready to know in the process in detail. You can take some time to point it through the history, check out the names off the people who I mentioned a little bit more about them. Not only terminologies I spoke about and then I can see you in my next class. Thank you. 4. Is HCD, Design Thinking & Innovation the same?: Hello Sense and welcome to this list. So a lot of times human tater design alternatives, Exit B innovation or design thinking undertones that are used interchangeably. So I just wanted to let you. There is no wonder that means on which there is to be used way essentially boil it. Leak owns can be used in Virginia Lee and mean one and the same thing. Human Center designed the creative approach to problem solving. It's a process that starts with the people you're designing for and end with new solutions that are purpose built to suit their needs. Human centered design is about cultivating deep empathy with the people you're designing for generating ideas, building a bunch of prototypes, sharing what you've made with the people you're designing for and eventually putting your innovative new solution out in the world. Design thinking is a more popular term. Hanks. That is what we're using in these lesson going forward. The same thinking is a human centered approach to innovation. It draws from the designers toolkit to integrate the needs off people, the possibly piece of technology and the requirements for business success. Successful innovations rely on some element of human centered design research while balancing other elements. Design thinking helps achieve that balance. It lets people find the sweet spot off visibility. Why ability and desire ability while considering their real needs and desires of people. This has been mentioned on ideas website. Now let us look at the three pillars required for any innovation process, research, behavior and collaboration. Let's start with resource. This is about researching people, understanding the surroundings, geography and living conditions. It can be anywhere, their home or their work. Please. Asking the right questions and understanding them with empathy is what is required next up is behavior. This is one of the most fundamental aspects of any process, understanding that behavior as well as living conditions help us understand the users culture at a more grassroots level, leading to a more impactful design. And the last one is collaboration. Working with different teams. Exports as well as the user helps us understand the problem with the divers. Point of view. It heads us, look for solutions outside our own creative box and in tone, helping the problem at hand, sometimes prototyping with really speaking as testing off the solution can be equally been vision According to me, if all three off the abo are incorporated in the process, then received was you that it is an innovation late process. Now a more streamlined approach to the about can classify as a human centered approach is right now. In the next section, we will learn about one of the design thinking processes and boosting bystander and understanding it and a little bit more d D. 5. Design Thinking Process: Hello, friends and welcome to my video now. So far we have known war design. Thinking is what our concepts of few terminologies like human centered design and innovation. We have also gone through the history and brief, nice to perfect thank you, dying to be processed and known or the actual processes. But before we die in the process, I would like to tell you guys toe have cumulus minds it without judging new ideas or shining new concepts. Now this is because once you have an open mind, you really even to absolve the process much more easily. So let's begin design thinking of the Fiset process from the States on overarching Teen. Then they do have my Bill Ayers then, But I replied about three steps will be a good stuff. Now, before we start with the first step, you need to have a problem, and you should ensure that there's a specified problem area that you have ready to work with it. And once that is, say you should be really. Start with step one step one empathize and gather data. Empathy is the most important aspect off design, thinking it will set the course for the rest of the steps. In a way, it is the foundation step to solving a problem. You need to build empathy for your users. You need to put yourself in their shoes and understand what they are going through. You need to immerse yourself in the culture and understand that you also need to understand their values. The forces which drive your users. You can do this by engaging with them in interviews or series off interviews. You here need to observe as much as you can their behavior and body language. The key here is to look out for something unexpected. Step two. Define your problem. Once you have empathize that your user, you would understand what is working and what needs more attention. This will translate into a problem. Statement. It is this statement you need to make actionable and worked. Woods. Usually the problem statement is formed with the help. Often insight inside is the capacity to gain an accurate and deep understanding off someone or something. It is deeper interpretation of what you observed. This comes through a lot of deep research and understanding and, of course, empathy. Insight is very different from observation observations are just raw data, things which you might have seen our hood. You, as a design thinking practitioner, need to make sense of the raw data and the cipher. The court problem. Awesome. This also means reading between the lines. The best way to form a problem statement is by using How might we questions one example off ? How might we question can be? How might we make health care more accessible to people about the age of 70 living without any help in India who are not able