Design Thinking: Innovation Strategy for Business People

Jeannie Chan, Brand Manager / Strategy Consultant

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19 Lessons (37m)
    • 1. Introduction

      1:28
    • 2. What is design thinking?

      3:08
    • 3. What is the problem?

      0:36
    • 4. Case study

      3:35
    • 5. Being a design thinker

      0:41
    • 6. The design thinking process

      1:10
    • 7. Understand the problem

      2:09
    • 8. Look at the bigger picture

      1:45
    • 9. Alternate way to the problem

      1:25
    • 10. Gathering insights

      1:32
    • 11. Making observations

      2:46
    • 12. Case study

      1:48
    • 13. Define a point of view

      1:53
    • 14. Case study continued

      2:06
    • 15. Prototype and test

      2:55
    • 16. Prototype continued

      3:38
    • 17. Execute

      1:52
    • 18. Case study conclusion

      1:39
    • 19. Wrap up HD wM

      1:14

Project Description

Identify the problem you are going to solve

As a business person, the most important part of design thinking is knowing the problem you're going to solve.  For the class project, identify the problem you're looking to solve.  Remember to think big!  When in doubt, follow the money.  Once you have the problem identified, use the design thinking process to ideate on solutions. 

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