Design Thinking: Innovation Strategy for Business People | Jeannie Chan | Skillshare

Design Thinking: Innovation Strategy for Business People

Jeannie Chan, Brand Manager / Strategy Consultant

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19 Videos (37m)
    • Introduction

      1:28
    • What is design thinking?

      3:08
    • What is the problem?

      0:36
    • Case study

      3:35
    • Being a design thinker

      0:41
    • The design thinking process

      1:10
    • Understand the problem

      2:09
    • Look at the bigger picture

      1:45
    • Alternate way to the problem

      1:25
    • Gathering insights

      1:32
    • Making observations

      2:46
    • Case study

      1:48
    • Define a point of view

      1:53
    • Case study continued

      2:06
    • Prototype and test

      2:55
    • Prototype continued

      3:38
    • Execute

      1:52
    • Case study conclusion

      1:39
    • Wrap up HD wM

      1:14

About This Class

Design thinking may be a relatively new concept, but it has actually been around for a very long time. Everything around you has been designed. The chair you're sitting on. The device you're looking at. Everything has been designed in an attempt to delight you. Often, that translates to higher pricing power and higher profits. As a businessperson, you cannot afford to not take advantage of the design thinking process.  This course is not designed for designers. This course is specifically designed for business people to help you unlock the potential of your business!  

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Jeannie Chan

Brand Manager / Strategy Consultant

I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.

Currently, I serve as the Brand Lead for Br...

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