to read or write on their own? Now, how might we questions, as you might have figured, start with, How might we? Here we are making the problem statement as specific as we can by putting the user at the center Off it. Step three ideation ideation basically refers to generating ideas. You have a problem, you know, and inside. Now you need to come up with the ideas to solve this problem. Ideation is the face where you generate a lot off ideas when starting out wanted PS crucial . The goal is to have a large pool off ideas to work with more diverse the pool, the more innovative it can get later. This is also called diverging. You can then start eliminating ideas based on your problem or even much twi ideas to create something radical. This, essentially, is the process off converging to come to your best set off ideas. It is important to converge and diverge multiple times. This funnel helps to improve and build on those ideas. One can idea it by connecting toe unrelated things, thinking through personal experiences or doing a quick online survey. The best way to idea tres brainstorming ideation is best done with a group of people with diverse backgrounds. This helps get different perspectives. Hence, collaboration is at the core off ideation, although if you keep in mind some guidelines while brainstorming it helps. These guidelines are stop judging other people's ideas, encourage ideas which are out of the box, take cues from other people's ideas and add more to it. Let there be only one conversation at the time. Sketch your ideas out. It helps and finally go for a large pool off ideas. You will see yourself get better at ideation with each exercise. If the other things are followed, step for prototyping. Prototyping, in my opinion, is the most fun part. Prototyping is the first physical or tangible output to your creative idea. It is the first step to execution. A prototype is a rough model off your product or service. It does not need to be an exact product. A prototype can be anything, as long as it helps communicate what you have built to your test uses. A prototype can be a series off, post it notes, explaining the process. A role play between a customer and a manager, a CDs off low fidelity screens made on your keynote to explain an act. Flute prototypes can also be more complex, like a really model to understand the spatial arrangement. The possibilities are endless. Prototypes are an inexpensive way to learn quickly, and it is eight on the idea if required. It also helps put your idea in perspective and convey our vision. Toe others fairly quickly. Apple Watch today is one of the most amazing gadgets we know off. But its first prototype was, in fact, an iPad Nano on a watch bed. Mixing two very different things resulted in a super quick anti prototype which can wins the idea to everyone to produce available device at Apple. Once you get the hang of things, you can learn prototyping tools to and build your own stuff in a maker lap. Overall prototypes are a great way to learn. They help start conversations within teams and definitely helps drive deeper empathy since you're interacting with it, leading to a successful solution. Step five User testing The final part of the process is the testing process. This is where you can get feedback on your prototype and refine your solution. You can also continue learning more about your users and the way they respond to your solution. Best thing can be done in several leads. The users can use the prototype and give their opinion probing questions can be asked to know if they have understood food things. All the users can be observed from a distance over a recording to and understanding the flow off. Using the prototype and getting acquainted with it can be observed. What you get out off testing is valuable insights on an indication is more work needs to be put in or not. Finally, when the most sets up a phone, this can be translated into a final up. And while you are done learning the design thinking process. I hope that was not a well made, because what we have done is just the tip of the ice booked now, in the subsequent videos, we will learn about how design thinking is evolving today and violent. We actually need it. I don't see you in my next US 6. Why do we need Design Thinking?: today, design thinking has become a buzzword across organizations by toe actually yield results and returns, you need to get to executing it, and the sooner the better. Now let us understand why we actually need is I'm thinking things have happening on its own . They're already several existing processes in place, which people are following. They might be exactly something new. You let us down, Look at why we needed more than ever before and how that congenial perception in tow adapting this into your products and daily life. The first reason why we needed is because it provides scalable solutions. You will get ideas, and that may be translated. And we're truly in a readable three, which will drive the project and address their need in the longer run. Next up is shorter time. Usually, people take weeks, if not months, to execute a problem and translate into a fully functioning solution. Because there were design thinking processes structured, you end up spending a lot less Type C reasons faster, it read, in case something is not working in lunch. Since the time Mr is low, there is related Lee low investment in terms off money. The fact that you will be prototyping, and testing eliminates a lot off cost in the longer run. Usually the services or products are launched in the market, and then there are user reviews. That is, when people realize something is not working or a few weeks need to be done. Backed leads to an added effort and, of course, money Since time and money West men is low. The risk involved Arlotto. I'm not saying that every time you use design