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Design Thinking: Design for New Experiences

Jason Severs, Executive Creative Director at frog

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11 Videos (1h 27m)
    • Trailer

      1:18
    • Introduction

      7:52
    • Core Idea: Discovery

      8:00
    • Research: Big Ideas and Tactics for Interviews

      13:40
    • Research: Observations

      4:22
    • Synthesis: Organizing Insights

      10:04
    • Class Project: The Journey Map

      8:02
    • Ideation: Questions and Random Entry

      11:44
    • Ideation: Design and Emotion

      11:43
    • Storytelling: Communicating for Resonance

      8:51
    • Conclusion

      1:23