Design Thinking: #2 Your Next Competitive Advantage

Buildthepipe Instructors, e-learning that delivers results

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23 Videos (1h 15m)
    • The 5 steps of Design Thinking: Design Thinking Blueprint

    • A fun exercise before we start: Design the perfect computer!

    • CarsRus: Challenge Outline

    • Preparing the Challenge

    • Preparing the Project Plan

    • CarsRus: Document the Challenge

    • A Lesson in Empathy

    • Covert Observation

    • The What? How? Why? Method

    • Through the eyes of the user

    • Empathy Map

    • Map of the Present, Map of the Future

    • Empathize: The CarsRus Challenge

    • Define the Problem and Interpret the Results

    • POV Madlib

    • Define: The CarsRus Challenge

    • What is Ideation – and How to Prepare for Ideation Sessions

    • Brainstorming

    • Ideation: The CarsRus Challenge

    • Get Started with Prototyping

    • Prototype: The CarsRus Challenge

    • The last Stage in the Design Thinking Process: Test

    • Test: The CarsRus Challenge


About This Class

What is Design Thinking? It is a very popular methodology used by top companies to generate innovative ideas focused upon providing value to, and satisfying users’ needs. 

Tim Brown, CEO of IDEO, defines Design Thinking process as follows: “Design thinking is a human-centred approach to Innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”.

Within this context, successful leaders are using Design Thinking to create value and gain a sustainable competitive advantage.

Apple is one of the leading companies regarding innovation. This leadership is in part, due to adopting Design Thinking as a working method. Steve Jobs applied Design Thinking by focusing on people’s needs, rather than just business needs, thereby getting people to love Apple products.

Let’s talk about ….. Airbnb. The company has gone from making 200 euros a week to revolutionizing tourism thanks to Design Thinking. The company now has more than 1,500,000 ads in 192 countries and 34,000 cities, with a total number of roomers in excess of 40 million and growing.

This is interesting stuff, right? Would you like to learn how to use Design Thinking and become a market leader too?

During this course, we will explain how to apply Design Thinking to solve well-defined challenges, improve existing products and create new products with excellent business potential. Unlike other Design Thinking courses, this course offers several advantages, such as the following:

  • It’s based on our experience with real Innovation projects for Fortune 500 companies.
  • It includes templates so you can carry out the majority of techniques and methods used during the Design Thinking process, from day 1 (Design Thinking process guide).
  • It includes fun and challenging practical exercises for you to do.
  • And it shows real results of projects developed by us, which will help you to consolidate the knowledge you’ve acquired.

Learn the Design Thinking methodology we teach to Fortune 500 companies. If you follow these lessons and take action, we are confident you'll start to create new products and services that leave a big impact upon users and help your business to grow. This method works for companies from start-ups, SMB’s and publicly traded companies.

Trust it. We’ve used Design Thinking now for many years to innovate, together with our clients, and we can assure you that this methodology produces more revenue and customer satisfaction than any other. 





Buildthepipe Instructors

e-learning that delivers results

We are a group of business advisors with plenty of experience in management positions within publicly traded companies, as well as responsible for the creation and management of start-ups. 

Our mission is to create courses with an eminently practical approach, based on real experiences and directed towards all those interested in reaching unprecedented levels of success

These courses, can be taken either online or delivered face-to-face and they centre upon specific ar...

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