thinking it really toe excellent results. Like any other process. It has also seen a fair share of fears in the past. But the total risks are definitely lower because the whole process is defined and has structure to it. One can see the dots connecting in the end and make sense of the larger picture. There is definitely a beauty in the structure off the process. Finally, you meet who your users are, interact with them and learn from them. It is an immersive process. You might even get answers to the problems you're not even solving. So that is a win, as we learned design thinking, heads, counselor, human biases. We also saw that help in very limited bank's plan on resource is you can understand your users. Battle and design for them were effectively. These things definitely excite me and push me doing remembers. I'm thinking in my personal brothers as last my professional products now the beauty of design thinking is that it can be applied across industries and across any kind of work. You will lessen itchy learn by trial and error. But to get that you need to pick a problem and starting humiliatingly today. Until then, take a and I'll see you in my next class. 7. Where is it used?: hi. Gaze on. Make him to the CEO now after having a look at the process. Now let's understand the applications of design thinking, design thinking has a lof uses across industries and these what it's. We will also look at a lot of examples through which you can take inspiration from. These are examples, which illustrate how the word has used the same thinking. I am used design thinking in my past projects to come up with new and innovative products, revamping spaces and making it more soulful designer communication strategy and creating a campaign so you can use it pretty much for any problem. Let's start with so is designed to create sustainable solutions and long lasting impact on the users. So his design is incorporated here. All the user needs are taken into consideration. So is designed also involved enhancing the dry experience. One of the most interesting and easy to understand examples or service design is Ed Lane Chickens. Chicken is a service provided as part off many other services by the airlines as like other services provided even this service is very critically to the business customer satisfaction and getting users to retort. Think about the time when you wanted to check into your book flight, you might have had a smooth experience. Or maybe not. The headline needs to consider all factors and obstacles as well as needed, and design a seamless check in service for them. This may include having multiple check in counters, trained staff in various languages, checking communication at the airport on visit early via text or APP notifications and finally, queue management among a dozen other Your tank stressful situations. Only when all of these problems are taken into consideration and inside derived, a scalable solution can be dellape Experience. Design is similar. These are sometimes used interchangeably. Next up, its product is a product design literally means designing off a new product. Sometimes what you design does not necessarily is understood by the user. They need that often not translated into the actual product. This is where design thinking practitioners stepping and through design research understand the unmet needs of the user. And then product designers translate that into an actual product. This helps in the long run, as businesses thrive on the tiniest off inside. If that can help solve users problem. One off my favorite examples is how General Electric designed a new memory scanner for kids . Emery Scannell can were daunting the wives for young kids and also make them scared about the whole experience. Doctors and beddings have had a lot of trouble getting here to use the Emory scandal just because off the sheer size of the machine and it's unfriendly vibe as well as the loud whizzing noise. One truly doesn't want to scare kids, though. So how was this problem? Sword? The answer is true. Empathy G launched a prototype for numerous scandals for kids. Called the adventure series Scandals at the Children's Hospital. The product was transformed visually into a pirate adventure. Patients for kids in this case are made to stand on a dock. There is a shipwreck and sandcastles in the corner. It's similar it's and underwater world experience with a disco ball, which makes light bubbles around the room. Then they had to get scanned on the black, and they get into a yellow submarine and listen to the sound of the harps. While the actual procedure takes place. The Yellow Submarine is the memory scanner that is quite impressive. The patient satisfaction went up to 90% and Children did not suffer from anxiety. Any more interesting, isn't it? This was mentioned in the book Creative Confidence by the Kelly bridles encasing all loaded up more on this. Now there is interaction design, which is essentially designed how users interact with a particular product. For example, an APP or a website to start with can be physical product stoop. This requires understanding, user behavior and flow to develop compelling interaction to maximize the time spent or get sales conversions. One example which I can think off is about blue bottle coffee mentioned in the book Sprint by Jake Knapp. Blue Bottle Coffee designed a website which help them boost sales and time on site. This they did by simplifying the process of buying coffee and help people select the coffee they love. They in fact, did this by understanding the goals and opportunities on understanding the behavior off actual coffee customers, the coffee singles, the online coffee buyers and potential customers. After sitting on solutions and creating a high fidelity website prototype on keynote, they tested out the floor with costly shoppers. This was later