Design Thinking: #1 What is Design Thinking?

Buildthepipe Instructors, e-learning that delivers results

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3 Videos (20m)
    • Integrating People, Technology and Business

    • What is Design Thinking?

    • The History of Design Thinking

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About This Class

What is Design Thinking? It is a very popular methodology used by top companies to generate innovative ideas focused upon providing value to, and satisfying users’ needs. 

Tim Brown, CEO of IDEO, defines Design Thinking process as follows: “Design thinking is a human-centred approach to Innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”.

Within this context, successful leaders are using Design Thinking to create value and gain a sustainable competitive advantage.

Apple is one of the leading companies regarding innovation. This leadership is in part, due to adopting Design Thinking as a working method. Steve Jobs applied Design Thinking by focusing on people’s needs, rather than just business needs, thereby getting people to love Apple products.

Let’s talk about ….. Airbnb. The company has gone from making 200 euros a week to revolutionizing tourism thanks to Design Thinking. The company now has more than 1,500,000 ads in 192 countries and 34,000 cities, with a total number of roomers in excess of 40 million and growing.

This is interesting stuff, right? Would you like to learn how to use Design Thinking and become a market leader too?





Buildthepipe Instructors

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