Design Thinking: Design for New Experiences

Jason Severs, Executive Creative Director at frog

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11 Videos (1h 27m)
    • Trailer

    • Introduction

    • Core Idea: Discovery

    • Research: Big Ideas and Tactics for Interviews

    • Research: Observations

    • Synthesis: Organizing Insights

    • Class Project: The Journey Map

    • Ideation: Questions and Random Entry

    • Ideation: Design and Emotion

    • Storytelling: Communicating for Resonance

    • Conclusion


About This Class

What if you could redesign everything around you?

In this 90-minute class, frog Executive Creative Director Jason Severs reveals how to think creatively and purposefully about how we organize, arrange, and improve everything around us.

Covering research, ideation, storytelling, and strategy, Jason shares tactics for designing new experiences. To help you put everything in practice, you'll be challenged with a special class project: redesigning the grocery store and creating "before" and "after" journey maps that communicate your strategy.

This class is perfect for designers, professionals, and everyone interested in social change. Get ready to revolutionize the way you think and unlock the potential of every experience.

136 of 137 students recommendSee All

Love this class! so inspiring!
On the 8th video so far- Very helpful/ insightful and clear. I recently took IDEO ideas to action online class, and this is in the same high quality/scope.





Jason Severs

Executive Creative Director at frog

Jason Severs has been at frog for over nine years and is the creative lead for the New York studio. He is a global leader for frog's Experience Strategy practice, which he helped to establish as core services among frog's diverse process and portfolio. He also is a lead other practices such as creative facilitation, information design, and data visualization. Jason brings all the skills to bear as a creative lead and is responsible for promoting a holistic perspective for his design teams to ensure customer/user needs and businesses objectives – as well as the rest of the value chain from manufacturers to service vendors – are understood and translated into feasible design outcomes.

Jason has worked across every industry that frog services such as automotive (connected driving experiences), set-top box (hardware and interface), brand strategy, education in the home, healthcare enterprise solutions, nutritional guidance, organizational collaboration, mobile B2B for finance service professionals and aviation engineers, mobile banking, and telepresence. His past clients include American Express, AT&T, Banco Indusval, Bloomberg, CA, Chrysler/Fiat, Colgate Cox Communications, Foundation Medicine, The Economist, ETS, Equinox, Gatorade, GE, Guide Investementos, Humana, HP, IPC, Johnson and Johnson, LG, Microsoft, PepsiCo’s Global Nutrition Group, Sandisk, Thomson Reuters, and Vonage.

His healthcare experience includes consumer engagement for wellness, platforms used for adherence in clinical trials, pre/post operative care management, and professional tools for oncologist in delivering pan-cancer testing. He has worked industry professionals and patients, using design research and product design skills to create innovative new approaches to patient-centered care.

Other Info...

He is a faculty member for The School of Visual Arts MFA program Products of Design. He teaches a course which focuses on the relationships between objects and their contexts, and on how human behaviors and needs converge to create user experiences. Products are not just products anymore; they live within complex business and technological ecosystems that designers must navigate in order to understand, and ultimately define, brand experiences.

Jason as also worked as Design Technologist at Conde' Nast properties Wired and Modern Bride designing and developing digital marketing applications.

Jason also works as a freelance illustrator, most recently doing two books for theoretical physicist Brian Greene, The Fabric of the Cosmos and The Hidden Reality doing data visualizations and illustrations illustrate his texts on string theory. He is also and is showing artist.

Before joining frog, Jason worked with Bruce Mau at the Institute Without Boundaries on the project Massive Change. The core mission of this project was to communicate the future of design as a transformative capacity that exists within each of us, as well as design’s impact on areas such as health and wellness, urban planning, global markets, the military, and the future of public and personal transportation.

Before his time in Toronto, Jason cut his teeth in research at Columbia University working for the Center for New Media Teaching and Learning developing courseware and distance learning applications using research techniques such as ethnography and longitudinal studies – as well as various forms of cognitive and usability testing in HCI – with students as they move through a typical school year.

In 2002, Jason earned an M.A. in Instructional Design and Technology from Columbia University. In 1995, he earned a B.F.A. in painting from the Memphis College of Arts.