translated into the website design, and all of this was done under five days. It was quite interesting to see how people have adapted is, I'm Thinking, makes such cool product and services village. Now that brings us to the end of this video. If you have any queries fee three to comment below or hit me up on my website www dot there's a door. Come on. If you have any queries, feel free to the Children needed. Eight. But I don't find any one thing in this video or you saw we just everything was designed around humans, and I would like you to take a little bit more about that. 8. What do Design Thinking companies do?: Hey, guys. And welcome to yet another lesson from the design thing we succeeds now. By this point in time, you must be thinking for the people who practice this. I'm thinking what kind of design thinking formed existed. Eight. If they exist, what sort of services will be offered to the plans? No, if these other questions, if you are thinking, then you're in for a new cheap because in this will you be giving answers. Today, design thinking has boiled elements in the current. Tonight, a lot off organizations are refering this radical shift in strategy and execution by using the design thinking approach. In the last 10 years, innovation driven companies have outperformed the S and P 500 by 211%. That's a massive jump. Even if you do a quick search on Google, you will realize how people today are aware more about this beautiful concept called design thinking and how companies are leveraging that there are various organizations like ideal from the same fjord. My design and doubling among many others were pioneers. When it comes to providing design, thinking services, they have obviously evil beyond that today, like for example, forms today. Focus on design thinking, all business model innovation. At times, they focus on both off the Villiers. A lot of cooperates today have an innovation ping or an innovation lab within to help facilitate their renovation projects. I love how IBM has a complete vertical, which focuses on enterprise design thinking and tries and marries it with other core offerings, like artificial intelligence or air. Each of them at times has a sector for press portfolio and create a niche in that area. For example, experience designed. These sectors are diverse, right, from the health care to nonprofits, aviation education Traves as a less realistic, mostly their business offering that divided into three major areas of focus, which our strategy, business or service designed and capability building the strategy part includes strategy ordered, innovation, strategy, Sprint innovation, transformation and corporate partnerships. Business or so is designed entails business design, strength, business accelerator, entrepreneur in residence and things along those lines. Capability building includes in house training, online courses, and we'll get there. Look, there are two off my favorite design thinking examples with sort off capture the strategy, business design and capability building aspect. The 1st 1 is redesigning the wording experience in Los Angeles County by idea, with over five million registered waters, they had a unique problem to solve to make the wording experience more inclusive to create a more accessible approach to work for those who are vision and hearing impaired in villages Have learning disabilities are unfamiliar over technology speak. Languages other than English basically waters off colleges on backgrounds. Their goal was to create one device for equal access. Define awarding process that feels familiar toe waters, balancing both emotional and functional needs and to build a system that's adaptable over taint. The resulting prototype is awarding device that's customizable for different user experiences. Are touch screen allows any water tow easily navigate the ballot by wanting through different screens, showing lists of candidates and ballot measures for those with vision impairment or reading disabilities. And audio and controller experience guides waters through their options with the push off. Few simple buttons and waters who prefer to read the ballot in a different language like Spanish, Chinese, Korean or any of the 11 languages supported by the country can choose their preference on the same machine once they're tapped in the selections on the device. They receive a printed paper ballot that goes into the integrated valid box. The use off traceable people ballot. It's still mandated by law. Waters can mark their watch on their cell phones when it's convenient, then go to a polling station to transfer the selections from the phones to paper ballots and cast their ballots in the ballot box. As you see, this is an excellent example to redesigning and experience right from understanding the problem, empathizing with the users and figuring out the solution and rolling off prototypes. The other example, which I often share with people, is about the launch off pill pack. By ideal, the challenge was to help build back builder venturing strategy for its prescription home delivery system. The outcome is a refined grand vision, strategy and identity across channels as well as a redesigned website of private dashboard for pill pack customers and a sweet off physical products. Years often pack works. Your doctor send their prescriptions straight to the pharmacists at Will Pack, who organized the medications, including refills over the counter drugs, vitamins and supplements in tow, pre sorted personalized packets. These tiny little packets are labeled by date and time and delivered to your doorstep. Every 14 day supply of medication fits neatly into an ideal design beautiful dispenser that is meant to become part off customers routine and for it seamlessly into their hopes. Ideo also designed the travel pouch that makes taking medicine on the go simple