Design Thinking: Innovation Strategy for Business People

Jeannie Chan, Brand Manager / Strategy Consultant

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19 Lessons (37m)
    • 1. Introduction

      1:28
    • 2. What is design thinking?

      3:08
    • 3. What is the problem?

      0:36
    • 4. Case study

      3:35
    • 5. Being a design thinker

      0:41
    • 6. The design thinking process

      1:10
    • 7. Understand the problem

      2:09
    • 8. Look at the bigger picture

      1:45
    • 9. Alternate way to the problem

      1:25
    • 10. Gathering insights

      1:32
    • 11. Making observations

      2:46
    • 12. Case study

      1:48
    • 13. Define a point of view

      1:53
    • 14. Case study continued

      2:06
    • 15. Prototype and test

      2:55
    • 16. Prototype continued

      3:38
    • 17. Execute

      1:52
    • 18. Case study conclusion

      1:39
    • 19. Wrap up HD wM

      1:14

About This Class

Design thinking may be a relatively new concept, but it has actually been around for a very long time. Everything around you has been designed. The chair you're sitting on. The device you're looking at. Everything has been designed in an attempt to delight you. Often, that translates to higher pricing power and higher profits. As a businessperson, you cannot afford to not take advantage of the design thinking process.  This course is not designed for designers. This course is specifically designed for business people to help you unlock the potential of your business!