Design Thinking: Design for New Experiences

Jason Severs, Executive Creative Director at frog

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11 Videos (1h 27m)
    • Trailer

    • Introduction

    • Core Idea: Discovery

    • Research: Big Ideas and Tactics for Interviews

    • Research: Observations

    • Synthesis: Organizing Insights

    • Class Project: The Journey Map

    • Ideation: Questions and Random Entry

    • Ideation: Design and Emotion

    • Storytelling: Communicating for Resonance

    • Conclusion


About This Class

What if you could redesign everything around you?

In this 90-minute class, frog Executive Creative Director Jason Severs reveals how to think creatively and purposefully about how we organize, arrange, and improve everything around us.

Covering research, ideation, storytelling, and strategy, Jason shares tactics for designing new experiences. To help you put everything in practice, you'll be challenged with a special class project: redesigning the grocery store and creating "before" and "after" journey maps that communicate your strategy.

This class is perfect for designers, professionals, and everyone interested in social change. Get ready to revolutionize the way you think and unlock the potential of every experience.

139 of 140 students recommendSee All

Love this class! so inspiring!
On the 8th video so far- Very helpful/ insightful and clear. I recently took IDEO ideas to action online class, and this is in the same high quality/scope.





Jason Severs

Executive Creative Director at frog

Jason Severs has been at frog for over nine years and is the creative lead for the New York studio. He is a global leader for frog's Experience Strategy practice, which he helped to establish as core services among frog's diverse process and portfolio. He also is a lead other practices such as creative facilitation, information design, and data visualization. Jason brings all the skills to bear as a creative lead and is responsible for promoting a holistic perspective for his design teams to ...

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