and discreet. For those who need a human to talkto pharmacists at fullback pharmacies are a reliable anything via phone or email toe answer questions. The Impact Bill Pack now delivers hundreds off thousands prescriptions every month, and Amazon bought back in June 2018 for a staggering $1 billion. That is one of the best examples on design, business, strategy, service and experience. More details about the about can be found out on the Qwest any sections on idea dot com friends. Through this video, we have known and understood that the federation we have also seen some great examples by leading design thinking forms across the globe. Now these might be viewable examples, but you need to practice these very principles on your brother. It's like island recently with my website. I use the design thinking process to build my website, and I can say I'm quite happy with it. So practice in your own back here. That is something we can relieve you with in this video. Thank you for watching. And I see you in my next class. 9. Class Project: Hello things. I hope you have been enjoying your journey on design thinking on this platform so far. And are you navigate way? If we're stayed this long, then you should definitely give yourself a pat on your back for learning something new in this video. I would be talking to you about the class problem. I have already mentioned details about the same in the class for that section below, and there will be a step by step type on what needs to be done. Let's dive deeper into what you have just learned as an exercise. Go through the falling four steps and share it on the class discussion page. Let us all connect at a human level and understand more about design thinking with each other. So let me brief you guys on what this four step class project will be. Step one. Introduce yourself. Break the barriers of traditional introductions, tennis about your interest and an area off your expertise. Also, let us know if in a parallel universe you had all the resource is what would you wish to be ? Step two. Find problems. Align your interests to an existing industry. What are the current problems in the same industry right now. What do you think needs to be addressed? Put this down. Step three Research Research Research Check out the top design thinking organizations, which I have mentioned online. Select a case study from their website, which aligns to the above problem on a similar area. Once you find it, read through and understand how design thinking was used to solve that particular problem for your particular case study. Break it into where these parts of the design thinking process, which you have just loaned right from the empathy fees to problem framing. I did think prototyping and testing step for share and discuss Shelby Case study here with links and you credits and right about your understanding off how design thinking helped them come up with a desirable, viable and feasible solution. You can also make it more interesting. Ask your peers to discuss the problem and what other things could be done. Hopefully, this class product will help you understand the basics of design thinking more. Or if you have any greats, you can connect with me Dickie on my instagram at the local post cuts. Or you can even write me My ideas are going to be on my website that you don't. There's a cop once again would like with your class project and I will see you again X class. 10. What's next?: everything's, I must see an impressed that you have made it so far. Almost to the end of this course, I'm very excited to see what he will be sharing with us in your class products. And I'm hoping that I engage with you and discuss what you have come of it. Now you have to trust me when I see that the same thinking has been one of the most concealing things that I have known. And I hope it stays the same for us. And like any other subject, you will have to be on a lot more. You will have to understand this is just a four step and you will have been doing a lot more about processes that people into particular sections and figure out what is the best way forward for you. As for myself, are stay learning every day, and I'm trying to learn a lot more about psychology and human centered design and new economies which are shaping my processes and making it more humanistic in nature. And honestly, everything comes down to that aspect only knowing the fact that you need to design for humans. Your job as a design thinking practitioner is done, and you have effectively navigated your way through the whole design thinking process. If a user is able to relate to the idea product service, our experience and that unmet need the result so that if you want things that you mean known in the future, right from some design boots to design the search process, other designs strategy process you will also have to learn about facility in beans and collaborating. Greetings in an online or offline second, I hope in the future I will be making anymore. Lesson seven thinks topics and together we can conquer the world off like I wish you all the best and they get. 11. Resources to get you started: everything's and weight into this medium as promised. Andre to Shannon. Lists of resources, books and podcast, which will help you get going in this world off design thinking and as a bigger 11 it will help you learn some new things. And even if you have already some knowledge, these resources are going to be a good refresher, not in stock with a list of books, which can definitely help you with processes and help understand the word of design. Thinking on human centered feel free to pick what is most relevant to you. First book on the list is Design Off Everyday Things by Don Norman. Now this book is the most fundamental book. When it comes to anything. Design. This is a must re to get the basics in place. Another book by