Design Thinking: Design for New Experiences | Jason Severs | Skillshare

Design Thinking: Design for New Experiences

Jason Severs, Executive Creative Director at frog

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12 Videos (1h 28m)
    • Trailer

      1:18
    • Introduction

      7:52
    • Core Idea: Discovery

      8:00
    • Research: Big Ideas and Tactics for Interviews

      13:40
    • Research: Observations

      4:22
    • Synthesis: Organizing Insights

      10:04
    • Class Project: The Journey Map

      8:02
    • Ideation: Questions and Random Entry

      11:44
    • Ideation: Design and Emotion

      11:43
    • Storytelling: Communicating for Resonance

      8:51
    • Conclusion

      1:23
    • Explore Design on Skillshare

      0:37
55 students are watching this class

Project Description

Create before-and-after customer journey maps to show an improved grocery store experience

ASSIGNMENT

Grocery stores offer countless opportunities for improvement: just imagine being a grocer, customer, food supplier, child, advertiser, regulator, or in charge of a community nonprofit. These varied perspectives present a complex web of needs.

Your challenge is to reimagine the grocery store in light of design thinking. You'll choose a goal (to make the store more enjoyable, efficient, or community-driven), and use research, ideation, and creative problem-solving to develop a new user experience.

Share 2 journey maps in the class project gallery: a "before" journey that represents the current experience, and an "after" journey that conveys the value of your strategic redesign.

Download the PDF below for more steps, tips, and advice!

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ADDITIONAL RESOURCES

More about frog: frog is a strategic-creative consultancy that uses research, strategy, technology, and design to improve products, services, and experiences.

More on journey maps: Check out these resources on journey maps for tips, tricks, and advice:

More on story arcs: Here is a video of Kurt Vonnegut talking about the shapes of stories, which Jason mentions in the video lessons. (5 min)

More on design research: If you’re looking for an in-depth reading list, check out this post from frog’s blog: “What You Will Find on a Design Researcher’s Bookshelf,” a list of more than 40 classic texts on design research, methods, interviewing, data capture, synthesis, and communication.