the same Otto is emotionally designed in this book. Don talks about designing for versatile behavioral and reflective levels off a user. The next on the list is Sprint by Jagna. This book is like Bible doing, and when it comes to processes and detail steps for design thinking. This is my go to resource, A must read, and this book provides a step by step guide on the Sprint process, the finest sprint process, which Jake Knapp has been implementing at Google. The next on the list is Creative Confidence by Tom and D With Kelly In this book, the Kelly brothers are teaching you how to be more creative, given the resource is and take creative decisions accordingly. It also covers basics on how a creative idea can be manifested. Another book on this list is The Variations to Normal By Dominick Reyes Cox. So this book is just a fun picture book. I go through the illustrations, and whenever I have a mental block, I look at this book and it helps me. I did. One can go through this book in 10 minutes. Okay, so now let's look at a list of forecasts now or all that. I mean, if you are casting design, thinking on human centered design. But I have a violent itself. A few podcasts, which have conversations on design and how human centered design. We went up a little bit more envious estates. Now these are rest are available on my iPhones. I started this single broadcast on Happened Back that's staying that and loose fortifying Park us because that's being being forced, mortified, and obviously I have come across you at which is Castro. And Estelle is a brilliant up on which a lot of forecast a mean they know that is definitely of the origin. But I was the semen right now, and I think the off abortion safe for use by all means. You should go ahead and get that, but let us know that you do the world off. What passenger design and hope these help you a little bit more. The first on the list is creative confidence. This is a great podcast on conversations around creativity and how one can unleash the creative potential. This one is a really good listen. One of the aspects which the touch upon and has stayed with me is the fact that anyone can sketch. Sketching is essentially one of the first things that one needs to do to build a prototype , and the sport cast talks about a step by step guide to starting sketching with just using stick figures. Next up, it's cautionary tales. This one has been my absolute favorite in the recent bus. They do not have a lot of episodes. At the time, I was recording this, but the podcast is really impeccable. And the story telling and the way they highlight how bad designs have led to disasters in the past is remarkable. And the fact that how humans today can learn from the mistakes that are older generations have made and will a better future Tomorrow. The next podcast on the list is 99% invisible. This is an incredible podcast. It highlights how most of the invisible things make an impact on US humans and how to differentiate between good design. And by the way, an example which is still stuck with me is about hospitals. And I see you has a number of devices with a similar sounding leap zone at radius and doubles. However, in case often emergency or when the body vitals are failing, all the devices flare up with different tones and variations off a single sound. The big, in this case confusing the doctor orderliness, attending the patient and understanding what is aligning or needs to be worked on. Next on my list is a more enterpreneurs, really podcast. It's called How I built This My Guy Raz, and it's an excellent podcast to listen to stories off people who have built businesses which have tried but a secret to running a successful business is in understanding the audience. There are unmet needs and what could be a desirable, feasible and a viable solution, and the last one is imagined by space. Think it is a forecast on how innovatively spaces all around us need toe walls. By keeping everyone in mind, you will also understand how, in the past designers, builders and architects have redesigned species that I'm more inclusive. This is excellent. If you would want to understand more about the space design aspect off things, feel free to act with Ian illness, and it really happened to go through the comments and, you know, tired of seeing you porkers, that you will be satisfied and he always happy to know some things with my students. So I from these sport casts and books, I have a lot of other sources which fuel of my big issue. One of the things which you should definitely do is visit websites like I hope, and they put up a lot of bleeding sources. They also put up a lot off briquettes, which you when you're actually doing a project on the same thinking. The stool kits have enough resource is. Apart from that, there are released newsletters, which talk about a lot of stuff, which is a liberating innovation and design, and it basically helps you bring your idea directly. And it's a great source of inspiration when it comes to anything humans think busy. So these these are really helpful, and they come to your mailbox every morning and before you start your bacon, just have fine military, and it will just fuel your created the set. So few newsletters, which I really like from Watch Train watching Fast company on creative mornings. So that's all that already. Sources. I think you need to get started on at any given point in time. I think that you need more information about anything. Please see toe started commentary below, or you can also message me on instagram my hands at the people stunts and also with me and be happy to respond with any of your queries. The details about my contact and found on a website that little bit of you, don't they? So it was a great fulfilling journey for me teaching you guys. And I hope you have long Oh, something from me and under then they get.